E d i n b u r g h ’s S t u d e n t N e w s p a p e r

Media Pack 2011

Welcome and thank

you for taking the

time to look at the

Journal. As an independently

owned and run publication, we

rely on the trust and support of

organizations who recognize the

unmatched service we provide to

our readers and staff. Since our

launch in 2007, this support has

helped us flourish into an award

winning publication focused

on innovation and aimed at

redefining student media in the

UK.

Founded in Edinburgh, The Journal

draws as much from the Scottish

capital’s tradition of higher

learning and the arts as it does

from the city’s establishment as one

of Europe’s technological hubs. The

fusion of tradition and innovation

is at the heart of what makes the

Journal unique as a publication;

combined with the loyalty and hard

work of an incredibly talented and

visionary staff - The Journal offers

it’s readership an engaging, timely

and personal way to find out what’s

going on around them.

This is an incredibly exciting time

to be involved in the media: models

are changing, job descriptions are

barely recognizable and there is

a rapidly increasing flow of new

technologies and applications

that help readers get or interact

with the news. The Journal’s dual

mission is to provide the best

possible publication to readers,

and to provide the best possible

experience to our staff. To be

successful in our aims, we must

innovate. Our readers are at the

cutting edge of media consumption,

so we have to be a step ahead in the

ways we provide it. This year we will

introduce a host of innovations in

what we do - from adapting online

advertising methods into print,

news feeds personalized through

machine learning, article scoring

and more.

We are already at the forefront of

student media in the UK as one of

the few independent, student run,

city-wide student publications. This

year we are expanding to Glasgow,

becoming completely unique

amongst student publications and

unparalleled in reader loyalty and

quality of writing and production.

The future is bright; together, we

will build the future of news. We

hope you will join us in the journey.

Yours sincerely,

Devon Walshe, Founder & Publisher

On behalf of the entire Journal team

E d i n b u r g h ’s S t u d e n t N e w s p a p e r

The future is bright; together, we will build the future of news 4

6Students spend £2 billion each year in Edinburgh & Glasgow

What our clients and partners say

“The Journal is a popular news-paper which you always see students reading. I was flattered to be asked to be featured in the paper and I was incredibly pleased with the article and how it was received. It gave my products exposure both in print and online which I am very grateful for.”Holly Bostock, jewellery designer

“Working with The Journal so far has been a great experience. The relationship helps open up interesting and creative ways for us to connect with the thousands of young consumers, and it’s a huge advantage to us that the publication is widely read by students from all the local universities. We think it’s a great fit.”

Kerryn Hurley, Press Manager, Scottish Opera

“The Journal is an excellent student newspaper, which has a strong tradition of top class comment.”

Dr Alastair Duff, reader in Information and Journalism at

Edinburgh Napier University

Including:

• £344 million on acccomodation

• £260 million on food & drink

• £102 million on going out

• £64 million on travel

• £60 million on mobile phones

• £18 million on internet access

(Source: TNS)

Did you know?

88 percent of students eat out at least once a week. spending £20 million a month.

£2.3 million spent per month on clothes.

£4.25 million spent per month on going out

£2.3 million spent per month on clothes

KEY FACTSIMPACTLAUNCHED: 5 November 2007

FORMAT: 32-page full colour tabloid newspaper

PRINT RUN: 20,000 copies

FREQUENCY: Fortnightly (Wednesday)

70,000 students in Edinburgh, 135,000 in Glasgow. Students spend

nearly £2 Billion in Edinburgh & Glasgow every year. (Source: TNS)

Our Reach: Over 250 distribution points in

Edinburgh & Glasgow

130 on-campus points40+ bars and pubs 40+ cafes and delis

20+ restaurants 10 student accomodations Cinemas, art

galleries, gyms and retail outlets

University & College Distribution :

Edinburgh GlasgowUniversity of Edinburgh Napier University Queen Margaret University Heriot-Watt University Edinburgh College of Art Telford College Stevenson College Jewel & Esk Valley College

University of GlsagowGlasgow CaledonianStrathclydeGlasgow School of ArtRSAMDStow CollegeCardonald CollegeNorth Glasgow CollegeGlasgow MetropolitanAnniesland CollegeLangside CollegeCentral CollegeCumbernauldGC NauticalJohn Wheatley

Pick up rate: over 90% certifiedPrint Readership: 80,000 combined Online Readership: 55,000 during term-time

More students read the Journal than The Student, the List, the Skinny or Scotcampus (Source: EUSA and Scottish Opera surveys)

The Journal is the only city-wide student publication in the UK outside of London.

8National quality tailored to our student readership

The Publication

EDINBURGH’S QUALITY CITY NEWSPAPER

The Journal takes seriously its responsibility as the leading student me-

dia outlet in Scotland, with the cornerstone of our quality-driven editorial

policy being a dedication to meeting industry-accepted standards for re-

porting and coverage. Our aim is to provide the level of journalism found

in national daily publications, and tailor it to our student readership. The

Journal’s approach has won it national accolades, and attracted a level of

commentary to our pages rivalled only in the national press. We’ve spoken

to leading politicians, best-selling authors, world-renowned academics,

top sports personalities, award-winning artists and performers, and the

most talked-about musical acts. Our readers know that they can expect

the most engaging and incisive

coverage every fortnight.

NEWS Respecting our readers

No other Scottish freesheet offers the range and depth of news coverage found in the Journal, whether it be original investigations in the local community, report-ing the latest developments in higher education, or providing insight and context on the biggest stories of the day. The Journal has ‘scooped’ major news outlets like the BBC and secured interviews with top personalitiesthe result of all this hard work is that our stories are frequently picked up by other organisations on television and online.

SPORT Part of the community

The Journal is dedicated to reporting the full range of sport on offer in Edinburgh, which students put so much of their money and time towards participating in and following. Our match reports – bound by the same professional standards as all other sections of

the publicationare backed up by interviews with and opinion from personalities in sport, whether on the local, national or international level.

ARTS A guide for Edinburgh’s cutting-edge

Students are at the forefront of trends in music, performance, art and fashion, and drive the nightlife of any city. Edinburgh is no different, and The Journal puts together a selection of the best on offer for its readers. With increased involvement from local venues bars, restaurants, clubs and stores, there are no limits on the potential future growth for our coverage.

COMMENT Bringing the world to students

The Journal’s Comment & Features section has become a fo-rum for Scottish political debate, with the leaders of all the major Scottish political parties writing for the newspaper in the past year. With opinion pieces from top academics, lead-ing politicians, and campaigners of all stripes, the Journal’s

comment section elevates the publication to the level of the nation’s top main-stream dailies whilst offering content that no other freesheet can offer.

SECTIONSEDITORIAL POLICY

The Publication

10Providing opportunities for personal & professional development

The Publication The Publication

INDUSTRY AWARD NOMINATIONS & WINS:

Winner – Best New Media Highly Commended – Best Newspaper

Herald Scottish Student Press Awards (2008)

Nominated – Best Newspaper Nominated – Best New Media

Winner – News Reporter (Simon Mundy) Winner – Student Journalist of the Year

(Simon Mundy) Herald Scottish Student Press Awards (2009)

Nominated – Student Newspaper of the Year Nominated – Student Publication

Design of the Year Nominated – Student Reporter of the Year

(Miles Johnson) Guardian Student Media Awards (2008)

Winner – Student Publication Design of the Year Nominated – Student Columnist of the Year

(Simon Mundy) Guardian Student Media Awards (2009)

Nominated – Best Magazine, Small Publishing Company

Nominated – Editor of the Year, Consumer Magazine (Ben Judge)

Scottish Magazine Awards, Periodical Publishers Association (2008)

EDINBURGH’S QUALITY CITY NEWSPAPER

The Journal Online is our staging ground for new ideas and new ways

to provide insightful, excellent commentary and analysis. In addition to

the articles and stories that go into the print edition, the Journal Online

hosts an array of expanded content: breaking events are covered through

live blogs, our twitter account is fed onto the front-page, readers can

find related articles, download the print edition and share or discuss the

articles that interest them. The Journal follows a ‘digital first’ policy and

there are many new features to come - watch this space.

Journal alumni have gone on to

THE JOURNAL ONLINE AWARDS

Advertising Advertising

12A commitment to reaching out to local businesses

PREVIOUS CLIENTSINTRODUCTION

The Journal’s commitment to reaching out to local business means that we are always open to suggestions for new working relationships and sponsorship ideas. We already work closely with a number of clients in an effort to maximize their exposure, and a member of our team would be happy to discuss any opportunities for sponsored pages or coverage.

Edinburgh’s only student property listing: The Journal is continuing its partnership with property website Citylets to publish the city’s only

student property listing in print. As a resource of unparalleled value to our readers, the property page has also been of great value to both the publication and our partner.

Branded advertising of distribution points: The Journal is investing in new distribution bins, and is looking for partners interesting in placing their branding on our drop points. If your organization is interested in associating its brand with the journal in the places where it is most respected, please get in touch - we’d love to start working with you

HOW TO USE THE LISTINGSMeadows

Buccleuch Street, 750, 2, 2D W CG Z, 0870 062 9434

Location

Monthly Rent

Bedrooms

Agent phone number

Area

Bedrooms: S Single D Double T Twin B BoxHeating: G Gas Central W White Meter E Electric Garden: PG Private CG CommunalParking: Z Zone O On-Street P PrivateFurniture: UF Unfurnished

LOOKING FOR PARTNERS JOIN MARKET LEADERS IN THE JOURNAL

Advertising

The free, city-wide, fortnightly quality student paper

Advertising

14

Type 2 Issues 4 issues 6 issues

Society 60 % 70 % 80 %

Local business 40 % 50 % 60 %

University / College 30 % 40% 50%

Charity 30 % 40 % 50 %

Type Edinburgh Glasgow Combined

Full Page £ 875 £ 650 £ 1150

3 Quarters £ 630 £ 470 £ 830

Tall £ 475 £ 350 £ 625

Half Page £ 475 £ 350 £ 625

Quarter £ 310 £ 230 £ 400

Banner £ 310 £ 230 £ 400

Eighth £ 150 £ 115 £ 265

Mini £ 55 £ 35 £ 70

Print advertising rates

Discounts:

Edinburgh55,000 readership

8,000 circulation

80+ on campus drops

50+ off campus drops

95 % pick up rate

8 Institutions

Glasgow70,000 readership

12,000 circulation

100+ on campus drops

60+ off campus drops

Pick up rates confirmed upon launch

14 Institutions

Leaderboard

728 x 90

Skyscraper728 x 90

MPU728 x 90

TYPECPM

(Entire Site)CPM

(Targeted)Newsletter

( 3K subscribers)

Leaderboard £ 4 £ 5.50 £ 20

MPU £ 6 £ 8 £ 35

Skyscraper £ 3 £ 4 £ 15

MPU (Video) £ 9 £ 12 N/A

Online Rates | www.journal-online.co.uk

55,000VISITS / MONTH

300,000PAGEVIEWS / MONTH

Target students across Scotland and the UK

Choose specific articles or site-wide advertising

Complement print ads with trackable, proven advertising that improves your ROI

Custom packages to suit your individual needs

RATES RATES

Advertising Advertising

16Our design department is at your disposal free of charge

PUBUCATION DATES

The Journal is published fortnightly throughout the university year.

EDINBURGHIssue Issue Date Copy Deadline

48 14 September 7 September

49 5 October 28 September

50 19 October 12 October

51 2 November 26 October

52 16 November 9 November

53 30 December 23 December

Christmas Break

54 18 January 11 January

55 1 February 25 January

56 15 February 8 February

57 29 February 22 February

Easter Break

58 25 April 18 April

59 9 May 2 May

GLASGOWIssue Issue Date Copy Deadline

1 14 September 7 September

2 5 October 28 September

3 19 October 12 October

4 2 November 26 October

5 16 November 9 November

6 30 December 23 December

Christmas Break

7 18 January 11 January

8 1 February 25 January

9 15 February 8 February

10 29 February 22 February

Easter Break

11 18 April 11 April

12 2 May 25 April

COPY SPECIFICATIONSn Copy should be supplied as flattened PDF files in CMYK colour.

n We also accept CMYK TIFF and JPEG files.

n Please ensure file resolution is at least 300dpi.

n All copy should be emailed to ads@journal-online.co.uk or supplied on disk.

n Please clearly indicate the advertiser and issue in the subject of your email.

n The deadline for copy is 7 days prior to the date of publication.

3 Quarters

All dimensions are given as width x height in mm. No

bleed is necessary.

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Full Page

265 x 330

Half Page

265 x 160

Quarter

130 x 160

Tall

100 x 330

Banner

260 x 60

Eighth

130 x 77

Mini

100 x 50

211 x 250

PUBLICATION DATES TECHNICAL SPECIFICATIONS

Advertising

Some sort of punchy quote here about The Journals vibeOver 300,000 views and 55,000 visits every month 18

TERMS & CONDITIONS CONTACT US

TO PLACE AN ADVERT

CALL OUR SALES TEAM ON

0131 651 6057

OR EMAIL

ADS@JOURNAL-ONLINE.CO.UK

The Edinburgh Journal, Paterson’s Land, Moray House

37 Holyrood Road, Edinburgh, EH8 8AQ // 0131 651 6057

ads@journal-online.co.uk // www.journal-online.co.uk

E d i n b u rg h ’s S t u d e n t N e w s p a p e r

Advertising

TERMS AND CONDITIONSACCEPTANCEAcceptance is conditional upon confumation from the Advertiser (either the Advertiser of the product or service promoted therein or the advertis-ing agency or media buyer for the Advertiser) that any advertisements do not contravene any of the provisions of the ‘Itade Descriptions Act 1968, are not libellous or obscene, and do not contravene any third party rights.

LIABll.ITYThe Edinburgh Journal Ltd. can accept no liability for any loss ordam-age caused by error or inaccuracy in the printing or omission of any ad-vertisement. The Advertiser will indemnify The Edinburgh Journal Ltd. and agrees to keep it indemnified against all claims, costs proceedings, demands, losses, damages, expenses or liability whatsoever arising as a result of any breach or non-peIformance of any of the representations, warranties or other terms contained herein or implied by law.

RIGHTSThe Edinburgh Journal Ltd. owns the copyright on all advertisements produced by or on behalf of our in-house design service. The Edinburgh Journal Ltd. will have the right to reproduce any and all advertisements in print or other media for a period of one month.

CANCELLATION POIJCYAny advertisement cancelled after the copy deadline will require payment of the full, undiscounted cost. Advertisements cancelled before the copy deadline will result in a penalty charge of 10% of the full, undiscounted

cost of the advert.PAYMENTPayment for advertisements must be made in advance of publication where a credit agreement between the Advertiser and The Edinburgh Jour-nal Ltd. does not exist. All invoices must be paid within 14 days of issue or outstanding payments will be passed to a debt collection agency at the expense of the advertiser.

The Edinburgh Journal, Paterson’s Land, Moray House

37 Holyrood Road, Edinburgh, EH8 8AQ // 0131 651 6057

ads@journal-online.co.uk // www.journal-online.co.uk

E d i n b u rg h ’s S t u d e n t N e w s p a p e r