The Journal Media Pack 2012 - 2013

S c o t l a n d ’s S t u d e n t N e w s p a p e r

Media Pack 2012

Students spend £2 billion each year in Edinburgh & Glasgow

What our clients and partners say

“The Journal is a popular news-paper which you always see stu-dents reading. I was flattered to be asked to be featured in the pa-per and I was incredibly pleased with the article and how it was received. It gave my products exposure both in print and online which I am very grateful for.”

Holly Bostock, jewellery designer

“Working with The Journal so far has been a great experience. The relationship helps open up inter-esting and creative ways for us to connect with the thousands of young consumers, and it’s a huge advantage to us that the publica-tion is widely read by students from all the local universities. We think it’s a great fit.”

Kerryn Hurley, Press Manager, Scottish

Opera

“The Journal is an excellent student newspaper, which has a strong tradition of top class com-ment.”

Dr Alastair Duff, reader in Information and Journalism at Edinburgh Napier

University

IMPACTOur Reach:

Over 250 distribution points in Edinburgh & Glasgow

130 on-campus points40+ bars and pubs 40+ cafes and delis

20+ restaurants 10 student accomodations, cinemas, art

galleries, gyms and retail outlets

University & College Distribution :

Edinburgh GlasgowUniversity of Edinburgh Napier University Queen Margaret University Heriot-Watt University Edinburgh College of Art Telford College Stevenson College Jewel & Esk Valley College

University of GlsagowGlasgow CaledonianStrathclydeGlasgow School of ArtRSAMDStow CollegeCardonald CollegeNorth Glasgow CollegeGlasgow MetropolitanAnniesland CollegeLangside CollegeCentral CollegeCumbernauldGC NauticalJohn Wheatley

Pick up rate: over 90% certifiedPrint Readership: 80,000 combined Online Readership: 55,000 during term-time

More students read the Journal than The Student, the List, the Skinny or Scotcampus (Source: EUSA and Scottish Opera surveys)

The Journal is the only city-wide student publication in the UK outside of London.

3Students spend £2 billion each year in Edinburgh & Glasgow

Including:

• £260 million on food & drink

• £102 million on going out

• £64 million on travel

• £60 million on mobile phones

• £18 million on internet access

(Source: TNS)

Did you know?

88 percent of students eat out at least once a week. spending £20 million a month.

£210 million spent per year on accomodation

£4.25 million spent per month on going out

£2.3 million spent per month on clothes

KEY FACTS

32-page full colour tabloid newspaper

PRINT RUN: 18,000 copies

FREQUENCY: Fortnightly (Wednesday)

70,000 students in Edinburgh, 135,000 in Glasgow. Students spend

nearly £2 Billion in Edinburgh & Glasgow every year. (Source: TNS)

National quality tailored to our student readership

SCOTLAND’S QUALITY CITY NEWSPAPER

The Journal takes seriously its responsibility as the leading student me-

dia outlet in Scotland, with the cornerstone of our quality-driven editorial

policy being a dedication to meeting industry-accepted standards for re-

porting and coverage. Our aim is to provide the level of journalism found

in national daily publications, and tailor it to our student readership. The

Journal’s approach has won it national accolades, and attracted a level of

commentary to our pages rivalled only in the national press. We’ve spoken

to leading politicians, best-selling authors, world-renowned academics,

top sports personalities, award-winning artists and performers, and the

most talked-about musical acts. Our readers know that they can expect

the most engaging and incisive

coverage every fortnight.

EDITORIAL POLICY

The Publication

5National quality tailored to our student readership

The Publication

NEWS Respecting our readers

No other Scottish freesheet offers the range and depth of news coverage found in the Journal, whether it be original investigations in the local community, report-ing the latest developments in higher education, or providing insight and context on the biggest stories of the day. The Journal has ‘scooped’ major news outlets like the BBC and secured interviews with top personalities the result of all this hard work is that our stories are frequently picked up by other organisations on television and online.

SPORT Part of the community

The Journal is dedicated to reporting the full range of sport on offer in Edinburgh, which students put so much of their money and time towards participating in and following. Our match reports – bound by the same professional standards as all other sections of

the publication are backed up by interviews with and opinion from personalities in sport, whether on the local, national or international level.

ARTS A guide for Scotland’s cutting-edge

Students are at the forefront of trends in music, performance, art and fashion, and drive the nightlife of any city. Edinburgh is no different, and The Journal puts together a selection of the best on offer for its readers. With increased involvement from local venues bars, restaurants, clubs and stores, there are no limits on the potential future growth for our coverage.

COMMENT Bringing the world to students

The Journal’s Comment & Features section has become a fo-rum for Scottish political debate, with the leaders of all the major Scottish political parties writing for the newspaper in the past year. With opinion pieces from top academics, lead-ing politicians, and campaigners of all stripes, the Journal’s

comment section elevates the publication to the level of the nation’s top main-stream dailies whilst offering content that no other freesheet can offer.

SECTIONS

Providing opportunities for personal & professional development

The Publication

The Journal Online is our staging ground for new ideas and new ways

to provide insightful, excellent commentary and analysis. In addition to

the articles and stories that go into the print edition, the Journal Online

hosts an array of expanded content: breaking events are covered through

live blogs, our twitter account is fed onto the front-page, readers can

find related articles, download the print edition and share or discuss the

articles that interest them. The Journal follows a ‘digital first’ policy and

there are many new features to come - watch this space.

THE JOURNAL ONLINE

7Providing opportunities for personal & professional development

The Publication

INDUSTRY AWARD NOMINATIONS & WINS:

Winner – Best Student Media

Winner – Journalist of the Year (Olivia Peres)

NUS Scotland (2012)

Winner – Multimedia Publication

Winner – Best Publication

Winner - Best Journalist (Alan Robertson)

Winner - Best Scoop (Alan Robertson)

Winner - Best News Story (Alan Robertson)

Scottish Student Journalism Awards (2012)

Winner – Student Publication Design of the Year

Nominated – Student Columnist of the Year

(Simon Mundy)

Guardian Student Media Awards (2009)

Winner – News Reporter (Simon Mundy)

Winner – Student Journalist of the Year (Simon

Mundy)

Herald Scottish Student Press Awards (2009)

Winner – Best New Media

Highly Commended – Best Newspaper Herald

Scottish Student Press Awards (2008)

Former staff now work at:

AWARDS

Advertising

A commitment to reaching out to local businesses

INTRODUCTION

The Journal’s commitment to reaching out to local business means that we are always open to suggestions for new working relationships and sponsorship ideas. We already work closely with a number of clients in an effort to maximize their exposure, and a member of our team would be happy to discuss any opportunities for sponsored pages or coverage.

Edinburgh’s only student property listing: The Journal is continuing its partnership with property website Citylets to publish the city’s only student property listing in print. As

a resource of unparalleled value to our readers, the property page has also been of great value to both the publication and our partner.

Branded advertising of distribution points: The Journal is investing in new distribution points, and is looking for partners interesting in placing their branding on our drop points. If your organisation is interested in associating its brand with the journal in the places where it is most respected, please get in touch - we’d love to start working with you.

HOW TO USE THE LISTINGSMeadows

Buccleuch Street, 750, 2, 2D W CG Z, 0870 062 9434

Location

Monthly Rent

Bedrooms

Agent phone number

Area

Bedrooms: S Single D Double T Twin B BoxHeating: G Gas Central W White Meter E Electric Garden: PG Private CG CommunalParking: Z Zone O On-Street P PrivateFurniture: UF Unfurnished

LOOKING FOR PARTNERS

Advertising

9A commitment to reaching out to local businesses

PREVIOUS CLIENTS

JOIN MARKET LEADERS

Advertising

The free, city-wide, fortnightly quality student paper

Type 2 Issues 4 issues 6 issues

Society 60 % 70 % 80 %

Local business 40 % 50 % 60 %

University / College 30 % 40% 50%

Charity 30 % 40 % 50 %

Type Edinburgh Glasgow Combined

Full Page £ 875 £ 650 £ 1150

3 Quarters £ 630 £ 470 £ 830

Tall £ 475 £ 350 £ 625

Half Page £ 475 £ 350 £ 625

Quarter £ 310 £ 230 £ 400

Banner £ 310 £ 230 £ 400

Eighth £ 150 £ 115 £ 265

Mini £ 55 £ 35 £ 70

Print advertising ratesRATES

Metrics Edinburgh Glasgow

Students 70,000 135,000

Circulation 8,000 10,000

On-campus drops 80+ 100+

Off campus drops 50+ 60+

Hand to hand 5 locations 7 locations

Door to door 10+ residences 15+ residences

Institutions 8 14

Pick up rates > 90 % > 90 %

The free, city-wide, fortnightly quality student paper

Advertising

11

Leaderboard

728 x 90

Skyscraper728 x 90

MPU728 x 90

TYPECPM

(Entire Site)CPM

(Targeted)Newsletter

( 3K subscribers)

Leaderboard £ 4 £ 5.50 £ 20

MPU £ 6 £ 8 £ 35

Skyscraper £ 3 £ 4 £ 15

MPU (Video) £ 9 £ 12 N/A

Online Rates | www.journal-online.co.uk

55,000VISITS / MONTH

300,000PAGEVIEWS / MONTH

Target students across Scotland and the UK

Choose specific articles or site-wide advertising

Complement print ads with trackable, proven advertising that improves your ROI

Custom packages to suit your individual needs

RATES

Advertising

Our design department is at your disposal free of charge

PUBUCATION DATES

The Journal is published fortnightly throughout the university year.

EDINBURGHIssue Issue

DateCopy

Deadline

60 12 September 5 September


62 10 October 3 October


64 7 November 31 October

65 21 November 14 November

Christmas Break

66 23 January 16 January

67 6 February 30 January

68 20 February 13 February

69 6 March 13 March

70 20 March 13 March

Easter Break

71 24 April 2 May

GLASGOWIssue Issue

DateCopy

Deadline





17 7 November 31 October

18 21 November 14 November

Christmas Break

19 23 January 16 January

20 6 February 30 January

21 20 February 13 February

22 6 March 13 March

23 20 March 13 March

Easter Break

24 24 April 2 May

PUBLICATION DATES

Advertising

13Our design department is at your disposal free of charge

COPY SPECIFICATIONSn Copy should be supplied as flattened PDF files in CMYK colour.

n We also accept CMYK TIFF and JPEG files.

n Please ensure file resolution is at least 300dpi.

n All copy should be emailed to [email protected] or supplied on disk.

n Please clearly indicate the advertiser and issue in the subject of your email.

n The deadline for copy is 7 days prior to the date of publication.

3 Quarters

All dimensions are given as width x height in mm. No

bleed is necessary.

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rental tips and competitions.

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Full Page

265 x 330

Half Page

265 x 160

Quarter

130 x 160

Tall

100 x 330

Banner

260 x 60

Eighth

130 x 77

Mini

100 x 50

211 x 250

TECHNICAL SPECIFICATIONS

Advertising

Some sort of punchy quote here about The Journals vibeOver 300,000 views and 55,000 visits every month

TERMS & CONDITIONS

Advertising

TERMS AND CONDITIONSACCEPTANCEAcceptance is conditional upon confumation from the Advertiser (either the Advertiser of the product or service promoted therein or the advertis-ing agency or media buyer for the Advertiser) that any advertisements do not contravene any of the provisions of the ‘Itade Descriptions Act 1968, are not libellous or obscene, and do not contravene any third party rights.

LIABll.ITYThe Edinburgh Journal Ltd. can accept no liability for any loss ordam-age caused by error or inaccuracy in the printing or omission of any ad-vertisement. The Advertiser will indemnify The Edinburgh Journal Ltd. and agrees to keep it indemnified against all claims, costs proceedings, demands, losses, damages, expenses or liability whatsoever arising as a result of any breach or non-peIformance of any of the representations, warranties or other terms contained herein or implied by law.

RIGHTSThe Edinburgh Journal Ltd. owns the copyright on all advertisements produced by or on behalf of our in-house design service. The Edinburgh Journal Ltd. will have the right to reproduce any and all advertisements in print or other media for a period of one month.

CANCELLATION POIJCYAny advertisement cancelled after the copy deadline will require payment of the full, undiscounted cost. Advertisements cancelled before the copy deadline will result in a penalty charge of 10% of the full, undiscounted

cost of the advert.PAYMENTPayment for advertisements must be made in advance of publication where a credit agreement between the Advertiser and The Edinburgh Jour-nal Ltd. does not exist. All invoices must be paid within 14 days of issue or outstanding payments will be passed to a debt collection agency at the expense of the advertiser.

Some sort of punchy quote here about The Journals vibeOver 300,000 views and 55,000 visits every month 15

CONTACT US

TO PLACE AN ADVERT

CALL OUR SALES TEAM ON

0131 560 2830

OR EMAIL

[email protected]

The Journal, TechCube, Office A6, 1 Summerhall,

Edinburgh, EH8 8AQ // 0131 560 2830

[email protected]// www.journal-online.co.uk

S c o t l a n d ’s S t u d e n t N e w s p a p e r

The Journal, TechCube, 1 Summerh-

all Edinburgh, EH9 1QH // 0131 560 2830

[email protected] // www.journal-online.co.uk

S c o t l a n d s ’s S t u d e n t N e w s p a p e r

Documents

The Journal Media Pack 2012 - 2013