The International Year of Forests in Germany - unece.org · The International Year of Forests in Germany . ... and the forestry to many people ... create ideas central and let the

1 Marcus Kühling, Managing Director German Forest Society

The International Year of Forests

in Germany


central ideas: „Without him..“

& „Waldkulturerbe“ (Forest Heritage)


high level events with Federal President

highest Chrismas tree


photo competition

photo competitions

also local

video competions

„Mensch Wald“ from

North Rhine -

Westphalia


wooden benches


illuminations


central publication & give aways


Meeting of German Forest Society in Aachen


other spotlights

countless local events (more than 7,500)

cinema spots

forest app

VIPs messages “Without forests…”

facebook-page

exhibition in the German Historical Museum Berlin “Under Trees- The Germans an the forest”

exhibition in the Pinacothek Munich: wooden buildings

…


keywords: International Year of Forets in relationship to BMELV, Federal Minister Ilse Aigner, Federal President Christian Wulff; Waldkulturerbe; wald2011.de

4.577 reports about campaign: 3.137 print media, 1.242 onlinenews, 120 radio, 46 agency announcements, 32 TV-reports

reached area: 334 Mio. contacts (39 % online, 24 % newspapers, 16 % radio)

top-reports / events: high level event (322); Federal President in the forest Chorin (211)

Press releases: UN opening IYF (201); Aigner present Waldfibel (187), Aigner present highest Chrismas tree (155), mushroom season (137); forest condition report (124)

media analysis from 14.01–31.12.2011 (source BMELV)


the IYF gave the chance to demonstrate the forest

and the forestry to many people

over 1,000 partners

over 7,000 events in the German forest

high level events with the Federal President and

several Ministers

bringing the forest into the urban area

the German Government decided the “Forest

Strategy 2020” that strengthened the sustainable

use of forest

successful


German forest sector has the opportunity to create and

do a campaign

important to have one all over logo/key massage etc.

important to have a central campaign office

to create a successful campaign you have to involve

partners

create ideas central and let the local organization carry

it out

central money is good but the high commitment of the

actors (foresters, forest owners etc) is better

the interest in forests is very limited

lessons learned


German federal system makes central organisation

difficult (work together with a federal ministry takes

time…)

every partner wants to be the sender

professional central organisation costs lot of money

paper and timber sector didn’t support the campaign

capacity of those people that organize the local

events was limited (“burn out”)

forest is reduced to nature protection

public-private-partnership is very difficult in Germany

problems


campaign from the German Forestry Council for “300 years of sustainability” (Carlowitz “Sylvicultura oeconomica, published in 1713)

Goal 1: to show off the sustainable use of forests (the sustainable way is realized in the forest sector)

partner are the members of the GFC especially the state forest administrations of the counties

financed by themselves (bottom up)

central campaign office is planned but not yet financed

Goal 2: Etablish an central forest sender: “The German Forestry”

“Year of Sustainability” 2013


“Year of Sustainability” 2013

You think

sustainability

is modern?

We too –

since 300 years

The German Forestry Die Deutsche Forstwirtschaft


Thank you for paying attention!

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The International Year of Forests in Germany - unece.org · The International Year of Forests in Germany . ... and the forestry to many people ... create ideas central and let the