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The influence of brand preference on brand image transfer:
Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts?
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Cultural influence in Advertising - Göteborgs universitet · PDF file · 2013-09-14Cultural influence in Advertising ... 2.8 Hofstede ultural dimensions and advertising ... The chapter
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How Emotions Influence Color Preference CHAN JEAN …faculty.haas.berkeley.edu/c_lee/manuscript.pdf · investigates whether and how emotions influence color preference. Because colors
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Assisted Self-Persuasion: A Motivated Preference Theory of ...mnagler.ccny.cuny.edu/research/adjustment_adv.pdfAssisted Self-Persuasion: A Motivated Preference Theory of Advertising
Exploring Resident’s Xeriscaping Preference: The Influence ... · Exploring Resident’s Xeriscaping Preference: The Influence of Ecological World View and Place Identity BACKGROUND
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University students' brand preference towards … · University students' brand preference towards athletic footwear; Focusing upon factors that influence their purchasing decision
Social Advertising: Does Social Influence Work?€¦ · Social Advertising: Does Social Influence Work? ABSTRACT We study the impact of social influence on the performance of ads