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t h e i n d e p e n d e n t s t u d e n t n e w s p a p e r o f s y r a c u s e , n e w y o r k • e s t . 1 9 0 3
2017-18 media kit
advertising office315-443–9794
main office315-443-2315
editorial office315-443–9798
744 ostrom ave., syracuse, ny 13210 · 315-443-9794 · [email protected] · dailyorange.com
updated september 2017
the daily orange: voted the best college newspaper in the united states by student readers
The D.O. is the No. 1 source of print and digital news for the greater Syracuse University community. The
editorial content of the paper — which originated in 1903 and went independent in 1971 — and its
online platforms is entirely student-run.
The paper is published Monday through Thursday when SU classes are in session, Fridays before
home football games and select basketball games, and in the cases of notable and newsworthy
occasions. The D.O.’s online coverage is 24/7, including while SU is on break.
— the princeton review, 2018
online pacemaker finalist (2017)
the associated collegiate press
newspaper pacemaker finalist (2016)
the associated collegiate press
online pacemaker winner:
2014-15, 2013-14, 2012-13 and 2010-11
the associated collegiate press
The D.O.’s coverage is disseminated through 125 issues during the 2017-18
academic year with a circulation of 6,000 copies, a readership of 30,000
and online circulation of about 500,000
brand power
daily
750,000 annual copies
6,00024/7
• 750,000 annual copies
• 31.5k twitter followers
• 12k facebook likes
24/7• our most viewed page beside the d.o.’s homepage at 78,000
vists for the 2016-17 year• 12.4k
twitter followers• 400
facebook likes
24/7• 16,457
2016-17 page views• 500
twitter followers
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print distribution
75 on-campus racks 12 university kiosks
18 city neighborhoods
For a detailed map, see dailyorange.com/delivery
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Sports ExtraRegular Issue
spring 2017 run dates coming soon
September 2017
08: Sports Guide
15: Sports Guide
2 Issues! (1 regular/1 special)
December 2017
08: Sports Guide
06: Sports Guide
13: Sports Guide
October 2017
03: Basketball Preseason
10: Sports Guide
27: Sports Guide
November 2017F
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Guides for home weekend football and basketball games are first distributed the
Friday before the game at normal spots and an additional 30 sports bars and hotels.
on the daily special editions
The D.O. produces special editions in the cases of notable and newsworthy
occasions, such as the firing of former SU assistant men’s basketball coach Bernie
Fine over sexual assault allegations and the inauguration of President Donald Trump.
Ask your ad rep for more details.
2,000 The number of copies
handed out on game day by The D.O. Street Team to fans as they enter the
Carrier DomeTh
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digital circulationnumbers to know
your ad goes beyond syracusemost popular cities for d.o. traffic:.
1,222,395 Number of site D.O. website visits for the
2016-17 school year. Our digital traffic grew by 25% compared to 2015-16.
46.9 Percentage of our audience who make up
our mobile traffic. We are working with our digital team to maximize mobile ad space.
Talk to your ad rep for details.
479,506 The number of site visitors in 2016-17 who found The D.O.’s website via organic Google searches — a result of our work to optimize
our searchability and, as a result, the visibility of your advertisement.
70,000 Average number of weekly visits to
The D.O.’s website. Our digital traffic grew by 25% compared to 2015-16.
what is the d.o. doing to
maintain (and increase)
this traffic? The D.O. is growing as a digital news
organization in a way it never has before. We’ve
expanded our digital team, including our video
staff, social media and IT staffs to make sure
our digital platforms match and exceed the
quality of our print products. We partnered with
Snapchat Publisher to host a weekly Discover
story — placing The D.O.’s digital brand directly
into the hands of SU students.
Talk to your ad rep for more details.• New York — 115,330
2016-17 site visits
• Washington, D.C. — 23,765
2016-17 site visits
• Boston — 21,225
2016-17 site visits
print advertising
Yearly bulk discounts apply to all advertising with The D.O., including print, web, and inserts. You have one year from the date you place your first ad to meet your commitment, though you will start receiving the discount with your very first ad.
Ask your ad rep for more details.
National $125 Local $75
half
quarter
strip
eighth
sixteenth
sizenational business
local business
dimensionswidth x height
Full
Half
Strip
Quarter
Eighth
Sixteenth
Center Spread
Custom Size
$636
$318
$162
$162
$84
$42
$1,152
$12.23
$530
$265
$135
$135
$70
$35
$960
$10.20
9.75” x 15”
v: 4.79” x 14.68”h: 9.75” x 7.35”
prices per column inch
10” x 3.25”
v: 2.5” x 13”h: 4.79” x 7.35”
v: 2.31” x 7.35”h: 4.79” x 3.67”
2.5” x 3.25”
21” x 13”
make your ad pop with color
make the most of bulk discounts
If you have a flyer or stand alone advertisement that works for you, inserting them directly into an issue of The D.O. is an inexpensive way to “leaflet” the SU community.
Color sticky notes “pop” off the the upper right hand corner of the front page. Custom sizes and shapes are available.
cost per 1,000
$60 6,000 max per day 3,000 min per day
preprinted inserts
display ad rates
sticky notes
cost per 10,000
$300 application charge: $75 per 1,000size: 3 x 3
The D.O.’s classifieds page has been SU’s most popular marketplace for 113 years. With the daily Sudoku and crossword puzzles located on this page, students can’t stay away.
classifieds
classified ratesruns standard additional inches
1-4
5-10
11-20
21-30
31-50
51+
$4.45
$4.20
$3.90
$3.55
$3.10
$2.65
$7.00
$6.80
$6.55
$6.25
$5.90
$5.50
digital advertising opportunitiesView this email in your browser
DEAR READERS,
This is the season Syracuse head coach Dino Babers has preached about since
he got the job 21 months ago. This is the season, he says, his offense justies
the hype. This is the season, he says, it takes off. Our 2017 football preview
takes long looks at the faces of this movement: embattled signal-caller Eric
Dungey, itinerant wide receiver/running back/return man Ervin Philips and the
"cows" on the offensive line. We also introduce you to the reigning national
champion's heir apparent at quarterback and detail how exactly Syracuse plans
on traveling its jet-setting road schedule.
This guide provides everything you need to know to get ready for kickoff.
Because, if you haven't heard, this is the season.
Thanks for reading.
Sam Fortier,
D.O. Sports Editor
Eric Dungey has always said he will run less. Then
Subscribe Past Issues Translate
Pulp Weekly NewsletterLast edited on Aug 29, 2017 12:14 am by TheDailyOrangeDrag and drop
Sports Weekly NewsletterLast edited on Aug 29, 2017 12:12 am by TheDailyOrangeDrag and drop
Today in The Daily OrangeLast edited on Aug 29, 2017 12:12 am by TheDailyOrangeDrag and drop
BreakingLast edited on Aug 29, 2017 12:10 am by TheDailyOrangeDrag and drop
This Week in The Daily OrangeLast edited on Aug 29, 2017 12:09 am by TheDailyOrangeCurrently used in 1 draft or scheduled campaignDrag and drop
BREAKING:Last edited on Feb 16, 2017 8:00 pm by TheDailyOrangeCurrently used in 1 draft or scheduled campaignDrag and drop
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Template preview mode Pulp Weekly Newsletter
the d.o. newsletter A daily rundown of must-know news, feature and sports stories as well as opinion editorials.Sent: Monday-Friday at 6 a.m.Subscribers: 8,500
d.o. pulp newsletter New for fall 2017: A round-up of fun weekend events. Sent: Fridays at 10 a.m.Subscribers: 200
d.o. sports newsletter New for fall 2017: This must-read will give insight on your favorite players and details on the quirkiest stories in SU sports. Sent: Sundays at 10 a.m.Subscribers: 200
$350cost to advertise per month
$200 cost to advertise per month
$50cost to advertise per monthtalk to your advertising rep to learn
more about sponsored event listings
on our events calendar
website adsBanner or rectangular ads link directly to your preferred business’ website.
Ad Specifications (sizes in pixels)Website: Banner 728 x 90; Rectangle 300 x 250
Email: Banner 728 x 90; Rectangle 160 x 300File Size: 100K max
File Type: JPEG, GIF, Flash, video
• 1 month: $400 • 3 months: $1,000 • 6 months: $1,800 • 1 year: $2,000
talk to your advertising rep to learn more about photo gallery ads, sponsored web pages and social media opportunities.
