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The lifestyle brand for eSports
Fnatic Key Facts
“Founded in 2004, Fnatic is now the most popular esports organization in the world. Fnatic has a rich gaming legacy of nurturing and attracting young, prodigious pro-gamers.”
Current roster: 7 teams in the biggesteSports titles
#1 in EuropeCS:GO and LoL
Fnatic reaches 5.6% of the 89 million eSports audience
20 major events globally Weekly league events, streamed.
42Passionate full-time and part-time staff
Fnatic’s reach is 5M+ active followersFacebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Streaming.
“Esports is an organized multiplayer video game competitions
and is quickly becoming a global sporting phenomenon without
borders. It is as much a social experience as it is a competitive
sport.
This generation's icons are highly skilled gamers competing on
a virtual battlefield and they’re here to stay.”
What is eSports?
Number of eSport tournaments:
in 2013
in 2014
eSports to reach 335M viewers by 2017
30% in the high income bracket
44% viewers who don’t play, just watch online
Today there are 89M eSports Fans vs. 94M for ice hockey
Global eSports awareness will reach a total of 1.2 billion gamers by 2017.
Source: Newzoo – The Global Growth of eSports (January 2015). Revenue forecast excludes gaming hardware.
Occasional Viewers
Freq Viewers
Average spend per eSports enthusiast
Having already upended the entertainment world —
global revenue for games is $20 billion higher than
the music industry’s and is chasing that of the movie
business — the games industry has turned its
ambitions toward the lucrative world of professional
video game competition, widely known as e-sports.
“I feel like eSports is happening with or without us.
Games have become the biggest unofficial sports
league in the world right now. People are competing
all the time and it’s competitive by nature. There’s a
massive unofficial ecosystem of content, whether it
be on YouTube or Wikipedia pages, dedicated to the
world’s most dedicated gamers.”
