The impact of publishing an overview of raspberry health

aspects

Review in BioFactors

Beekwilder, Hall & de Vos Antioxidants from raspberry

How are they measured Comparison to other fruits Effect of culture practice and cultivar What happens during freezing or jam-making Bio-availability

No new data, only literature

What is the impact of publishing this?

Paper available March 20th 2006

Society appreciates this paper

23rd March: Willem Koert publishes a small message about this article in WB. Message: raspberries are healthy!

That evening Radio 1 journaal broadcast a live interview with Jules Beekwilder

NOS 8-o’clock news has an issue that raspberry is healthy

Immediate reaction of written press

NRC next Eindhovens dagblad and other regional

newspapers VARA gids J/M magazine for parents Cosmopolitan Etc.

Magazines all over the world Natuurwetenschap en Techniek - Petra de Gunst; Gezond Nu - Raissa Luif; Shape Magazine (N.Y., 2.000.000 readers) - Sharon

Liao; Self Magazine - Anna Roufos / Lee Walker; Working Mother Magazine - Michele Bender; WebMD (http://www.webmd.com/content/article

/122/114560.htm) - Elaine Magee; Natur+kosmos (German) - Jan Berndorff; "Integral" (Spanish) - M.T. Palomas Peix. Dagens Nyheter (Sweden)- Torill Kornfeldt Daily Health News - Shannon McKay Carroll

Websites http://www.newswise.com/articles/view/519282/?sc=rsmn; http://www.nutraingredients.com/news/ng.asp?n=66791-raspberries-the-berries; http://www.eufic.org/web/page.asp?cust=1&lng=en&page=LS&fftid=10 http://www.planet.nl/planet/show/id=75098/contentid=694815/sc=078cdb http://vrouw.blog.nl/gezondheid/2006/03/25/eet_gezond_eet_een_framboos http://www.seniornet.be/sn_gezond/voeding.htm http://www.boerhaavenet.nl/index2.php?id=1549&cat=73 http://www.fanlogradio1journaal.nl/pivot/entry.php?id=1834 http://www.biofoodonline.nl/nieuws/productnieuws/framboos_blijkt_heel_gezond.html http://www.pluskrant.nl/index.php?blogid=1&catid=5 http://www.essentialorganics.nl/228 http://www.dieetcare.nl/news_article.php?s=0&k=0&cod=52 http://www.waarmaarraar.nl/pages/re/1476/Frambozen_blijken_ongekend_gezond.html http://www.slankelijn.be/m-200606-paged-3 http://www.verspunt.nl/archief.php http://www.healthydirect.co.uk/pages/cm/cm_news.asp?newsID=17484786&mode=FULL http://www.rfgyh.co.uk/rfg/view.asp?content_id=144&parent_id=21 http://www.nubella.com/content/view/1776/41/ http://www.whfoods.com/genpage.php?tname=foodspice&dbid=39 http://www.fonteine.com/framboos.html http://www.scientistlive.com/news/daily-news/15200/raspberries-a-better-source-of-antioxidants.thtml http://www.lef.org/news/LefDailyNews.htm?NewsID=3651&Section=NUTRITION http://susanslack.thecolumbiarecord.com/default.asp?item=162437 http://www.foodnavigator.com/news/ng.asp?n=66791-raspberry-antioxidant-ellagitannins http://motionsguiden.blogspot.com/2006/04/unika-antioxidanter-i-hallon-och_03.html http://www.nyfikenvital.org/?q=node/882 http://motionsguiden.blogspot.com/2006/04/unika-antioxidanter-i-hallon-och_03.html http://dev.health24.co.za/news/Cholesterol/1-924,35241.asp http://www.oregon-berries.com/cx15/raspberry_a_better_source_of_antioxidants.pdf#search=%22Beekwilder%20raspberry%22 http://www.medica.de/cipp/md_medica/custom/pub/content,lang,2/ticket,g_u_e_s_t/oid,18133/print,1 http://www.nwfoodalliance.co.uk/news.php?news_id=2961&news_start=&page_number= http://www.consorzio.com/whatsnew.php www.medicalnewstoday.com/medicalnews.php?newsid=40761 www.dn.no/forsiden/politikkSamfunn/article754443.ece www.aftenposten.no/helse/article1266272.ece

And it doesn’t stop ….. July 13th 2006:

Full-page article about raspberry in regional newspapers

• Het Parool• BN/De Stem • Eindhovens dagblad • Tubantia • Limburgs dagblad • De Gelderlander • de Stentor • Brabants Dagblad • Provinciale Zeeuwse Courant

July 30th 2006 Interview Radio L1 (Limburg)

Impact on sales fresh raspberrieskilo's raspberry january - may

0

10000

20000

30000

40000

50000

60000

70000

2005 2006

kilo's

Data Fruit World Breda

Impact on sales raspberry jam

And there is probably direct impact on health….

NOS website august 2006: During the first half of 2006, per family 49 kg

fruit was bought in NL: 2kg more than last year Mainly raspberries, berries and exotic fruits

Why is the raspberry health-message so well received? The Dutch love raspberries

Raspberry is traditional Dutch and natural Raspberry is tasty Raspberry is healthy

Need for information Health aspects Stories: Historical & botanic information Where can we buy them cheaply?