This is the original album cover (front cover from their digipak) for the album, which our song comes from. The Kooks obviously know their genre and know that this genre always has very simplistic digipaks and adverts. The whole advert is in black and white which is the main simplistic point on the album cover as well as the fact that the band aren’t posing because it doesn’t fit in with their reputation and genre. It is as if the band didn’t even know the picture was being taken, it is a totally natural photo, which adds to the simplistic effect of the album cover, which further adds to the genre. The fact that the band aren’t even looking at the camera and they’re just relaxing adds to the bands indie rock image that they are very laid back and not really bothered

about anything which matches their genre of music. The only bit of colour on the album cover is the album title, which is in a very distinctive red to draw the viewer’s attention to the title the moment they set eyes on the product. Even the band name, ‘The Kooks’, isn’t in red it is in the traditional black and white to match the rest of the album cover.