The Interactive NewspapersProblem: More people are using mobile devices to access online news and classified sites but media companies get much more revenue from advertisements in newspapers and classified ads in print.

Challenge: Printed newspaper and classified need to reach out to more people, be attractive and remain relevant while maintaining its print revenue model.

Solution: Put the entire newspaper in its digital replica onto mobile devices, maintaining its print layout for easy reading and to keep its print revenue model, while leveraging on technology to bring interactivity, animation and convenience to readers so as to stay relevant and attractive.

The Straits Times Classified App• In print for more than 40 years• Mar 2013 – Launched Classified app with exact digital replica of paper• Sept 2014– Revamped app with basic interactive features• July 2015 – New release with new patented interactive features• Oct 2015 – New release with enhanced patent-pending animation features

Download app for phones and tablets for free:iOS: http://goo.gl/uoTRR5 or search for “SPH Classified” in App StoreAndriod: http://goo.gl/zC8dFH or search for “SPH Classified” in Google Play

Access to The Straits Times Classified is free. No registration is needed.

One‐Glance Page PresentationDigital replica of newspaper allows quick one-glance overviewDigital replica of newspaper allows quick one-glance overview

of page for easy and pleasant reading and browsing

Access to current and past issues Menu view of each issue

Interactive Digital Paper

S h d ith k d• Search ads with keywords• Cut and share portion of the paper• One-touch to:

• call advertisers without dialingg• send messages to advertisers• email advertisers• go to website listed in ads

• Share ads via• Share ads via• Facebook wall• Facebook messager• WhatsApp• SMS/MMS messaging• Email• Twitter

• Store ads in photo album• Store ads in photo album• Animation

Search for Ads (Patented)Ads with keywords are highlighted in red boxesAds with keywords are highlighted in red boxes

on the digital replica of the paperBefore search After search

Digital Newspaper ClippingAdjust box using corner-dots to desired size to cut out the digital paper

Share or storepaper clippingpaper clipping

Share & Save AdsOne-touch to:

• share ad via email• share ad via email

• share ad via Facebook Wall*

• share ad via Facebook Messager*

• share ad via messager/SMS/MMS

• share ad via WhatsApp*

• share ad via Twitter*

• save ad to photo album

*relevant app must be available in user’srelevant app must be available in user s device

Ads Sharing for Wider Audience

Ad beingF b k

Save to Photo Album

Twitter

sharedvia WhatsApp

SMS/

FacebookWall

EmailFacebookMessager

SMS/MMS

Quick AccessAd ito Advertisers

One-touch to:

• call any phone numbers listed

• send email to addresses listed

• go directly to websites listedgo directly to websites listed

• send messages to phone numbers listed

Animated Ads to Engage ReadersProblem: Animation is possible for digital magazine as it is not published on a daily basis. Pagination for newspaper changes rapidly as breaking news develop throughout the day. It is difficult for creative designers to work on animation over the advertisements with such rapid changes in the page layout throughout the day.

Solution: Our patent-pending innovation allows advertisements on print toSolution: Our patent pending innovation allows advertisements on print to come alive in its digital replica on a daily basis.

You could download the 3-minute demo video to watch it for yourself:h // h l /i /http://www.sphclass.com.sg/ip/

Download The Straits Times Classified app (free access with no registration required) at:registration required) at:

For iOS (Apple) devices: http://goo.gl/uoTRR5For Android devices: http://goo.gl/zC8dFH