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Presentation to the University Museums Group at the Ashmolean Museum, Oxford
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What impact will University museums have
in 2020?
PROVOCATIVETHEY SAID I HAD TO BE
(awfully sorry)
University Museums as Trophies(in a global education market)
The fortunes of University Museums are indivisible from the fortunes of Universities
“The traditional university model is the analogue of the print newspaper…15 years max, you’ve got the
transformation.”
University Vice-Chancellor
“The transmission of knowledge need no longer be tethered to a college
campus. The technical affordances of cloud-based computing, digital
textbooks, mobile connectivity, high-quality streaming video, and “just-in-
time” information gathering have pushed vast amounts of knowledge to
the “placeless” Web.”
Pew Internet Research
But I think we can be optimistic
5 KEY DRIVERS FOR CHANGE IN
UNIVERSITIES
DEMOCRATISATION OF KNOWLEDGE
MARKET COMPETITION
DIGITAL TECHNOLOGIES
GLOBAL MOBILITY
INTEGRATION WITH INDUSTRY
Source: Ernst & Young ‘University of the Future’
5 KEY DRIVERS FOR CHANGE IN
UNIVERSITIES
DEMOCRATISATION OF KNOWLEDGE
MARKET COMPETITION
DIGITAL TECHNOLOGIES
GLOBAL MOBILITY
INTEGRATION WITH INDUSTRY
Source: Ernst & Young ‘University of the Future’
5 KEY DRIVERS FOR CHANGE IN
UNIVERSITIES
DEMOCRATISATION OF KNOWLEDGE
MARKET COMPETITION
DIGITAL TECHNOLOGIES
GLOBAL MOBILITY
INTEGRATION WITH INDUSTRY
Source: Ernst & Young ‘University of the Future’
5 KEY DRIVERS FOR CHANGE IN
UNIVERSITIES
DEMOCRATISATION OF KNOWLEDGE
MARKET COMPETITION
DIGITAL TECHNOLOGIES
GLOBAL MOBILITY
INTEGRATION WITH INDUSTRY
Source: Ernst & Young ‘University of the Future’
5 KEY DRIVERS FOR CHANGE IN
UNIVERSITIES
DEMOCRATISATION OF KNOWLEDGE
MARKET COMPETITION
DIGITAL TECHNOLOGIES
GLOBAL MOBILITY
INTEGRATION WITH INDUSTRY
Source: Ernst & Young ‘University of the Future’
5 KEY DRIVERS FOR CHANGE IN
UNIVERSITIES
DEMOCRATISATION OF KNOWLEDGE
MARKET COMPETITION
DIGITAL TECHNOLOGIES
GLOBAL MOBILITY
INTEGRATION WITH INDUSTRY
Source: Ernst & Young ‘University of the Future’
Universities have to adapt to survive…
The impact of University Museums will depend on how, and to what extent, they support this adaptation
3 possible response STRATEGIES…
STREAMLINED STATUS QUO
FOCUS ON THE NICHE & THE
ELITE
RADICAL INNOVATION
UNIVERSITY MUSEUMS & THE
STATUS QUO UNIVERSITY
SUPPORTING DIMINISHED RESEARCH ACTIVITY
A MORE FOCUSSED TEACHING AGENDA
REDUCTION IN ‘BACK OFFICE’
ENHANCING THE UNIVERSITY’S BRAND
ENHANCING THE STUDENT/CAMPUS EXPERIENCE
UNIVERSITY MUSEUMS & THE ELITE UNIVERSITY
‘TROPHY’ INSTITUTIONS
ENHANCING GLOBAL COMPETITIVENESS
VERY RESTRICTED RESEARCH ROLE
A PRESTIGE VENUE
COLLECTIONS SUPPORT DIFFERENTIATION/NICHE
UNIVERSITY MUSEUMS & THE ELITE UNIVERSITY
‘TROPHY’ INSTITUTIONS
ENHANCING GLOBAL COMPETITIVENESS
VERY RESTRICTED RESEARCH ROLE
A PRESTIGE VENUE
COLLECTIONS SUPPORT DIFFERENTIATION/NICHE
“There will be 15-20 independent, global brands … the rest will be playing
for the silver medal.”
UNIVERSITY MUSEUMS & THE ELITE UNIVERSITY
‘TROPHY’ INSTITUTIONS
ENHANCING GLOBAL COMPETITIVENESS
VERY RESTRICTED RESEARCH ROLE
A PRESTIGE VENUE
COLLECTIONS SUPPORT DIFFERENTIATION/NICHE
UNIVERSITY MUSEUMS & THE
RADICALLY INNOVATIVE UNIVERSITY
A FUNCTION, NOT A PLACE
‘CURATING’ KNOWLEDGE FOR STUDENTS
ADDING DEPTH/INTEGRITY TO ONLINE
PUBLIC/PRIVATE PARTNERSHIPS
MOVING AWAY FROM OBJECT-BASED CULTURE
SYMBIOSISTHE RELATIONSHIP WITH YOUR UNIVERSITY IS A
(you may not have the luxury of choice)
What impact will University museums have
in 2020?
THANKYOU!
Nick Poole, CEOCollections Trustwww.collectionslink.org.uk
@NickPoole1
