Embed Size (px)
DESCRIPTION
SpeedSpeed ClarityClarity ProximityProximity DisseminationDissemination ConvenienceConvenience CommunicationCommunication AccuracyAccuracy DevelopmentDevelopment And technology’s impact has been substantial across society and commerce
Citation preview
The impact of technology on the travel industry
April 12, 2011Qunar.com CEO Fritz Dempoulos
We’ve seen unprecedented advances in technology
• Speed• Clarity• Proximity• Dissemination• Convenience• Communication• Accuracy• Development
And technology’s impact has been substantial across society and commerce
Information technology in particular has already impacted our industry in many ways
Consumers have been properly rewarded
Where we buy?Offline Online
How we buy?
Individual buying Group buying
Open Private sale
How we obtain opinions? Experts Peer reviews
Which platforms help us to obtain offers and
information?Sellers Independent search engines
Latency Real-time
How many choices?
Limited Unlimited
How we share information?Word of mouth
Micro blogs, reviews, social
networks, social shopping
People we know Everyone
What type of information?
Words Rich media
What type of information?Mass market Niche
With whom do we travel with?People we know People we should
know
How we plan our trips?
Offline Online
Technology provides huge opportunities for consumers and our industry
Thanks！[email protected]
