The major competitors of ITC in the Personal Care Business

ITC has a very Diversified business policy and its venture into Personal Care products is

very new. Modern Trade has brought many a opportunities for business houses to

experiment with the personal care ranges. ITC has also tried to make its presence felt in

this business segment. General Trade has accommodated the PP line from a long time

back

There are various players in the personal care business giving a tough competition to each

other and trying to grab as much market share as possible. In North East India there are

many major players giving strong competition in the Personal Care business. As ITC is

still in a incessant stage in this particular segment so the categories and variety of the PP

line is very much limited.

The major product categories of ITC in PP line are as follows

Shampoo

Soap

Fragrance

Shower gel

The major competitors of ITC in this segment operating in North East India are as

follows

HUL

P&G

Nevia

Ever youth

Cadila

Dabur

Himalaya

The major Competing brands in the different product categories capturing business in

North East India are enumerated below

PRODUCTCATEGORY

COMPANIES

HUL

P&G

NEVIA

ITC

Shampoo

Segment

Sunsilk

Clinic

Lakme Shine

Head&Shoulder

Pantene

Nevia Shampoo

(not very

prevalent in north

east)

Vivel

Fiema De Wills

Superia

Soap

Segment

Lux

Lifebuoy

Liril

Hamam

Breeze

Dove

Pears

Rexona

Ivory

Camay

Zest

Monchel

Nevia Soaps Fiema De Wills

Vivel

Shower

Gel

Lux

Liril

Dove

Fiema De Wills

Vivel

Fragrance Rexona

Axe

Gucci

Hugo Boss

Lacoste

Secret

Old Spice

Nevia Aqua

Nevia Pure

Nevia Naturals

Essenza De Wills