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2018|12018|1
THE LARGEST DIFFUSION MAGAZINE IN THE LUXURY&DESIGN WORLD
media kit
With its paper edition and digital portal, IFDM is an innovative information and business platform which stands as a
forum and reference point for professionals operating in the worldof design. An authoritative publication for trade operators,
every year it is distributed at over 35 trade fair events and during many B2B eventsworldwide. In fact the magazine sets out to recount the excellence of luxury furnitureand design, wherever professionals meet. Novelties and projects, interviews with keyplayers and detailed articles on companies playing a leading role on the internationalscene enhance the contents of the publication and of IFDM.it: a complete system forchannelling major furnishing trends. The communicative function of themagazine, with its eye-catching format and clear graphic design, is further amplifiedby the choice to publish each edition in two languages, in order to furtherreinforce its pronounced international vocation. The international nature of the
publication emerges clearly from its widespread distribution on strategicmarkets, primarily explored by IFDM through trade fair channels, aimed at
reporting and stimulating new business opportunities for companies.Contacts with a specialized target - architects, designers, buyers and contractors,manufacturing companies, retailers and distributors - are also established through
IFDM’s participation as a media partner in international missions organized by trade associations such as ICE and FederlegnoArredo, and through postal distribution
to a select database of over 30,000 profiles. Another important initiative is that of the“Room Service”activity implemented in the most prestigious hotels
of the world’s most economically powerful capitals.
2018 | 2
60.000copies
medium circulation
With 7 editions of IFDM Magazine, 3 Contract&Hospitality Books and our participation
at over 35 international trade fairs and our boundless desire to explorenew showcases for our export trade, we not only intend to guide youthrough the colourful and multifaceted world of design, but above allto report on the vast opportunities offered by international markets
whose appreciation of furnishings Made in Italy is growing exponentially, with excellent prospects for future growth.
Editor-in-chief ’’’’
year of foundation
2007
2018|3
editionsper year
MOSCOW
DUBAI
BAHRAIN
LONDON
PARISBRUSSELS
COLOGNE
NEW YORKBERLIN
SINGAPORE
MUMBAIMUSCAT
DOHA
STOCKHOLM
TOKYO
KIEV
strategicmarkets
RoomService
international hotel chains and owned hotels
LAS VEGAS
60,6% 35,3% 4,1%tradefairs,B2Beventsandinter-nationalmissions
distributionofpapereditiontoaselectmailinglistoftradecontacts
RoomServiceinluxuryhotels
missions in collaborationwith Ice and
FederlegnoArredo
partner of over
agreements with over
BEIJING
JEDDAH
TEL AVIVTEHERAN
INTERNATIONAL DIFFUSION
SAN FRANCISCOCHICAGO
JOHANNESBURG
BAKU
RIYADHSHANGHAI
ST PETERSBURG
trade fairs and international events
present in over
1035 28 20
20
MILAN
SEVILLALOS ANGELES CASABLANCA
MIAMI
2018|�
ASIA
ICE & FederlegnoArredoMissions SHANGHAI
Design Shanghai - MarchFurniture China - SeptemberiSaloni Worldwide - NovemberShanghai Design Week - November
SINGAPORESingaplural - MarchIFFS - March
TOKYOInterior Lifestyle - June
BEIJINGSHANGHAITOKYO
SINGAPORE
SHANGHAI
BEIJINGTOKYO
TARGET
ARCHITECTS&INTERIORDESIGNER
17%BUYERS &CONTRACTORS
18%IMPORT/EXPORT
COMPANIES
13%RETAILERS
20%DISTRIBUTORS & AGENTS
12%HOSPITALITY
12%CONSUMERS
8%
Diffusion in IFDM reaches ASIA with the following editions:
EVENTS/FAIRS
N°1EUROPE/ASIA
SpringSummerBOOK
CONTRACT
FallWinterBOOK
CONTRACT
N°4CINA
2018|5
EUROPE
TARGET
ARCHITECTS, INTERIORDESIGNERS&DECORATORS
35,3%BUYERS &CONTRACTORS
9,7%PRODUCERS
14%RETAILERS
27%DISTRIBUTORS & AGENTS
8%HOSPITALITY
6%
Diffusion in IFDM reaches EUROPE with the following editions:
FederlegnoArredo Missions
B2B EVENTSBAVENO, LAGO MAGGIORE Hispec, The Hotel Design Forum - May
SINTRA (PORTUGAL) Hostys Connect - November
STOCKHOLMStockholm Furniture Fair - February
BOLOGNACersaie - September
BRUSSELLSBrussels Furniture Fair - November
COLOGNEImm Cologne - JanuaryDesign Post - JanuaryOrgatec - October
KORTRIJKInterieur- October
LONDONClerkenwell Design Week - MayLondon Design Festival - SeptemberSleep Event - November
MILANiSaloni - April
PARISEquip’Hotel - NovemberMaison&Objet - January/September
EVENTS/FAIRS
LONDON
PARIS
BRUSSELS
MILAN
COLOGNE
STOCKHOLM
SINTRA
BOLOGNA
KORTRIJK
BARCELONA
BAVENO
N°1EUROPE/ASIA
N°2MILAN
DESIGN WEEK
LONDONON DESIGN
N°3USA/MIDDLE EAST
SpringSummerBOOK
CONTRACT
FallWinterBOOK
CONTRACT
2018|�
MIDDLE EAST & AFRICA
JOHANNESBURG
DOHA
RIYADH
TARGET
ARCHITECTS&INTERIORDESIGNER
21,7%BUYERS &CONTRACTORS
20,6%PRODUCERS
4%RETAILERS
17,8%DISTRIBUTORS & AGENTS
15,2%HOSPITALITY
6,1%CONSUMERS
14,6%
ICE & FederlegnoArredoMissions
B2B EVENTSJEDDAHInternational Business Conclave - January
CASABLANCADOHAJOHANNESBURGRIYADHTEHERANTEL AVIV
DUBAIJEDDAH
MUSCAT
CASABLANCATEHERAN
TEL AVIV
Diffusion in IFDM reaches MIDDLE EAST & AFRICA with the following editions:
DOHAProject Qatar - May
DUBAIDesign Days Dubai - MarchIndex Dubai - MayThe Hotel Show - SeptemberDubai Design Week - NovemberDubai Downtown Design - NovemberLeaders in Design MENA - November
JEDDAHThe Hotel Show Saudi Arabia - May
MUSCATIDF Oman - February
EVENTS/FAIRS
N°3USA/MIDDLE EAST
DUBAION DESIGN
SpringSummerBOOK
CONTRACT
FallWinterBOOK
CONTRACT
2018|�
RUSSIA & EAST EUROPE
TARGET
ARCHITECTS&INTERIORDESIGNER
36,3%PRODUCERS
7,2%MEDIA
1,3%RETAILERS
28,7%DISTRIBUTORS & AGENTS
8,5%CONSUMERS
18%
BAKU
MOSCOW
KIEV
ST PETERSBURG
Diffusion in IFDM reaches RUSSIA & EAST EUROPE with the following editions:
ICE & FederlegnoArredoMissions BAKUMOSCOWST PETERSBURG
BAKUDecor Expo Azerbaijan - April
KIEVInterior Mebel - FebruaryKiff - March
MOSCOWiSaloni WorldWide - OctoberMebel - November
EVENTS/FAIRS
N°5RUSSIA/UKRAINEAZERBAIJAN
KIEVON DESIGN
FallWinterBOOK
CONTRACT
SpringSummerBOOK
CONTRACT
2018|8
USA
LAS VEGAS
NEW YORK
MIAMI
TARGET
ARCHITECTS&INTERIORDESIGNER
27,5%BUYERS &CONTRACTORS
18%PRODUCERS
8%RETAILERS
31%HOSPITALITY
12,5%REPRESENTATIVE
COMPANIES
3%
SAN FRANCISCOCHICAGO
LOS ANGELES
Diffusion in IFDM reaches USA with the following editions:
ICE & FederlegnoArredoMissions CHICAGOCoverings Chicago & Design Competition
LOS ANGELES
MIAMI
LAS VEGASHD Expo - May
MIAMI BEACHICFF - October
NEW YORKNew York City X Design - MayICFF - MayBKLYN Designs - MayWanted Design - MayBDNY - NovemberIHMRS - November
SAN FRANCISCOSan Francisco Design Week - June
CHICAGONeocon - June
EVENTS/FAIRS
N°2MILAN
DESIGN WEEK
N°3USA/MIDDLE EAST
SpringSummerBOOK
CONTRACT
FallWinterBOOK
CONTRACT
Arabic
and
english
texts
DUBAI
N DESIGNNOVEMBER 2017 - YEAR XI - www.ifdm.it
A SPECIAL ISSUE BY
2018|�
DUBAI ON DESIGN
IFDMDubai On Design12 IFDM
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© Nadezda Murmakova
© Nadezda Murmakova
© Nigel Young_Foster + Partners
© Nigel Young_Foster + Partners
HOTEL FOOD FASHION FLAGSHIP STORE ART
WALKING AROUND�e City�
ILLULIAN� Downtown Design | � Booth B10
�e collaboration with Lorenzo Petrantoni continues with Heart (for the Limited Edition collection). �ere is a bold, graphic feel to the rug, which was created by combining images and objects linked to the most noble of all the feelings using a collage technique.
NAHOOR� Downtown Design | � Booth B17
�e perfect geometry of light is at the heart of William Pianta’s Ecliss lamp, with the table version featuring a base in black marble or onyx, which supports the ethereal body in shiny brass. Also available as a ceiling lamp.
SERAC BENCHES | ZAHA HADID ARCHITECTS � Multiple Locations, d3
Designed by Zaha Hadid and Patrik Schumacher and manufactured by Italian Lab, the Serac Bench is developed as an urban sculpture emerging from the landscape.
PROLOGUE | SWAROVSKI & FREDRIKSON STALLARD
� Centre Core, d3
"3 "
8,000 2014
For the �rst time in Dubai, this installation - located in the heart of d3 - celebrates the tenth anniversary of the collaboration between Fredrik-son Stallard and Swarovski. Created by the London-based designers in 2014, ‘Prologue’ is a large-scale outdoor installation: a luminous circular sculpture featuring more than 8,000 topaz-coloured crystals.
EVERY THING WE TOUCHDUBAI DESIGN WEEK | PAULA ZUCCOTTI
� Ground Floor, Building 6, d3
Paula Zuccotti’s exhibition Every �ing We Touch - Dubai Design Week examines the lives of others, observing and understanding people through the physical footprint of the objects they interact with in a day. She explores the cultures that make up the city, using everyday artefacts as the storytellers, customs, traditions and behaviours.
�ECONOMY&Market
2020
DESIGN HUBDUBAI STANDS IN AN AREA EXPERIENCING CONSTANT GROWTH AND - WITH EXPO 2020 FAST APPROACHING - OFFERS UNPRECEDENTED OPPORTUNITIES
With huge growth fore-cast for the coming years in the run-up to Expo 2020 in Dubai, the leading names in the construction and design sectors are being called on to supply the ideas, materials and interior-design solutions to help deliver the myriad super-projects currently underway. A study commissioned by Index Dubai has identi�ed interior design as one of the region’s most rapidly expanding in-dustries, with the construction
sector performing best of all: in 2017, the sector was valued at $9.2bn per year, up a full billion on the previous year. Pro�ts are booming for inte-rior accessories too. �e light-ing sector is growing fast and forecast to reach a total value of $3.5bn by 2020. Imports and exports of textile products for the furniture industry are worth around $3bn per year, with other interior accessories segments recording similar results (source: khaleejtimes.com). �e forecasts predict that the design industry in the MENA region, which is currently registering an-nual growth of 6%, will reach $147.5bn by 2019. In the UAE, the leading design mar-ket in the region ($29.7bn in 2015) and its second-largest economy after Saudi Arabia, the sector is expected reach $35.9bn within two years (source: designwanted.today).
2020
2017 9,2
2020 3,53
%629,7 2019 147,5
201535,9
202020
.(designwanted.today :
.(khaleejtimes.com :
BETTAIR-HOUSESUPERFUTUREDESIGN*
� Outside Building 7, d3
Drawing on principles of sustainability and materiality, SUPERFUTUREDESIGN* has partnered with Buzzi & Buzzi and FDC Contracting, to present an evocative installation, the BETTair-HOUSE, that invites visitors to rethink the eco-lifestyle. BETTair-House is a self-sustaining environment that employs the latest in material innovation to demonstrate the importance of clean air to healthy living.
IFDMDubai On Design26 IFDM
Dubai On Design 27
DUBAI DESIGN WEEK 2017��
15
.3
Apical Reform has cap-tured the vibrant spirit of
the Emirates and chan-nelled it into an interac-
tive public sculpture, Dubai, inspired by the
city’s natural landscape
� Between buildings 4 & 6, d3
Acultural and com-mercial bridge to the Middle East,
the largest and most lucrative design sector in the Mid-dle East and North Africa market and a fertile breeding ground for the design industry, which welcomes and develops international contributions in the �elds of architecture, fashion and interiors. It is these attributes that make the United Arab Emirates, and speci�cally the city of Dubai, the perfect home for an expanding design community encompassing companies, architects, designers and developers from the four main continents of the world. Dubai Design Week acts as the standard bearer for the city’s new identity, showcasing its attractiveness and innate vitality across a six-day event which takes visitors on a voyage of discovery through the city. �ere are over 200 initiatives planned for the third edition of DXBDW, the majority of which are located in the stunning setting of d3 – the new self-proclaimed “home of design”. �ere are further events taking place in the Al Quoz, Sheikh Zayed Road, Nad Al Sheba, Jumeirah, Al Fahidi Historical Neighborhood districts, as well as at Heriot Watt University, International Academic City and the American University in Dubai. «�e event we’ve organised is a celebration of the talent and commit-
ment in Dubai and the global interest that has been gener-ated through the past editions of Design Week», explains William Knight, Art Dubai Group’s Head of Design. �e heart of the event – and of d3 – is without doubt the Downtown Design event, now in its �fth edition. Last year, the show attracted over 12,500 visitors, 80% of which came from the trade sector. Now with double the space to accommo-date over 150 exhibitors from 25 countries, the 2017 edition will feature 70 new top-level brands and eight design labels making their regional debut. Complementing Downtown Design is an array of exhibi-tions ranging from Global Grad Show to Abwab, as well as a number of installations bringing vibrancy to the streets of the district, with works by the likes of Fredrikson Stallard, Paula Zucotti, Khalid Shafar for Lasvit and SUPERFU-TUREDESIGN* all on show. On top of that, there are pop-ups such as the Super Design Market and the Ripe Market and exhibitions like Rado’s Portraits of Design and IKEA’s Let’s Play for Change. And last but not least, a programme of talks and seminars will be given by Sir David Adjaye, one of the most in�uential architects in the world, Mauro Porcini, the Chief Design O�cer at PepsiCo, and Elmar Mock, the inventor of the Swatch Watch.
WITH OVER 200 EVENTS AND MORE THAN 15 LOCATIONS FLANKING THE PRESTIGIOUS D3, DUBAI DESIGN WEEK IS BACK AND READY TO LIGHT UP THE REGIONAL AND GLOBAL DESIGN SCENES. THIS ON-TREND EVENT FOR THE INTERNATIONAL DESIGN COMMUNITY CONFIRMS ITS REPUTATION AS THE PERFECT PLACE TO CULTIVATE DESIGN AND CREATIVITY
DXBDW: THE CREATIVE FORCE DRIVING THE MARKET
:
3
%80 12,500
25 15070 2017
3“ ”
IFDMDubai On Design6 IFDM
Dubai On Design 7
Circulation
20.000copies
arabianenglishitalian
Languages
DUBAI ON DESIGN,November 2018. In ENGLISH
and ARABIC for the DubaiDesignWeek , thepublication ishan-dedoutattheDesignDistrict(D3),atthe coolest venues of the design weekandDowntown Design Dubai.
IFDMisahistoricpartneroftheeventandboastsprivilegedlogisticpositionsandgreatvisibility.IFDM Dubai On design content isalso promoted on www.ifdm.it andincludedintheDailyNewslettersspe-ciallycreatedfortheevent.
SPECIAL ADV POSITIONSSINGLE ADV PAGE E 2.500,00BACK COVER E 5.000,00
TECHNICAL SPECIFICATIONSize: b. 205 mm x h. 270 mm - High resolutionPDF (minimum 300 dpi) - CMYK For bleed Ads please add 5mm bleed area on all four sides
IFDMonDesignisaspin-offofthemagazine:afunctionalanddynamicschedulefor the most important events of the International Design Weeks around theworld. It attends the most significant events, next to the most representative
installationsandcustomershowrooms.
2018|10
CONTRACT&HOSPITALITY BOOK
Anew concept, target audienceand graphic layout. IFDM’sdual Spring Summer and Fall
Winter Contract & Hospitality Book offersadetailedstudyofselectedinternationalprojects, exploring the most recent andspectacularcreationsofthemostrenow-ned names in architecture and interiordesign. Intended for 35,000 professio-nals worldwide, including ARCHITECTSandINTERIOR DESIGNERS,GENERAL CON-TRACTORS,DEVELOPERS andINVESTORS,itappearstogetherwiththemagazineatthe most important B2B events and mis-sions (thelatterundertakenincollabora-tionwithFederlegnoArredoandICE-Agenzia), and in5,000 the richestandmost strategic business destinationsselectedfromthemuchlargertradefairs
linkedtoIFDM:fromBahraintoBaku,fromDubaitoDohaintheMiddle East;inthemostdynamiccapitalsofEurope,including London, Paris, Milan andBarcelona; it triumphs in America inNew York, Miami, San Francisco andLasVegas.Itdevelopsanew,morecon-crete and targeted approach to the sec-tor,aidedbycarefulresearchandanalysisof trends, primarily regarding color(thanks to the close collaboration withColorWorks)andthebusinessopportu-nities inHospitality, aswell as productdesign.TheBook isavaluablereferenceobject and “collector’s item”, to browseintheloungesoftheSuperiorHotelandontheshelvesofinternationallibraries-ourpartners-,andtobeadmiredforitsemotionalphotographicdesign.
SPECIAL ADV POSITIONSSINGLE ADVERTISING PAGE E 5.000,00“CORNICHE” - BACK COVER E 12.000,00THREE PAGES GATEFOLD E 16.000,00
COLOR STORIES TrendCONTRACT&HOSPITALITY
16 | IFDM
TrendCONTRACT&HOSPITALITY
IFDM | 17
COLOR STORIES
ink. Did you notice the cover? We wrappedthe Contract & Hospitality Book in a pinkcover. And not just any shade, but Rose
Quartz. It’s not a case that ColorForward 2016 hadthree pink colors in its forecasting. Let me explane.We are talking about trends and specifically trendslinked to the world of color: an extremely importantaspect in the product design process. The importanceof the right shade - and we will shortly discover whatis defined as “right” - affects your perception of aproduct, the message that it is trying to communi-cate and the positive effects that it can produce. Butthe coronation of one or more colors by the trendset-ter only comes after a long process of investigationand analysis that takes place much earlier - at leasttwo years - drawing from the search engine of theworld in its totality of innovations and attitudes.Thus, the colors that will trend in 2017 have alreadybeen identified. And we know which ones they are.They will be revealed to us by a world expert in thefield: Judith Van Vliet, Designer at ColorWorks Eu-rope/IMEA (BU of Plastics & Coatings of Cla-riant) and Vice President of Communication & PR
at Color Marketing Group. However, before theyare shared with you, it is necessary to take a stepback to understand how this palette of colors is de-termined. Yes, colors plural, because twenty colorshave been identified by ColorWorks, which arebrought to life by four different stories. The driving forces behind these “stories” are the re-presentatives of the five ColorWorks centers wor-ldwide - Sao Paulo for Latin America,West-Chicago for North America, Merate for Eu-rope and IMEA, Taiwan and Singapore for AsiaPacific - who meet every year for a five-day wor-kshop that results in the ColorForward, their colorforecasting guide. Four Stories, each identified andtranslated into 5 colors, define the content; Storiesthat are the focal point of research that encompas-ses every angle of lifestyle and innovation, andabove all emerging global social movements. «Wemet last September in Chicago to discuss 2017trends, but work began months earlier, participatingin conferences about innovation and new techno-logies, following trendhunters in highly variedfields and visiting the great cities to experience not
Shades of relationships inthe color trends of 2017An exclusive meeting with Judith Van Vliet, an international expert on color trends, to find out about the colors that will dictate tendencies in 2017, and the process from which they originate
P
Author: Veronica Orsi
HOTEL MarrakechCONTRACT&HOSPITALITY
luscious 20-hectare park, designed as ahuge garden and a paradise of vegeta-tion, is the authentic sign of luxury that
marks the first approach to the new MandarinOriental resort, opened in Marrakech last October,the Asian chain’s first investment in Africa. Theaccess road is distinguished by an avenue shadedby palm trees and small dunes, while the rest of thegarden, which is traversed by long footpaths, boastoranges, almonds, bougainvillea, jasmine, pink ge-raniums, oleanders, cactuses, prickly pears andthirty different rose varieties. There are even cen-tury-old olive trees ready for picking, which comefrom the Atlas mountains that rise up in the di-stance, as well as a large vegetable garden cultivatedorganically that produces fruit and vegetables usedin the hotel kitchen.
Spacious buildings are dispersed among the brilliantcolours of the blooms and lush greenery, with recep-tions, suites and restaurants, the reflective water ofthe swimming pools, the 54 private villas and the spa,all featuring low architecture with easy volumes.
An oasis ofpeace and greenery inMarrakechFor the first Mandarin Oriental in Africa,Gilles & Boissier enrich their stylish, contemporary décor with strongBerber tones
A
HOTEL MarrakechCONTRACT&HOSPITALITY
IFDM | 6160 | IFDM 134 | IFDM IFDM | 135
MONITOR CONTRACT&HOSPITALITYMONITORCONTRACT&
HOSPITALITY
With its seats, Poliform becomes part of a project dedicated to five-star hautecuisine, by furnishing Le Bar du Plaza Athénée and the restaurant Alain Ducasseau Plaza Athénée. Patrick Jouin and Sanjit Manku have adopted an artistic ap-proach for the first, with large blue fabric draperies, and a more sophisticatedperspective for the second one. Furthermore, Le Bar du Plaza Athénée hasbeen awarded the international Restaurant & Bar Design Awards 2015 forthe Europe Bar category.
PARIS | PLAZA ATHÉNÉE | POLIFORM
Edward van Vliet Studio has designed and renovated the space that is currently hosting the EU Presidency in Am-sterdam (from January 1 to June 30, 2016), at the Scheepvaartmuseum and the Marine Etablissement. The SushiBlue Edition collection for Moroso, also bears the studio’s signature, used in the conference area, the restaurantand the entrance - in line with the theme Esplorando (Exploring), which draws inspiration from the architecturalframework that embraces the space, but also recalls the story, the cultural tradition and the Dutch cultural design.
AMSTERDAM | EU PRESIDENCY | MOROSO
© P
hoto
’s by G
ispen
, pho
togr
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240 pages
dedicated to projects, interviews,special contents
Circulation
englishitalian
2linguages40.000copies
TECHNICAL SPECIFICATIONSize: b. 225 mm x h. 260 mmHigh resolution PDF(minimum 300 dpi) - CMYK For bleed Ads please add 5mm bleed area on all four sides
2018|11
CONTRACT&HOSPITALITY BOOK
35,000 5,000copiessentwithaspecialpackagingtoarefinedandnominal database
copiesdistributedworldwideatB2B Networking Contract Events,inoccasionoftheinternationalleadingTrade Fairs for Design and Luxury,atthemostimportantDesign Weeks (Milan,London,Paris,NewYork,Dubai,Singapore)
OVER
MAILED CIRCULATION EVENTS CIRCULATION
CONTRACT.IFDM.IT & NEWSLETTERS
CIRCULATION BY TARGET GROUPS
56%
3% Suppliers & miscellaneous6% Owners, Operators & Investors
9% Developer
12% Contractors
14% Senior Executive managersof International Hotel Brands
Architects& Interior
Designers
CIRCULATION BY GEOGRAPHIC AREAS
Ifdm.designhostsa special section devotedtoContractandHospitalitywheretheyareposted-in Italian and English -theprojectspublishedontheBooks,wherethereferencescontainedintheMonitor sectionare
expandedanddevelopedandwheretheobjectsofDesign Inspiration areasignificantenhancementbecausesimultaneouslyalsoconnectedtothetradeworld of Ifdm.it. The projects are also regularly included in ThursdayNewsletter (bilingual) thatevery week the IFDMplatform sends toover35,000 refined contacts initsdatabase.Ontheoccasionofthemorethan35international events inwhichtheBookContract&Hospitalityparticipates(formanyofthemItismediapartner)Ifdm.itrealizesliveDaily Newsletters.
EUROPE 48%United Kingdom 18%France 9%Rest of Europe 21%
EAST EUROPE 6%Russia, Ucraine and Azerbaijan
CHINA & FAR ASIA 5%
AMERICAS 21%USA 16%Central & South America 5%
MENASA AREA 20%Middle East 9%North Africa 4%South Asia 7%
PUBLICATION March
LANGUAGESEnglish
2018|12
2018 ISSUES
LEGEND:
Presence in showrooms
Presence in hotels
Biennal Event
PUBLICATION January
LANGUAGESEnglish/Italian
FAIRS/EVENTSSalone del Mobile, MilanEurocucina - SaloneInternazionale del Bagno
LANGUAGESEnglish/Italian
FAIRS/EVENTSThe Hotel Show,Saudi ArabiaProject Qatar, DohaICFF, New York Index, DubaiClerkenwell Design Week, LondonInterior LifeStyle, TokyoHD Las VegasNeocon, Chicago
FAIRS/EVENTSiSaloni WW, Moscow Mebel, Moscow
LANGUAGESRussian/ Italian
LANGUAGESUSA circulationEnglish / ItalianMiddle East circulationEnglish/Arabian
LANGUAGEEnglishPUBLICATION
April
PUBLICATION May
PUBLICATION September
PUBLICATION October
FAIRS/EVENTSimm CologneMaison& Objet, Paris Stockholm Furniture Fair Design ShanghaiSingapore Design Week
FAIRS/EVENTSDubai Design WeekDowntown Design Dubai
LANGUAGESArabian/English/Italian
PUBLICATION November
FAIRS/EVENTSMipim, CannesSalone del Mobile, MilanThe Hotel Show,Saudi AraiaProject Qatar, DohaDecorExpo, BakuICFF, New York Hispec, BavenoHD Las VegasNeocon, ChicagoRescom Summit, QatarIDE Mission ItalyMipim, London
N° 1EUROPE & ASIA
N° 2MILAN DESIGN WEEK
CONTRACT &HOSPITALITY BOOKINTERNATIONAL | S-S N° 5
RUSSIA/UKRAINEAZERBAIJAN
CONTRACT &HOSPITALITY BOOKINTERNATIONAL | F-W
Circulation: 60.000 copies
Circulation: 40.000 copies
Circulation: 120.000 copies
Circulation: 60.000 copies
Circulation: 40.000 copies
Circulation: 60.000 copies
Circulation: 20.000 copies
B
FAIRS/EVENTSLondon Design FestivalThe Hotel Show, DubaiCersaie, BolognaICFF, Miami Dubai Design WeekInterieur, KortrijkDowntown Design, DubaiBDNY/ IHMRS, New YorkIndex, Mumbai Equip’Hotel ParisSleep Event, London Hostys Connect, SintraOrgatec, ColoniaHotelier Summit, UAE&KSAMipim UK, Londra
B
B
DUBAI ON DESIGN
B
N° 3USA/UK /MIDDLE EAST
FAIRS/EVENTSInterior Mebel, Kiev Kiff, KievDecor Expo, Baku
LINGUERusso/Italiano
PUBLICATION February
KIEV ON DESIGN
Circulation: 60.000 copie
NEW
NEW
FAIRS/EVENTSSalonedelmobile.MilanoShanghaiBeijing Design WeekDesign China Beijing
LANGUAGESChinese/English
PUBLICATION September
N° 4CHINACirculation: 60.000 copies
FAIRS/EVENTSSalonedelmobile.MilanoShanghaiBeijing Design WeekDesign China Beijing
LANGUAGESCinese
CONTRACT &HOSPITALITY BOOKCHINA REGIONALCirculation: 30.000 copie
PUBLICATION September
2018|13
IFDMhasformedanexclusivepartnershipwith35 luxury hotel worldwide.Throughits“RoomService”activity,theguestsstayinginselecthotelsduringthemostsignificanttradefaireventstakingplaceintown,maybrowsethroughourmagazine,convenientlyplacedinthehallsandroomsoftheestablishment.Amostwelcomeservicethatcapturestheattentionofanexclusiveaudience.
14.700copies
distributed in hotels
ROOM SERVICEWorldwide
2018|1�
LET’S KEEP IN TOUCH!
Noordinarywebsitebutaninnovativeplatformthatisabletointegrate information, services, entertainment andsocial networks initsmacrosections:thisisIFDM.designRecallingthespiritthathasguidedthepapereditionsupuntilnow,thedigitalprojectdeclaresitsinternationalvocationbygivingprimaryimportancetotradeevents,withconstantandliveupdatesintheformofreports and daily newsletters.Aworldwidelandmarkforallthosewishingtobeupdatedonthedesignscene.
Thedetailededitorial area everypossiblefacetoftheworldofdesign,luxuryandarchitecturethrough8themecategories-design, interior design, architecture, luxury goods, travel&food, people, economy, fairs&events -.PAuniquemoodentirelysignedbyIFDMiscreatedbyflankingmoreinteractivechannelssuchas Video andIFDMusic:themedleyofmusicalcollectionspresentedinspring/summerandautumn/winter.JobopportunitiesforprofessionalfiguresinItalyandabroadwillberepresentedbytheJob channel,wherecompaniesofthesectormaypublishtheirvacanciesfreeofcharge.IFDMagazine,ontheotherhand,offersthepossibilitytoconsultthemagazineindetailandtobrowsethroughallthepreviouslypublishededitions,totakeoutsubscriptionsortofindoutaboutmarketingactivities.
DIGITAL EVOLUTION
IFDM.designrespondstotheneedforacommunicationschannelaccessibletoalldevices.Toguaranteemaximumimpactandcoverageofalltypesoftargetusers,thesystemhasbeendevelopedwithResponsive,technologywhichenablesdynamicinformationtobeviewedfromanydevice:desktop,tabletandSmartphone.Thehighly social nature ofthenewmediatoolisalsoexpressedthroughthepossibilitytoshareinformationandeditorialcontentsonFacebook, Twitter, Instagram, Pinterest andYoutube inrealtime.
MOBILE FIRST
IFDM.design
2018 | 15
price list
THE LARGEST DIFFUSION MAGAZINE IN THE LUXURY&DESIGN WORLD
2018|1�
ADVERTISING & EDITORIAL SPACES
M A D E I N I T A L Y
COLOPHONEDITOR-IN-CHIEFPaolo[email protected]
PUBLISHINGCOORDINATORMatteode[email protected]
MANAGING EDITORVeronica[email protected]
EDITORIAL [email protected]
WEB EDITORIAL [email protected]
GRAPHIC DEPARTMENTSaraBattistuttaMarco[email protected]
PR & COMMUNICATIONMarta[email protected]
DEADLINE CONSEGNA MATERIALI REDAZIONE ADV
HEAD OFFICEViaMilano,3�|20821Meda(MB)Phone+3�03�2551�55|Fax+3�03�2�502��|[email protected]|www.ifdm.it
N.1 Europe/Asia 10Dicember 15Dicember
N.2 Ukraine/Russia/Azerbaijan 25January 1February
N.3 BookContractSpringSummer 13February 20February
N.4 MilanDesignWeek �March 1�March
N.5 USA/UK/MiddleEast 10April 1�April
N.6 BookContractFallWinter 31July 25August
N.7 LondonOnDesign 31July 1September
N.8 Russia/Ukraine/Azerbaijan 28August 11September
N.9 DubaiOnDesign 1�October 30October
N.10 China 30October �November
2018|1�
AVAILABLE POSITIONSCompanies can be present in IFDM with various advertising or editorial positions:
TECHNICAL SPECIFICATIONHigh resolution PDF (minimum 300 dpi) - CMYK For bleed Ads please add 5mm bleed area on all four sides
All material should be sent to:[email protected] a CD with color proof to:IFDM - Marble srlVia Milano, 39 - 20821Meda (MB) - Italyc.a. Graphic department
PARTECIPATION PRICESCLOSE UP - 2 PAGES E 7.000,00INTERBVIEW- 2 PAGES E 6.500,00ADVERTORIAL - 1 PAGE E 3.000,00ADVERTORIAL - 2 PAGES E 6.000,00ADVERTISING PAGE E 3.000,00DOUBLE ADVERTISING PAGE E 6.000,00
SPECIAL POSITIONINGINTERNAL GATEFOLD COVER (4 pages) E 9.500,00
EXTERNAL GATEFOLD COVER (double page) E 6.500,00ADVERTISING PAGE - NEXT TO SUMMARY E 3.500,00ADVERTISING PAGE - NEXT TO EDITORIAL E 3.500,00EXTERIOR BACK COVER E 8.000,00INTERIOR COVER - DOUBLE ADVERTISING PAGE E 7.500,00FIRST DOUBLE ADVERTISING PAGE E 6.500,00INTERIOR BACK COVER - DOUBLE ADVERTISING PAGE E 5.500,00INTERIOR BACK COVER - SINGLE ADVERTISING PAGE E 4.000,00
BACK GATEFOLD COVER (4 pages) E 9.500,00HALF ADV PAGE E 1.800,00
DOUBLE PAGE 560 x 360 mm
GATEFOLD COVER (4 PAGES) GATEFOLD CLOSED268 x 360 mm (left page)
SINGLE PAGE280 x 360 mm
HALF PAGEVERTICAL 135 x 360 mm
HALF PAGEHORIZONTAL 280 x 110 mm
GATEFOLD OPENED825 x 360 mm
ADVERTISING & EDITORIAL SPACES
2018 | 18
SKIN ADVpx 1920 x h 1080
NEWSLETTERSPONSORSHIP
SPLASH PAGEpx 700 x h 1100LONG BANNER
px 640 x h 205
TECHNICAL SPECSFormat GIF or JPGColors RGB - Resolution: 72 dpi
All material should be sent to:[email protected]
WEB SPACES
Whether visible on the home page or in the trade sections, in a fixed or dynamic format, the advertising proposals onthe IFDM.design platform are designed to offer optimal visibility to brand advertisers. Thanks to Responsivetechnology, the quality and accurate visualization of the various advertising formats are guaranteed on all devices -desktop, tablet and Smartphone -. Skin is positioned in the foreground of the website Home Page and on the variousCategory Home Pages: with a privileged sponsoring which occupies the upper page background and creates a strongvisual impact. In the mobile version the Home Page Skin skin is replaced by a Splash, which occupies the screeninternally on accessing the site. The editorial contents are sandwiched between Display Adv spaces, which enhance the Home Page as well as thoseof the individual Categories. Besides, IFDM cameras are on site to record Interview Videos and Product Focusesduring all the events in which the companies participate.More direct and exclusive advertising communications are offered through a sponsorship of the Newsletters- also in Responsive format -, published weekly or daily during the main trade fair events, and which constitute thecore of communications in the dual format of banner or advertising box. Furthermore, thanks to a vast database of IFDM.design contacts, it is possible to send out dedicated DEMs to a precisely defined target, selected by geographical area and category.
WEB POSITIONSSKIN ADV - HOME per month E 3.500,00SKIN ADV - CATEGORY per month E 2.500,00ADV DISPLAY - BOX per month E 1.500,00ADV DISPLAY - BOX 2 weeks E 900,00ADVERTORIAL E 1.500,00
VIDEOINTERVIEW VIDEO (during the event) E 500,00VIDEO CORPORATE E 3.000,00
NEWSLETTERWEEKLY SPONSOR NEWSLETTER each sending E 1.200,00DAILY SPONSOR NEWSLETTER - during the event each sending E 800,00DEDICATED DEMS each sending E 1.200,00
ADV DISPLAY BOXpx 300 x h 500
