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The Importance of Information Systems
Management
Chapter 1
Information Systems Management In Practice 7E
McNurlin & Sprague
PowerPoints prepared by Michael Matthew Visiting Lecturer, GACC, Macquarie University – Sydney Australia
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-2
Chapter 1 • This lecture / chapter traces the growing importance
of information systems management and presents a conceptual model to show the key areas, how they fit together, and the principal issues for CIOs in each area
• It sets up the context for the book: – First by describing today’s business organizational and
technical environment – Second by describing a framework for viewing the work of
the IS organization; and – Third by describing an IS organization’s evolution from 1985
to present
• MeadWestvaco, described from the mid-1980s to the present, is a case example of how these areas are being implemented in an IS organization
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-3
Today’s Lecture • Introduction • A Little History • The Organizational Environment
– External Business Environment – Internal Organizational Environment – Goals of the New Work Environment
• The Technology Environment – Hardware Trends – Software Trends – Data Trends – Communication Trends
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-4
Today’s Lecture cont.
• The Mission of Information Systems
• A Simple Model
• A Better Model – The Technologies – The Users – Systems Development and Delivery – IS Management
• Organization of this Unit / Book
• Case example – MeadWestvaco Corporation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-5
Introduction • (Finally) Information Technology (IT) -
computers and telecommunications - is having the kind of revolutionary, restructuring impact that has been expected and promised for years
• Rapid advances in speed and capacity + pervasiveness of Internet, wireless, portable devices etc. = making major changes in the way we live and work
• ‘Go Back’ – 5, 10, 15 years
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-6
Introduction cont.
• Due to the growth and pervasiveness of IT, organizations are operating in a different environment from just a few years ago
• Themes this unit emphasizes: – Globalization
• The world seems to be getting smaller • Backlash – local needs Vs. ‘standard’ • Jobs to stay ‘local’ • IS executives need ‘balancing act’
– E-enablement • Internet has become a hub for conducting business • Interconnectivity plus!
– Knowledge Sharing and Knowledge Management • Between people • Out of people’s heads and into ‘lasting’ things e.g. systems,
policies and procedures etc.
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-7
Introduction cont.
• Management of Information Systems – 3 Major Trends 1. Governance of IT = a collaborative effort from IS
executives and all other members of Senior Management
2. Role of IS is shifting from application delivery to system integration and infrastructure development
3. Outsourcing – total / selective • Developing and managing contracts and relationships
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-8
Introduction cont.
• Historically, managing IT has been the job of ‘technical managers’
• NOW = increasingly becoming an important part of the responsibilities of: – Senior executives – Line managers – Employees at all levels of an organization
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-9
The ‘Key’ (What’s it all about?)
Technology is configured into systems that help manage information to improve organizational performance
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-10
A Little History • U.S. passed from the industrial era to the
information era as early as 1957 – The number of U.S. employees whose jobs were
primarily to handle information surpassed the number of industrial workers
• In the late ’50s / ‘60s IT to support “information work” = largely non-existent (except telephone) – Information work = mostly done in general offices
without much support from technology • People factories?
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-11
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-12
A Little History cont.
• 70s = it all ‘started’ with many of the foundations of IT today invented and costs starting to fall – Typewriters, fax, ‘smaller’ computers
• 1980s = number of US information workers surpassed the number in all other sectors (>50%)
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-13
A Little History cont.
• Information Technology: – Initially used to perform existing information
work more quickly and efficiently
– Then = used to manage work better
– Now = well into the 3rd stage of technology assimilation
• IT makes pervasive changes in the structure and operation of:
– Work – Business practices – Organizations – Industries – The ‘Global Economy’ (=enabler?)
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-14
The Organizational Environment
• The way IT is used depends on the environment surrounding the organization that uses it
• Simultaneously, technological advances affect the way IT is used
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-15
The Organizational Environment cont.
• The External Organizational Environment – IT allows information to move faster, thus increasing
the speed at which events take place and the pace at which individuals and organizations respond to events.
– The Internet Economy • B2C, B2B etc. • IT is a major underpinning of the way the ‘old’
and ‘new’ worlds interface
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-16
The Organizational Environment cont.
• The External Organizational Environment cont.
– Global Marketplace • The entire world has become the marketplace • The Internet allows companies to work globally • Globalization is a ‘two way street’ • Internet allows small firms to have a global reach • Business environment is now global, but local tastes
still matter
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-17
The Organizational Environment cont.
• The External Organizational Environment cont.
– Business Ecosystems
– Decapitalization • Tangible items, such as capital, equipment and
buildings were the tenets of power in the industrial age
• Today = power of ‘intangibles’ such as ideas and knowledge
– Managing talent = as important as e.g. managing finance
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-18
The Organizational Environment cont.
• The External Organizational Environment cont.
– Faster Business Cycles • Rely on IT
– Accountability and Transparency • Rise and fall of dot-coms probably should have been expected
– Many business plans could not make $$$ • Debacle in Telco and business shenanigans have shaken
investor confidence – Call for greater transparency of corporate operations and greater
accountability of corporate officers – IT will play a significant role in implementing the ensuing
regulations and fostering transparency
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-19
The Organizational Environment cont.
• The External Organizational Environment cont.
• Rising Societal Risks of IT – IT has negatively affected millions of people
• Network shutdowns • Computer viruses • Identity theft • Email scams • Movement of white collar jobs offshore
– Led to increasing calls for Government regulation and for vendors and corporations to take action
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-20
The Organizational Environment cont.
• The Internal Organizational Environment The work environment is also changing, and the art of managing people is undergoing significant shifts
– From Supply-Push to Demand-Pull • ‘Old’
– Companies did their best to figure out what customers wanted – Organized to build a supply of products or services and then ‘push’ them out to end customers on stores shelves, in catalogs etc.
• ‘New’ (Internet) – Allows much closer and ‘one-to-one’ contact between customer
and seller – Offer customers the components of a product/service then the
customer creates their own version by ‘pulling’ what they want
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-21
The Organizational Environment cont.
• The Internal Organizational Environment cont.
– Self- Service • ATMs = early example
• 1990s saw an increase in systems that let consumers access corporate computer systems to:
– Learn about products – Purchase products – Inquire about orders – Communicate and ‘do business’ with the firm
• Now = heaps e.g. FedEx parcel tracking
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-22
The Organizational Environment cont.
• The Internal Organizational Environment cont.
– Real-Time Working • Sales people have up-to-the-minute information
about customers • Knowing e.g. inventory and cash levels as the are
NOW – not as they were a week or a month ago • Being able to reach someone when you need them
– Instant messaging?
– Team-Based Working • Working together on projects
– Anytime, Anyplace Information Work
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-23
The Organizational Environment cont.
• The Internal Organizational Environment cont.
– Outsourcing and Strategic Alliances
• To become more competitive, organizations are examining types of work that should be done internally or externally by others
• Ranges from a simple contract for services to a long-term strategic alliance
• The thinking is: We should focus on what we do best and outsource the other functions to people who specialize in them
– Note = not ‘new’ (especially in non-IT) – Also = some ‘backlash’
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-24
The Organizational Environment cont.
• The Internal Organizational Environment cont.
– The Demise of Hierarchy • Traditional hierarchical structure groups, several
people performing the same type of work, overseen by a supervisor
– No longer the most appropriate in factories or offices
• Hierarchical structures cannot cope with rapid change
– Communications up and down the chain of command takes too much time for today’s environment
• IT enables team-based organizational structures by facilitating rapid and far-flung communication
• Note: = some of the time. Still has its place in many organizations
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-25
Goals of the New Work Environment
• Leverage Knowledge Globally – Tap tacit knowledge by fostering sharing and
supporting sharing through technology – Note: driving force is culture!
§ Happens through organizational pull (people needing help) rather than organizational push which overloads people with information
• Organize for Complexity
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-26
Goals of the New Work Environment cont.
• Work Electronically – Taking advantage of the Internet and networks in
general = 3rd major goal of enterprises today • Requires different organizing principles, management tenets,
compensation schemes, structure etc. • Changes how organizations interact with others including
customers – The microchip moved power within companies.
Bandwidth moves power all the way to consumers – Will increase exponentially as bandwidth capability
increases and costs decrease
• Handle Continuous and Discontinuous Change – Fits and starts
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-27
The Technology Environment
IT enables advances in organizational performance.
• Hardware Trends – ’50s – ’60s + - Batch processing predominant; on-line systems
emerged later – Mid ’70s processing power began to move out of the central site
(at the insistence of users!) – 1980s: Advent of personal computers – Client-Server computing: “Client” machine user interfaces with “Server” on the network holding the data and applications
– Major current development = hand-held devices, wireless etc. – Further distribution beyond organizational boundaries to
suppliers, customers etc.
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-28
• Software Trends 1. In 1960s = Improve the productivity of in-house
programmers who created transaction processing systems
– ‘Problem’ = memory $
2. Later, programming issues:
• First = Modular and structured programming techniques
• Then = Life cycle development methodologies and software engineering
– Goal = Introduction of rigorous project management techniques
The Technology Environment cont.
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-29
• Software Trends cont.
3. Prototyping: quick development of a mock-up
4. Purchasing software became viable alternative to in-house development
5. Paying attention to applications other than transaction processing
• Decision support systems (DSS), report generation, database inquiry
6. End users develop their own systems
The Technology Environment cont.
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-30
• Software Trends cont.
7. Push for ‘open systems’ • Purchasers were tired of being “locked in” to proprietary
software (or hardware)
8. 1990s – trend towards Enterprise Resource Planning (ERP) e.g. SAP, PeopleSoft • DANGER : BEWARE
• Expensive and troublesome, especially for companies wanting to modify the ERP software to fit their ‘unique’ processes
• A fundamental organizational change!
The Technology Environment cont.
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-31
• Software Trends cont.
9. Like hardware, software is migrating to be network centric. • Web front ends to empower employees rather than replacing
legacy systems • Looming change = move to Web Services – packages of
code that each perform a specific function and have a URL
- e.g FedEx parcel tracking, MacAfee's’ virus updates • The significance of Web Services is that it moves software
and programming to being truly network centric – the network becomes the heart of the system, linking all Web Services
The Technology Environment cont.
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-32
The Technology Environment cont.
• Data Trends
– At first = File management • Organizational techniques for files that served
individual applications
– Then = Corporate databases • Serving several applications • Led to concept of establishing a data
administration function
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-33
The Technology Environment cont.
• Data Trends cont.
– ’70s = focus on Technical solutions • Database management systems • Dictionary/directory • Specification and format • Now = Data definitions: information about
relationships among systems, sources and uses of data, and time cycle requirements
– First 20 years: techniques to manage data in a centralized environment
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-34
The Technology Environment cont.
• Data Trends cont.
• Late ’70s / early ’80s = 4th generation languages and PCs: – Employees directly access corporate data – Users “demanded it”!
• Also = Distributing data from data resources to information resources – Data management organizes internal facts into data
record format – Information management focuses on concepts
• Contains a much richer universe of digitized media including voice, graphics, animation and photographs (digitized media)
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-35
The Technology Environment cont.
• Data Trends cont.
• Managing this expanded array of information resources requires new technologies – Data warehousing
• Stores huge amounts of historical (not ‘live’) data from systems such as retailers Point-Of-Sale systems
– Data mining • Uses advanced statistical techniques to explore data
warehouses looking for previously unknown relationships in data e.g which customers are the most profitable
• Knowledge management (intellectual capital) – ‘New’ – The ‘Holy Grail’?
• Web has broadened ‘data’ to mean ‘content’ – Text, graphics, animation, maps, photos, video etc.
• Now ‘tightly’ controlled Vs. early proliferation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-36
The Technology Environment cont.
• Data Trends cont.
• Two major data issues are now facing CIOs:
1. Security – protecting data from those who should not see it
2. Privacy – safeguarding the personal data of employees, customers etc.
• Regulations such as Sarbanes-Oxley in the U.S. now require company officers to verify their financial data - The processes that handle financial data are automated =
need to document and ensure the accuracy of these processes
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-37
The Technology Environment cont.
• Communications Trends • Final core technology = Telecommunications. • This area has (is?) experienced enormous
change and is now taking ‘centre stage’ • Early use = online and time-sharing systems • Then = interest in both public and private (intra-
company) data networks blossomed • Internet = changed everything! • Today the Internet’s protocol has become the
worldwide standard for LANs and WANs - Will also soon be the ‘standard’ for voice
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-38
The Technology Environment cont.
• Communications Trends cont.
• Telecom opened up new uses of IS so it became an integral component of IS management
– Communications-based information systems link organizations to their suppliers and customers
– Explosion of wireless • 2nd generation, instant messaging, Wi-Fi, 3rd generation
(3G) • Doesn’t just enable mobility = changes how people
communicate, how they live and how they work
– EXCITING TIMES!!!
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-39
The Mission of Information Systems
• Early days: “paperwork factories” to pay employees, bill customers, ship products etc. – Objectives of information systems defined by productivity
measures • Later = MIS era: produced reports for “management by
exception” for all levels of management • Today = Improve the performance of people in
organizations through the use of information technology
• Improving organizational performance is accomplished by the people and groups that comprise the organization – One resource for this improvement is IT
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-40
The Mission of Information Systems
The mission is to improve the performance of people in
organizations through the use of information technology
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-41
A Simple Model (Fig. 1-2)
In the early days of Information Systems, the ‘translation’ between IT and users was performed almost entirely by systems analysts
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-42
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-43
Systems Professionals Bridging the Technology Gap (Fig. 1-3)
• Over the last 50 years technology has become increasingly complex and powerful
• Users have become increasingly sophisticated • Information systems are now viewed as ‘products’ and
users have become ‘customers’
• More specialization is required of systems professionals to bridge this wider gap
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-44
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-45
Users Bridging the Technology Gap (Fig. 1-4)
• Technology has become sophisticated enough to be used by many employees and consumers
• Today, some of the technology is truly user-friendly, and some applications such as Web page development, database mining and spreadsheet manipulation, are handled by non-IT staff
• Transaction systems, however, are still ‘developed’ by professional developers, either inside or outside the firm
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-46
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-47
Why talk about the ‘Technology Gap’?
• The main point of this discussion is that technology is getting more complex, applications are becoming more sophisticated, and users are participating more heavily in the development of applications
• The net result is that management of the process is becoming more complex and difficult as its importance increases
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-48
A Better Model (Fig 1-6)
• Expanding the simple model gives us more guidance into managerial principles and tasks
• We suggest a model with four principal elements:
1. A set of technologies that represent the IT infrastructure installed and managed by the IS department
2. A set of users who need to use IT to improve their job performance
3. A delivery mechanism for developing , delivering and installing applications
4. Executive leadership to manage the entire process of applying the technology to achieve organizational objectives and goals
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-49
A Framework for IS Management
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-50
1. The Technologies • Several forces contribute to the increased
importance and complexity of IT: 1. Growth in capacity + reduction in cost & size 2. Merging of previously separate technologies of computers,
telephones/telecom/cable TV, office equipment and consumer electronics
3. Ability to store and handle multiple forms of data
• Information systems now fill major roles in management reporting, problem solving and analysis, office support, customer service and communications
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-51
2. The Users Clerical? Managerial?
Note: the distinction between manager and worker is blurring!
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-52
3. System Development and Delivery • Systems development and delivery bridge the gap
between technology and users
• Systems for procedure-based (clerical) activities differ from systems for knowledge based information work (managerial)
• Systems are built based on technology resources. Three main categories (essential technologies):
1. Hardware and software 2. Telecommunications 3. Information resources
• Management of these is called infrastructure management
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-53
4. IS Management • Chief Information Officer (CIO)
– Must be high enough in the enterprise to influence organizational goals
– Must have enough credibility to lead the harnessing of technology to pursue those goals
• Must work with all the other CXOs – IT has become too important to be left to one
individual
• Executive team must work together to govern it and leverage it well
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-54
A Better Model - Summary • This model has four major components:
1. The technology – which provides the electronic and information infrastructure
2. Information workers who use IT to accomplish their work goals
3. System development and delivery – which brings the technology and users together
4. The management of the IS function • Overall responsibility = to harness IT to improve the
performance of the people and the organization
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-55
A Better Model
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-56
Organization of this Book/Unit
• Part I - Leadership • Part II - Technologies • Part III - Delivery • Part IV - Supporting work • Part V - Looking ahead
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-57
Organization of this Book/Unit cont.
• Part I – Leadership – Chapters 2 - 4 – Deals with the strategic issues that are the
responsibility of the top systems executive – CIO – Chapter 2 = evolution of the IS function and the
CIO’s job – Chapter 3 = strategic uses of IT – Chapter 4 = IS planning
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-58
Organization of this Book/Unit cont.
• Part II – Technologies – Chapters 5 – 8 – Deals with the management of the essential
information technologies – Distributed systems architecture – Building and managing telecommunications – Managing corporate information resources – Managing day-to-day operations
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-59
Organization of this Book/Unit cont.
• Part III – Delivery – Chapters 9 and 10 – Deal with developing and delivering systems – Chapter 9 = describes:
• The evolution of systems development, tools and approaches
• The trend towards system integration, and • The growth of Internet-based development
– Chapter 10 = discusses important issues in managing system development and delivery
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-60
Organization of this Book/Unit cont.
• Part IV - Supporting work – Chapters 11 – 13 – Discuss different types of systems that support
knowledge work – Chapter 11 looks at using IT to support decision
making – Chapter 12 discusses systems that support
collaborative work – Chapter 13 looks at supporting knowledge work
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-61
Organization of this Book/Unit cont.
• Part V - Looking ahead – Chapter 14 – Looks at the future
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-62
Case Example: MeadWestvaco Corporation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-63
Case Example: MeadWestvaco Corporation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-64
Case Example: MeadWestvaco Corporation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-65
Case Example: MeadWestvaco Corporation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-66
Case Example: MeadWestvaco Corporation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-67
Case Example: MeadWestvaco Corporation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-68
Case Example: MeadWestvaco Corporation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-69
Case Example: MeadWestvaco Corporation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-70
Case Example: MeadWestvaco Corporation
©2006 Barbara C. McNurlin. Published by Pearson Education. 1-71
A ‘Final Thought’
“It is not the strongest species that survive, nor the most intelligent,
but the ones responsive to change” - Charles Darwin