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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
1/26
TheImpactofIndustrySelfRegulationontheNutritional
Qualityof
Foods
Advertised
on
Television
to
Children
DaleKunkel,Ph.D.
ChristopherMcKinley,
M.A.
PaulWright,M.A.
UniversityofArizona
December2009
-
8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
2/26
CompliancewithCFBAIIndividualCompanyPledges
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
3/26
CompliancewithCFBAIIndividualCompanyPledges
FINDING:Thereisperfectcompliance
withpledge
details.
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
4/26
NutritionalQualityofKidsFoodAds
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
5/26
NutritionalQualityofKidsFoodAds
Go
Eatanytime;richin
nutrientsand
low
in
calories.
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
6/26
NutritionalQualityofKidsFoodAds
Go
Eatanytime;richin
nutrientsand
low
in
calories.
Slow
Eatsometimes,
atmost
several
a
week;moderateinfats,salt,sugar.
http://images.google.com/imgres?imgurl=http://2.bp.blogspot.com/_48ELeyZItco/SwVu8fehsyI/AAAAAAAAAFY/Z4JKOkhEEzA/s320/Eggo-waffles.jpg&imgrefurl=http://thepetridishmicrobe.blogspot.com/&usg=__btguSh5q_nRMBRcaggG1iJmsnbw=&h=160&w=160&sz=10&hl=en&start=7&tbnid=KMFCUl5v-fLMDM:&tbnh=98&tbnw=98&prev=/images?q=eggo&hl=en&sa=N&um=1&ie=UTF-8&um=1
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
7/26
NutritionalQualityofKidsFoodAds
Go
Eatanytime;richin
nutrientsand
low
in
calories.
Slow
Eatsometimes,
atmost
several
aweek;moderatein
fats,salt,sugar.
Whoa
Eatonceinawhileoronspecialoccasions;highinfats,salt,sugar.
http://www.google.com/imgres?imgurl=http://www.semioticsoffood.com/images/yogs_03.jpg&imgrefurl=http://www.semioticsoffood.com/yog.html&h=627&w=426&sz=311&tbnid=4ZJu421vdr2VoM:&tbnh=136&tbnw=92&prev=/images?q=yogos&hl=en&usg=___E9F0WrE9w8ip9jw85B1qVvNVqA=&ei=tZchS8ysCI-JnQeqlpnqCQ&sa=X&oi=image_result&resnum=5&ct=image&ved=0CBEQ9QEwBAhttp://images.google.com/imgres?imgurl=http://2.bp.blogspot.com/_48ELeyZItco/SwVu8fehsyI/AAAAAAAAAFY/Z4JKOkhEEzA/s320/Eggo-waffles.jpg&imgrefurl=http://thepetridishmicrobe.blogspot.com/&usg=__btguSh5q_nRMBRcaggG1iJmsnbw=&h=160&w=160&sz=10&hl=en&start=7&tbnid=KMFCUl5v-fLMDM:&tbnh=98&tbnw=98&prev=/images?q=eggo&hl=en&sa=N&um=1&ie=UTF-8&um=1
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
8/26
OverTimeComparisonsofNutritionalQualityinFoodAdsforIndustry,
Overall
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
9/26
OverTimeComparisonsofNutritionalQualityinFoodAdsforIndustry,
Overall
CONTEXT:Nutritionallypoor
foodads
predominate.
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
10/26
OverTimeComparisonsofNutritionalQualityinFoodAdsforIndustry,Overall
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
11/26
OverTimeComparisonsofNutritionalQualityinFoodAdsforIndustry,Overall
FINDING:Nutritionallypoorfood
adsstill
predominate.
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
12/26
NutritionalQuality
of
Food
Ads
in
10
Hours
of
Childrens
Programming
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
13/26
NutritionalQuality
of
Food
Ads
in
10
Hours
of
Childrens
Programming
FINDING:Healthyfoodadvertising
isinvisible.
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
14/26
PercentageofFoodAdsFromPledgeandNonPledgeCompanies
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
15/26
FINDING:Morethan1/4offoodadsare
fromnon
pledge
companies.
PercentageofFoodAdsFromPledgeandNonPledgeCompanies
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
16/26
NutritionalQualityofFoodAdsAmongPledgeCompanies
Pledge
68.5%
31.0%
(0.5%) Go
Slow
Whoa
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
17/26
NutritionalQualityofFoodAdsAmongNonPledgeCompanies
NonPledge
Slow
Go
Whoa
15.1%
82.9%
(2.0%)
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
18/26
ComparisonsofNutritionalQualityinFoodAdsForPledgeandNonPledge
Companies
Pledge NonPledge
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
19/26
ComparisonsofNutritionalQualityinFoodAdsForPledgeandNonPledge
Companies
Pledge NonPledge
FINDING:Pledgecompaniesshow
slightlyfewer
Whoa
ads.
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
20/26
PledgeCompany
Use
of
Licensed
Characters
by
Year
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
21/26
PledgeCompany
Use
of
Licensed
Characters
by
Year
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
22/26
PledgeCompany
Use
of
Licensed
Characters
by
Year
FINDING:Useoflicensedcharacters
hasincreased.
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
23/26
CONTEXT:Uselicensedcharactersonlyto
promotehealthy
foods
(IOM).
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
24/26
PledgeCompanyUseofLicensedCharactersbyNutritionalQuality
Category
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
25/26
FINDING:Halfofalllicensedcharacters
promotefoods
in
the
poorest
nutritionalcategory.
PledgeCompanyUseofLicensedCharactersbyNutritionalQuality
Category
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8/22/2019 The Impact of Industry SelfRegulation on the
Nutritional Quality of Foods Advertised on Television to
Children
26/26
TheImpactofIndustrySelfRegulationontheNutritional
Qualityof
Foods
Advertised
on
Television
to
Children
DaleKunkel,Ph.D.
ChristopherMcKinley,
M.A.
PaulWright,M.A.
UniversityofArizona
December2009
