L2 Diploma in Creative Media Production and Technology

Assignment 2 – Content Sharing in the Digital Age

Film Production for online distribution

UAL Awarding Body

Level 2 Diploma in Creative Media Production and Technology

Assignment Title Multiplatform Journalism

Unit No & Title Unit 3 Understanding an audience in creative media productionUnit 4 Contextual research for creative media productionUnit 5 Exploring audio production and technologyUnit 7 Exploring interactive media production and technology

Level Level 2

Assignment Leader Lee Skinner

Assignment Verifier Shamaila Zaid

Start Date 30th October 2017

Interim Assessment 19th December 2017

Assessment Date 1st February 2018

This assignment will enable you to generate evidence of personal & professional development (PPD) in these areasInitiative Independent

inquiryCreative thinking

Reflective learning

Team work

Self-management

Effective participation

Problem solving

communication

Learning Outcomes: At the end of the unit the learner will

Understanding an audience in creative media production1. Understand the audience for a range of creative media production activities.2. Be able to use knowledge and skills for creative production.

Contextual research for creative media production1. Understand contextual research for creative media production.2. Be able to use research for creative media production.

Exploring audio production and technology1. Be able to use audio technology skills for creative media production.2. Be able to use contextual awareness in audio production and technology.3. Be able to use creative media methods and skills to produce and present an audio-based project.

Exploring interactive media production and technology1. Be able to use technology skills for interactive media production.2. Be able to use contextual awareness in interactive media production and technology.3. Be able to use creative media methods and skills to produce and present an interactive media project.

Content

The development of digital technology and content sharing platforms is rapidly changing the relationship between news producers and their audiences. News is now accessible across a range of platforms and can be viewed on television, laptops and mobile phones. Social media sites allow members of the public to share news items on their own profiles, generating debate and discussion amongst their friends and followers.

For this assignment, you will produce a multiplatform news report for a single story that is presented across multiple formats and shared across content sharing sites. The story you decide to cover and the style of your news feature will be supported by primary and secondary research. You will study existing news formats, analysing their style and content, as well as researching the thoughts and ideas of your target audience through social media and online research software.

Coverage of your chosen story must be communicated through film (news feature), audio (radio news report) and a written text with images (blog post).

Task 1: Multiplatform Analysis (Unit 4: 1.1, Unit 5 2.1, Unit 7: 2.1)You must select a BBC news story that has been covered across three formats. The story must exist as a written post on the BBC News website, a video news feature on the BBC website or TV channel and a radio news feature produced for BBC Radio 1, 2 or 4. Your analysis will explore how one single story has been covered across these three formats, noting differences, similarities, advantages and disadvantages of each. You will also examine the codes and conventions of each format, commenting on content, delivery and style.

Deadline: 09/11/17

Task 2: Rules Poster (Unit 4: 1.1)You must produce a poster that outlines the rules to be abided by during the production of your news report. The poster will provide definitions for issues such as accuracy, impartiality, representation, objectivity, privacy, balance and subjectivity. Each definition should be supported by an image that shows an example of it being applied in mainstream media.

Deadline: 09/11/17

Task 3: Researching your Story (Unit 3: 1.1, 1.2, Unit 4: 2.1, Unit 5: 1.1, Unit 7: 1.1)You must conduct a body of primary and secondary research to support the development of your idea and examine your target audience. You must produce the following:

A research proposal outlining your intended methods and focus Mind map of initial ideas 3 primary qualitative 1 primary quantitative 3 secondary quantitative 2 secondary qualitative A summary of your results, including mathematical diagrams

Deadline: 30/11/17

Task 4: Pre-Production (Unit 3: 2.1, Unit 5: 2.1, Unit 7: 2.1)Using your research outcomes as a guide, you must now plan and develop your own news feature. The selected idea should be something that you are interested in covering and also appeal to your target audience. The selected story must be covered for the following formats:

A 2-3 minute video news feature. A 1 minute news report for radio A 500 word minimum written news report, containing at least 2 images.

The pre-production folder that you produce must contain the following: A synopsis outlining the story that you intend to cover A treatment, breaking down how you intend to cover the story across the 3 formats Production schedule Scripts for audio and film, including interview questions (if applicable). Shot list for film Influence summary Location recce and risk assessment for film Floor plan for film

Deadline: 20/12/17

Task 5: Production (Unit 3: 2.1, Unit 5: 3.1, Unit 7: 3.1)With reference to your research and pre-production, you must now produce content for your film, audio and written report:

A 2-3 minute video news feature. A 1 minute news report for radio A 500 word minimum written news report, containing at least 2 images.

Each format should feature the correct codes and conventions and be appropriately composed, recorded and edit. The three news features should then be posted onto your Wix website and then shared on at least 1 social media platform to attract user responses.

Deadline: 23/01/18

Task 6: Evaluation (Unit 3: 2.2, Unit 4: 2.2, Unit 5: 1.2, 3.2, Unit 7: 1.2, 3.2)You must evaluate the effectiveness of your news pieces and the production processes you adopted during its development and creation. You will use your own personal judgement and reflection to critically discuss how effectively you worked, as well as collecting audience responses sourced through an interactive, online platform. Your evaluation must answer the following:

How affective were your research methods during pre-production? How did they help you to develop your idea?

How well did you work during the pre-production stage? How did you contribute to the development of the idea? How well did you communicate with your partner?

How well did you work during the production of your news products? What did you do well? What could have been improved?

How did the audiences respond to your content (remember to include screen shots of views, likes/dislikes and comments)?

Deadline: 01/02/18

RISK ASSESSMENT:Please adhere to Health and Safety Regulations at all times. It is essential that all filming is carried out in manner that is safe and appropriate.

AUTHORSHIP (Plagiarism):Any work submitted must be by the student’s own words or artefact. Sources of information, quotations and materials used in the completion of this assignment (including the internet) should be fully identified and properly acknowledged in a Bibliography, Appendix or Endnotes.Scheme of Work (to note assignment key dates / Briefings / Crits / Formative and Assessment / Tutorials etc.)

Week / Date Activity / Location Independent Study Check List

30.10.2017Assignment brief launch. Genre theory, regulation theory. Produce poster and essay

Independent genre research. Complete written tasks

06.11.2017Research theory. Research method theory (how to conduct a survey, questionnaire etc.)

Complete research proposal. Complete poster and essay

13.11.2017 Exploring subjects. Conducting research. Conduct research

20.11.2017 Conduct research and summarise results

Begin to summarise results

27.11.2017 Pre-production methods

Completing research and summarising results. Begin pre-production.

04.12.2017 Pre-production Complete pre-production

11.12.2017 Pre-production Complete pre-production

18.12.2017 Production Begin production

25.12.2017 Christmas01.01.2018

09.01.2018 Practical production Work towards completing all products

15.01.2018 Practical production Work towards completing all products

22.01.2018 Complete production. Final product screening Complete products

29.01.2018 Evaluation Complete evaluation

05.02.2018 Work Experience

12.02.2018 Progression Week

19.02.2018 Half Term

Suggested Research (include visits /reading lists / websites etc)

PublicationsBertrand I and Hughes P – Media Research Methods: Audiences, Institutions, Texts (Palgrave Macmillan, 2004) ISBN 978-0333960950Blaxter L et al – How to Research (Open University Press, 2006) ISBN 978-0335217465Danscombe M – The Good Research Guide (Open University Press, 2007) ISBN 978-0335220229Davies M – Doing a Successful Research Project: Using Qualitative or Quantitative Methods (Palgrave Macmillan, 2007) ISBN 978-403993793Dawson C – A Practical Guide to Research Methods (How To Books Ltd, 2007) ISBN 978-845282301Kumar R – Research Methodology: A Step-by-Step Guide for Beginners (Sage Publications, 2005) ISBN 978-1412911948Vaughan T – Multimedia: Making it Work, 6th Edition (McGraw-Hill, 2003) ISBN 978-0072230000On navigation: Fleming J – Web Navigation: Designing the User Experience (O’Reilly Media, 1998) ISBN 978-1565923515Holmes M and Lowe R – Web Usability and Navigation: A Beginner’s Guide (Osborne McGraw-Hill, 2002) ISBN 978-0072192612 Studio 7.5 – Navigation for the internet and Other Digital Media (Ava Publishing, 2002) ISBN 978-2884790116

Assessment Guidance: What you should aim to produce

Learning OutcomesThe candidate will:

Assessment CriteriaThe candidate can:

Unit 3 Understanding an audience in creative media production

1. Understand the audience for a range of creative media production activities.

1.1 Use research to understand audiences for a range of media activities.1.2 Select and compare a range of communication methods and skills for creative production.

2. Be able to use knowledge and skills for creative production.

2.1 Demonstrate the use of media processes and skills to affect outcomes in media activity.2.2 Assess the effectiveness of selected methods and skills in communicating to an audience.

Unit 4 Contextual research for creative media production

1. Understand contextual research for creative media production.

1.1 Research and record information for a range of creative media production activities.

2. Be able to use research for creative media production.

2.1 Demonstrate the use of contextual knowledge to inform and develop ideas for creative production.2.2 Assess the effectiveness of contextual awareness to support creative media production activity.

Unit 5 Exploring audio production and technology

1. Be able to use audio technology skills for creative media production.

1.1 Use a range of skills to inform and develop ideas for creative production.1.2 Assess the effectiveness of technology skills in solving an audio production problem.

2. Be able to use contextual awareness in interactive media production and technology.

2.1 Use contextual awareness to support the development of ideas for audio production.

3. Be able to use creative media methods and skills to produce and present an audio-based project.

3.1 Use creative media methods and skills for audio-based production.3.2 Assess the effectiveness of selected methods and skills to communicate ideas.

Unit 7 Exploring interactive media production and technology

4. Be able to use technology skills for interactive media production.

1.1 Use a range of skills to inform and develop ideas for interactive media production.1.2 Assess the effectiveness of technology skills in solving an interactive media production problem.

5. Be able to use contextual awareness in interactive media production and technology.

2.1 Use contextual awareness to support the development of ideas for interactive media production.

6. Be able to use creative media methods and skills to produce and present an interactive media project.

3.1 Use creative media methods and skills for interactive media production.3.2 Assess the effectiveness of selected methods and skills to communicate ideas.