The KnowledgePortal:The Gateway to Organisational Learning

Prof. Dr. Peter A. Bruck, CEO and Founder

ICT Bahrain 2012 Leading Business Growth Through ICT Advancements”

2ICT Bahrain 2012

INVITATION TO ABU DHABI

3ICT Bahrain 2012

INVITATION TO ABU DHABI

GLOBAL CONFERENCE GALA AND EXHIBIT

EXCELLENCE IN MOBILE CONTENT 2.0 ABU DHABI, UAE, FEB 3RD – 5TH 2013

www.wsa-mobile.org

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40 GLOBAL WINNERS FROM 28 UN MEMBER STATES

ICT Bahrain 2012

Streetspotr, Germany | Keapo, Paraguay | Hostelworld.com Mobile, Ireland | iButterfly, China | MobiCash, Bahrain | i-Police, Nigeria | Roadroid,

Sweden | Towngas, China | Transforming Access and Discovery of Digital Library Resources for the Gen-C (Connected Generation), Singapore |

MyFunCity - Sustainable Cities, Brazil | Back in Time, Portugal |WildChords, Finland | The Math Mage, Jordan | KnowledgePulse®, Austria | Project

Noah, Canada | Shadow Cities, Finland | OzBook, Lithuania | DerManDar Panorama, Lebanon | QTOM TV, Germany | Starwalk, Russian

Federation/USA | map2app, Italy | tripwolf - your travel guide, Austria | TaxiPal, Estonia | Harpoen, Indonesia | Dérive app, Uganda | News 360, United States | Scoopshot, Finland | TrafficMate, Sri Lanka | Bambuser,

Sweden | Maestro Digital Publishing Suite, China | Positive Technology, Italy | Prognosis: Your Diagnosis, Sri Lanka | Social Diabetes, Spain | Hormone check, Norway | Life with Cancer, Denmark | Blanco & Negro, Ecuador |

AlzNav, Portugal | MagicReader, Japan | WheelMap, Germany | Hand Talk, Brazil

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MobiCash, Bahrain | www.IthmaarBank.com

ICT Bahrain 2012

Ithmaar Bank's MobiCash allow customers to withdraw cash from the bank’s ATMs without a card. A first of its kind, MobiCash cardless cash withdrawal solution changes the way people in Bahrain access cash, allowing third parties to withdraw cash conveniently and securely from Ithmaar ATMs. Simple to use, all that users need is an Ithmaar Bank e-banking ID. MobiCash works as follows: the MobiCash sender adds the MobiCash receiver to the MobiCash beneficiary list via e-banking. The sender then sends money to the receiver’s Bahraini mobile number. The receiver gets an sms with the MobiCash reference number and a code. The receiver activates the MobiCash service at any Ithmaar Bank ATM by means of the dedicated button, entering the details sent via sms: the MobiCash receiver gets the cash. Network of 39 ATMs across Bahrain!.

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EVENT HIGHLIGHTSGLOBAL MOBILE CONTENT CONFERENCE• The battle of the screens: enabling multiscreen platforms• Thank God, it's Mobile: Networking for Mobile Success• War of Platforms: Mobile Ecosystem • Playing with the Angry Birds: Reaching Millions of Gamers• The Sound of Mobile: Enriching the Audio Experience • Visionary Keynotes, Interactive DiscussionsAWARD GALA – THE NIGHT OF EXCELLENCE• Gala Dinner and Award Ceremony

Announcement of the 8 WSA-mobile Global Champions BEST MOBILE CONTENT EXHIBITExplore the best mobile content solutions from world

ICT Bahrain 2012

7ICT Bahrain 2012

INVITATION TO ABU DHABI

GLOBAL CONFERENCE GALA AND EXHIBIT

EXCELLENCE IN MOBILE CONTENT 2.0 ABU DHABI, UAE, FEB 3RD – 5TH

2013www.wsa-mobile.org

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Leading Business Growth Through ICT Advancement

in Knowledge Build Up in Organisations

ICT Bahrain 2012

Talking about solutions:Gateway to Organisational Learning - Sustained Knowledge Build-Up ?

Adding Value to e-Government through knowledge services

Aims of Gateway to Organisational Learning - KnowledgePortal

Large scale facilitation of sustained learning Provide easy access, downloads, support Offer advanced resources Be motivating to use Personlise the offers

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Till now: ICT Advancement has lead Business Growth through for example: • Improving accounting• Administering enterprise resources • Optimizing logistics • Exchanging and presenting information• Communication with customers and suppliers• Transactions with stakeholders • …….

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3 x e ICT Advancement leads Business Growth:

1. easy 2. efficient3. effective

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Making knowing easy …..

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What is the basis of an organisation ?

• Buildings ?• People ?• Money ?

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More and more:Knowledge as basis ofall organisations

What is Knowledge?

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Connectedness

Complexity Sign, symbols,Numbers, characters

What is Knowledge?

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Connectedness

Complexity

Understanding

Data

Information

Knowledge

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What is knowledge in an organisation ?

4 + 1 levels 1. Data - raw 2. Information - primary 3. Knowledge - secondary

4. Understanding

ICT Bahrain 2012

What is the basis of an organisation ?

5. Wisdom

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Example: Rain

4 + 1 levels • Data - Water coming down from

sky • Information - It is raining • Knowledge - Rain makes

wet • Understanding - Wet clothes

in wintertime makes you sick, take an umbrella

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What is the basis of an organisation ?

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Example: Organisation

4 + 1 levels • Data - People sit in an office • Information - This office has 23 workers • Knowledge - Office consists of 21 employees and 2

managers • Understanding - Talk to one of the managers, if

you want to get something done

ICT Bahrain 2012

What is the basis of an organisation ?

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Learning organisations

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PROCESS CONTENT

Organisational learning

How do we manage Learning as a process

Knowledgemanagement

How do we manage Knowledge as a resource

LearningKnowing

Cognitive approach: People act on basis of the knowledge they have

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Knowledge Report

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Arab knowledge performance• Spending on scientific research in the Arab region is the least

worldwide (does not exceed 0.3% of GDP, most of it depends on government funding which amounts to 97%)

• Scientific publishing and patents...modest achievements (1.1% of global scientific publishing)

• Arab citizen’s share in published books equals 4 per cent and 5 per cent of the British and Spanish citizens’

• Arab human capital flight...the ultimate result of low incentives and high constraints (45% of Arab students who study abroad do not return to their home countries)

• Weak link between innovation and production/development

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Challenge: Knowledge

1. Arab Content Creation2. Reading and Learning 3. Knowledge absorption 4. Knowledge Utilisation

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What do you have people on their computer / desktop?

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Computer / desktop PC ?

• Office applications • E-Mail • Internet browser• Social media • ? GAMES• ? Fotos, Videos • ??? Learning application/Knowledge build up?

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What do you have in your pocket ?

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Pocket device ?

Mobile Phone with• Calls• Short Messages• Social Media • Instant Messaging • Games • Navigation • ???? Learning

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1No way to learn:

1No way to learn:

2No way to learn:

Surf society

3No way to learn:

Search Society

No way to learn:

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Way to learn: step by step,+ repeat to not forgotten

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Knowing how to Search and to find is great.

But in many situations it is critical to KNOW without having to look it up.

Knowledge Management 2.0 : surfing and searching

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Known Facts

• Knowledge and skills are the key sources of competitive advantage.

Significant change , New challenge for business resulting from • growing globalization, • technological innovation, • increasing competition and • the mobility of labor

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Challenge to organisations

Organizations face:• dynamic, • increasingly competitive and • global environment providing opportunities for HRD

professionals to demonstrate their ability to "deliver value" by re-conceptualizing their role as "strategic" or business partners.

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Challenge to solutions

Organizations need solutions that:• demonstrate their ability to "deliver value" • Take on role as "strategic"• Optimize the business process

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Source: FIS KM Institute http://choo.fis.utoronto.ca/KMIottawa/default.html

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A stage model of organizational knowledge management: a latent content analysis

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Knowledge Cycle:

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Knowledge CREATION

KnowledgeDIFFUSION

Knowledge ADOPTION

Knowledge UTILIZATION

Adapted from Transfield 2004

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4 Mistakes:

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Knowledge CREATION

KnowledgeDIFFUSION

Knowledge ADOPTION

Knowledge UTILIZATION

Adapted from Transfield 2004

Buy from cheapest vendors

Use one channel,Like a tunnel

No repetitionNo rehearsal

No incentives No pay-off

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Again: Surfing and searching is not enough for knowing

Just think of a project manager who is setting up a deal ……

Or a doctor in the emergency room...What about the apprentices in the supermarket

or a civil servant on the phone line …what do they have to know?

ICT Bahrain 2012

Surf society

3No way to learn:

Search Society

No way to learn:

4

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Business ICT: Knowledge for the following purposes:

Quality assuranceCompliance Going beyond training for the test Re-certification Follow up on seminars and workshopsAssuring a return on educational investments (ROI)

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Why … cause people forget …

Loss in quality and compliance

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Cause there is little follow up on trainings….

Training Material

Loss in training

investment

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KnowledgePortal based on KnowledgePulse: 3 more steps

#1 MobileOn personal device

#2PersonalizedSmall steps

push e-Learning

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This unique approach is called

Microlearning

Based on Nobel Prize Work in Medicine by Eric Kandel, Year 2000

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People repeat – personalised, easy, in between, on the go, when switching activities…till THEY KNOW

ICT Bahrain 2012

Companies secure investment – cause the next learning step comes for sure…..

• Push instead of pull• Learner controls the

configuration of learning reminders

…KnowlegePulse is on all plattformsand easy to use!

Just follow the interactive Learning Cards on the Screen…

• Can include Images

Different question formats

Or Information Cards

Always know how much each individual learner has learnt and understood

And provide added content with the solution of learning cardsto Enhancing knowledge

Context field can include formated text, hyperlinks and pictures

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Even small steps lead to the goal!

And can be integrated into daily work routine!

We need complete solutions1 2 3

Client App Admin Interface Knowledge Portal

Easy Learning Easy Authoring & Admin Great Visibility for Learning

ICT Bahrain 2012

Advancement of ICT: Sustained Knowledge Build-Up with the KnowledgePortal

Adding Value to e-Government through knowledge services

Aims of Gateway to Organisational Learning - KnowledgePortal

Large scale facilitation of sustained learning Provide easy access, downloads, support Offer advanced resources Be motivating to use Personlise the offers

Business Gateway 2 Knowledge – Key Features Overview1. Aggregation and Publishing of available Knowledge Resources

to citizens and target groups (Sub Portals) 2. No admin: Self registration and self-directed download of

KnowledgePulse3. Sampling of Lessons4. Instant download lessons and courses 5. Personalized My-KnowledgePortal with overview of lessons registered

for, learning achievements and learning activitiy

6. Help, tutor and manuals plus FAQs7. Social media functionalities

Key Features: Registration and download of the KnowledgePulse App

Key Features: Testing of knowledge – and comparison with others'

Key Features: Exploration of MicroLearning courses – and finding suited ones

Key features: Overview of learning achievements

1. Making knowing easy2. Making authoring easy3. Making administration easy

www.knowledgepulse.com

Sustainable effort Effective knowledge transfer Return on Edu Investment

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Knowing how to Search and to find is great. But in some situations it is critical to KNOW without having to look it up.

Organisation need to: Move from surfing and searching to knowing

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Organisational learning:

Quality assuranceCompliance Going beyond training for the test Re-certification Follow up on seminars and workshopsAssuring a return on educational investments (ROI)

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Bahrain partner: Gulf Future Business

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3 x e ICT Advancement leads Business Growth:

1. easy 2. efficient3. effective

ICT Bahrain 2012

bruck@knowledgefox.netwww.knowledgefox.net

KnowledgePortal:Using ICT Advancement to make Knowing easy

www.knowledgepulse.com