SOUTHERNSARATOGA.ORG

Your Chamber:Celebrating 45Years as Your Destinationfor Success the �idges

Volume 27 No. 2 Summer 2013

Join us at the 172nd annual Saratoga County Fair and Volunteer your time in theChamber Tent along with:

• Jack Byrne Ford• Mohawk Honda• Exquisite Properties Real Estate• Shady Harbor Marina

The Chamber of Southern Saratoga is proud to be a majorsponsor of one of the oldest county fairs in the USA.In exchange for a 4-hour volunteer shift in the HUGE 30 x 30tent — your business materials will be on display in the tentfor the entire duration of the fair.

In 2012, 90,000 visitors came through to enjoy Summer,Farming, Families and Fun!

Please contact Sabrina@southernsaratoga.org toparticipate in your shift of choice.

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Group lunch with fresh & locally sourced ingredients

Leadership Development session with Executive Coach Barbara Wisnom on the beautiful grounds of Wiawaka overlooking Lake George Informal networking & relaxation

Bring a chair or blanket. Attire is summer casual. Register Today at www.southernsaratoga.org

Wednesday, July 17th 12:30 - 4:30 PM $45 Members $65 General Admission

Women in Business

Afternoon Retreat at Wiawaka Holiday House

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Name: ________________________________________________________________

Company Name: ___________________________ Job Title: ____________________

Company Address: _______________________________________________________

Company Phone: ___________________________ Mobile: ______________________

Email Address: __________________________________________________________

Type of Business: ________________________________________________________

Payment Options:Please enclose check made payable to:"The Chamber of Southern Saratoga County"OR...provide credit card information

Pricing:(payment required prior to September 6, 2013)

Executive ..........................................$499Leadership Circle Member ...................$399Visionary Partner Member ....................$399

Credit Card Number:

_______________________________3 Digit Security Code: ____________

Name on Card: __________________Expiration Date: ________________Credit Card Billing Address: _______________________________________

FOR OFFICE USE ONLY: Date: ________________ Check #:_________ C/C ________

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DIGITAL MESSAGE MASTERY SERIES

USING EMAIL AND SOCIAL MEDIA TO GROW YOUR CUSTOMER BASE GET YOUR SUMMER SMARTS ON! Build your digital smarts this summer with four courses that will demonstrate digital best practices, tips, tricks and trends utilizing social media and email marketing.

Join us for eight hours of curriculum packed with valuable information from digital marketing experts that you can put to use right away! Course dates: 7/11, 7/25, 8/8 and 8/22.

PRESENTED BY THE CHAMBER OF SOUTHERN SARATOGA COUNTY AND:

REGISTER TODAY Member Price per Seminar: $40.00 General Admission: $50.00 Includes:

Certificate of completion (if all four courses are taken) Delicious lunch

Seminars held at the

Education Center in Clifton Park from 11:30 to 1:30 PM

Register 518-371-7748 SouthernSaratoga.org

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Summer 2013 Seminar Schedule

July 11: Power of Email Marketing Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organiza-tions. This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement. In this Workshop, we will cover:

What is permission-based email marketing and becoming a trusted sender

Email list building

Increasing deliverability and open rates

Writing good subject lines and content - getting readers to take action

Tracking results and what to do with this information

How email and social media marketing work together to achieve goals

-by-step manual will get your business up and running on email marketing and social media marketing in 60-days.

July 25: Getting Started with Constant Contact Email Marketing

New to Constant Contact Email Marketing? Want to learn some great tools and tips so you can start using Constant Contact like a pro? In this highly practical live guided demonstra-

and some great tips and tricks to improve (or get started) with Email Marketing. In this Workshop, we will cover:

Creating an email campaign Selecting and editing email templates Branding your emails with your logo, colors, and photos Editing text, adding links, inserting images and documents into emails Importing email contact lists into your contact database Tracking and interpreting your results Integrating social media marketing into email marketing Adding sign-up forms to your website, Facebook and emails Introducing great tools to help you grow your contact lists

Workshop Materials:

Constant Contact.

Brought to you by:

Four Seminars of Valuable information from Digital Marketing Experts to Make your Business Successful!

Time: Seminars Held from 11:30 to 1:30 PM

July 11 - Power of Email Marketing

July 25 - Getting Started with Constant Contact Email Marketing August 8 - Social Media Marketing Made Simple

August 22 - Grow Your Business with Email and Social Media

Location:

Executive Education Center

15 Park Avenue, Suite 7

Clifton Park, NY 12065

Phone: 518-371-7748 Fax: 518-371-5025

SOUTHERNSARATOGA.ORG

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Summer 2013 Seminar Schedule

August 8: Social Media Marketing Made Simple

can bring to your business. Now wondering how to start? In this session, we cover strategies and best practices to get the most out of your social media activities, including:

What social media marketing really is and why use it

business or organization

How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response

How to create good content for your social media marketing campaigns and time management

How to balance social media marketing with email marketing and your other marketing efforts.

Media Marketing Made Simple

August 22: Grow Your Business with Email & Social Media: Simple Marketing Strategies for Small Business This workshop from Constant Contact is designed to give small businesses and nonprofit organizations some simple ideas for growing their organizations using email marketing and social media. In this Workshop, we will cover:

What to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your messages and offers. We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money.

How to time your messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.

Best practices for Facebook, including, using images for higher impact

The importance of mobile-friendly content for higher engagement and how to accomplish more in less time and with a small budget.

Brought to you by:

Four Seminars of Valuable information from Digital Marketing Experts to Make your Business Successful!

Time: Seminars Held from 11:30 to 1:30 PM

Thursday, July 11 - Power of Email Marketing

Thursday July 25 - Getting Started with Constant Contact Email Marketing Thursday August 8 - Social Media Marketing Made Simple

Thursday August 22 - Grow Your Business with Email and Social Media

Location:

Executive Education Center

15 Park Avenue, Suite 7

Clifton Park, NY 12065

Phone: 518-371-7748 Fax: 518-371-5025

SOUTHERNSARATOGA.ORG

1st National Bank of Scotia has been providing solid financial services to the families and business in our region since 1923. 1

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Products & Services: We offer a wide range of deposit accounts and loan products to meet your financial needs.

• Business Checking & Savings • Business Credit Cards • Merchant Services • Equipment & Vehicle Loans

Business Banking: We understand the needs of small and large businesses and will provide the latest technology to help you succeed.

• Remote Deposit • Cash Management

Commercial Lending: We can assist with the purchase, construction or refinance of commercial and residential real estate property.

• Equipment and Vehicle Financing • Flexible Terms • Competitive Rates

Customer Service: Our bankers live and work in your community, and will provide prompt, personalized service.

Fast, Local Decision Making

Main Office 201 Mohawk Avenue 370-7200 Niskayuna 1476 Balltown Road 370-7245 Colonie 1705 Central Avenue 370-7250 Guilderland 8 New Karner Road 370-7255 Glenville 240 Saratoga Road 370-7260 Schenectady 120 Erie Boulevard 370-7265 Saratoga 3013 Route 50 370-7270 or 587-1611 Rotterdam 2695 Hamburg Street 370-7285 Clifton Park-Halfmoon 1693 Route 9 370-7290

www.firstscotia.com Member FDIC

For more information, contact Jessica Petraccione or Gregory Phillips (518) 370-7290

SAVE ON PAINT AT CURTIS LUMBER! Curtis Lumber Carries Professional Lifetime Warranty Paints

For Both Interior and Exterior Use.

Available in thousands of colors and tintable to any color using

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Ballston Spa 518-885-5311

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East Greenbush 518-477-7503

Fort Plain

518-993-5755

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Delmar

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Online:

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Present this voucher at Curtis Lumber and buy

1 gallon of Valspar Medallion or Benjamin Moore Regal paint

and get your 2nd gallon at 50% off. Limit 2 gallons.

The DanRan 5K Run/Walk and 1-Mile Fun Run is a race formed in memory of a beloved community member, Danny Ward. Dan was an avid runner and sports enthusiast who served the Burnt Hills community as a

bartender of Carney’s Restaurant for over twenty years. The DanRan 5K and Community Day celebration raise funds for the Daniel Ward Memorial Fund, which provides annual scholarships for graduating seniors pursuing a

degree in the hospitality trade. To date, eight $1,000 scholarships have been awarded deserving seniors. This year’s DanRan 5K and Community Day will be held on August 10th. The race begins at 9:00 a.m. and the

Community Day celebration at 4pm, which includes live bands, games for kids ages 6-60+, great food and many friends. Racers can sign up on the Albany Running Exchange web site or by mail. Find us on Facebook too and

spread the cheer. As Danny would say, participating in these events is “an excellent choice!”

D e a r L o c a l B u s i n e s s P a r t n e r a n d F r i e n d : W e N e e d Yo u r H e l p !

Thanks to the support of our Chamber members and the Southern

Saratoga County community, the Southern Saratoga County Chamber

Angels program will provide for local families in financial distress for a

24th consecutive year.

In 2013, this program will provide holiday cheer for approximately

700 children. The families of these children, infant to 18 years old,

are enduring financial hardships that make the extra expense of the

holidays a cause for stress and unhappiness in what should be a

season of joy.

In collaboration with the Southern Saratoga YMCA, The Mechanicville

Area Community Services Center and CAPTAIN Youth and Family

Services, the children are identified through school districts and

county agencies that then pass on the children ages and wish-lists to

the Southern Saratoga County Chamber Angels.

The Chamber Angels are entrusted to find sponsors or shop for each

child, if necessary to make sure every child identified has their

holiday gift wishes fulfilled.

We appreciate your consideration of the following opportunities to support the 2013 Chamber

Angels program:

Yes! ____ We will sponsor __ number of children

The gift list per child ranges from $80.00 - $150.00 depending on age and retail store. Each

sponsor will be provided with a name, gender, age, clothing size and interests to guide sponsor in

shopping for each child.

____ Monetary Donation to contribute toward the Gift List(s) fulfillment

____ Volunteer Your Time to help the 2013 Chamber Angels Program

Opportunities include contacting businesses & the local community for sponsorship of children,

soliciting support for annual fundraising, and representing the Chamber Angels during Chamber

events & programs

The families of Southern Saratoga County in financial distress this year truly appreciate your

participation in this program.

NAME___________________________COMPANY_______________________________

ADDRESS________________________CITY______________________ZIP__________

EMAIL_____________________________________PHONE_______________________

Form of payment:

( ) Visa, ( ) MasterCard, ( ) Discover, ( ) American Express

Credit Card Number: _______________________________ Exp. Date: ______3 digit SSN: _______

Please mail this form to:

Southern Saratoga County Chamber Angels, Inc.

15 Park Avenue, Suite 7 Clifton Park, New York 12065.

For more information contact The Chamber @ (518) 371-

7748 Fax: (518) 371-5025 or visit southernsaratoga.org.

The Southern Saratoga County Angels, Inc is. a 501 (c) (3)

organization of the Chamber of Southern Saratoga County

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We all know that pursuing a collegeeducation is an expensive venture and itisn’t getting any cheaper. But that doesn’tmean you can’t employ some very basicstrategies to help your child claim even asmall piece of the $50 billion scholarshippie that is divided every year.

Even if your child is only a sopho-more or junior in high school, startresearching scholarship opportunitiesnow. High school guidance offices arealways a great source of information.Many community organizations like theRotary, Lions and Kiwanis Clubs,Athletics Boosters and Knights ofColumbus Councils offer annual awards.Even employers may offer scholarships tothe children of employees so be sure to

inquire at your human resources office.Keep a list of scholarships, deadlines andeligibility criteria so you don’t miss out onpotentially thousands of dollars in freemoney.

Another great resource is FastWeb—the premier web-based scholarship searchengine. Have your child visit their websiteat www.fastweb.com and complete aprofile. List as many interests and poten-tial career choices as possible and youwill start receiving periodic e-mail updateswith scholarship opportunities for whichyour child might qualify. Begin scouringcollege websites for institutional scholar-ship offerings and do not limit your searchto academics or athletics.

Your child may qualify for anynumber of scholarships based on specialskills like art, music or journalism. Do notbe afraid to show some initiative and calladmissions offices for help. And finally,do not pay for help with scholarshipsearches. The best resources available toyou and your child are free so be waryof scams!_________Patrick S. ZieglerSimmons Capital Group139 Meyer Road, Halfmoon518-786-8235 orpziegler@simmonscapitalgroup.com

Learn from the Experts!Chamber members have expertise advice to provide on many subjects!If you would like to include an aricle in an upcoming newsletter issue,please contact Liz Roggenbuck at liz@southernsaratoga.org or 371-7748.

Free Money for College!Patrick S. Ziegler, college financing consultant, Simmons Capital Group

Women in BusinessSummer Networking Mixer

Dorothy O’ Day’s Irish PubClifton Park Center

Tuesday, August 13th • 5pm- 7pm

Come on out for some summer fun and support the WIB committee’s good works too! Enjoy happy hour prices onbeverages along with lots complimentary samples from Dorothy O’Day’s scrumptious menu & great door prizes!

Member Admission is $5 with a new backpack; $10 without a backpack

All backpacks received will be used for the Backpacks of Hope assemblyscheduled for August 21st – all to benefit the local school children being served byDomestic Violence and Rape Crisis Services of Saratoga County (DVRC).

Register online today at southernsaratoga.org or call 371-7748______________________________

Save the DateWomen in Business Fall Luncheon

Wednesday, November 6thHilton Garden Inn- Clifton Park

2013 Women In BusinessSponsor

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miSci (museum of innovation andscience, formerly the Schenectady Museum)will participate again this year in the BlueStar Museums program, a collaborationamong the National Endowment for theArts, Blue Star Families, the Department ofDefense, and more than 1,800 museumsacross America to offer free admission toall active duty military personnel and theirfamilies fromMemorial Day through LaborDay 2013. Leadership support has beenprovided by MetLife Foundation throughBlue Star Families. “We’re proud toprovide this well-deserved recognition forour country’s service members.” saidmiSci Executive Director Mac Sudduth.For more information visitwww.schenectadymuseum.org

Iam I can is a 501(c)3 organization thatwas created to mentor girls in grades

9 - 12. Programs provide needed encourage-ment, guidance and advocacy tostudents as they navigate their high schoolyears and move toward post-graduationgoals. They are seeking adult femalementors to work with students on a weeklybasis. As a mentor you would spend timewith and get to know your student, whiledeveloping a relationship that providessupport and guidance. This programfocuses not as much on job skill mentoring,but more on providing a positive role modelin the student’s life. You will help thestudent to develop core values and “encour-age young women to discover their dreams,to believe in endless possibilities whileempowering them to make it happen.”Immediate needs are to support girls inHudson Falls, South Glens Fall, Glens Fallsand Ballston Spa school districts. If youhave time on a weekly or bi-weekly basisand would like to have a positive impacton a girl in your community, please contactBoard Member and Founder, Avon Scherffat 518-688-3010 ext 102, or email toAvon@scherffinsurance.com.

The Adirondack Trust Company an-nounced today that it was recently

named to the national Top 200 CommunityBank list. The annual list was released bythe American Banker Magazine and coversthe year ending December 31, 2012.Commenting on this significant accomplish-ment, Charles V. Wait, President and CEOof the Company noted: “We are honored tobe among the best performing banks in thenation by being named to the Top 200Community Bank list. We particularly want

to thank our customers, directors and ourdedicated staff for helping us to achieve thisdesignation.” The ranking for best perform-ing banks is based on the average return onequity over the past three years endingDecember 31, 2010, 2011 and 2012. TheBank’s website is www.adirondacktrust.com

CAPTAIN Youth and Family Services isall about lifting people up and building

brighter futures and they are doing just that,with the help of the Twin Bridges Rotary attheir Homeless and Runaway Youth Shelterin Malta. “In our efforts to teach the shelterresidents important life skills, we planted agarden that the residents will weed, waterand tend throughout the summer,” saidSuzanne Carpenter-Franck, Youth ShelterAdministrator. She went on to say, “At theend of the summer we will harvest thevegetables and teach the residents to cookdelicious and nutritious meals and enjoy thefruits of their labor. We couldn’t have donethis without the help of the folks fromRotary and a number of other organizationsthat donated supplies and materials.Thanks to everyone who helped makethis a reality for these teens.”

Albany Medical Center and SaratogaHospital recently celebrated the grand

opening of Malta Med Emergent Care, theonly center in the Capital Region to provideboth 24/7 urgent care and treatment formore serious injuries by emergency medi-cine physicians from the region’s traumacenter, Albany Med. A joint venture of thetwo hospitals, the $17.5 million Malta MedEmergent Care provides area residents analternative to hospital emergency roomsfor all but the most serious medical circum-stances. The new facility is located at6 Medical Park Drive, just west of North-way Exit 12, across from the Hyatt. MaltaMed Emergent Care provides real-timespecialty consultation with specialists atAlbany Med and Saratoga Hospital;diagnostic imaging, including MRI, CT,X-ray and ultrasound; and a helipad andambulance bays for fast transit for those

requiring hospital-based care. AlbanyMedical Center President and CEO James J.Barba said, “By working in partnership,our two hospitals are able to make thehighest quality medical services in theregion more accessible to more of our resi-dents.” Malta Med Emergent Care occupiesthe first floor of a two-story, 60,000-square-foot building. The second floorhouses medical offices for primary care andspecialty physicians to help patients accessfollow-up care when needed. For furtherinformation visit www.saratogahospital.org

Saratoga County Veterans’ ServiceAgency is one of four counties selected

to participate in the PFC Joseph P. DwyerPeer Support Program for Veterans. Theprogram provides an opportunity for localVeterans who have readjusted to civilianlife to assist fellow Veterans who may bestruggling to reintegrate. The relationshipsestablished build resiliency through encour-agement, a credible connection, andpersonal growth. The SCVSA is interestedin recruiting Veterans to serve as a coach,mentor, leader or friend. If anyone knowsof a Veteran that could possibly benefitfrom a mentor, please contact them.Referrals can come from any source. Formore information contact 518-884-4999or ahughes@saratogacountyny.gov.

The Northeastern Association of theBlind at Albany, Inc. (NABA) has

received a grant for $256,725 from TheLavelle Fund for the Blind. The grant willsupport a three year project to expandNABA’s Youth Recreational and EducationProgramming. The funds will be used toprovide year-round education and recre-ational programming for visually impairedyouth ages 8-17. The focus is to enhanceeach consumer’s opportunity to become anindependent young adult. Andrew S. Fisher,Executive Director of the Lavelle Fund forthe Blind, Inc. stated, “For over a century,the Northeastern Association of the Blind atAlbany has successfully helped area resi-dents who are blind and visually impairedlead independent and productive lives TheLavelle Fund for the Blind is happy now tobe able to support a new NABA initiative toprovide year-round rehabilitative, educa-tion, and recreational program to a specialpopulation that is too often underserved:children and youth who are blind and visu-ally impaired.” For more information visitwww.naba-vision.org.

Members in the News

Rotary volunteers plant the garden.

15 Park Avenue, Suite 7Clifton Park, NY 12065(518) 371-7748 PRSRT STD

U.S. POSTAGEPAID

Permit No. 56CLIFTON PARK, NY

Capital District Physicians’ Health Plan, Inc.Capital District Physicians’ Healthcare

Network, Inc.

CDPHP Universal Benefits,® Inc.

www.cdphp.com

175 Freemans Bridge Road, Scotia (at Route 50)

518-370-4911 • mohawkhonda.com

SALES AND

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9 MI. FROM CLIFTON PARK • 146 W TO 50 S

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CHANGE SERVICE REQUESTED

Log on to southernsaratoga.org to register for all events

UPCOMING EVENTS CALENDAR

July16-21 Saratoga County Fair

Chamber Tent17 WIB ½ Day Retreat-

Wiawaka Holiday House18 Schmoozing 2013:

Networking With a Purpose-Hyatt Place Saratoga/Malta

18 Monthly Mixer-Hyatt Place Saratoga/Malta

25 Getting Started WithConstant Contact EmailMarketing-Chamber

August8 Social Media Marketing

Made Simple- Chamber13 WIB Summer Networking

Mixer- Dorothy O’Days’Irish Pub

22 Grow Your Business WithEmail & Social Media-Chamber

September11 WIB Brown Bag:

Women Owned BusinessCertification-Chamber

11 Saratoga County ExecutiveInstitute Kick Off-Saratoga National Golf

12 Monthly Mixer-Carney’s Tavern

19 StaySmart SeminarSeries Kick Off-Chamber

For details on all Chamber events including Time, Location, Cost and SponsorsLog onto www.southernsaratoga.org or call 518.371.7748