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The Industry That MakesThe Supply Chain Work
The Industry That Makes The Supply
Chain Work
www.MHIA.org
MHIA Annual Meetings
Leveraging Your MHIAWeb Presence
September 9, 20089:30-10:30 am3:00-4:00 pm
The PhoenicianScottsdale, Arizona
Carol Miller, MHIA VP Marketing & Communications
Joey Holt, MHIA Senior Manager of Information Systems
Agenda• What is a Member Microsite?
• How to Update Your Microsite
• Writing Guidelines to Enhance Your Search Results
• Examples of Members With Improved Web Traffic After Adding
Microsite Content
Leveraging Your MHIA Web Presence
• A complimentary site for members on MHIA.org
• MHIA.org receives an
average of 1,500 visits a day
• Member Directory is the
most visited section of MHIA.org
MHIA.org Member Microsite
• Contact Information (address, phone, fax, email, website)
• Company Description
• Brands (list of product lines)
• Company Logo
• Product Photos (3)
• Industry Groups
• Media Library – (10MB of company literature
such as images, PDFs, MS
documents, podcasts, videos)
Microsite Content
• MHIA Primary Delegate can
go to www.mhia.org/microsite
• Login with MHIA
username and password
• Complete online form
and upload photos
and documents
• MHIA staff will review content
and post live within 30 days
Process for Updating Microsite
Media Library
• Images (gif, jpg)
• Documents (Microsoft Word,
Microsoft Excel, Microsoft
PowerPoint, Adobe PDF)
• Video (Windows Media
Player, Apple QuickTime,
Adobe Flash)
• 10 MB limit
Writing Guidelines
Include relevant keywords – words and phrases that your customers would use – within your content.
This will help ensure your microsite appears in search results from MHIA.org and search engines such as Google, Yahoo, MSN, etc.
Rfgen Software
Wireless data collection software that offers fast and easy access
to enterprise data, connecting to any ERP and ODBC database
offering a flexible and customizable system. Ensures accurate and
efficient warehouse and inventory management utilizing various
deployment options such as handhelds, mobile computing,
voice/hands free, and RFID portal management.
Keyword Stuffing
• Keyword stuffing refers to the practice of loading a webpage with
keywords in an attempt to manipulate a site's ranking in search
results.
• Search engines will ban websites that practice keyword stuffing
• MHIA will not approve content that appears to be “stuffed” with
keywords
Keyword Stuffing
We have the best rates at Best Rates 4 People, Inc. Our best rates are in fact the best rates in the world. You'll agree our rates are the best.
Writing Guidelines
• Search engines and MHIA.org search use first 250 characters of company description in search results.
• Put the most important details of company description first, then the remaining information should follow in order of importance, with the least important at the bottom.
• End users may only read a portion of your company description. Get the message across as quickly and concisely as possible.
Writing Guidelines
Writing Guidelines
• Studies show that
web users tend not to
read full articles but
rather short chunks of
the page in search of
what they need. End
users may only read
a portion of your
company description.
• Get your message
across as quickly and
concisely as possible.
IKEY
IKEY manufactures a full line of NEMA 4X-rated keyboards,
pointing devices and flat panel displays. Featuring compact
designs, ultra-rugged construction and backlit keys, IKEY
products are ideal for hand-held and vehicle mount applications.
MHIA Content Rules
• No aspect of the content should be commercial in nature or specifically promote a particular company or product over another
• Content should NOT be negative with regard to competitors or any other company, their products or other equipment or technologies.
MHIA Content Rules
There are MHIA members who have already used their microsite
and media library to double or triple their exposure on MHIA.org
and drive more traffic to their website
Traffic Sources
a) Search engines
b) MHIA.org search
c) RSS Feeds
d) Industry Groups
e) Referring sites
Company One
4/30 - 6/19
Page Views Time on Page Site Exit Rate
microsite 18 1:56 50%
6/20 - 8/9
Page Views Time on Page Site Exit Rate
microsite 24 2:04 62.40%
library item 1 15 N/A N/A
library item 2 8 N/A N/A
library item 3 6 N/A N/A
53
Company Two
4/30 - 6/19
Page Views Time on Page Site Exit Rate
microsite 19 0:36 53%
6/20 - 8/9
Page Views Time on Page Site Exit Rate
microsite 15 3:03 53.33%
library item 1 13 N/A N/A
library item 2 10 N/A N/A
library item 37 N/A N/A
45
Company Three
5/21 - 6/30
Page Views Time on Page Site Exit Rate
microsite 28 2:11 4%
7/1 - 8/10
Page Views Time on Page Site Exit Rate
microsite 40 1:04 42.50%
library item 1 12 N/A N/A
library item 2 10 N/A N/A
62
Company Four
6/9 - 7/9
Page Views Time on Page Site Exit Rate
microsite 39 1:09 30.77%
7/10 - 8/9
Page Views Time on Page Site Exit Rate
microsite 46 1:10 59.52%
library item 1 17 N/A N/A
library item 2 13 N/A N/A
library item 3 12 N/A N/A
library item 4 11 N/A N/A
library item 5 11 N/A N/A
library item 6 8 N/A N/A
library item 7 2 N/A N/A
120
Company Five
6/9 - 7/9
Page Views Time on Page Site Exit Rate
microsite 18 0:47 50%
7/10 - 8/9
Page Views Time on Page Site Exit Rate
microsite 11 1:34 54.55%
library item 1 14 N/A N/A
library item 2 12 N/A N/A
library item 3 12 N/A N/A
library item 4 9 N/A N/A
library item 5 9 N/A N/A
67
Key Takeaways
• Logo, product photos, and concise, keyword-rich company
description create more engaging user experience – user spends
more time on microsite and is more likely to click on links to your
website
• Adding items to media library can increase your exposure and page
views - dramatically
• This is a free member benefit. Take advantage of it today.
To Learn More About MHIA
Contact: Carol Miller, VP Marketing & Communications via phone at 704-676-1190/800-345-1815via e-mail at [email protected]
Joey Holt, Senior Manager of Information Systems via phone at 704-676-1190/800-345-1815via e-mail at [email protected] Or visit www.MHIA.org
