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The importance of measurement: Prevalence and economic research as the basis for ‘everything’… PREVIS healthcare Nutrition & Medical Affairs

The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

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Page 1: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

The importance of measurement:

Prevalence and economic research as the basis for ‘everything’…

PREVIS healthcare N u t r i t i o n & M e d i c a l A f f a i r s

Page 2: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

“ “ “

Page 3: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

Establish optimal nutritional care as cost effective

solution

The STRATEGY :

THE PROBLEM THEIR PROBLEM SOLUTION

Page 4: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

Influencing policy – 3 principles:

Develop an

inarguable

business case (STORY)

Have important others support and make the case

Make sure your case is delivered

compellingly to

the right audience

Problem with the current situation

Gains associated with the proposed solution

Page 5: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure
Page 6: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

Local prevalence data

How big is the problem of malnutrition?

PREVIS healthcare N u t r i t i o n & M e d i c a l A f f a i r s

• Large scale, validated methodology • Allows comparison against other countries • Published in peer reviewed journal • Communicated to Political stakeholders • Used as the basis for MEDIA MESSAGING /

PR CAMPAIGNS

Q1 WE HAVE A BIG PROBLEM

Page 7: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

Local ‘burden of disease’ data

PREVIS healthcare N u t r i t i o n & M e d i c a l A f f a i r s

Q1 WE HAVE A COSTLY PROBLEM

• Healthcare activity databases • Obtain official unit cost data • Use as basis for local models (care setting

/ hospital / regional healthcare group)

Page 8: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

In 2013, the malnourished /at risk 4% of the adult population …went on to occupy 36%

(>1million) of total acute bed days available in Republic of Ireland

Rice N, Nugent A, Byrne D, Normand C. Irish Medical Journal, June 2016.

High level message…

Page 9: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

Q3 Is there a cost effective solution? ONS delivers net savings

Mortality

- 35% (I in 3)

Complications -35%

Length of Stay† -13 % to 21% (meta-analyses)

Reduced episode costs -12%

. +including infections, pressure ulcers, poor wound healing, fracture healing.

8.Elia M; Normand C; Leviano A; Norman, K. Systematic review of the cost and cost effectiveness of standard oral nutrition supplements in the hospital setting (2015) Clinical Nutrition

Readmissions

-16.5%

HOSPITAL STUDIES COMMUNITY STUDIES

Page 10: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

IN CONTEXT: Amplifying research impact – unpack, translate into language

they understand, putting research into context

Briefing document Policy advocacy Publishing related papers to highlight the potential value of initial research

Page 11: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

Q4: What would it cost to reduce the problem here? (essential to apply results from HE data to local situation)

Page 12: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

Budget Impact Analysis Required to support investment in national nutrition

screening programme

Page 13: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

Establish the size and cost of the problem

Let patients explain the impact via the media KOLS have a responsibility

to support EBM

Use HE / PE data to build a compelling, ‘inarguable’ business case

Exert even more pressure on decision makers by highest level political engagement, in full glare of media

1

4

3 2

5

IN CONTEXT OF INTESTINAL FAILURE ADVOCACY EFFORTS

Page 14: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

To leverage data, you need to translate into facts that immediately allow people appreciate the scale of the problem and the value of the solution

Page 15: The importance of measurement€¦ · Have important others support and make the case Make sure your case is delivered compellingly to ... they understand, ... Exert even more pressure

Our strategic approach to shaping policy and advancing best practice

Local prevalence

data

Build support for

your case with

important others

Change minds and

attitudes - focus on

outcomes

Secure access to

high quality,

evidence based care

Local health

economic

modelling

Campaign for and

develop improved

care models

Partnership

initiatives

Deliver training

solutions

Plug into media and Government engagement to influence nutrition agenda and strengthen advocacy efforts.

1 2 3 4

Highly focused use of research aligned to strategic goals.

Highly targeted selection of

stakeholders / decision makers to engage with

and drive goals

Focus on quality delivery of medical education through

partnership with RCPI and universities.

Highly focused advocacy programme 2017 – 2020: 1. Intestinal failure 2. Treatment programme for severe obesity 3. Nutrition in cancer patients 4. Home enteral / parenteral nutrition support

5

Business case

development and

testing

Audit, review and

support to ensure

national roll out