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The Importance of MIS
Chapter 1
1-2
This Could Happen to You: You’re Firing Me?
Jennifer lacks critical skills that AllRoad Parts needs
1. Abstract reasoning skills.
2. Systems thinking skills.
3. Collaboration skills.
4. Experimentation skills.
Copyright © 2015 Pearson Education, Inc.
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Study Questions
Q1: Why is Introduction to MIS the most important class in the business school?
Q2: What is MIS?
Q3: How can you use the five-component model?
Q4: Why is the difference between information technology and information systems important?
Q5: What is information?
Q6: What are necessary data characteristics?
Q7: 2024?
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Q1: Why Is Introduction to MIS the Most Important Class in the Business School?
Moore’s Law– “The number of transistors per square inch on an
integrated chip doubles every 18 months.”
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Computer Price/ Performance Ratio Historical Trend
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Some Consequences
• YouTube • Pintrest
• Facebook • Woot
• Pandora • Twitter
• LinkedIn • Foursquare
None prominent in 2005, some didn’t exist in 2005
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What Are the Cost Effective Business Applications of Facebook, Twitter, or Whatever Will Soon Appear?
• Are Facebook’s “Like” and Twitter’s “Follow” applications cost-effective? Do they generate revenue worth the expense of running them? What about cloud apps?
• Marketing people, not technical specialists, must answer these questions.
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How Can I Attain Job Security?
"The only job security that exists, is a marketable skill and the courage to use it.”
• Any routine skill can and will be outsourced to lowest bidder.
• Message: Develop strong non-routine cognitive skills.
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What Is a Marketable Skill?
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How Can Intro to MIS Help You Learn Non-Routine Skills?
• Abstract Reason– Ability to make and manipulate models.– Learn five components of an information system model.– Chapter 5: How to create data models.– Chapter 10: How to make process models.
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How Can Intro to MIS Help You Learn Non-Routine Skills? (cont’d)
• Systems Thinking
– Ability to model system components, connect inputs and outputs among components to reflect structure and dynamics of system observed.
• Discuss, illustrate, critique systems; compare alternative systems; apply different systems to different situations.
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How Can Intro to MIS Help You Learn Non-Routine Skills? (cont’d)
• Collaboration
– Activity of two or more people working together to achieve a common goal, result, or work product.
– Chapter 2 discusses collaboration skills and illustrates several sample collaboration information systems.
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How Can Intro to MIS Help You Learn Non-Routine Skills? (cont’d)
• Ability to Experiment– Make reasoned analysis of an opportunity; developing and
evaluating possible solutions. “I’ve never done this before.” “I don’t know how to do it.” “But will it work?” “Is it too weird for the market?”
• Fear of failure paralyzes.
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Job Growth over the Past Twenty Years
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Bottom Line of MIS Course
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Q2: What Is MIS?
• Key elements
1. Management and use.
2. Information systems.
3. Strategies.
•Goal of MIS Managing IS to achieve business strategies.
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What Is MIS (cont’d)
Management
• The key is to develop, maintain, and adapt.
• To create an information system that meets your needs, take an active role in the system’s development. Why?– Business professionals understand business needs and
requirements.
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Components of an Information System?
Components interact to produce information
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Development and Use of Information Systems
• Business professionals need to:– Take active role to ensure systems meet their needs.– Understand how IS is constructed.– Consider users’ needs during development.– Learn how to use the IS.– Ancillary (security, backups).
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Achieving Strategies
• Information systems exist to help people in a business achieve the business' strategies.– “What is the purpose of our Facebook page?”– “What is it going to do for us?”– “What is our policy for employees’ contributions?”– “What should we do about critical customer reviews?”– “Are the costs of maintaining the page sufficiently offset by
the benefits?”
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Q3: How Can You Use the Five-Component Model?
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Characteristics of the Five Components
Most Important Component YOU!
– Quality of your thinking, your ability to conceive information from data, determined by your cognitive skills.
– Information is value you add to information systems. All Components Must Work.
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Characteristics of the Five Components (cont'd)
• High-Tech Versus Low-Tech Information Systems.
• Understanding the Scope of New Information Systems.
• Components Ordered by Difficulty and Disruption.
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Why Is the Difference Between Information Technology and Information Systems Important to You? (cont’d)
• Avoid a common mistake: Cannot buy an IS– Can buy IT, rent, lease hardware, software and
databases, and predesigned procedures.
• Your people need to execute procedures to employ new IT.
• Use of new system requires training, overcoming employees’ resistance, and managing employees as they use new system.
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Using MIS InClass 1: Information Systems and Online Dating (Group Exercise)Basis Companies
Theory of relationships: personality, compatibility, etc.
•Chemistry•eHarmony•PerfectMatch•Plenty of Fish
Political interests• ConservativeDates• Liberalhearts
Common social/economic interests• GoodGenes• MillionaireMatch
Common activity interests
•Golfmates•EquestrianCupid•CowboyCowgirl•Single Firefighters•Asexual Pals
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Q4: Why Is the Difference Between IT and IS Important to You?
• Information technology drives development of new information systems.
• Information technology (IT)1. Products2. Methods3. Inventions4. Standards
IT components = Hardware + Software + Data. IS = IT + Procedures + People.
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Q5: What Is Information?
Definitions vary
1. Knowledge derived from data, where data represents recorded facts or figures.
2. Data presented in a meaningful context.
3. Processed data, or data processed by summing, ordering, averaging, grouping, comparing, or other similar operations.
4. A difference that makes a difference.
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Where Is Information?
• Graph is not, in itself, complete information.
• Graph is the data you and others perceive, use to conceive information.
• Ability to conceive information from data determined by cognitive skills.
• People perceive different information from same data.
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Amazon.com Stock Price and Net Income
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Q6: What Are Necessary Data Characteristics?
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Ethics Guide: Ethics and Professional Responsibility
Zero Y-axis Intersection Scale: Which graph do you present?
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Immanuel Kant
• Categorical imperative • One should behave only in a way that one would want
the behavior to be a universal law.– Are you willing to publish your behavior to the world?
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Duty
• Necessity to act in accordance with the categorical imperative.
• Perfect duty - behavior that must always be met. (Not lying)
• Imperfect duty - action that is praiseworthy, but not required according to categorical imperative. (Giving to charity; developing your business skills and abilities)
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Imperfect Duty of Business Professionals
• Cultivating one’s talent is an imperfect duty-- it is professional responsibility.
• Obtaining skills necessary to accomplish your job.
• Continue developing business skills and abilities throughout your careers.
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Q7: 2024?
• Huge networks of computers to process image data in real time. What does that mean for privacy? Where are the business opportunities?
• Computers-in-a-product
• Will people still go to work?
• Will people be employees of organizations?
• Will classrooms be needed?
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Security Guide: Password Etiquette
• Never write down your password, do not share it with others.
• Never ask someone for their password.
• Never give your password to someone.
• “do-si-do” move—moving away so another person can enter password privately—common professional practice.
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Strong Passwords
• Ten or more characters.
• Does not contain your user name, real name, or company name.
• Does not contain a complete dictionary word in any language.
• Different from previous passwords used.
• Contains both upper- and lowercase letters, numbers, and special characters (such as ˜ ! @; #, $ % ^; &; * ( ) _ +; – =; { } | [ ] \ : “ ; ’ <; >;? , . /).
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Guide: Five-Component Careers
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Active Review
Q1: Why is Introduction to MIS the most important class in the business school?
Q2: What is MIS?
Q3: How can you use the five-component model?
Q4: Why is the difference between information technology and information systems important?
Q5: What is information?
Q6: What are necessary data characteristics?
Q7: 2024?
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Case Study 1: The Amazon of Innovation
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Case Study 1: The Amazon of Innovation (cont'd)
Amazon’s business lies in three categories:
1. Online retailing– Own inventory– Associates program– Consignment
2. Order fulfillment
3. Cloud services
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