The Legal 500

Readership Research

Demographics

• 2,536 respondents

• 18.2% financial services‐ 10.5% Energy and natural

resources‐ 6.3% Manufacturing‐ 5.2% Consumer goods‐ 5.1% Insurance‐ 4.7% Real estate‐ 3.9% Transport

• Size of department

1 - 5 32.4%

6 – 10 15.8%

11 – 25 20.2%

26 – 50 12.3%

51 – 100 10.1%

100+ 9.2%

$10bn+ 15.8%

$5.1 – 10.6bn 7.3%

$1.1 – 5bn 19.8%

$500 – 999m 12.2%

$100 - %499m 11.3%

$50 – 99m 9.2%

Less than $50m 24.4%

• Size of company turnover

• Location‐ US – 22.4%

Usage of the Legal 500

• How often do you use the Legal 500?‐ Daily - 3%‐ Weekly - 8%‐ Monthly - 38%‐ Annually - 36%‐ First visit/not used before - 15%

• Have you referred to a legal directory recommendation before instructing a law firm?‐ Yes – 69%

• Have you used Legal 500 to help choose a law firm to instruct?‐ Yes – 66%

‐ Have you used Legal 500 to instruct a law firm outside your home jurisdiction?‐ Yes – 48%

• Do you use the Legal 500 for:‐ Primary research – 68%‐ Validation – 32%

Usage of the Legal 500

• Do you prefer Legal 500:‐ Online – 66%‐ In print – 31%‐ eBook – 3%

• Purpose of visit to Legal 500 website?‐ To look up a ranking of a firm I’m considering working with – 35%‐ To look up a ranking of a firm I’m instructing – 26%‐ To look for a firm for a specific piece of work in my jurisdiction – 8%‐ To look for a firm in a jurisdiction outside of my own – 19%‐ To look for a specific lawyer – 21%‐ To look for a specific practice area – 14%

• How easy is the site to navigate?‐ Easy – 92%

Legal 500 vs. other research guides

• Have you used other legal directories in the past 12 weeks?‐ IFLR – 14%‐ Best lawyers – 7%‐ Chambers – 64%‐ Super lawyers – 3%‐ Not used other legal directories – 28%

‐ Of the directories you have used, which do you prefer?‐ Legal 500 – 48%‐ Chambers – 39%‐ IFLR 1000 – 2%‐ Best lawyers – 2%‐ Super lawyers 1%

• Do you read any of the following on www.legal500.com?‐ Law firm profiles – 77%‐ Lawyer profiles – 74%‐ Published articles/legal developments – 34%‐ Press releases – 31%

‐ Would you like to see any of the following in The Legal 500?‐ Searchable lawyer profiles/biographies – 72%‐ Links to firms websites – 66%‐ Extended law firm information – 60%‐ Published articles from law firms – 38%‐ Law firm webinars/podcasts – 32%‐ Information on law firm events – 27%‐ Law firm annual reports – 23%‐ Interviews with managing partners/practice heads – 28%

• General counsel use Legal 500 regularly

• Use Legal 500 to help choose a law firm

• Use Legal 500 for primary research

• Online is primary source of information, but print still important

• Read law firm profiles, published articles and press releases

• Want more information on firms

• Prefer Legal 500 to all research guides

Summary