-
8/17/2019 The Little Book of Marketing for Translators.pdf
1/34
-
8/17/2019 The Little Book of Marketing for Translators.pdf
2/34
B,
-
8/17/2019 The Little Book of Marketing for Translators.pdf
3/34
2013
A.N,,
, , ,
, , , ,
.
A
.
.
,/
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
4/34
“The aim of marketing is to know and understand the
customer so well the product or service fits him and sells
itself.” PF.D
-
8/17/2019 The Little Book of Marketing for Translators.pdf
5/34
-
8/17/2019 The Little Book of Marketing for Translators.pdf
6/34
A ..........................
..................................... ..1
C1:M ............... .....................................
..2
? ....................................
..................................... ..2
....................... .....................................
..3
.................................................
..................................... ..5
C2:K......................................
..................................... ..8
...............................
..................................... ..8
..................................... ..9
C3:B.. ..................................... 13
?.....................................
..................................... 13
F ................. ..................................... 14
P...................................................
..................................... 16
E.....................................................
..................................... 18
C4:O.......................................
.....................................19
N.................................................
..................................... 19
.....................................
..................................... 20
D..................................................
..................................... 20
C5:O.......................................
.....................................22
F ...................................
..................................... 22
F......................... .....................................
22
.................................
..................................... 23
C6:G! ...............................................
..................................... 25
L
...........................................................................
..................................... 26
-
8/17/2019 The Little Book of Marketing for Translators.pdf
7/34
-
8/17/2019 The Little Book of Marketing for Translators.pdf
8/34
N.ALBM P1
L B M .
E,,
.
.F,,
.
,
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
9/34
N.ALBM P2
1
????
P ,
? M, ,
.M
;
,
'.I
,'
.
' I !
; ,
.,'
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
10/34
N.ALBM P3
L'
.,
.
1) 1) 1) 1)
.
.F, P
, ;
,
;
'F,,
!
. I
,
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
11/34
N.ALBM P4
2) 2) 2) 2)
"",
, ,
,.
,
,
.
3)3)3)3)
: .
,,
, ...!
'
.,
.A
,,
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
12/34
N.ALBM P5
4) 4) 4) 4)
.
;,
.D
.
,
.
O,
.
.O
,
.
E
..N,
,.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
13/34
N.ALBM P6
II
D.','
.A;
,
.
,,
.
,
, .
,
. I
.
A;
.A.:
"O ;
".I,
;
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
14/34
N.ALBM P7
O,.
,.
..
-
8/17/2019 The Little Book of Marketing for Translators.pdf
15/34
N.ALBM P8
2
; ,
.A
,
. '
' .
.
.I
.A
, ,
(..).F,
,
.
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
16/34
N.ALBM P9
A,,
. I ' ' (
),
MO',
? B ,
,'''.A,'?
1)D 1)D 1)D 1)D
,
, . I
,,
10
. I L A,
C.
,
.
,
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
17/34
N.ALBM P10
(..
L) (..
E ME
).
'
E , ' '
E'.
.N,
.A
"P F E
",
. F,
'',
.A
"C F/E P
PF10
".
-
8/17/2019 The Little Book of Marketing for Translators.pdf
18/34
N.ALBM P11
2)C 2)C 2)C 2)C
A
.G,
.
(.. , ,, , ,
.).
A
..
.B()
',,,
.C
.
.
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
19/34
N.ALBM P12
3) 3) 3) 3)
O','
.H,
';
,'.
A,',
.'
45.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
20/34
N.ALBM P13
3
????
B,,
. ,
.I
,
,.
B:
1) 1) 1) 1)
, ,
,.
2)P 2)P 2)P 2)P
,
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
21/34
N.ALBM P14
I . I
,
,
. B
.
. ,
.,
,.
FFFF
B:
1)B 1)B 1)B 1)B
. H
,?I''
.A,'
.
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
22/34
N.ALBM P15
2)B 2)B 2)B 2)B
A,.
,
, , , F ,
,,
.
3)B 3)B 3)B 3)B
,
. O '
,
. ,
.
4)B 4)B 4)B 4)B
,
.A, , (
).M
EO . I
''
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
23/34
N.ALBM P16
PPPP
. , ,
,.
.
(P).
-
8/17/2019 The Little Book of Marketing for Translators.pdf
24/34
N.ALBM P17
P,'
, , , . '
.
I, .
?
H:
M: O$5
.
D : O
EF.B
.
B : A
,?I
.A,'!
O : C
;,,
.,
.I
' , ' ,
. (
2?)
-
8/17/2019 The Little Book of Marketing for Translators.pdf
25/34
N.ALBM P18
C : O ,
.
.I
','!
EEEE
H'P.A
(,):"
?"
,.
!
-
8/17/2019 The Little Book of Marketing for Translators.pdf
26/34
N.ALBM P19
4
. L' ,
.
NNNN
N , '
.
. G
,
' ,
',
.A
'!
F,
LBN .
-
8/17/2019 The Little Book of Marketing for Translators.pdf
27/34
N.ALBM P20
A,
. ,
.
B.F,
,
. H
,10%
."
",
.
DDDD
A,.
P , . F
,
,
(.. L). E G, '
,A!
-
8/17/2019 The Little Book of Marketing for Translators.pdf
28/34
N.ALBM P21
I .
'
. C IL
.
,
. ' ',
. I ,
.
A,
. I ' ,
.
.I,!
-
8/17/2019 The Little Book of Marketing for Translators.pdf
29/34
N.ALBM P22
5
I , ,
. A
,
. O
:
1)1)1)1)F F F F
A ,
;.B
,,
,'.
.,
,,,
EO (.. F , G
A, .). O
,'.
2)2)2)2)F F F F
I''
.I'
-
8/17/2019 The Little Book of Marketing for Translators.pdf
30/34
N.ALBM P23
,
.
, '
, .
?
:
F(..)
O
O
A
3)3)3)3)
O,.
''.
.
'
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
31/34
N.ALBM P24
,
. I
, . F
,
'.
.
-
8/17/2019 The Little Book of Marketing for Translators.pdf
32/34
N.ALBM P25
!
N ' L B M
,I
.
, . I
,
@..G!
-
8/17/2019 The Little Book of Marketing for Translators.pdf
33/34
N.ALBM P26
IMIMIMIM::::://../M4AFI.MFMFMFMF::::://./15K91A LI
.FFFF::::://.../A A . :::: ://..//.E.
::::://../A.ILILILIL::::://.../A .
-
8/17/2019 The Little Book of Marketing for Translators.pdf
34/34
A:A:A:A:
N.AGE,
MDC
ELL.
2003P,.A,N
.
E: @.
: ..
: @NA
F: ./NA
LI: ./78
