Embed Size (px)
Citation preview
Media pack
the Magazine for leading European Architects | www.leading-architects.eu
The LEAF partnership portfolio functions as an international community for all those involved with the built environment, including architects and planners, contractors, developers and interior designers. Now in its fi fth year, the partnership portfolio includes The LEAF Review, designbuild-network.com, the LEAF Awards and the LEAF International event.
The result of the original LEAF forum’s huge success, The LEAF Review and designbuild-network.com give a voice to Europe’s architects, from established names to new start-ups. Readers and online users are drawn together by their thirst for knowledge and passion for the most inspiring and innovative designs.The LEAF Review is avidly read by our growing community of architects and construction professionals, while the design build-network.com portal provides a one-stop source for all your business and information needs.
The publication and portal complement each other by capturing the opinions, ideas and philosophies of Europe’s foremost architects and construction engineers in a mix of topical articles, case studies, exclusive interviews and profi les. We also showcase the best in new architecture and talk to the designers creating it.
Welcome to LEAF
No. 19 • 2015No. 18 • 2014
www.leading-architects.euNo.19 • 2015
Charles Jencks and Lord Foster on 20 years of Maggie’s Centres
Give me shelter
TIMBER! The rise of the wooden skyscraper
READ ALL ABOUT ITThe changing face of library design
PLUS Mexico focus
Simulated structuresWomen in architecture
www.leading-architects.euNo.18 • 2014
OMA, Mecanoo and Wiel Arets on new office design
SuStainability SandboxIs Masdar City delivering on its initial promises?
Green ShootSThe growing scale of integrated vegetation
PluS LEAF Awards
New radicalism Kas Oosterhuis
www.leading-architects.euNo.20 • 2015
Moshe Safdie talks programme and place
Ahead of the curveMOVERS AND SHAKERS Shigeru Ban on responding to natural disasters
A WING AND A PRAYERNavigating the controversy of museum extensions
PLUS Chinese architectureStadium designLEAF Awards
www.leading-architects.euNo.17 • 2014
ma Yansong on the need to transform Chinese urbanism
A guidinglight
A VERY (POST)MODERN MARRIAGEFAT’s founders discuss amicable divorce
CIVIC DUTYThe challenge of getting architects into the public sector
PLUS: Indonesia’s architecture boom; 4D printing; Museum lighting
No. 17 • 2014
www.leading-architects.eu
No. 20 • 2015
Editorial topicsEditorial features in The LEAF Review address the tastes of the wider community of architects, and are designed to offer a platform for key professionals to debate and exchange information.
We highlight the critical social, political and economic issues that are changing the architectural and construction sector. Editorial topics cover key issues in the industry:
• new projects• emerging architects• interior design• sustainable design• construction trends across Europe• innovations and technology.
Past interviewees and contributors include leading architects and voices from the architectural world, such as Santiago Calatrava, Moshe Safdie and Alain de Botton.
In print
Features
BluEprintsThe LEAF Review’s projects to watch.
tHE Big intErviEwSince establishing himself on the international scene with Habitat ’67 while still in his 20s, Moshe Safdie has gone on to enjoy one of architecture’s most storied careers. In an exclusive interview, LEAF’s Lifetime Achievement Award winner looks back across a portfolio of projects that has included the United States Institute of Peace Headquarters, Marina Bay Sands and Khalsa Heritage Centre; discusses where modernism sits within today’s architectural milieu; and outlines what’s still left to be done.
ConstruCtionThe discussion of architecture as it applies to natural disasters is too often limited to aftermath rebuilding projects. How proactive must architects be in preparing for worst case scenarios and to what extent should these measures dictate one’s designs in high-risk locales? Pritzker laureate Shigeru Ban, Michael Berkowitz, president of the Rockefeller Foundation’s 100 Resilient Cities initiative, and architect Effie Bouras, co-curator of Considering the Quake: Seismic Design on the Edge, join the debate.
Museum extensions are among the most sensitive commissions in architecture, often involving substantial amendments to well-established and much loved public spaces, and the walking of a tight rope between traditionalist and contemporary camps. We profile some of the more successful attempts and speak to leading architects about overcoming these challenges, including Søren Øllgaard of Henning Larsen Architects and MUMA’s Stuart McKnight.
The decision to scrap plans for what was to be the architectural centrepiece of Tokyo 2020, Zaha Hadid’s Olympic stadium, has drawn both praise and criticism from various quarters, with Richard Rodgers accusing Japan of having “lost its nerve”. But at a time of growing suspicion surrounding public spending on costly mega projects and a general move away from statement architecture, how much scope remains for iconic stadia construction? Architects from Populous, Herzog & de Meuron and Foster + Partners join the debate. rEgionAl FoCusWith president Xi Jinping calling for an end to “weird architecture”, has China lost its appetite for ambitious architectural undertakings from overseas architects? Zaha Hadid Architects director Patrik Schumacher certainly believes so, citing a move to promote local talent and the tightening of purse strings as economic growth slows. For so long a
sand pit for international mega projects, to what extent do opportunities still exist and where can they be found? Schumacher, local academics and domestic and international studios join the debate.
spECiAl rEportWith Raad Studio launching a Kickstarter campaign to help finance construction of the Lowline park in New York and the Luchtsingel bridge from Rotterdam studio ZUS already completed following an extensive fundraising campaign, to what extent does crowdfunding have the potential to transform the way in which public infrastructure projects are conceived, approved and financed? We meet theorists and architects to discuss whether this might be the dawn of increased public engagement with decisions surrounding the built environment, or the transformation of architecture into a mere popularity contest.
dEsign The global wellness industry is now valued at well over $3 trillion, with an increasing amount of focus and money being invested into the spaces within which spa and treatment centres sit. What are the current trends in wellness aesthetics and how can architects and interior designers best serve this fast growing market segment? We meet partners from HWO, GA Design and WATG to find out.
tECHnology Virtual reality has the potential to transform the manner in which architects envision and articulate their projects, allowing for a full walk through of a building before ground has even broken. But to what extent does such technology transcend mere gimmicky and does it truly go beyond modelling programmes already established on the market? We don our goggles with designer Olivier Demangel, Initian’s Andy Millns and Immersion CEO Piotr Baczynski.
ligHtingHealthcare premises are very demanding environments for lighting planning. The wide variety of tasks being performed and the vast differentials in physical abilities of those using the premises demands a number of different lighting solutions. What role can illumination play in improving wellbeing and how are designers and architects facing this challenge? We meet partners form RTKL, SATA and Oglo to find out.
MAtEriAlsFrom PVC foil to translucent polyethylene fabric, imaginative use of tensioned textile membranes has created some of the most striking building facades in recent memory. We take a look at a selection of the finest examples, and investigate the extent to which such techniques can transcend mere aesthetics, with Mahmoud Bodo Rasch, and partners at C.F. Møller and Kengo Kuma.
Editorial content is subject to change.
reader profileCopies are distributed to key decision-makers in the architectural world, including senior architects, partners and directors at architecture practices, interior designers, specifiers and building contractors throughout Europe.
In addition to circulated distribution, copies are also given to each delegate who attends a LEAF event or relevant major international exhibition or trade show.
While the readers cover a variety of principal functions, The LEAF Review is only distributed to senior personnel – the people our research has identified as having purchasing and strategic responsibilities for their practices.
.
distribution and circulationDistribution by sector
Architects (including specifiers) 70%Interior desiners 25%Engineers & Contractors 2%Consultants 2%Government departments 1%
Distribution by geography
Germany 20%UK 18%Benelux 15%Italy 10%France 9%Spain 9%Scandinavia 9%Other 10%
In print
89% of our readers agree that The Leaf Review is essential for sourcing suppliers of new products and services
73% of our readers have direct budgetary control.
53% of our readers took action in response to an advertisement.
63% of our readers took action in response to an article.
58% of our readers sourced a new supplier or vendor from The Leaf Review.
95% of our readers agree that The Leaf Review is an essential source ofindustry news.
Digital edition
30,000 copies will be sent via email to senior decision-makers who buy, specify and recommend products at major companies around the world.
High impact Your advert will be placed in an environment in which the reader already has an interest and that will stimulate a strong impulse to buy; however, the real value comes when major decision-makers suddenly fi nd a focused journal, specifi cally dedicated to their needs, that they can easily share with their peers and teams.
The digital edition will provide links to your website, which will allow instant access or ordering. In addition, your advertisement or editorial can be enhanced with animation or video for greater impact and response.
search engine friendly The digital edition of The Leaf Review will be indexed by leading search engines, providing yet another way to draw readers to your advertisement. Readers looking for specifi c information will arrive at the digital magazine page as easily as at a website.
Online advertising digital editionAdvert sizesBanner (468 x 60 pixels)Mini Tower (120 x 300 pixels)Spotlight (120 x 60 pixels)
production detailsAll ads must be supplied in either JPG, GIF, animated GIF, HTML or SWF fi le formats.
Contact us
EditorialPhin FosterTel: +44 20 7336 5268Email: [email protected]
Advertising and SponsorshipJoseph BexonTel: +44 115 989 5444Email: [email protected]
www.leading-architects.eu
