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The Contemporary Magazine. The Magazine Industry. What is a magazine?. Magazine comes from the Arabic word makhazin , meaning warehouse or storehouse It’s a storehouse for information. How are magazines different from newspapers?. How are magazines different from newspapers?. - PowerPoint PPT Presentation
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THE MAGAZINE INDUSTRYThe Contemporary Magazine
What is a magazine?
Magazine comes from the Arabic word makhazin, meaning warehouse or storehouse
It’s a storehouse for information
How are magazines different from newspapers?
How are magazines different from newspapers? More in-depth Specialized content/audience – they
target a particular niche They offer advertisers a very specific
audience
How are magazines different from newspapers? Less frequent – weekly, monthly or
quarterly rather than daily More permanent and durable than a
newspaper
Types of Magazine
Consumer Trade Organization
Consumer magazines Sold on newsstand or by subscription
– usually inexpensive Most contain advertising General interest/special interest --
While early magazines were general interest, most are now special interest
Consumer magazines Examples:
Trade magazines Aka specialized business magazines,
business-to-business magazines A few sold on newsstand but most
sold through subscription, which can be quite expensive
Trade Magazines
Organization magazines Society/association Public relations Custom
Organization magazines
Largest magazines by circulation
Source: Magazine Publishers of America
Popularity of magazines
Popularity of magazines
Popularity of magazines
Popularity of magazines
Engagement
Problems facing industry Declining readership
Problems facing industry Declining readership
Problems facing industry Declining ad revenue
Problems facing industry Declining ad revenue
Problems facing the industry Fragmentation of devices