THE IMPORTANCE OF IP FOR DEVELOPMENT IN THE CREATIVE INDUSTRIES

Brigitte VézinaCreative Industries Division

World Intellectual Property Organization

Visit to WIPO by Students from the

University of the West Indies

Geneva

14 May 2008

THE CREATIVE INDUSTRIES DIVISION AGENDA

• Support policy-oriented research– Provide expertise – Assist in institutionalizing the measurement process– Promote review of strategies in related areas

• Contribute to conceptualizing the creative industries– endorse the IP approach

• Methodology development– improve measurement tools – guidelines for measuring copyright piracy– data collection models

• Develop tools for individual creators in specific industries – music, publishing, film, design, management of creative enterprises

CREATIVITY FOR DEVELOPMENT

• Domestic creativity and talent: abundant resources available in all countries

• Enriches society and helps a country keep pace in the creative economy

• But, in order to achieve development, creativity must be cultivated

• A country’s development is in direct relation with the creativity of its people and the ability to economically exploit creative assets

COPYRIGHT AND CREATIVITY

• Purpose of system: protect and promote expressions of creativity to capture its benefits

• Balance between the interests of: – creators to be remunerated for their

creative investment, and protect their moral and material interests

– society to have access to a diversity of creative products for their socio-economic and cultural benefits

• Protection → more creativity in society?

WHY MEASURE THE CREATIVE INDUSTRIES?

•Knowledge-based economy•Wealth, jobs, and trade•A figure on the intangible•Policy making

COPYRIGHT TO MEASURE CREATIVITY

• A well defined concept– bundle of rights– equilibrium– financial mechanism

• Well defined economic characteristics and functions

• A basis for huge industries

THE WIPO GUIDE ON SURVEYING THE ECONOMIC CONTRIBUTION OF

THE COPYRIGHT-BASED INDUSTRIESThrough

• linking copyright to quantifiable indicators

• practical guidelines for measurements

• consistency of approachTo enable

• positioning of the creative sector in the national economy

• international and cross-sectoral comparisons

• identification of competitive advantages

And provide• input for policy formulation• adjustment of national policies and

practices

MAIN FEATURES OF THE MODEL

IP Business Definition

those involved directly or indirectly in the creation, manufacture, production, broadcast and distribution of copyright works

Statistics Step-by-step Techniques

THE COPYRIGHT INDUSTRIES

Core copyright industriesfundamentally

Interdependent industries facilitate

Partial copyright industriesa portion

Non-dedicated support industries delivery

FINDINGS•A substantial

contribution•Drivers of the

economy?•Adequate

policy measures

Country Contribution to GDP % of EmploymentUSA 11,12 8,49Singapore 5,70 5,80Canada 4,50 5,55Latvia 4,00 4,50Hungary 6,67 7,10Philippines 4,92 11,10Bulgaria 3,42 4,31Mexico 4,77 11,01Lebanon 4,75 4,49Jamaica 4,80 3,03Russia 6,06 7,30Romania 5,54 4,17Croatia 4,42 4,65Peru 3,60 2,51Ukraine 3,47 1,91Korea 8,67 4,31

Ongoing: Brazil, China, Colombia, Kenya, Malaysia, Morocco, Nigeria, Pakistan, Sudan, Tanzania

Source: WIPO

11.12

5.7

4.5

4

6.67

4.92

3.42

4.77

6.06

4.754.42

4.8

5.55

3.6 3.47

8.678.49

5.85.55

4.5

7.1

11.1

4.31

11.01

7.3

4.494.22

3.03

4.19

2.51

1.91

4.31

0

2

4

6

8

10

12

USA

Singa

pore

Canada

Latvi

a

Hungar

y

Philip

pines

Bulga

ria

Mex

ico

Russia

Leba

non

Croat

ia

Jam

aica

Roman

iaPer

u

Ukraine

Korea

GPD

Employment

FINDINGS (contd.)

• Overall economic development level

• Economic cycles and classification systems

• Dynamics• Multiplier effect• Structural

changes

• Growing interest– 5 languages, over 27

surveys, new edition in preparation

• Copyright awareness• Copyright profile• Individual specifics

– Objectives– Available information– Available financing– Links to policy

development

THE RECORD

THE PERCEPTION

MAIN CHALLENGE•Practical and reliable, but not

possible to apply uniformly everywhere

•Specific context of countries: –systems for statistical information–economic environment and traditions

–policymakers

ISSUES Policy issues

– match level of expectations

Scope and coverage– copyright limited to

what is protectable– gray economy and

piracy not surveyed– social and cultural

aspects not surveyed

Statistical issues– industrial approach/

individual activities– production, not

consumption based approach

– underdeveloped statistical framework

Technical issues

CONCLUSIONS

•The model works•A basis for policy action•Social, cultural…•International cooperation

THANK Y©U!brigitte.vezina@wipo.int