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The Lamb in the Rhetorical Program of the Apocalypse of John
Introduction
The Apocalypse of John is rich in its potential for being studied via rhetorical criticism. The
author is eager to persuade his audience and he uses a sophisticated rhetorical style to do so. Thegoal of his persuasion cannot be defined in narrow deliberative terms such as might be used in
identifying a clear set of desired actions. The goal of his persuasion is nothing less than a
realignment of allegiances and a radical revolution in his audience!s world view. The apocalyptic
vision in this boo" represents an imaginative relocation of the community!s self#understanding that
will have significant social conse$uences. That is why definition redefinition and parody are
central to his rhetoric.
%n her essay A Rhetorical Analysis of Revelation &lisabeth 'ch(ssler )ioren*a has called
for a paradigm shift in the interpretation of Revelation+ a shift from an allegorical#spiritual
predictive#literalist or historical#factual paradigm to a rhetorical#evocative paradigm that can do
,ustice to the sociohistorical matri- as well as to the literary#dramatic character of the boo".
)ioren*a has helpfully emphasi*ed the ethical and political potential of a hermeneutic that privileges
a rhetorical approach to this boo".
This paper confirms the identification of the Apocalypse as an e-ample primarily of
epideictic rhetoric emphasi*ingpathos and then shows how the lamb hristology wor"s rhetorically
to inform and sustain a stance of nonviolent resistance over against the forces of compromise in
first#century Asia.
The Rhetoric of the Apocalypse
%t is not necessary to suppose that either the author or his audience were highly familiar with
the study of rhetoric. This essay does not suggest that the author self#consciously used /ree"
rhetorical conventions or that his audience identified the conventions he used0at least on the
conscious level. Rather this essay suggests that rhetorical criticism is a tool that can help the reader
whether ancient or modern to apprehend how this boo" communicates and to appreciate what it
does to the reader and why.
Although Robert Royalty has emphasi*ed the epideictic nature of the boo"!s rhetoric
&lisabeth 'ch(ssler )ioren*a warns against identifying any one of the three modes of rhetoric0
epideictic deliberative and ,udicial0as central at the e-pense of the rest. 'he maintains that all
three have shaped parts of the Apocalypse. The oracles of Revelation 1#2 with their appeal to
decision and their emphasis on the re$uisite deeds of the seven churches in the immediate future
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have a clear deliberative edge to them. And there are signs of ,udicial rhetoric in the bitter
denunciation of Rome the condemnation of the author!s opponents in Rev 1#2 and the calls for the
reader to ,udge the claims of those who call themselves one thing but are not. 3ut )ioren*a
concludes to decide for one 4mode of rhetoric5 over and against the other would not enhance but
diminish our readings.Royalty nevertheless claims that for several reasons epideictic rhetoric predominates+
)irst epideictic tries to affect an audience!s view opinions or values. 'econd epideictic
rhetoric includes speeches of praise 6encomium panegyric laudatio7 and blame 6psogos
vituperatio7 of persons and cities. Third epideictic rhetoric is distinguished by its amplification
6ergasia amplificatio7 of topics and imagery8 vivid description 6ekphrasis78 and compassion
6synkrisis7. All three of these characteristics are prominent features in Revelation.
The phenomenon of naming in the Apocalypse supports the identification of this boo"!s
rhetoric as epideictic. The author uses names epithets and sobri$uets to reshape the perceptions and
world view of his audience and to ma"e subtle normative claims on reality. &pideictic rhetoric is the
rhetorical mode that privileges blame and praise. 9aming in the Apocalypse is one of the more
effective ways in which the author blames and praises. This naming evo"es stories and images and
places value0both positive and negative0on the individuals groups or deities thus named. The
author employs all three of the traditional modes of proof in the Apocalypse0ethos, pathos and
logos0but not in e$ual proportion+ pathetical proofs 6pathos7 pervade this boo".
:espite Royalty!s correction of )ioren*a we should be cautious about under#appreciating the
deliberative edge to the epideictic rhetoric of the Apocalypse. &pideictic is the most difficult to
define of the three universal species of rhetoric. 9evertheless epideictic and deliberative rhetoric
clearly overlap. /eorge ;ennedy warns that a great deal of what is commonly called epideictic is
deliberative written in an epideictic style.
A good e-ample of the overlap in these categories can be found in the macarisms of
Revelation. The author pronounces macarisms or blessings in the first and last chapters of the
Apocalypse boo" on those who respond to or "eep what John writes. Although macarisms are a
medium of praise that formally fit well with epideictic rhetoric the macarisms of the Apocalypse
highlight and evo"e the readers!praxis their responseto the words of this boo"+
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+
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)urthermore recent students of rhetoric have affirmed the power of epideictic rhetoric to
shape the social sphere. :epending on the view of the author epideictic rhetoric can shore up the
status quo reaffirming traditional values in a nonthreatening way or it can have sweeping social
implications. %n either case the inculcation of values is not politically neutral or inherently
conservative8 rather by focusing on values epideictic rhetoric not only messes with the mind ofthe readers both individually and collectively8 it also represents a socially significant act. John used
the tools this sort of rhetoric provided not only to critici*e the prevailing values of the seven
churches but also to suggest the sorts of values that were in "eeping with the new order being
revealed by /od. Eith this in mind we are now prepared to e-amine more directly the role of the
lamb in the rhetorical program of the Apocalypse.
The Lamb in the Apocalypse
'ome commentators have made the mista"e of analy*ing the image of the lamb through a
narrowly conceived symbol analysis without ade$uate attention to how the boo"!s lamb hristology
fits with other "ey elements in the rhetoric of the Apocalypse. These "ey elements include among
other things its understanding of con$uering 61+B
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power of hrist!s presence in the worshiping community and in understanding both the power and
the ethical relevance of his death and resurrection for lives of faith in the first century .&.
9ames and epithets used of hrist include Jesus hrist 6
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Arnionis never used in the 'eptuagint with reference to the Passover victim the sacrificial
lamb or the 'uffering 'ervant of %saiah. The word is not used of rams in the e-tant /ree" literature.
This observation suggests that the theme of vulnerability be investigated in the Apocalypse to
determine the appropriateness of this symbolic association.
)rom a rhetorical#critical perspective it is not enough simply to identify a symbol!slinguistic bac"ground or its tradition history nor to define its role within literature by reducing it to
an essence nor simply to identify its referent. The e-egete of the Apocalypse is not one who
strives to crac" a code. Rather one must in &lisabeth 'ch(ssler )ioren*a!s words
trace 4a symbol!s5 position within the overall form#content configuration 6/estalt7 of Rev.
and see its relationships to other images and within the Hstrategic! positions of the composition. Gnly
a Hproportional! analysis of its images can determine what they are about within the structure of the
wor" determining the phase of action in which they are invo"ed.
Thus even if the seven lampstands are the seven churches 6
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'ymbolic values reflected in the Aesopic traditions clearly attribute to sheep0and especially
to lambs0the value of vulnerability. They were not necessarily victims but they were vulnerable. %n
the Aesopic traditions lambs often appear in relation to wolves their mortal enemy. The
vulnerability of the lamb is also central to the animal!s semantic value in Comer though its
archetypal enemy there seems to be the lion. Ehat emerges most significantly in relation to theApocalypse is the fact that lambs in the /raeco#Roman world were most often and most directly
associated with divination with the consulting and interpretation of oracles and with vulnerability.
3ut vulnerability hardly seems to fit the rhetoric of the ApocalypseI The lamb of the
Apocalypse is a strong and victorious character. %n Revelation > the "ings of the earth and the
magnates the generals the rich and the powerful0indeed everyone both slave and free called to
the mountains and roc"s )all on us and hide us from the presence of the Gne seated on the throne
and from the wrath of the lamb 6>+
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!auid6the root 4or shoot5 of :avid7 from Rev ?+?. Gn the other hand if the lamb is a symbol of
vulnerability as suggested by the linguistic evidence in the 'eptuagint and the cultural associations
in the /raeco#Roman world then it could serve to turn the old ideas of power upside down.
'o is the lamb a symbol of vulnerability or of forceM %f 3ruce Kalina is right it is the latter.
According to Kalina the purpose of portraying hrist as a cosmic lamb becomes apparent when onereali*es that the cosmic lamb is really the powerful and violent ram of Aries. All the imagery
associated with the lamb is that of power force control and con$uest. %t was his power that was
significant to John and power means the ability to control others based on an implied sanction of
force. Although the readers of the Apocalypse were suffering no persecution according to Kalina
such a message would have been welcome in a culture that submitted to nature and its forces and
would have provided a renewed *est for living.
Although it is the use of the lamb hristology within the Apocalypse that is ultimately
crucial for determining the rhetorical force of that hristology a brief review of the supposed
evidence for a militaristic lamb#redeemer figure in the traditions of &arly Judaism may be helpful
here. There are primarily three te-ts that have been used to posit such a symbolic#theological
tradition+ Testament of Joseph
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persecution. The lamb in the Apocalypse never becomes any other animal0not a ram a lion or
any other creature. %t remains a lamb from beginning to end.
3ut the method by which the lamb is introduced is significant. As a narrative the Apocalypse
of John has both characteri*ation and plot. The rhetorical fulcrum of the Apocalypse is the scene in
heaven in chapters = and ?. According to 'ch(ssler )ioren*a chapters =#? lay the rhetoricalfoundation and provide the "ey symbolic images for all that follows. %t is here that many of the
important themes in the Apocalypse are introduced for the first time+ the throne 6though see
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'econd ancillary details in the presentation of the lamb ma"e it clear that vulnerability not
militaristic force is in view. This lamb has been slaughtered. The first time John sees this lamb it
is standing even though it bears the mar"s of its slaughter 6?+>7. The lamb is declared worthy
precisely because it was slaughtered 6?+@7 and its having been slaughtered is an essential part of its
identity 6?+
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ma"e war with them with the sword of his mouth. %n 2 in the light of the lamb. The warrior himself is called the
word of /od 6
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residents of the province of AsiaM Eould a good long loo" out of their windows provide the data
necessary for determining what was really going on in the worldM Gr did they need a revelation of
Jesus hrist from /od 6through John by way of /od!s messenger angel7 to "now what was really
going onM
The message of the Apocalypse was that whether or not they recogni*ed it the Asianbelievers were facing a life#and#death struggle0a struggle they were being invited to embrace and
,oin. This struggle would necessarily be characteri*ed by real conflict. 3ut the primary weapon by
which this conflict would be engaged was the weapon of faithful witness0a witness that the author
fully e-pected would lead to their martyrdom. 3ut instead of arguing logocentrically by means of a
,udicial rhetoric why such an embrace of the struggle was the only faithful response or e-horting
them directly by means of a deliberative rhetoric to engage in the struggle he uses an epideictic
rhetoric of praise to the lamb and invective against the beasts and the whore of Rome to move his
readers to embrace his values.