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The Importance of Sports and Entertainment Marketing
Marketing Defined
The Marketing Process
Developing
Promotion
Distribution
The Marketing Concept
Who’s the Market?
Needs and Wants
Target Market
Confused yet?
Mass Marketing
Demographics
Demographics
Marketing Mix or the 4p’s
The Marketing Mix
Product Decision Place (Distribution)
DecisionPromotion DecisionPrice Decision
Product Decisions
Price Decisions
Place (Distribution) Decision
Promotion Decisions
Quick Review
Economics of Marketing
Gross Domestic Product (GDP)
Profit !!!
Risk
How to help eliminate risk
Competition
Price Competition
CopyrightsClick the picture
Types of Ownerships
Sole Proprietorship Partnership Corporation S Corporation
Sole Proprietorship
Sole proprietorship advantages
Disadvantages of sole proprietorships
Partnership
Advantages of Partnerships
Disadvantages
Partnership agreement
Corporations
S Corporations
Recap
Economic Impact
The Bottom Line
Homework
-30pts. for late assignments-30pts. for late assignments
• Key Terms – Pages 6 & 12
• Quick Check – Pages 11 & 20
• Seeing the Big Picture – Page 22
