Register/Questions? Contact: Lisa Carroll, Chief Community Officer, lisa.carroll@seniorcaresummits.com | 203-731-7757

The Leading Sales & Marketing Summit in Senior Care

30+sessions

40+experts

21/2days

1Amazing

Experience

www.seniorcaremarketingsummit.com lisa.carroll@seniorcaresummits.com

203-731-7757

SCHEDULE-AT-A-GLANCE

MONDAY | 9/19/2016

12:00 - 6:00 PM � � � � REGISTRATION

1:00 - 3:30 PM. . . . . . . . WORKSHOPS

3:30 - 4:00 PM � � � � � BREAK

4:00 - 5:00 PM. . . . . . . . SPONSOR/PROVIDER SPEED MEETINGS

4:15 - 5:00 PM. . . . . . . . SPONSOR SESSIONS

5:15 - 6:00 PM. . . . . . . . KEYNOTE

6:15 - 7:30 PM � � � � � WELCOME RECEPTION

TUESDAY | 9/20/2016

8:00 - 8:45 AM � � � � � REGISTRATION & BREAKFAST

9:00 - 9:45 AM . . . . . . . KEYNOTE/GENERAL SESSION

10:00 - 10:45 AM . . . . . CONCURRENT SESSIONS

10:45 - 11:15 AM � � � NETWORKING BREAK

11:15 AM - 12:30 PM. . . MASTER CLASSES

12:45 - 2:00 PM � � � � EXPERT ROUNDTABLE LUNCHEON

2:15 - 3:00 PM. . . . . . . . CONCURRENT SESSIONS

3:15 - 4:15 PM. . . . . . . . MASTER CLASSES

4:15 - 4:45 PM � � � � � NETWORKING BREAK

4:45 - 5:30 PM. . . . . . . . KEYNOTE/GENERAL SESSION

WEDNESDAY | 9/21/2016

7:30 - 8:30 AM . . . . . . . BOARD MEETING

8:00 - 8:45 AM � � � � � REGISTRATION/BREAKFAST

9:00 - 9:45 AM . . . . . . . KEYNOTE

10:00 - 10:45 AM . . . . . CONCURRENT SESSIONS

10:45 - 11:00 AM � � � NETWORKING BREAK

11:00 - 11:45 AM . . . . . CONCURRENT SESSIONS

12:00 - 12:45 PM � � � CLOSING GENERAL SESSION

30+sessions

40+experts

1Amazing

Experience

The Leading Sales & Marketing Summit in Senior Care

Save $400Register by July 30th Code: SMA400

PREMIERE SPONSORS

MEDIA SPONSORS

SM

THANK YOU TO OUR 2016 SMASH

SPONSORS

SCHEDULE-AT-A-GLANCE

• Stayontopofthelatestdesiresofseniorsandadultchildren

• Reachprospectsattherighttimeandwiththerightservices

• Refinehowyouattractandpartnerwithreferralsources

• Learnthevitalroleofemergingtoolsandapplications–disruptorbedisrupted!

• Developtherightmixofdigitalandtraditionalchannels

• Flexyourmarketingandsalesmuscleandproveitwithanalytics

• Enhanceyourleadershipbyengagingemployees,creatingtherightstrategicpartnershipsanddrivingcensusandoccupancy

www.seniorcaremarketingsummit.com203-731-7757 | lisa.carroll@seniorcaresummits.com

The customer landscape, both professional referral and consumers, continues to change–not just who they are, but how they “hear” you. The competition is growing fiercer. Trying to be everywhere with the right message to the right person is daunting. We curate the best of the best. From inside Senior Care to outside Sales and Marketing Experts, SMASH is here to help.

The content is outstanding. The connections, priceless.

Join us! See you in Chicago.

Expand your Sales & Marketing knowledge with others in Senior Care

Marketing & Sales professionals are now in a unique position where falling behind by a few months can set organizations back years. Come to SMASH to get energized and enlightened by your peers and by sales and marketing experts who can get you to a whole new level. SMASH–like no other senior care conference.

Join other Sales & Marketing Senior Care Strategists

Why Attend?Because...

Bailey Beeken Managing Director, SMASH

Regina D’Alesio Producer & VP of Excitement

Thought-Provoking Keynotes

Deep-Dive Workshops ½-Day Monday, Sept. 19th

Play to Win: Create a “Kick-A&*” Future Customer Strategy In the crowded senior care landscape, which sales and marketing strategists will rise to the top? In this interactive workshop, Martin Prosperity Institute’s Stephanie Schram and Darren Karn give you step-by-step process to develop a “kick a&*,” quota-busting strategic plan that sets you apart. Consider it the hands-on

companion to Martin & Lafley’s acclaimed book Playing to Win that rocked the C-Suite world—and changed everything. Strengthen your strategic thinking capabilities and learn a powerful approach to solving your toughest strategy challenges. Your bottom line will thank you.

Transform Your Organization into a Digital PowerhouseAre you getting the most out of your digital marketing? Becoming a digital powerhouse—and remaining one— requires commitment, ongoing research and a knack for analytics. In this workshop, learn to craft and execute a winning digital strategy, identify current trends and key metrics to measure. Learn to assess whether you are making measurable progress or running in place. Digital marketing expert and author Michael Brito helps you craft a plan that targets your audience with precision, broadcasts your message in the right channel at the right time—and gets real results.

Grant SimmonsHomes.com

SEO Wizard, Marketing Motivator and Idea Machine

Rohit BhargavaInfluential Marketing Group

Author, Trend Curator & Marketing Expert

How to Think Differently, Curate Ideas and Predict the “Non-Obvious” FutureRohit Bhargava, Wall Street Journal best-selling author of five books on topics as wide-ranging as the future of business and building a brand with personality, will share the ways he predicts 7 new trends every year and the 5 essential habits that will change the way you think!

Stephanie SchramMartin Prosperity Institute, University of Toronto

TEDx Speaker, Coach, Kick A&* Interventionist

Team Success Using the Sharpest Tools and the Hottest Tech to Amp Up Sales Getting your teams to manage leads effectively, at every stage of the sales funnel, can mean the difference between success and failure of revenue goals. In this hands-on workshop, learn how to streamline processes, motivate sellers, and understand the necessary tools and data to help you stand apart from the competition. Gain an actionable plan to create a world-class sales organization in 2017!

Mastering Micro-Moments for Macro-Marketing Success: How to Think Small to Win Big

No longer a straight line from point A to B, the customer decision journey now resembles the path of pinball – bouncing from one moment to the next with seemingly no predictable pattern. How can senior care leaders connect throughout this journey to inform, influence and inspire affinity and action?

Dan PerrySales Benchmark Index (SBI)

Principal, Closer & Dealmaker

Michael BritoLEWIS Pulse

Author, Speaker and Fortune 500 Digital

Marketing Wizard

Session Highlights

Sales & Marketing Rock Stars

Tues. & Wed. – Sept 20 - 21

Paul HebertAuthor, Blogger and

ConsultantHumanize

www.seniorcaremarketingsummit.com203-731-7757

5 Reasons Your Sales Teams Aren’t Executing Cutting Edge Sales StrategiesYou’ve got the tools, the science and the data. Now how do we wrap the sales process and sales around all of it to execute flawlessly? Success stories mixed with crash-and-burn examples will give you tactics from the trenches to help you get your teams out in front of the curve, embracing ways to build revenue and sales.

Lauren MooresDstilleryEmerging Technology Data Strategist

Lauren BaileyFactor8Voted Top 25 Most Influential Sales Leader

Mathew SweezeyPrincipal of Marketing

InsightsSalesforce

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Marketin

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Key Topics include…

Deep-Dive Master Classes, Workshops and Sessions

See over 30+ sessions at www.seniorcaremarketingsummit.com

The Anatomy of Successful Content Marketing 101 and 2.0. A Primer Session and a Master ClassBack by Popular Demand! The guru of content creation and deployment shares up-to-the-minute ideas and insights for content marketing in 2017. He will share the latest techniques and tactics for those just starting on their content journey and for those who are content masters but need to stay ahead of the latest trends.

Welcome to the Mobile Marketing RevolutionFinally meeting the customer where they’re at! Senior care marketers with an aggressive mobile strategy are soaring, and wondering why their competitors have yet to understand mobile’s impact, reaching customers in the right place (think geo and hyper local targeting) when they’re researching and ready to buy wields serious marketing power.

Andy CrestodinaOrbit MediaWriter, Advisor & “Chemistry” Teacher

“SMASH presents a vision of innovation in the senior care

marketplace.”

Kent LewisPresident

Anvil Media

Grant SimmonsVP, Search Marketing

Homes.com

Lauren BaileyFounderFactor 8

Luke NesslerCo-Founder

Impakt Marketing

Darren KarnResearch Guru

University of Toronto

Susan SalgadoEVP

Hospitality Quotient

Agnes EstesEVP

Edelman

Lauren MooresMobility Expert

Dstillary

SMASH presents a vision of innovation in the senior care marketplace

Digging for Marketing Analytics TreasureIt’s easy to get overwhelmed by all the questions that come up when you’re looking at the multiple touch points of marketing data. Learn to measure the right data and extract big value. Gain actionable insights like a seasoned pro and gain the knowledge you need to drive cutting-edge marketing campaigns.

Senior Care Strategists

www.seniorcaremarketingsummit.com lisa.carroll@seniorcaresummits.com

Social Hacking: 8 Expert Ideas That Cut Through the Clutter Learn easy to use ingenious and unknown strategies for social media targeting that will capture your customer’s attention and deliver immediate results.

• Buye

r

Journe

y• S

EO, SEM,

& PPC

• Webs

ite

Strate

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• Digit

al

Strate

gy• S

ocial M

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• Funn

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• Buye

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Person

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• Cust

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Engage

ment

• Inbou

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Marketin

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• Lead

Nurturi

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• Mark

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Automatio

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• Mobi

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Creating a Successful Roadmap to Paid Digital Advertising in 2017With so many opportunities to connect with customers through digital and social media platforms, videos and content in all shape and sizes–the need to understand the seismic shifts in paid digital advertising is paramount. Learn the new rules and how you can be maximizing your digital dollars in the year ahead.

Agnes EstesEdelmanSpeaker, Leader, Digital Marketing Maven

Kyle Uebelhor Alexander GroupOrganizer, Thought Leader & Sales Expert

Tim WilsonAnalytics Demystified Consultant, Professor & Numbers Guy

“I loved the opportunity to network with my peers AND hear from experts in Sales & Marketing.”

Daniel SchwartzCOO

Almost Family

Dan HutsonVP, Communications

and Marketingbe.group

Kelly Singleton MyersSVP of Sales

Sunrise Senior Living

Meghan LublinSVP of Corporate Market-ing and Communications

Sunrise Senior Living

Bryan ReynoldsIntegrated

Marketing DirectorEpiscopal Retirement

Homes

Nancy SchwalmChief Business

Development OfficerVIVAGE Quality Health

Partners

Stacey S. Van GronigenVP, Business StrategyGolden Living Centers

Dave TerryFounder & CEO

Archway Health Advisors

The Ultimate Guide to Driving Down the Cost of SalesOccupancy is increasing. Sales reps are hitting their numbers. All is well–or is it? Learn the true cost of a sale in today’s changing environment–and its impact on the bottom line.

Luke Nessler Impakt MarketingTEDx guy, ready for your close up video director

Advisory Board

Mark IngramPrincipal and CMO, SenioROI

Bob WerdanVice President Marketing & Sales, Presbyterian Homes

Hal PriceSenior Vice President, Strategic Partnerships, Aegis Therapies

Nancy SchwalmChief Business Development Officer, VIVAGE Quality Health Partners

Cindy LongfellowNational Director of Sales and Marketing, Juniper Communities

Faith OttPresident and Owner, Sage Age Mature Strategies

Bryan ReynoldsIntegrated Marketing Director, Episcopal Retirement Homes

Dan HutsonVice President, Communications & Marketing, be.group

Kelly Singleton-MyersSenior Vice President of Sales, Sunrise Senior Living

Paula LedbetterAssistant Vice President, Marketing, Mather LifeWays

David MikulaSenior Vice President of Sales, Kindred Healthcare

www.seniorcaremarketingsummit.com203-731-7757

Great Networking

You can meet, exchange views and experiences to grow a powerful peer network of senior care industry experts from across the continuum.

Speed MeetingsTap experts and gain insights from strategically aligned solution providers in one-to-one meetings.

“Awesome, informative sessions.

Great networking.”

Elizabeth BushSenior Vice President Senior Housing Marketing and Sales, LCS

Power BreaksCultivate new relationships in every corridor between sessions, during receptions, breakfasts, and breaks.

Landing PadsMeet the top solution providers face-to-face and build profitable business relationships to help you achieve your strategic and tactical goals.

Peer ExchangeFind like-minded colleagues facing similar challenges with SMASH’s state-of-the-art conference app.

Expert RoundtablesShare insights and ideas peer-to-peer with the brightest sales and marketing thought leaders.

• Meetandgreetwithlike-mindedpeersfromtoporganizations

• Getanswerstoyourburningquestions,hearhowothersarenavigatingsimilarchallengesandbrainstormideaswithotherinnovatorswho“getit!”

• SMASHisaenergizingcommunitywhereseniorexecutivescometoshareideasandfindsolutions

www.seniorcaremarketingsummit.com lisa.carroll@seniorcaresummits.com

Who Attends

Companies Who Attend

Titles that you see at SMASH

Chief Marketing Officer, Chief Marketing and Sales Strategist, SVP of Sales and Marketing, VP of Sales, Chief Digital Officer, VP of Social and Digital, VP of Communications and Public Relations, Director, Sales and Marketing, Senior Marketing Director,

Regional Marketing Directors, Director of Marketing and Sales, VP of Community Relations

34%

Meet your Sales & Marketing peers from around the country.

Home Care13%

P R O V I D E R T Y P E S P R O V I D E R T I T L E S P R O V I D E R L O C A T I O N S

Senior Living48%

Chief Marketing O�cers/ Marketing VP54%

SNF/Rehab39%

37%CEO/COO/

Founder9%

South13%

East31%

Midwest31%

West25%

SVP Sales and VP Sales & Marketing

Registration Provider/Operator Rates

Thru July 30 . . . . . . . . . . . . $1695.00After July 30 . . . . . . . . . . . . $1895.00

Two cutting-edge summits. One convenient location.

Save when 3 or more come from 1 organizationRegister by June 30th and save! Call Lisa – 203-731-7757CANADIAN BASED PROVIDER ORGANIZATIONS: We have special pricing to accommodate the exchange rate. Please contact Lisa Carroll, Chief Community Builder by email to lisa.carroll@seniorcaresummits.com for registration.

Pass this on to your colleagues in HR & Talent Management

The #1 HR Summit in Senior Carewww.seniorcarehrsummits.com

USE COUPON CODE SMA400before July 30th and save $400

$1295.00

ABCM CorporationACTS Retirement Life

CommunitiesAlmost Family Inc.

AmericareAnthem Memory CareAsbury Communities

Autumn LeavesAvanti Senior Living

BayBridge Senior LivingBayshore HealthCare

be.groupBenchmark

Benedictine Health System

Bethesda Senior Living CommunitiesBrightview

BrookdaleCapital Health ServicesCapital Senior Living

Capri Senior Communities

Capstone Management, LLC

CarDon & AssociatesCare Initiatives

Christian Homes, IncChristian Living Communities

CommonwealthCordia Senior LivingCovenant Retirement

DiakonDiversicare Healthcare

Ebenezer

EcumenElder Care Alliance

ERHEra Living

Erickson LivingExtended Care LLC

Flushing HouseFranciscan VNS

HomeCareFrontier Management,

LLCFundamental

Gardant Management Solutions

Golden Living Guardian Elder Care

Heritage Nursing CenterHeritage Senior Living

HighGate Senior LivingHMG Healthcare, LLCHome Instead Senior

Care®

Hospice of Central OhioIde Management Group

JudsonJuniper CommunitiesKindred HealthcareLandis Communities

LCB Senior LivingLiberty HealthcareLiberty Lutheran

ServicesLife Care Services-LCS

Living BranchesLuthercare

Mather LifeWays

Maxwell GroupMessiah LifewaysMethodist Senior

ServicesMidwest HealthMission Health Communities

My Choice In Home, LLCNorthbridge CompaniesPathway Senior Living

Presbyterian Communities

Presbyterian HomesProvidence Life Services

Retirement ConceptsSeasons Retirement

CommunitiesSenior Star

Shell Point Retirement Community

Sonata Health CareSpectrum Community

HealthSpectrum RetirementSpringpoint Senior

LivingStellar Senior Living

Sun HealthSunrise Senior Living

Symphony Senior LivingThe Arbor CompanyThrive Senior Living

Trail Ridge Senior LivingTransitional Care

ManagementTrinity Senior Living

Communities

V!VA Retirement Communities

Van Dyk Health CareVi Living

VIVAGE Quality Health Partners

VMP Senior Care - Manor Park/

VMP TrinityWelcov Healthcare

Wellspring Lutheran Services

Welltower Inc.Williamsburg Landing

Willow Valley Communities