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the
buzz on management
2
3
Table of Contents
What is the buzz on management?.............................................................5
Chapter 1: Maslow’s Hierarchy of Needs…………………………………….7
Chapter 2: Motivation……………………………………..…………...……….11
Chapter 3: Theory X and Theory Y…………………………………………....15
Chapter 4: The Managerial Grid………………………………………….…..19
Chapter 5: Leadership…………………………………………………….…….25
Chapter 6: The Contingency Model……….…………………………………29
Bibliography.....……………………………………………………………….…..33
Index……………………………………………………………….……………….35
4
5
What is the
buzz on management?
There’s no sole way to be a leader. Different situations require different
approaches to leadership.
While managerial principles remain constant, managerial tactics
change with each situation. The best leaders have a wide range of
skills and apply different leadership principles appropriately for each
situation.
Without a top-bee as a leader, a honeybee colony would die. Similar-
ly, without an effective manager, an organization cannot survive. Fol-
lowing principles of sound leadership are essential to managerial suc-
cess.
6
7
Chapter 1: Maslow’s Hierarchy of
Needs What are the needs of the hive?
Psychologist, Abraham Maslow, developed a theory called the Hierarchy
of Needs. In it he describes that there are very specific elements which motivate a
person and determine the actions that he or she will take. He explains that “man
is a wanting animal” and that we are rarely satisfied, always desiring something
more. He outlines a few basic needs every person has a desire to fulfill.
THE BASIC NEEDS
“What a man can be, he must be.
This need we call self-actualization.”
- Abraham Maslow
Physiological Safety Social Self-Esteem Self Actualization
8
These needs work as a ladder and each one has very
specific characteristics. One will not move onto the next stage
(i.e Physiological to Safety) until he has fulfilled his needs from
the previous stage. Once these needs have been satisfied one
may reach the highest level of growth which is self-
actualization.
Physiological Needs
The physical needs are those that are most basic in
Maslow’s hierarchy. They include food, water, shelter, clothing
and warmth. It is said that humans require all of these things to
reach homeostasis and each must be present for a person to
be able to function properly. The physiological needs take
precedent and will be the primary motivators of an individual if
not met.
Safety Needs
Stability, security, dependency, protection, and freedom
of fear are all considered safety needs. Other needs cannot
be met if an individual lives in fear or feels that his or her safety,
either physically or financially, is threated. Mangers can help
an individual fulfill these needs by providing a certain level of
job security, reasonable grievance procedures, and consistent
and productive work schedules as well as proper training.
Social Needs
Stability, security, dependency, protection, and freedom
of fear are all considered safety needs. Other needs cannot
be met if an individual lives fear or feels that his or her safety,
either physically or financially, is threated. Mangers can help
an individual fulfill these needs by providing a certain level of
job security, reasonable grievance procedures, and consistent
and productive work schedules as well as proper training.
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Esteem Needs
After one feels loved, they develop a desire to feel val-
ued. This may include attaining status, recognition, fame and
extra attention. Managers can help their employees by giving
them responsibilities that let them exercise their talents and by
praising them when they do something exceptional.
Self-Actualization Needs
When all of the other needs are met a person will reach
the self-actualization phase. Self-actualization occurs when
an individual realizes that they have the ability and the ca-
pacity to reach his/her full potential. Managers who provide
an atmosphere where all the basic needs can be met allow
for the opportunity for their employees to real self-actualization
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The Buzz:
Managers can create an accepting and social
environment to help their employees fulfill certain
needs
Giving an individual tasks that allow them to use
their talents will give them opportunities to become
self-actualized.
10
11
Chapter 2: Motivation What drives the hive?
Motivation vs. Movement
Motivation comes from within the individual who receives intrinsic rewards by ac-
complishing interesting and challenging work.
Key to satisfaction
Benefits show up over a long period of time
Movement is when the individual acts out of fear of punishment or failure to get
extrinsic rewards. (the avoidance of pain)
Constantly requires reinforcement
Offers only short-term results
“...management cannot really
motivate employees, it can
only create the environment in
which the employees”
motivate themselves.”
- Frederick Herzberg
12
Motivation-Hygiene Theory
Motivators (intrinsic factors):
Primary cause of job satisfaction
Self-actualization
Hygiene (extrinsic factors):
Primary cause of unhappiness on the job
No job-satisfaction
If management increases motivators and removes hy-
gienes, job satisfaction increases, which facilitates the growth
of employees. Growth makes the employee more valuable to
the organization because the individual has a greater ability to
perform more challenging tasks.
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Job Enrichment vs. Job Enlargement
Job enrichment occurs when managers give workers
more interesting and challenging tasks that lead to growth.
Done through vertical job loading
Employees further themselves
Key to designing work that provides motivating factors
Job Enlargement occurs when management reduces
the personal contribution of employees by giving them more
tasks to do of a similar nature or complexity.
Done through horizontal job loading
Employees become accustomed to their jobs
Avoid making the job meaningless
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Here are steps managers should take to institute this principle
with their employees.
1) Select a job in which (a) the investment is not too costly,
(b) attitudes are poor, (c) hygiene is becoming very cost-
ly, and (d) motivation will make a difference.
2) Approach these jobs with the conviction that they can
be changed. (Don’t follow tradition).
3) Brainstorm a list of changes that may enrich the jobs.
4) Screen the list to eliminate suggestions that involved hy-
giene, rather than actual motivation.
5) Screen the list for generalities, such as “give them more
responsibility.”
6) Screen the list to eliminate any horizontal loading sugges-
tion.
7) Avoid direct participation by the employees whose jobs
are to be enriched.
8) In the initial attempts at job enrichment, set up a con-
trolled experiment.
9) Be prepared for a drop in performance in the experi-
mental group the first few weeks.
10) Expect your first-line supervisors to experience some anxi-
ety and hostility over the changes you are making.
14
Vertical Job Loading
In order to enrich a job, the manager needs to practice
principles of vertical job loading to increase motivation in em-
ployees. Here are examples of vertical loading and the motiva-
tion factors that are developed.
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The Buzz:
Managers should increase motivators and re-
move hygienes to increase job satisfaction
among employees so they will want to work,
which will benefit the organization.
If you have employees on the job, use them. If
you can’t use them, get rid of them. If you can’t
use them and you can’t get rid of them, you will
have a motivation problem.
Principle Motivation Involved
A. Removing some controls while re-
taining accountability
Responsibility and personal
achievement
B. Increasing the accountability of indi-
viduals or own work Responsibility and recognition
C. Getting a person a complete natural
unit of work (module, division, area)
Responsibility, achievement,
and recognition
D. Getting additional authority to em-
ployees in their activity: Job freedom
Responsibility, achievement,
and recognition
E.
Making periodic reports directly
available to the workers themselves
rather than to supervisors
Internal recognition
F. Introducing new and more difficult
tasks not previously handled Growth and learning
G.
Assigning individuals specific or spe-
cialized tasks, enabling them to be-
come experts
Responsibility, growth, and
advancement
15
Chapter 3: Theory X and Theory Y How do you manage your hive?
Theory X and Theory Y are two basic theories on human behavior. Under-
standing these theories will help managers identify and utilize management strate-
gies that will best benefit their company and their employees. It would also be
useful for the manager to understand the
basic human needs as described in
Chapter 1 and use them along with the
management theories. Doing this will
make a work environment that helps em-
ployees (and the entire organization)
achieve their goals.
“Behind every managerial
decision or action are
assumptions about human
behavior and human nature.”
- Douglas McGregor
16
Theory X:
The Traditional View of Direction and Control
Theory X is based on a classical view of management. Its as-
sumptions are based on the idea that man is a wanting animal
that is only motivated by satisfying needs—those of Maslow’s
Hierarchy which have already been discussed.
These assumptions create an environment that is not
open to creativity or imagination. Theory X promotes authority
and control through the use of rewards and threats of punish-
ment to motivate people. Although it is sometimes natural for
managers to have these assumptions about human behavior, it
is important for the
manager to realize
that if they contin-
ue to let these as-
sumptions influ-
ence their mana-
gerial strategy,
they will fail to dis-
cover and utilize
the full potential of
their employees.
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ASSUMPTIONS OF THEORY X
1. The average human being has an inherent dislike of
work and will avoid it when possible.
2. Most people have to be persuaded and threat-
ened with punishment to accomplish company ob-
jectives.
3. In general, people have little ambition and want to
avoid responsibility.
17
Theory Y:
The Integration of the Individual and Organizational Goals
Theory Y puts its focus on the individual and seeks to reconcile
the needs of the individual with those of the organization. The
assumptions emphasize that the limits on human collaboration
are limits of management’s ingenuity.
These assumptions open up possibilities for new mana-
gerial policies and practices. When
managers work by these assumptions,
it creates an environment that en-
courages innovation and discovery.
Through integration in application,
managers seek to find ways in which
an individual can best achieve his
goals by working towards the success of the organization and
thereby exercise self-direction and self-control. While Theory Y
is fundamentally different than Theory X, it doesn’t deny the
use of Theory X in certain situations or for certain purposes.
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ASSUMPTIONS OF THEORY Y
1. In general, people do not inherently dislike work
2. Control and punishment are not the only methods
of motivation
3. Commitment to goals is associated with rewards
4. The average person learns to accept and seek re-
sponsibility
5. Creativity and imagination is widely distributed in
the population.
6. Human potential is only partially utilized.
“Theory Y is an
invitation to
innovation.”
18
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The Buzz:
Theory X is based on a classical view of human
behavior—man is only motivated and controlled by
needs and punishment.
Theory Y is based on a dynamic view of human
behavior—man has the possibility for growth and
development.
The overarching goal is to create an environ-
ment where employees can achieve their goals by
working towards the success of the organization
19
Chapter 4: The Managerial Grid What kind of bee do you want to be?
According to the Managerial Grid, there are 6 key elements that are evident in
everyone.
Initiative – The effort one gives to a specific activity. This is the motivation that
drives an individual.
Inquiry – By asking questions, one can gain facts and data from others.
Advocacy – Take a position
Conflict Resolution – Different viewpoints make conflict inevitable. Depending
on the way it’s handled, conflict can be disruptive and destructive, or creative
and constructive.
Decision making – Leadership is applied to performance
Critique – Study an activity and look for possible ways of improving it. This is the
only way future performance can be improved, otherwise the same thing is
done over and over.
“Admittedly an organization's
structure, plan, and concept are
basic to its effectiveness, yet be-
yond these the greatest single
variable lies with the behavior
of the managerial team.”
- Jane & Blake Mouton
The grid provides a visual way to compare different styles of leadership.
20
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The Managerial Grid demonstrates
the value a manager places on
concern for production (x-axis)
compared to his concern for people
(y-axis). Concern for production
includes results, performance, profit –
how much is getting done. Concern
for people can be demonstrated
through emotions, such as sympathy
and support. Different “coordinates”
show different styles of
management.
21
Leadership Styles
9,1 – “Produce or Perish”
The authority-obedience driven manager has high con-
cern for production and low concern for people. This invokes a
guard-prisoner-like culture. The manager sees things in black
and white and doesn’t change his mind. He wants to maintain
power without question or suggestion from anyone but himself.
This cuts out potential creativity that subordinates could offer.
Short-term production may be high, but over time, employees
may lose morale and purposely work inferior.
1,9 – “Keep the Peace”
The country-club manager has high concern for people
and low concern for production. He enjoys working with others
but avoids conflict. He is quick to agree, as he does not want
to risk offending anyone. The manager will avoid taking a posi-
tion on an issue because idea rejection is perceived as person-
al rejection. The leader emphasizes friendliness but may unin-
tentionally deemphasize productivity.
1,1 – “Do the Minimum”
The impoverished manager has low concern for people
and low concern for production. He will exert the minimum
amount of effort needed to get by. To stay in the organization,
he will simply go through the motions of being a manager. He
is indifferent to work and stays in the background. He will not
come up with new ideas, but lets circumstances work them-
selves out. Often, managers from other grid coordinates will
become “burnt out” and conform to this 1,1 management
style.
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“That’s not my problem; someone else will do it.”
“You can’t pressure people; if you do, they’ll resist. If I’m nice to people, then they will like me.”
“I am the reason for my success; failure is caused by others. Never trust them.”
22
Leadership Styles
5,5 – “Stick to the Status Quo”
The middle-of-the-road manager has moderate concern for
people and moderate concern for production. He will give a
medium push for production and give some consideration to
people’s attitudes to keep subordinates satisfied. The company
is viewed as a democracy. When arguments come, the man-
ager will come up with a compromise rather than risk a one-
sided win. To prevent conflict, the manager will do what has
been done in the past. The manager is more easy-going, but
will still find solutions with the group.
9,9 – “Good Work, Team”
The team manager has high concern for production and high
concern for people. Work accomplished in this environment
comes from committed people who each share a purpose in
the organization’s mission. This manager promotes teamwork to
find the best work strategy. Workers will naturally work efficiently
for high production to feel accomplished. The manager has a
strong initiative, actively listens to others, and makes decisions
based on others’ input. He will constantly reevaluate systems
and validate information.
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“If I think, look, and act like everyone else, but a little more so, I will be a manager in good standing.”
“I am a hard worker. Company goals become worker’s own personal goals, as we each want to
make a positive impact on the organization.”
23
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The Buzz:
The Managerial Grid provides a visual way to
compare different styles of leadership.
A team leader has highest concern for people
and production
Success in a hive comes from a team of bees
working for a common purpose - not one leader
mandating everything. Likewise, the best leaders
work with their team.
24
25
Chapter 5: Leadership Leading Your Hive to the Next Level
The productivity of a business strongly correlates to its style of management.
“Employee-centered” management shows higher levels of productivity than “Job-
centered” management. Rather than focusing on just getting the job done, when
employees feel important and like they are part of a group, they are more likely to
work effectively.
“Employees who feel more free
to set their own work pace
prove to be more productive
than those who lack this sense
of freedom.”
- Rensis Likert
26
“Employee-centered” managers’ main focus is on the
human aspects of their subordinates’ and on forming effective
work groups with high performance goals. The manager’s job is
more geared to supervising and allowing the subordinates to
make decisions and to be creative in their own way. When em-
ployees have a group that they can associate with, they feel
more responsibility and importance to the group.
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Leadership Functions of the “Employee-centered”
Manager
Listens well and is patient.
Is not impatient with the progress being made by
the group, particularly involving difficult prob-
lems.
Accepts more blame than may be warranted for
any failure or mistake.
Gives the group members ample opportunity to
express their thoughts without being constrained
by the leader pressing his or her own views.
Is careful never to impose a decision upon the
group.
Offers his or her contributions often in the form of
questions or by stating them in a form that can
be discussed.
Allows for others to help perform leadership func-
tions which enhance their status.
27
The Nature of Highly Effective Groups
There are many characteristics present in groups that perform
very effectively. Some of the top characteristics include:
Motivation. The members of the group are highly motivated
to abide by the major values and to achieve the important
goals of the group. Each member will do all they can rea-
sonably do and all in their power to help the group
achieve its central objectives.
Supportive Atmosphere. All the interaction, problem-
solving, decision-making activities of the group occur in a
supportive atmosphere. The group is eager to help each
member develop to their full potential.
Creativity. The supportive atmosphere of the highly effec-
tive group stimulates creativity.
Communication. Just as there is high motivation to com-
municate, there is a strong motivation to receive communi-
cation. Each member is genuinely interested in any infor-
mation on any relevant matter that any member of the
group can provide.
Leadership. The leader of the group is carefully selected. His
or her leadership ability is so evident that he or she would
probably emerge as a leader in any unstructured situation.
Confidence and Trust. The members and leaders have a
high degree of confidence and trust in each other.
Belief in the Impossible. The leader and the members be-
lieve that each group member can accomplish “the im-
possible.”
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The Buzz:
When managers pay more attention to the em-
ployee rather than the job, employees tend to be
more productive and responsible.
Characteristics of a highly effective group in-
clude: motivation, a supportive atmosphere, crea-
tivity, communication, leadership, confidence and
trust, and a strong belief in the impossible.
29
Chapter 6: The Contingency Model Dynamics of the hive
Qualities of the Group As humans, we often group ourselves based on common interests or goals. While
many groups may be organized by circumstances, group members’ interde-
pendence on one another keeps them united. Leaders who understand these
principles of groups work with the members of their group to achieve a common
goal.
Qualities of the Leader Exercises authority
Makes decisions
Initiates group interaction
Assumes control of the group
Persuades or directs men
Creates effective change in the group
Influences group activities toward goal setting and goal achievement
Identified and accepted as the leader
The effectiveness of a leader can be measured by the group output, the group
morale, and the satisfaction of group members.
“The quality of leadership, more than any
other single factor, determines the suc-
cess or failure of an organization.”
- Fred Fiedler
30
Leadership Styles Fred Fiedler theorized that leaders can be grouped into two
categories: task-oriented or relationship-oriented. These leader-
ship styles can be determined by what Fiedler calls the Least
Preferred Coworker or LPC. By rating a coworker, with whom
the leader would prefer not to work, on a scale from 1 to 10,
the leader can determine their leadership style. A leader with a
low LPC score would be considered task-oriented and a leader
with a high LPC score would be considered relationship-
oriented.
Task-Oriented Leadership Task-oriented leaders seek satisfaction through achievement in
assigned tasks or intrinsic satisfaction
of the work performed. These types of
leaders are more concerned with ac-
complishing the task at hand than
earning the approval of others. Con-
sequently, task-oriented leaders work
well in favorable and unfavorable
conditions because they have the
ability to focus on directing and coor-
dinating the work that needs to be
done.
Relationship-Oriented Leadership Relationship-oriented leaders seek satisfaction by gaining
recognition, achieving a position of prominence, and having
good interpersonal relations. These types of leaders place
great value in being liked and accepted by the people
around them. Relationship-oriented leaders work best in situa-
tions where their interpersonal relations grant them the power
to maintain control of the task.
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Effective Organizational Leadership
Leadership performance can be described as the result of
combining leadership style with the leadership situation.
Through a process called organizational engineering, situations
can be manipulated in order to provide a leader fit for the
task at hand. Some methods for modifying situations include:
1. Changing the individual’s task assignment
2. Changing the leader’s position power
3. Changing the leader-member relations in the group
This process allows organizations to utilize the strengths of their
leaders.
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“The group will perform successfully to the extent to
which the group-task situation calls for task-
oriented or relationship-oriented behavior.”
(pg. 196)
The Buzz:
Leaders are most effective when they work with
the group to accomplish goals.
Leaders can be task-oriented or relationship-
oriented.
Organizational engineering allows situations to
be modified to match leadership style.
32
33
Bibliography
Blake, W. & Jane Mouton. The Managerial Grid, Houston, Texas, Gulf Pub-
lishing Company 1985 (Chapters 1-8).
Fiedler, F.E. A Theory of Leadership Effectiveness. McGraw-Hill Inc., New
York. 1967. Chapters 1, 9, 11, 15, 16
Herzberg, F., One More Time: How Do You Motivate Employees. in "Harvard
Business Review," Jan-Feb, 1968.
Likert, R., New Patterns of Management. New York: McGraw-Hill, 1961
(Chapters 1-4, 8, 11).
Maslow, A.H., Motivation and Personality. Harper & Row, Inc. New York,
1954 (Chapters 3-5, 11, Appendix A).
McGregor, D., The Human Side of Enterprise. McGraw-Hill Book Company,
New York, 1960 (Chapters 1-4, 10, 11).
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35
Index
Authority………………………………………………………………………..…...14, 16, 21, 29
Contingency Model……………………………………………………………………………29
Employee-centered………………………………………………………………..……...25, 26
Fiedler…………………………………………………………………………………..…….30, 33
Herzberg………………………………………………………………...………………………..33
Hierarchy of Needs……………………………………………………………………………...7
Integration…………………………………………………………………………..…………...17
Job enrichment…………………………………………………………………………………13
Leadership………………………………………………………….…....5, 19, 21-23, 25-31, 33
Maslow…………………………………………………………….…………….……..7, 8, 16, 33
Managerial Grid…………………………………………………………..……….19, 20, 23, 33
Motivation-Hygiene Theory…………………………………………………………………..12
Organizational Engineering ………………………………………………………………….31
People, value of (in the grid)……………………………………………………………..20-22
Physiological needs…………………………………………………………………...………...8
Production, value of (in the grid)……………………………………………….……….20-22
Productivity………………………………………………………………..………………...21, 25
Punishment…..…………………………………………………………………...……..11, 16-18
Relationship-Oriented……………………………………………………………………..30, 31
Safety Needs………………………………………………………………….……………...…..8
Self-Actualization……………………………………………………………………..…...7-9, 12
Self-esteem……………………………………………………………………………………….7
Social Needs……………………………………………………………………………..……….8
Task-Oriented………...……………………………………………………………………..30, 31
Teamwork (the grid)………………………………………………………………………..20-23
Theory X……………………………………………………………………………………....15-18
Theory Y……………………………………………...…………………………………..15, 17, 18
Vertical job loading…………………………………………………………………….….13, 14
36
37
Contributors
Rachel England
Kristi Aoki
Lauren Burgess
Mandy Montgomery
Whitney Stevens
Elizabeth Mathews