The Ideal Bathroom Magazine 18

THE IDEAL BATHROOMEssential information for bathroom retailers

Issue 18 | February 2016

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Welcome to the 1st issue of 2016 and what a year 2015 was! We launched our Race to Dubai customer incentive and it proved to be a fantastic hit with our customers. So much so,

we’ve decided to do it all over again! You can read all about “Race to Mauritius” on pages 14-15. So if you’re joining us in Dubai, or you didn’t quite make it last year, maybe you

never even registered in 2015, the race starts again from scratch, so register now and start your race to the ideal getaway.

Another important development in our Essential brand is the creation of our Essential Premier Showroom Network, details of this new initiative are on pages 12-13. We report on the changes to our sales operation and how we are working

evermore closely with you to help you in your businesses.

From our supplier partners, in this issue, there are special articles on new shower enclosures from April, new products from Tavistock and BETTE’s role

and products in our Premier brands strategy.

And of course, our MD John Bagshaw takes a look into the market for 2016. Our “Who is...?” features Ideal Standards’ Gary Matthews, Company Profile tells us more about Aqualisa, and the Buzz has its

usual round up of new products.

We hope you enjoy reading this bumper issue of The Ideal Bathroom and wish you all the best for continued success in 2016.

Yours,

Danielle LillisCommercial Director - Ideal Bathrooms

ON THE COVERRACE TO MAURITIUS

For more information see Pg. 14-15

WELCOME TO THE IDEAL BATHROOM

MAGAZINE—

ASK YOUR QUESTION / SUGGEST IMPROVEMENTSTo contact us and provide feedback or suggestions please contact us on [email protected]

MAGAZINE CONTACT DETAILSIf you would like to contribute to our magazine The Ideal Bathroom please email [email protected]

Head OfficeOmega House, Bradbourne Drive, Tilbrook, Milton Keynes, MK7 8AT. 0800 634 2600 | www.idealbathrooms.com

Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com 3.

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CONTENTS- THE BUZZ The latest news from the marketplace Pg. 4-7

- NEW PRODUCTS BETTE Pg. 8-9

- JOHN BAGSHAW’S INDUSTRY COLUMN Pg. 10

- WHAT’S NEW The lastest news from Ideal Bathrooms Pg. 11-16, 18-21, 26-27, 39

- WHO IS...? Gary Matthews Pg. 22

- NEW PRODUCTS GROHE Pg. 24-25

- COMPANY PROFILE Aqualisa Pg. 28-29

- NEW PRODUCTS Tavistock Pg. 30-31

- NEW PRODUCTS April Pg. 34-35

- COMPANY INSIGHT Ideal Standard Pg. 36-37

- SHOWROOM EXCELLENCE Lyndsey’s pick of the best displays Pg. 38

4. Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com

TRIUMPH FOR IDEAL STANDARD AS NEW AQUABLADE® TECHNOLOGY WINS PRESTIGIOUS DESIGN AWARD—Ideal Standard is celebrating after its breakthrough flushing technology Aquablade® won the Gold Award for Innovation in Sustainability at the recent Designer Kitchen & Bathroom Awards 2015. Launched in 2015, the exclusive and patented technology offers the best superior flushing performance ever, even at low water volumes.

REVOLUTIONARY AQUABLADE® FLUSHING TECHNOLOGY NOW ROLLED OUT ACROSS CONCEPT AND DEA RANGES—Smarter, Cleaner, Quieter… and now available across the highly successful Concept and Dea ranges. With a minimal look and flush channel that’s extremely effective yet almost invisible, this unique, patented technology sets new standards in WC design, hygiene and performance. Successfully launched in the Tonic II collection in June 2015 Aquablade® is now available across Dea and Concept models as well for stylish, relaxing results, clean lines and even cleaner surfaces. See for yourself on YouTube by searching "Concept Aquablade".

TOP IT OFF WITH NEW SLIM SEATS—Ideal Standard has recently launched a selection of Slim seats to complement their best selling ranges of Concept and Tempo. With up to the minute styling the new Slim seats are available in slow close and standard close versions for use with the full range of Concept and New Studio WC bowls and a slow close model for use with the Tempo close-coupled, BTW and wall hung bowls.

Visit www.ideal-standard.co.uk or telephone 01482 346461

BETTE LAUNCHES BARELY VISIBLE ANTI-SLIP —

THE BUZZ | The latest marketplace news

BETTE has launched a new anti-slip option for its enamelled steel shower floors which provides a high level of slip resistance and safety but is barely visible, so does not detract from the elegant enamelled steel surface.

New BETTEAntislip Pro meets a high safety standard of R10 and is created using a special enamel layer which has a rough surface that is virtually undetectable to the touch or the eye. It increases showering safety over the entire surface, while being very comfortable to walk on and almost invisible.

The new BETTEAntislip Pro can be applied to BETTE’s glossy white shower areas, and also to most of the matt shades in the BETTEFloor Colour World, which are chosen by over 40% of BETTE customers for their shower floors.

The new surface is extremely durable, easy to clean and hygienic and will remain in its original state, even after years of use.

For more information see www.bette.co.uk or telephone 0844 800 0547

Showerwall, the waterproof bathroom wallpanelling brand will be celebrating its 21st birthday at KBB and demonstrating the design strides

made for this practical surfacing material with an exciting range update.

The 100m2 of stand space will be showcasing the newest design additions to the range, including

luxury designs and a new departure into graphic prints that provide a trendier, urban look, together

with a fantastic new technical innovation. The revamped range has been devised to open up the

design flexibility of laminate to appeal to a broad church of consumers, from young to old and with

varying design tastes.

Showerwall is a 100% waterproof system, available in a choice of panel sizes that are fast and easy to install and come with a 15 year

guarantee. Ideal Bathrooms, sister company of Showerwall, are combining their exhibit at the KBB Show. Essential products will be

showcased in room settings, offering bathroom retailers high quality products with exceptional value for money. Also on show will be

an established favourite with installers, the high quality Showerlux enclosures, soley distributed nationally by Ideal Bathrooms.

There will be a new retailer merchandising package including lifestyle product brochure, swatches and display stands.

Showerwall is available ex-stock nationwide from Ideal Bathrooms, IDS and Formula.

Pay us a visit between 6th – 9th March on Stand C60 in Hall 20 to see the latest developments in Showerwall, Essential and

Showerlux bathroom products.

For more information see www.showerwall.co.uk or telephone 0845 604 7334

SHOWERWALL WILL BE CELEBRATING ITS 21ST BIRTHDAY

AT KBB WITH AN EXCITING NEW RANGE UPDATE

—


YOUR LIFE DESERVES THE BEST DESIGNYOUR BATHROOM DESERVES ROCA

THE GAP-NWith a strong emphasis on colour, The Gap-N furniture provides an option for every

bathroom. With new colour options available in Gloss White, Matt Grape or Dark

Textured Wood, along with integrated metal handles and a textured interior for the

drawer options, the range can be perfectly tailored to each taste and requirement.

Contour Hygeniq 21, Sanura Hygeniq 21 and the new Profile Hygeniq 21 urinals now incorporate AquanilTM the latest waterless technology.

The innovative AquanilTM waterless cartridge brings a fresh dimension to washrooms by offering absolute hygiene while using absolutely no water. As well as being more

environmentally friendly – compare it to a typical urinal which uses up to 87,000 litres of water per year, it is invaluable where water supply is a problem and standard

installation would prove impractical or impossible.

Offering better hygiene and simpler maintenance the AquanilTM cartridge consists of a valve with non-return feature and a fragrance ring which also acts as a life cycle

indicator so maintenance teams can easily see when the cartridge is nearing the end of its life and needs replacing, which is simply done using the AquanilTM service key.

Visit www.armitage-shanks.co.uk or telephone 01482 346461

WATERLESS URINALS - GO WITHOUT THE FLOW.

NEW WATERLESS TECHNOLOGY COMES TO THE ARMITAGE SHANKS

URINAL RANGE—

THE NEW PUMP SELECTOR APP FROM SALAMANDER PUMPS —

NEW COMFORT HEIGHT ADDITIONS FOR ROCA

—

STYLISH AND AFFORDABLE; VITRA’S ECORA BATHROOM FURNITURE RANGE—


6. Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com

The new pump selector app from Salamander Pumps provides instant information to installers and merchants when specifying or fitting a Salamander Pump. The app, which is available for download on Android and iOS devices, includes:

• Pump Selector to filter all criteria for correct pump choice• Downloads of product literature, installation guides and data sheets• Product information covering features, benefits and performance data• Find a merchant to locate the nearest stockist • Torch light for inspection assistance• Register a warranty for complete customer assurance• Contact information for the Salamander technical team

Claire Thompson, Salamander’s Trade Marketing Manager, says:“Most installers and merchants use a mobile device these daysand the App will make it easier for ‘connected’ installers and merchants to access information and assistance on our wide range of pumps.”

The Salamander app is free and compatible with smart phones and tablets.

Visit www.salamanderpumps.co.uk or telephone 01915 162002

The need for comfort height WCs has increased and with this in mind, Roca have launched two new back-to-wall versions,

available in The Gap and Meridian-N bathroom collections. Offering the same stylish, clean look as a standard back-to-wall

WC, the new comfort height models provide an excellent alternative for taller people or those with back or joint problems.

To complement the new WCs is a new range of concealed cisterns, competitively priced and available with a choice of six flush plates -

there is a look for every bathroom space.

Visit www.uk.roca.com or telephone 01530 830080

Making it possible to get stylish bathroom furniture whatever the budget, VitrA offers the Ecora range.

The Ecora range has a contemporary look with sleek clean lines and minimal detailing. It is available in two trendy finishes; High Gloss White for a neutral look, or a Rich Oak to add drama to a space.

To create a cohesive aesthetic bathroom, complementary pieces are available including a vanity unit, tall unit, mid unit, an open small box, mirror cabinet and shelf. VitrA provides a range of sizes and openings to ensure there’s the perfect solution for every bathroom. The vanity unit for example is available with doors or two drawers in a wall-hung version, or with three drawers freestanding - both available with a width of 60cm or 90cm.

The Ecora range pictured features; mid unit £425, small box £271, 90cm wall-hung washbasin unit £515, 80cm classic mirror £123 and 80cm shelf £45. Prices are ‘retails from’ and include VAT.

Visit www.vitra.co.uk or telephone 01235 750990

7.

Installing wall-hung sanitaryware is made simple with the versatile Geberit Duofix Kappa 82cm WC frame. Offering a wealth of

benefits, the Geberit Duofix Kappa frame is a popular option due to the flexibility it offers installers and end users, with its adjustable

frame height making it suitable for any application.

Although the frame sits at a minimum height of 82cm – the installation can be boxed up to the preferred shelf height, while the Duofix frame has flexibility in the feet too. This enables the

height of the installation to be raised by up to 200mm, ensuring that the WC sits at the most comfortable height for the user.

Further enhancing the user experience and the design credentials of the bathroom, when the WC is being used the lid has complete clearance of the flush plate to make

activation easier. The versatility of the Geberit Duofix Kappa 82cm WC frame continues through to the finishing

touches, due to its compatibility with a wide range of stylish flush plates.

Visit www.geberit.co.uk or telephone 0800 077 8365

Take a closer look at the stunning Aspects tap collection from Mira and you’ll see exactly what makes them different. And, you’ll realise that all taps should be made this way. What’s more, this exciting collection has been designed to complement any bathroom beautifully. Within the range you’ll find seven stunning designs, each with their own distinct and unique look. However, where they differ in style, they are all identical in quality with each and every one made to the same exceptional standards.

Mira has combined on-trend designs with technological excellence - aerators are integrated into the design of the tap body providing a higher quality aesthetic and making them easy to clean. The single lever cartridges have been tested to over 250,000 cycles, whilst the turn cartridges have been tested to over half a million cycles. Best of all, every tap performs brilliantly at all water pressures.

For more information visit mirashowers.co.uk/taps or telephone 01242 221221

MIRA SHOWERS TURNS ON THE STYLE WITH THEIR ASPECTS COLLECTION—

KAPP-ING OFF GOOD DESIGN—

CONCEPT FREEDOM WELCOMES A NEW EASYBOX SHOWER INTO THE SUCCESSFUL COLLECTION—


Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com

Freedom is the latest addition to Ideal Standard’s expanding Easybox Slim range of class leading built in thermostatic shower mixers.

It enjoys all the features and benefits of the existing Easybox Slim range with the added benefit of metal lever handles. Easy to use and of chromed brass construction for quality and durability, the handles are DDA compliant making the Freedom shower the perfect showering solution for the less abled market.

Requiring an internal depth of wall cavity of only 43mm for installation and with a double water sealing system, Easybox Slim is thoughtfully engineered to make professional installation of a built-in mixer simpler and more effective.The Freedom Easybox shower features a square faceplate and is available in 3 models: shower valve, shower valve with diverter and bath/shower mixer.

Visit www.ideal-standard.co.uk or telephone 01482 346461

Concept Freedom demonstrates, once and for all, that inclusively designed bathrooms can be beautiful. Created for comfort and accessibility, the range is inspired by Ideal Standard’s successful series of compliant products for non-residential environments. Each product, across the range of ceramics, taps and showers, is thoughtfully designed to be helpful for those less able. All Concept Freedom products are interchangeable with the Concept and Concept Space ranges.

CONCEPT FREEDOM EASYBOX SLIM

And now with the introduction of a Concept Freedom Easybox Slim built-in thermostatic showers with lever handles the variety of solutions on offer is extended further.

www.idealstandard.co.uk

…but saves you a lot more than just time.The Easybox.

A shower Valve that’s the width of a watch...

43mm Actual size

43mm

NEW FOR 2016

TWYFORD IMPROVES ITS POPULAR ‘GRAB & GO’ PACKS WITH EVERYTHING

YOU NEED IN ONE BOX —

Offering speed, stylish design and value pricing for customers, Twyford has improved its popular Alcona and Option ‘Grab & Go’ packs. The packs now include all the relevant

fixtures and fittings inside the box to complete the job.

The packs come as either a 550mm washbasin and pedestal or a close-coupled toilet set including a cistern, pan, seat and cover in a robust, environmentally friendly

cardboard box made from 100% recycled material. The toilets also benefit from water-saving technology, with the Alcona featuring a Flushwise® 4/2.6 litre flush and the

Option including a dual 6/4 litre flush.

The packs are colour co-ordinated for easy customer reference. The updated, eye catching design of the packs is great for merchandising, while the sturdy boxes

provide added protection for the ceramic products during transportation and when awaiting installation onsite.

Visit www.twyfordbathrooms.com or telephone 0800 077 8365

“It’s been a great year working with BETTE” says Premium Brand Sales Director Rob St. Barbe “There is an increasing awareness of the brand amongst the public and retailers who like to offer something special, and sales reflect this growing popularity. We have therefore recently added to our stocked range of trays, baths and basins to meet increasing consumer demand for upper market products. BETTE also offer a specials service for factory made products to individual requirements. And we offer BETTE the quality service expected for quality products, with our next day deliveries, large and increased stockholding and sales team specialists on the BETTE brand. Our price Guide has also been simplified on BETTE with components listed in line with customer preferences and everything listed being a stock item.”

While German enamelled steel specialist, BETTE, is renowned for its award-winning, expertly designed and high quality baths, the company also offers a huge range of shower trays, flush-to-floor shower floors and washbasins. These too are made from durable enamelled steel and, like the baths, come with a 30 year warranty. They have also won their share of awards too.

FLUSH-TO-FLOOR—BETTE flush-to-floor shower areas come in a huge range of sizes and colours and are also now available with a barely visible anti-slip surface and integral BETTEUpstand, for no silicone where the shower floor meets the wall tiles.

The award-winning BETTEFloor is an enamelled steel, flush to floor shower area that is like one large tile, which is permanently water-proof, easy to clean, hygienic and, with its sharp angular corners, fits perfectly into the floor tiling pattern. With the BETTEFloor Side option, it is available with the waste outlet to the side, rather than in the centre, for a large comfortable standing area.

As a continuous surface, without the joints of a tiled area, BETTEFloor and BETTEFloor

12.

AWARD-WINNING BATHS AND SHOWER FLOORS FROM BETTE—

NEW PRODUCTS | BETTE

BETTEFLOOR

BETTE ANTISLIP PRO


BETTE baths, trays and basins are renowned for the uniqueness of their enamelled steel products with a quality and style that sets the brand apart. Their products are designed for mid to upper market bathrooms – perfect for the Ideal Bathrooms Premium Collection and much welcomed by showrooms with a discerning clientele.

Side ensure perfect hygiene and ease of care. Bacteria and germs do not have a breeding ground on the inorganic, enamel surface and dirt and soap can be washed away easily from the robust BETTEGlaze® enamel surface.

BARELY VISIBLE ANTI-SLIP—BETTE has launched a new anti-slip option for its enamelled steel shower floors which provides a high level of slip resistance and safety but is barely visible, so does not detract from the elegant enamelled steel surface.

NEW PRODUCTS | BETTE

BETTELUX


NO SILICONE BETWEEN SHOWER FLOOR AND TILES—The BETTEUpstand option is an integral enamelled steel ‘upstand’ of the BETTEFloor Side edge which does away with the need for silicone where the shower floor meets the tiles, making mouldy and cracked silicone joints a thing of the past. The 35 mm high upturn of the steel shower floor edge is over-tiled by 10 mm during installation, ensuring a hygienic, durable and easy to clean edge to the wall.

AWARD-WINNING RANGE—BETTE has recently launched the BETTELux Shape; a new concept in baths, washbasins and accessories, which has already won six awards. The BETTELux Shape takes its inspiration from ‘inside/outside’ constructions in modern architecture and places the soft and flowing shape of the BETTELux bath and washbasin in an open steel frame. The baths and washbasins are enamelled on both the inside and the outside, in either white or black, allowing the eye to focus on the shape, which is visible from all sides and is accentuated with a choice of colours in the steel frame. The range also includes complementary furniture and accessories.

QUALITY AND ENVIRONMENTAL BENEFITS —BETTE enamelled steel baths, shower floor and washbasins are highly durable, come with a 30 year warranty and are also 100% recyclable. The ecological quality of the BETTE product range is confirmed by an Environmental Product Declaration (EPD) which complies with ISO 14025.

BETTELUXBETTEUPSTAND

SEE FOR YOURSELF—

Ideal Bathrooms are organising factory visits to

BETTE during February, March and April. If you are

a displaying retailer, contact Rob St. Barbe (07823 328236)

to arrange your place. Note the numbers are limited so

it’s going to be first come first served.

The purpose of the "Race to Dubai" was to communicate and engage with the whole customer base. It gave us the opportunity to get closer to our customers and be more aware of their precise needs – a fact our customers have certainly appreciated. They liked the excitement of the race concept within which customers have been individually treated, with achievable targets. So we decided to repeat the idea this year.

Our new “Race to Mauritius” will continue to develop regular dialogue with customers, to promote new and innovative products from our core brand partners and to keep customers informed at all times.

3. 2015 saw a considerable investment in people at Ideal Bathrooms. What benefits are you expecting as a result?

A: The company objective has always been to recruit, retain and develop people within the business. Means of communication have changed rapidly and we have faced up to these challenges with continuing investment in people, especially in IT and marketing. Our aim is to be easy to do business with and this applies equally to suppliers and customers so that Ideal Bathrooms is everyone’s distributor of choice. As part of our goal for greater customer engagement, we have invested in additional sales staff and training programmes. We aim for continual improvement to ensure

we always provide the best service in the industry, to the benefit of our customers.

4. Ideal Bathrooms has always been extremely strong in sanitaryware with a top brand portfolio. We see you have invested in a much increased shower enclosure offering recently. Does this signify a change of focus?

A: No this isn't a change of focus. The investment in the showering sector sits perfectly in our strategy of providing total bathroom solutions. The market is moving towards wet rooms and showers as people improve their homes and it is important that Ideal Bathrooms offers a full solution for all major bathroom categories. The current focus is on showers, and furniture as well, as these trends continue to grow.

At the same time the sanitaryware and bathing area is still vitally important to us and will be equally supported. We aim to provide solutions for customers and to be the one-stop-shop for all our valued customers.

I would also like to add my thanks for the fantastic support we received from our customers in 2015 which helped to make it a record trading year for Ideal Bathrooms. We have our plans in place for 2016 and will continue to work hard to keep our businesses growing together.

1. What are your predictions for 2016 for the industry?

A: Despite everything we read in the press, 2015 proved not to be as buoyant a market as we were invited to believe. 2015 was a tough year for all businesses, especially retail. Although it started well, with considerable hope and improved construction figures, it gradually fell away during the year.

2016 will be another tough year - the economic climate across Europe remains volatile with a potential knock-on effect on the UK. However Ideal Bathrooms has a robust business plan to help customers during what we expect to be a relatively flat market, doing all we can to help our customers to develop their businesses. As I repeatedly say, it is by helping you to grow that we help ourselves to grow too.

2. Last year’s "Race to Dubai" was enthusiastically welcomed by customers and worked well for you. What are the goals for your new "Race to Mauritius" ?

A: Indeed our "Race to Dubai" did work very well, achieving terrific engagement from our customer base. The programme for the electronic delivery was well received with opening rates of over 80% compared with a typical average of 3%.

WHAT’S NEW | The latest news from Ideal Bathrooms

"We aim for continual improvement to ensure we always provide the best service in the industry, to the benefit of our customers." John Bagshaw, Managing Director

JOHN BAGSHAW’S INDUSTRY COLUMN—The New Year is traditionally a time when we all look to the future and to plan for the next year. Managing Director John Bagshaw gives us his thoughts for the bathroom business in 2016.


5 EASY STEPS TO ORDER:

Find the products you want and add to the basket and click on Proceed to Checkout

Follow the steps in the checkout then simply click on Place Order Note: If you register you won’t have to re-enter your details next time you purchase

You will receive an email confirming your order was successful

Your order will be processed in the standard way and be added to your account on standard payment terms

In most cases, products will be delivered next day to your registered address

WHAT'S NEW | Clearance website

Ideal Bathrooms new stock clearance website is THE place for extra special offers. Because it only features discontinued lines, the discounted prices really are fantastic value.

“Don’t miss out on these huge savings” says Marketing Manager Stewart Perry “This website is a new and simple way for our customers to view, select and order these end of line products from us and it has already had a great uptake since its recent launch. But hurry, when they're gone – they’re gone.”

The new Ideal Bathroom website can be accessed direct on clearance.idealbathrooms.com or through the main Ideal Bathrooms website www.idealbathrooms.com. It features discontinued lines from many of Ideal Bathrooms’ biggest brand partners with prices you will not want to miss out on. And the clearance site is regularly updated with additional products as we make space for new products from our supplier partners, so we recommend you view the site frequently.

To have an order processed through the site, customers must have a valid trading account with Ideal Bathrooms. Orders

will then be processed in the standard way and added direct to customers’ accounts on their standard payment terms. In most cases these clearance products will be delivered next

day to customers registered addresses. Retail showrooms or trade counters who would like to set up an account with Ideal

Bathrooms should call 0800 634 2600 for more details.

clearance.idealbathrooms.com

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NEW STOCK CLEARANCE SITE

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UP TO90% OFF


We are now embarking on the next stage of developing the brand identity by introducing our Essential Premier Showrooms. This will see the Essential brand partnering with a number of showrooms to display a comprehensive range of Essential products. In recognition of showroom commitment, Essential premier accounts will be rewarded with an enhanced business support package, Including: a rebate structure, personalised marketing support package and additional sales support. Stewart Perry, Marketing Manager comments “Our Premier Showroom initiative is an exciting development in our strategic growth plans for Essential. We have been working closely with some key Essential customers to trial the concept and we have seen some fantastic growth results”.

In addition to the showroom initiative, we have introduced a new 44 page Essential Collection brochure, which showcases the complete Essential portfolio including the recently launched Violet and Jasmine suites and the new comprehensive bath range, including 11 freestanding baths, as well as the favourites such as towel warmers, shower baths and brassware, supported by a comprehensive range of accessories.



INTRODUCING THE ESSENTIAL PREMIER SHOWROOM

Over the last 5 years in particular, demand for our Essential brand has grown rapidly as retailers have needed high quality, stylish products at exceptional value to compete against the DIY multiples and the Internet. We have steadily broadened the portfolio with carefully selected product developments and, as a result, and following the recent rebranding, Essential has seen a raised profile and has become an important brand with a full offering aimed at the mid to entry level sectors.

CREST BASIN MIXER

12.

We’ve extended the Essential brassware range for 2016 with the launch of our

new Crest range. Crest offers a unique contemporary styling, mixing angular and

rounded detailing, with a waterfall spout adding architectural flair for the design

conscious home owner. Crest brassware embodies the quality and style credentials coupled with exceptional value for money

you expect from the Essential brand.

NEW



To accompany the brochures, there is now a new counter top, branded, acrylic dispenser to highlight the Essential collection to showroom visitors.

New point-of-sale material has been produced to support showroom displays, with A5 product information boards, self-cling bath stickers, brassware swing tags and towel rail wobblers, all giving useful information forshowroom visitors.

All in all, Essential is becoming an ever more important and competitive brand in bathroom retailing.

13.

STOP PRESSTOWEL RAILS 20% PRICE REDUCTION

See our new, lower prices on standard, straight white, straight chrome and curved chrome towel warmers from the Essential range. With this new realigned price structure on the best selling lines, retailers can be even more cost competitive whilst still offering the same high quality product.

CAN YOU BECOME AN ESSENTIAL PREMIER

SHOWROOM?Contact your local Area Sales

Manager to find out more, or call us on 0800 634 2600.


IMAGINE...Tropical beaches with powder-white sand and sapphire waters stretching as far as the eye can see. Imagine an island overflowing with natural wonder, culture, history, adventure, sports, spas and shopping. Imagine experiencing this tropical luxury and extravagance – welcome to Mauritius.

Last year we offered our greatest ever incentive – the Race to Dubai. This year we’re doing it again and offering you the chance to win a long, relaxing trip to this stunning island laying in splendid isolation in the warm South-Western Indian Ocean. Everyone* who reaches their individual predefined sales target before 24th December 2016 will be joining us in an unforgettable 5-star hotel to experience unparalleled luxury in the perfect destination.

HOW DOES IT WORK?It’s simple – place your orders from the 1st of January 2016 with Ideal Bathrooms and every purchase you make takes you one step closer to your target. The more you order, the closer you are to joining us in Mauritius. It’s that easy – why order with anyone else?

* Exclusions apply, see T&Cs on our website for full information: mauritius.idealbathrooms.com

VISIT mauritius.idealbathrooms.comREGISTER NOW!

ON YOUR MARKS…To get started, visit mauritius.idealbathrooms.com and register. You’ll then have your own unique race microsite, where you can check your progress and watch it automatically update as you move closer to the trip of a lifetime.

GET SET…From the moment you sign up you’re in a race against the clock, where every order gets you one step closer to the finish line.

GO!Reach your target before the time is up and join us for a stunning getaway you’ll never forget. It’s really that simple. Good luck!

THE IDEAL GETAWAY

ANY QUESTIONS? CALL US ON 01908 278 518 OR SPEAK TO YOUR AREA SALES MANAGER15.

CUSTOMER SERVICE EXCELLENCE AWARD 2015

"Our staff are our biggest asset and there are many unsung heroes in the company."

EXCELLENCE RECOGNISED—Our annual awards are Ideal Bathrooms opportunity to officially recognise the outstanding contributions of employees. It is our people who make us, and we appreciate each and every person who plays their part in our success. Each year we acknowledge those who have made an extra special contribution. Entries are received from other members of staff for two main awards, Employee of the Year and Customer Service Excellence. These nominations are for those who they consider to have gone over and above in their roles over the past year. This makes the awards even more valued as they reflect the opinions of peers rather than senior management alone.

Top left to bottom right: Employee of the Year, Hayley Hopkins with Kim Kirby-Earnshaw and John Bagshaw. Customer Service Excellence Award winner Louise Ingham. Commended Employees of the Year, Lesley Winter

and Paul Novell. Commended Customer Service Excellence, Kathy Tompkins.

This year’s Employee of the Year Award was won by Hayley Hopkins. Hayley joined Ideal Bathrooms in 2001 as a Sales Coordinator before moving into the Marketing Department where she is now Senior Marketing Executive.

Her plaudits are exceptional. “Hayley’s commitment to her role in the company is impeccable. She always ensures the job gets done no matter how many hours she has to put in and it’s all done without hesitation. In fact she’s a credit to Ideal Bathrooms and definitely a worthy winner of the award.”

Because of the exceptional number of nominations received for both of these awards this year, it was decided to add a highly commended category in addition to the actual winner.

Highly commended under the Employee of the Year category were Lesley Winter - Sales Support Executive, and Paul Novell – Transport Supervisor. Lesley joined the company in January 2001 and was recognised for her incredible unwavering support for the sales team and to new starters to the business. Paul Novell is Transport Supervisor and joined Ideal Bathrooms in February 2001 and was recognised for his support towards us achieving our delivery and service promise to our customers.

The Customer Service Excellence winner award went to Customer Service Assistant, Louise Ingham, who joined Ideal Bathrooms in August 2000 as a Sales Coordinator. Louise won the Customer Service Excellence Award in 2011 which is a testament to her continued excellence in her job.

Highly commended in the customer service excellence category was Kathy Tompkins who joined the company as a Sales Estimator in May 2000 and has had a number of roles in the

sales environment. She is now Senior Contracts Administrator.

Operations Director Kim Kirby-Earnshaw adds “These five winners deserve our appreciation for the fantastic job they have done on behalf of the company throughout the year. There is a great spirit in the company revolving around

prioritising our customers’ needs and our winners are truly deserving of this recognition. There are, of course, many others throughout the company who came close to winning as they fulfil their roles with commitment day after day. Our staff are our biggest asset and there are many unsung heroes in the company.”


Kim Kirby-Earnshaw, Operations Director

Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com 16.

EMPLOYEE OF THE YEAR

AWARD 2015

Concept Freedom demonstrates, once and for all, that inclusively designed bathrooms can be beautiful. Created for comfort and accessibility, the range is inspired by Ideal Standard’s successful series of compliant products for non-residential environments. Each product, across the range of ceramics, taps and showers, is thoughtfully designed to be helpful for those less able. All Concept Freedom products are interchangeable with the Concept and Concept Space ranges.

CONCEPT FREEDOM EASYBOX SLIM

And now with the introduction of a Concept Freedom Easybox Slim built-in thermostatic showers with lever handles the variety of solutions on offer is extended further.

www.idealstandard.co.uk

…but saves you a lot more than just time.The Easybox.

A shower Valve that’s the width of a watch...

43mm Actual size

43mm

NEW FOR 2016

ON THE FRONT LINE—The sales force is our frontline in helping you, our customers, in a hands-on way with your businesses. Throughout the last 12 months we have gradually been making changes within our sales operation to further improve our customer service for the future.

Reorganising areas, bringing in new and additional people, creating North and South areas under Regional Sales Managers, improving communications with customers – these have all been measures to make interaction between Ideal Bathrooms and customers easier, quicker and more efficient.

Now these changes have been completed, The Ideal Bathroom interviewed Stephen Hooley and Chris Dodds as the North and South Regional Sales Managers for their views on how these changes are helping to improve customer support.

0800 634 2600www.idealbathrooms.com


How have your teams actually changed over the year?CD David Garner moved from Stephen’s region to cover North London for the Southern team, bringing a wealth of knowledge and experience from his time covering the North West.

Lucy Russell brought different skill sets from her FMCG background and is now well established on her patch.

Ryan Evans is an excellent new member of the team with a roving remit for the South East.

SH And we have Mark Cunningham replacing David Garner in the North West area from his previous role as a Showroom Manager for a Merseyside retailer/merchant.

Stuart Tilling joined us with previous distribution experience to cover the West Midlands and we also have Emma Smithers as a new appointment as Development ASM for the North West and Midlands.

What benefits have these changes brought into play?

CD As a company we are all committed to customer service and to continual improvement. At the beginning of the year, we felt there would be benefits to our customers and ourselves by increasing our level of customer engagement in both regularity of visits and focused meetings. The extra team member supports the ASMs enabling us to widen and increase our customer interaction on a consistent basis.

SH The new team settled in really well and adopted the Ideal Bathrooms’ philosophy of prioritising customers. They have developed strong relationships and the increased customer contact has been so well received by customers who appreciate the support we give them in their businesses and in helping them identify potential areas for growth. We are steadily building on relationships with new and existing customers. In short, it’s working!

"It’s about spending time working together in a positive way to create an individual plan for each and every customer’s business goals." Stephen Hooley, Northern Regional Sales Manager


IDEAL BATHROOMS' SALES TEAM


Has the remit of the Area Sales Managers changed then?SH The whole aim of the changes has been to see more customers, more often and this is being successfully achieved. Customer engagement is about much more than social visits of course. It is important for our customers to feel they benefit from these calls so we ensure there is a meaningful agenda for each and every visit. It’s about spending time working together in a positive way to create an individual plan for each and every customer’s business goals.

CD Absolutely – each call focuses on the needs of the specific retailer, their own area, clientele, new products relevant to their customers etc. Every ASM is equipped with an iPad with details of every customer. This ensures they can help customers to select products for their displays, to be up to date with industry issues and Ideal Bathrooms activities to help them in the marketplace and, importantly, to instantly report back to the Head Office team on their needs.

SH Good point Chris. The iPads certainly help tremendously because we have information readily to hand so we can plan growth delivery for customers and embed this into the system for immediate review at each customer visit. It’s a structured approach which helps us to work together with our customers to keep them advised on all aspects from product development from our suppliers and the opportunities these offer to our next day deliveries of these top industry brands.

Is there anything you have had to change or would like to for the future?SH Not really. It’s a case of more of the same – seeing more customers more often helps everyone in the chain. As a result our team have a deeper personal commitment and involvement in the entirety of the customers’ business. This has got to be good for all parties. Knowledge is King, as they say.

CD It’s working well – things happen more quickly and more positively. And customers like what we are doing with them. We will continue to build relationships for the future where we can see where we can be even more helpful to them and them to us. Let’s keep up the good work!

Do requirements vary between North and South or region to region in your area and how?SH Certainly do. And it’s not just North v South, it’s even down to different parts of the same town. That’s the main reason behind the restructure of the sales team. It’s to base our service on each individual customer’s needs, to have the intimate knowledge needed to help customers achieve their goals. We have the right people in the right places to do this.

CD What sells will always vary by region, town, even within the same housing stock. Some houses suit certain styles better, some products are better suited to the owner’s lifestyle. Customers prefer their own look

and retailers have different needs and expectations from us too. Every customer should be treated individually, whether end consumer or retailer, and the service must satisfy the customer.

This year has been a positive step forward. Our teams have changed and grown and we are more in tune with our customers than ever. 2015 was a year of change, 2016 will be a year of building further on customer relationships so we can all prosper together.

If you would like a change of career and have the necessary experience and credentials, we are always interested to hear from you. Send your CV to Jo Wiggins, [email protected]

Lucy RussellSouth West Area Sales Manager

[email protected]

07824 639584

David GarnerNorth London/Northern

Home Counties

[email protected]

07771 782571

Mark SmedleyEast Midlands Area

Sales Managermark.smedley@

idealbathrooms.com07808 579645

Chris Dodds Southern Regional

Managerchris.dodds@


Jordan SouthanSouth East AreaSales Manager

[email protected]

07824 604899

SOUTHERN TEAM

Ryan EvansDevelopment Area

Sales Managerryan.evans@


Emma SmithersDevelopment Area

Sales Manageremma.smithers@


DEVELOPMENT TEAM

Mark CunninghamNorth West Area Sales Manager

[email protected]

07767 355777

Lindsay FillinghamYorkshire Area Sales

Managerlindsay.fillingham@


Craig GillespieScotland/North East Area Sales Manager

[email protected]

07702 114582

Stephen Hooley Northern Regional

Managerstephen.hooley@


Stewart TillingSouth East AreaSales Managerstewart.tilling@

idealbathrooms.com 07789 696578

NORTHERN TEAM


We firmly believe it’s our service that sets us apart and makes us your distributor of choice. At Ideal we constantly review our performance levels and seek out ways of continually improving the customer experience, through the sales office, warehouses and transport, every step of the way is measured, so you can always count on us to deliver.

IT’S ALL ABOUT SERVICE–


During 2015 we achieved a 98% on time in full (OTIF) delivery record, ensuring you could confidently meet your promises to your customers. And this was achieved even against a 15% increase in pieces picked and a 12% increase in delivery drops.

“It was a good year for our service support” says Ideal Bathrooms' Operations Director Kim Kirby-Earnshaw “These are big numbers so maintaining our superb OTIF performance was the highlight of the year for me because success on the delivery front is what Ideal Bathrooms is all about. Of course this also means that all the rest of the operation has to be working efficiently too. In particular, this means holding large stocks of products with accurate stock control and purchasing at all four distribution centres and having a fifty strong vehicle fleet to achieve next day delivery to 99% of the UK. We are also introducing new technology to further improve efficiency.”

Kim is referring here to the hand-held terminals which bring speed and efficiency to the whole warehousing process as stock movement is electronically processed and therefore provides better visibility of stock movement and instantly updates stock data. In fact, stock availability now averages between two to three hours, which is key to enabling us to take orders for next day delivery up to 5pm.

Now that the HHT system is fully integrated into the warehouse, the next stage will be to roll out the electronic systems to our drivers which will reduce paperwork for customers, improve tracking of orders, provide automatic proof of delivery and live feeds to the sales office for instant reaction whenever required. This system will, in due course, mean we can advise delivery slots

and, in some cases, actual ETA based on information held in the system on customer opening times.

We continue to invest in all aspects of our logistic support across the board. We have expanded our delivery fleet which has allowed us to increase delivery dates to some of the more remote/less populated


OPERATIONS DIRECTOR KIM KIRBY-EARNSHAW WITH OUR CURRENT FLEET OF 50 VANS


parts of the country. This investment means the South West is now serviced 5 days per week. We have also significantly increased stock-holding at all of our warehouses and have introduced “Always in Stock” lines – which again means extra stock-holding on fast moving lines.

A key change at Hayes and Wakefield has been the recent extension of working hours by creating new shift patterns for our highly experienced workforce so that all sites (except Glasgow) now operate on a 24 hour work cycle.

During 2016 the transport fleet will continue its rolling three year update programme with 20 new vehicles, all featuring environmental eco stop/start function and route planning

software scheduled for early delivery. The new vehicles will feature a new livery style, reflecting the new Ideal Bathrooms brand image rolled out during 2015 and will now come in the four colours of the new brand identity.

“But before any of these developments come into their own, it all starts with the sales office” Kim points out. “2015 saw the centralised sales office call centre handle a 10% increase in calls, with 99% of calls answered in under seven seconds – quite an achievement. They are the all important link between orders received and delivered. Their enthusiasm and efficiency make all the difference. The more efficiently they work – and they certainly do – the better the warehouse and transport can do their

part and uphold our reputation for excellent service.”

Another big benefit for customers is our extended opening hours, with the sales office open from 7.30am to 5.30pm every week day plus Saturday mornings from 9.00am – 12.00pm

“Every change we introduce is designed to improve our service to our customers. You are our top priority because we succeed through you. So our commitment to you is never to rest on our laurels but to continue to lead the way in service excellence….that’s ideal” concludes Kim.

Kim Kirby-Earnshaw, Operations Director

"2015 saw the centralised sales office call centre handle a 10% increase in calls, with 99% of calls answered in under seven seconds – quite an achievement."


WHY CHOOSE IDEAL BATHROOMS?

98% On time in full (OTIF) delivery record

South West is now serviced 5 days per

week

99% of calls answered in under seven seconds

Stock availability now averages between two to three hours, which

is key to enabling us to take orders for next day

delivery up to 5pm

Significantly increased stock-holding at all of our

warehouses

All sites (except Glasgow) now operate on a

24 hour work cycle

20 new vehicles, all featuring environmental eco stop/starts function

and route planning software

Extended hours, with the sales office open from

7.30am to 5.30pm every week day plus

Saturday mornings from 9.00am – 12.00pm

www.idealbathrooms.com [email protected]

A WORLDOF BRANDSREADY ANDWAITING

"Showrooms are our shop window and every business owner is the MD with differing desires and business models. Trying to meet everyone’s needs is a great challenge and privilege." Gary Matthews, Director, Retail Channel

Gary Matthews is Director, Retail Channel for Ideal Standard. He is responsible for activities with independent retail showrooms and distribution and plays a key role in bringing Ideal Standard’s products to the market through Ideal Bathrooms. In this role he is heavily involved in developing Ideal Standard’s overall business strategy, in particular representing the needs of the retailer.

What has Ideal Standard been up to recently?A new CEO, Torsten Tuerling, has joined the business. Launching new products in 2015 like Tonic II. Winning innovation awards for our new Aquablade® technology and our new Dea portfolio – all just a walk in the proverbial park at Ideal Standard.

What product do you love the most from the Ideal Standard collection?Concept Space is comprehensive for small bathrooms and Archimodule is amazing behind-the-wall technology as well as Easybox – brilliant showering solutions for performance and installation.

How do you feel the industry has changed in the last 10 years?The internet is playing a key role in consumer shopping habits as we all appreciate – still interesting whatever your perspective. Other than that, relationships remain as important as ever. I do appreciate the amount of process to run a good business but we need to be careful it does not take over.

Why is Ideal Bathrooms your favourite distributor?Lovely rounded question! If I remove myself from impartiality, Ideal Bathrooms are a very robust organisation. There is a joint focus on stock equals sales, a shared belief in customer orientated marketing initiatives and they are very interested in the customer experience. All these areas are important to Ideal Standard so we work extremely closely together to deliver a positive joint outcome – a business plan that all businesses should share.

Gary Matthews with Steve Gillespie, Kim Kirby-Earnshaw, Danielle Lillis and John Bagshaw on top of the O2.

GARY MATTHEWS—

BUSINESS

What made you join Ideal Standard?I had just exited a brief role at Merlyn supporting their forward direction. I had spent most of my career in bathrooms, following a period at Grohe UK, with many useful contacts and in depth industry knowledge – an industry pal put me in touch with Ideal Standard who needed somebody to drive their retail and distribution business – the biggest challenge yet and with the biggest industry organisation – I was definitely up for it.

How long have you worked for Ideal Standard?I finished 7 years at the end of 2015. A great roller coaster of a ride with more grey hair but still loving it.

What has been your most challenging role for Ideal Standard? The one I am in. Showrooms are our shop window and every business owner is the MD with differing desires and business models. Trying to meet everyone’s needs is a great challenge and privilege.

What business achievements are you personally proudest of? Probably growing the Retail / DIY / Merchant business in every organisation I have worked for – not too shabby. I have secured a series of ‘Supplier of the Year’ awards with different customers.

What goals have you set for yourself for 2016?Ensure the major investments we have made in the Retail channel for Ideal Standard since 2014 start to increase the business by double digits – confident because we believe we have been listening to our customers and now implementing solutions they have asked for.

Who has had the biggest influence on your career so far?Couple of people. Paul Harman (still at Mira) who was a great tutor and disciplinarian for structured selling principles. Mark Kelly (currently CEO Grafton Merchanting UK) who gave me a great opportunity to manage a Retail growth opportunity at Caradon Plumbing Solutions – it was sink or swim stuff but I am still swimming.

WHO IS...? | An insight into the m arket’s leading figures

PERSONAL

Describe yourself in 3 words.Wine. Dine. Fine

What are your driving forces?My family.

Favourite film or book? Why?Film – Bad Boys or Top Gun (secret Maverick!). Book – Piers Morgan - Secret Diaries – very divisive but brilliant read.

What is your most prized possession?My wits

What are you most intolerant of? Low standards

What is the best gift you have ever received?An expensive watch – every man should wear one!

Most admired brand (other than Ideal Standard) and why?Love Jack Wills. Great store experience and origins. You need to be cool and differentiated and I think these guys are.

If you could work for any other bathroom brand which would it be and why?Hansgrohe – great products, innovative, people focused.

Who would be your ultimate dinner party guests?Love spending time with my family so that cannot be surpassed. What would your dream job be other than your present one?Have a hopeless affection for the bathroom sector and fully believe I will lead a cool, emerging brand as Managing Director one day.

Guilty pleasures? …you no doubt have a few!Love a bit of Take That. Wear a lot of pink. What would surprise us most about you?I have four children that occupy my thoughts away from work – most people would be surprised how I fit it all in….


Where your bathroom story begins

Pause a moment and think about what you’re looking for in the perfect bathroom: Beautiful clean lines. Effortlessly chic, contemporary styling. A stunning high quality finish. And unbelievably good value.

Find out why Essential is right for your showroom: 0800 634 2600 or visit us at www.essentialfromideal.com

NEW PRODUCTS | GROHE 2016


GROHE is delighted to unveil its brand new SmartControl shower for 2016. Through the Smart Control shower, GROHE presents a unique GROHE Rainshower® system featuring innovative SmartControl push button technology, allowing you to easily personalise your showering experience. The spray pattern can be selected and started by simply pushing a button on the wall-mounted chassis, whereas turning the button allows the user to personalise the water flow volume. Designed for ultimate ease of use, GROHE SmartControl takes the idea of comfortable showering to the next level, helping to deliver a perfect shower experience for every member of the family.

GROHE SmartControl is available as part of a GROHE Rainshower® system comprising an

innovative head shower and a hand shower set, with a variety of luxurious and invigorating spray patterns to suit the individual. The metal thermostat handle features GROHE’s state-of-the-art technologies to ensure maximum safety levels. This includes GROHE CoolTouch technology, ensuring that the outer surface of the shower stays cool and eliminating the risk of scalding, and GROHE Turbostat - innovative thermostatic technology that balances out fluctuations in water pressure and temperature for a comfortable shower experience with no nasty shocks. It also features a SafeStop button which limits the temperature to a maximum of 38 degree Celsius; to increase the temperature further, the user has to deliberately push the over-ride button.

The smoothly rounded and modern shape of the shower system is designed to look stylish in any bathroom, complementing a variety of decors. There is also a safety glass tray to hold shampoo, shower gel and other body care products, for ease of use. As an alternative to the exposed installation, the head shower can also be mounted directly on the wall and combined with a hand spray set. This solution can be realised using discreet water fittings such as GROHE’s Grohtherm 3000 Cosmopolitan concealed thermostat with diverter, for a sleek bathroom.

GROHE SmartControl: a perfect shower experience at your fingertips.

NEW GROHE PRODUCTS—GROHE is Europe’s largest and the world’s leading single-brand manufacturer and supplier of award-winning beautiful sanitaryware fittings, including taps for the bathroom and kitchen, showers from thermostatic mixer to electric, concealed valves and WC systems.

SMARTCONTROL—

NEW PRODUCTS | GROHE 2016


For over 140 years GROHE‘s people have been regarded by their peers in the industry as MASTERS OF TECHNOLOGY, because of their innovations, outstanding design and award-winning fittings. By a combination of their advanced craftsmanship and their cutting-edge approach to effective teamwork and processes, GROHE‘s Masters of Technology take the lead in developing, designing and manufacturing their outstanding product range, all the while testing and fine-tuning each piece to ensure continued customer satisfaction. The result is timeless design, and quality that lasts a lifetime. Again and again GROHE products surprise users with unique features that provide “Pure Freude an Wasser”. When you use a GROHE product you can feel the difference. Time after time.

GROHE is delighted to announce its partnership with FOSTER, pairing together two manufacturers dedicated to craftsmanship, quality and innovation, to create a selection of tap and sink solutions.

GROHE understand that the sink and tap are two of the hardest-worked features of your kitchen and are selected for both functionality and style; GROHE’s taps are designed with this in mind. Our award-winning kitchen mixer taps are made from the finest materials and feature the latest technologies, created for longevity in the daily demands of a busy kitchen. Now, GROHE and FOSTER’s partnership will fuse together German Engineering with Italian Design to deliver a complete washing solution, with tap and sink solutions that combine functionality, luxury design and good looks without compromising on quality.

From the Red Dot Design awarded K7 mixer combined with the stunning New Wave sink with its unique waterfall rim, to the Ambi Cosmopolitan paired with the simple and functional Moon, German technology and Italian design combine to fulfil all of your tap and sink system needs.

To order your new GROHE products call us on 0800 634 2600 or email [email protected]

TAP AND SINK SOLUTIONS—

SHOWER ENCLOSURESNEXT DAYDELIVERY TO 99% OF THE UKWhen it comes to delivery, we’re the ultimate perfectionists. We can deliver next day to 99% of mainland Britain – and we’re working on the remaining 1%. Fast, efficient and dependable delivery is the backbone of our business and is what separates us from our competitors – and it’s what will separate you from yours.

IDEAL DELIVERY—


The shower enclosure market is predicted to continue its growth over the last 10-years, with a 4% increase forecast for 2016. With 89% of UK homes now having showering facilities, lifestyle changes and returning rises in disposable income are expected to be significant factors in generating replacement sales, as consumers upgrade to more modern and more aspirational products. Other factors affecting the market include a trend towards walk-in and wet-room concepts, technological advances in shower controls and demand for inclusive design products as people are living longer and prefer to continue to live at home.

We are targeting growth in this sector together with our shower enclosure partners Showerlux, April, Twyford, Mira, Ideal Standard and Kinedo, with trays from MX and BETTE, all offering high quality products.

Our enclosures benefit from our renowned service support with stocks of the core range held in all our distribution centres for next day delivery to 99% of the country so you can assure your customers of a speedy response.

Our latest showers promotion, combining enclosures and trays and giving Love to Shop vouchers, has proved highly successful in bringing this much increased range into focus with retailers; and there are still opportunities to gain £20 or £50 vouchers for deliveries before the end of this February.

To highlight the enclosures in your showrooms, we have produced a new 20-page brochure detailing the best-selling ranges, with full product information for your customers.

Now when you think shower enclosures – think Ideal. We have the portfolio to meet all your needs and the proven service to support you. So it makes sense to put your shower requirements together with your other bathroom orders and get it all from Ideal Bathrooms – your preferred distributor.

IDEAL BATHROOMS SHOWERING

CATEGORY—

• 6 Market leading brands

• Over 600 lines ready and waiting to go

• Next day delivery to 99% of the UK

• Unbeatable customer service - always on

hand to help

• Compatible shower trays in stock

Over the past few years we have invested heavily in our enclosure offering. Since becoming the sole UK distributor of the Showerlux range, we have developed our enclosures portfolio to over 600 product lines, including the addition of top shower brand April for which Ideal Bathrooms has been appointed the exclusive national distributor.



THINK ENCLOSURESTHINK IDEAL—

"Our portfolio is now as strong in this sector as our suites ranges are in theirs."

OUR SHOWER ENCLOSURE PARTNERS:

OUR SHOWER TRAY PARTNERS:

To order your shower enclosure and tray call us on 0800 634 2600 or email [email protected]

Tel: 0800 634 2600 | Email: [email protected] | www.idealbathrooms.com5

Extended Bi-Fold DoorsSize

Code Price1000mmAP9453S £500.831200mmAP9454S £558.33

Slider DoorSize

Code Price1000mmAP9477S £319.171100mmAP9478S £336.671200mmAP9479S £355.001400mmAP9480S £404.171500mmAP9481S £404.171600mmAP9482S £447.501700mmAP9483S £447.50

Pivot DoorsSize

Code Price700mmAP9465S £259.17760mmAP9470S £271.67800mmAP9471S £271.67900mmAP9472S £300.83

Double Door QuadrantSize

Code Price800mmAP9584S £274.17900mmAP9583S £274.171000mmAP9582S £450.83

Side PanelsSize

Code Price700mmAP9466S £199.17760mmAP9473S £199.17800mmAP9474S £199.17900mmAP9475S £218.331000mmAP9484S £218.33

Double Door Offset QuadrantSize

Code Price900x760mmAP9587S £288.331000x800mm AP9585S £412.501200x800mm AP9588S £412.501200x900mm AP9586S £412.50

Identiti2Retail Prices Excluding VAT

Displayist 45 Non-Displayist 40

SHOWER ENCLOSURES


4

SHOWERENCLOSURES

— • Lifetime guarantee

• Clean & ClearTM easy clean glass treatment

• Toughened safety glass

Size Code Price

500mmAP9409S £224.17

700mmAP9401S £241.67

760mmAP9402S £250.00

800mmAP9403S £259.17

900mmAP9404S £275.83

1000mmAP9405S £293.33

1100mmAP9407S £291.67

1200mmAP9406S £310.83

1400mmAP9410S £325.00

Size CodePrice

300mm Return AP9408S SMOKED £165.83

800mm AP9403S SMOKED £333.33

900mm AP9404S SMOKED £350.00

1000mm AP9405S SMOKED £366.67

1200mm AP9406S SMOKED £383.33

Size Code Price

700/760mmAP9450S £387.50

760/800mmAP9451S £387.50

900mmAP9452S £444.17

Wetroom Panels

Bi-Fold Doors

Wetroom Panels - Smoked Glass

Displayist 45

Non-Displayist 40

Retail Prices Excluding VAT

Identiti2

At April we design and manufacture high quality products that stand the test of time. All products are vigourously

tested to ensure they meet the high industry standards, because of this we are able to provide a lifetime

guarantee with all of our enclosures when they are installed with one of our April trays.

&

“Distribution is Aqualisa’s primary route to market and we work closely with their teams to drive this highly reputed brand to new heights across our unrivalled customer base."

As one of the UK’s leading showering brands, Aqualisa works closely with Ideal Bathrooms as its principal national bathroom distributor and its products are stocked at all Ideal Bathrooms’ distribution centres with over 170 product lines.

Aqualisa is an iconic British company that stands for quality, innovation and service. Founded nearly 40 years ago, it has been at the cutting edge of shower design ever since its invention of the bi-metallic Thermacoil. In 2001, Aqualisa pioneered the first ground-breaking, digital shower with Quartz Digital and is still Britain’s best-selling digital shower company.

The Aqualisa range includes quality products across all showering categories, electric, mixer and digital.

A major change in the company’s structuretook place in 2014 with the management buyout backed by LDC, part of the Lloyds Banking Group. This follows 18 months of increased revenue and margin under the leadership of CEO David Hollander, ex Dyson MD who has brought his experience of this dynamic market to bear on the Aqualisa offering.

David Hollander comments, ‘The buyout represents a vote of confidence in Aqualisa’s future from both LDC and management. It’s the best possible news for customers, colleagues and suppliers. Partnering with LDC will allow us to pursue our rapid growth agenda, our obsession with showers and fast-track our ambitions.’

The new ownership will deliver increased investment in the next phase of Aqualisa's growth. New product development and support for customers are key drivers of the business plan and will see exciting new product launches throughout 2016 and 2017.

AQUALISA – AN ICONIC BRITISH BRAND—

CORPORATE PROFILE | Aqualisa

QUARTZ DIGITAL

01959 560020www.aqualisa.co.uk

Aqualisa has a strong presence in the electric sector and is Which? Best Electric Shower Brand. Last year saw the launch of Lumi and Sassi Electric, contemporary, design-led products with great showering performance. These new generation electric showers appeal to design conscious customers who

want more than a standard white box on the wall. Lumi offers dimmable, LED lighting integrated within a mirrored fascia, Sassi features a choice of five brightly coloured mosaic tiles for customers to co-ordinate with their bathroom colour schemes, creating their individual bathroom looks.

Sassi Electric features a choice of bright coloured mosaic tiles

Danielle Lillis, Ideal Bathrooms' Commercial Director


CORPORATE PROFILE | Aqualisa

LUMI ELECTRIC, DESIGN LED WITH GREAT PERFORMANCE

BRAND AND DESIGN DIRECTOR JOANNE SAVAGE, CEO DAVID HOLLANDER AND SALES DIRECTOR ADAM RHODES

NEW MIDAS BAR VALVE

Aqualisa mixer showers set the standard that others follow, whether the original bi-metallic mixer valves or bar valve products such as the renowned Midas range. They’re safe, reliable and deliver a constant flow of water at a consistent temperature.

Next month the Midas bar valve range is to be re-launched. This classic range will be streamlined into three products, Midas 110, Midas 220 and Midas 330, with enhanced features such as cool touch, integrated divert and Aqualisa’s bar valve fixing kit. Unique styling, where the valve is rotated by 90 degrees, ensures a low profile in line with consumer demand. All three shower valves are constructed from solid brass and the top of the range Midas 330 has an LCD screen to indicate temperature. All models will benefit from stand-out consumer packaging and Aqualisa’s industry leading five years parts and labour guarantee.

Ideal Bathrooms’ Commercial Director, Danielle Lillis, endorses the supplier partnership with Aqualisa “Distribution is Aqualisa’s primary route to market and we work closely with their teams to drive this highly reputed brand to new heights across our unrivalled customer base. As a

key supplier partner, Aqualisa is a sponsor of our “Race to Mauritius” which forms an important part of our joint marketing to achieve their goals during 2016”.

The UK based customer service team at Aqualisa HQ in Westerham, Kent is happy to provide advice on any aspect of the product

range on 01959 560010, or you can ask them via @AqualisaShowers on Twitter. For brochures call 0800 652 3669.

To order your Aqualisa shower call us on 0800 634 2600 or email us on [email protected].



Agenda 700mm basin & WC www.tavistock-bathrooms.co.uk

Lansdown fitted furniture

DESIGN. CREATE. INSPIRE.Tavistock has been an Ideal Bathrooms supplier partner for many years and is a key brand in Ideal Bathrooms’ forward growth strategy. Ideal Bathrooms is Tavistock’s only national distributor, holding stock across the whole Tavistock range from suites and furniture to brassware and accessories. With furniture an important growth area in the bathroom market, Tavistock is a main brand in this sector, offering quality and design to attract customers in any showroom.

“We are always impressed at the level of new product development which Tavistock put into the bathroom market” says Ideal Bathrooms’ Commercial Director Danielle Lillis “They introduce many new concepts and we are delighted to be looking at some of these in this issue of The Ideal Bathroom. Their furniture collection, including these new products, forms a large part of our plans to develop sales in this sector.”

Alan Ayers, Tavistock Director of Sales, says "All Tavistock products are designed at our offices in the beautiful city of Bath. From here we control every stage of the product life cycle.

We’re not just about bathroom furniture – we offer a one stop shop as our extensive range of product also includes sanitaryware, showers, taps and cloakroom solutions as well as a range of illuminated mirrors and cabinets.

Our highly experienced team of researchers, developers and technical experts are constantly monitoring new trends and rigorously testing advancements in technology to bring to market the latest in bathroom design.

With Tavistock, you can count on the highest levels of service and reliability, but what makes us special is our in-house design team. Excellent design is of the utmost importance to us, so we design all of our products ourselves to ensure our perspective remains fresh and innovative.

We source outstanding quality materials and craftsmanship so that every Tavistock product not only looks good but fulfils its purpose, time after time.

With extensive guarantees across our entire range and very competitive pricing, you can sell Tavistock products time after time with complete and utter confidence.

30.


NEW FOR 2016We have had an exciting product launch for 2016 which saw Tavistock making some great additions to our already extensive portfolio of bathroom products.

The latest in furniture design is shown in a new range called Forum. Its undeniably strong lines, ultra thin edged ceramic basin and bespoke colour-matched handle combine to create this look.

Additions have been made to our ever popular Compass modular furniture, with a new wall mounted format and a contemporary dark gloss clay finish to make it right on trend.

We have added some welcome line extensions to our best selling, classically styled Lansdown furniture - perfect for purists and those seeking a bathroom solution with plenty of storage space. Alternatively, Sequence is the latest in compact cloakroom styling for modern en suites or cloakrooms, available in 3 up-to-date finishes.

Some stunning new illuminated cabinets and mirrors have been introduced, with an abundance of features to ensure a smooth start to the day and provide the perfect finishing touch. The Nook cabinet can also be recessed into the bathroom wall for a completely sleek storage solution and a very minimal look."

"We are confident that customers will love these exciting new additions to our portfolio – it’s all about having the right product, service and people in place to make things happen", says Alan Ayers, Director of Sales, Tavistock. He goes on to say, "We have a longstanding relationship with Ideal Bathrooms, spanning over 10 years, and they remain our sole national distributor for the Tavistock brand ensuring continued success for both businesses".

Forum 500mm basin unit and Signal basin mixer

Nook 650mm recessible double cabinetSequence 450mm unit and Signal basin mixer

NEW PRODUCTS | Tavistock 2016

31.

INSPIREDESIGN, CREATE

All Tavistock products are designed at our offices in the beautiful spa city of Bath. From here we control every stage of the product life cycle.

We’re not just about bathroom furniture - we offer a ONE STOP SHOP as our extensive range of product also includes sanitaryware, showers, taps and cloakroom solutions. For those FINISHING TOUCHES we’ve got a great choice of mirrors, cabinets, toilet seats and bath panels.

All Tavistock products are competitively priced and backed by extensive guarantees, meaning you can sell with complete confidence every time.

Available through Ideal Bathrooms.

www.tavistock-bathrooms.co.uk

KW 011215 The Ideal Bathroom A4 Ad_V03.indd 1 12/8/2015 9:22:02 AM

OVER 20,000 LINES READY & WAITING TO GOWe want everything to be perfect for you every time which is why we support you at every step. From stocking the largest range of products to delivering your order next day in full. We pride ourselves on our service to you; it’s what separates us from our competitors and in turn you from yours.

• 20,000 Product Lines ready and waiting to go

• Unbeatable customer service

• Next Day delivery to 99% of the UK

• 98% of orders delivered on time in full


INSPIREDESIGN, CREATE

All Tavistock products are designed at our offices in the beautiful spa city of Bath. From here we control every stage of the product life cycle.

We’re not just about bathroom furniture - we offer a ONE STOP SHOP as our extensive range of product also includes sanitaryware, showers, taps and cloakroom solutions. For those FINISHING TOUCHES we’ve got a great choice of mirrors, cabinets, toilet seats and bath panels.

All Tavistock products are competitively priced and backed by extensive guarantees, meaning you can sell with complete confidence every time.

Available through Ideal Bathrooms.

www.tavistock-bathrooms.co.uk

KW 011215 The Ideal Bathroom A4 Ad_V03.indd 1 12/8/2015 9:22:02 AM

SPOTLIGHT ON APRIL PRODUCTS—


PRESTIGE BLACK PROFILES & CLEAR GLASS

SILVER PROFILES & SMOKED GLASSBLACK PROFILES & CLEAR GLASS

April products appointed Ideal Bathrooms as their sole national distributor a little over six months ago and, in just this relatively short time, the partnership has already proved to be a huge success. With the showers market forecast to grow by 4% during 2016, April and Ideal Bathrooms are working together to deliver Ideal Bathrooms “Think enclosures – think Ideal” strategy.

NEW PRODUCTS | APRIL 2016

PRESTIGE FRAMELESS SLIDING DOOR

Features:• 8mm toughened safety glass• Clean & ClearTM easy-clean glass treatment• 1950mm high• Soft stop buffer• Sliding door action• Fully concealed fixings• Colour matched soft close door seals• 20mm adjustment for out of true walls• Lifetime guarantee with all of our enclosures when they are installed with one of our April trays

BLACK PROFILES & SMOKED GLASS WITH SLATE EFFECT TRAY

“April’s new product development programme now gives us the opportunity to really get behind the brand and to take it forward to an even stronger market position." Danielle Lillis, Ideal Bathrooms' Commercial Director

01535 613830www.aprilproducts.co.uk

Danielle Lillis says “Our supplier partnership with April is incredibly important to the business. April’s new product development programme now gives us the opportunity to really get behind the brand and to take it forward to an even stronger market position. 2015 was a great year for both businesses, but I’m excited at what we can achieve in a full year, with some fantastic new products to launch to the market”.

NEW

NEWNEW


NEW PRODUCTS | APRIL 2016

April’s Richard Martin adds “We are experiencing increased sales and importantly, greatly expanded showroom displays since appointing Ideal Bathrooms as the distributor to take the April brand to new heights. Their excellent customer service, with next day deliveries, was a key factor in choosing Ideal Bathrooms and they are certainly helping us towards our growth goals.”

Full range available now in our Big Yellow Price Book. Call us on 0800 634 2600

We are delighted to announce the addition of a 10mm Wetroom range. These will be available in clear and smoked glass with the option of a hinged return panel.

10MM WETROOM WITH HINGED RETURN PANEL

PRESTIGE FRAMELESS 10MM WETROOM

Features:• 10mm toughened safety glass• Clean & ClearTM easy-clean glass treatment• 2000mm high• Polished Silver• Fully concealed fixings• Suitable for tray or wetroom installations• Adjustment for out of true walls• Lifetime guarantee with all of our enclosures when they are installed with one of our April trays

Features:• Waifer® slate effect tray available in black or white• Waifer® 90mm stainless steel waste with grate• Grate colour options - Chrome effect, Matt Black & White• Generous size options available • Stone resin 37mm high

Waifer® slate effect tray

Waifer® 90mm stainless steel waste with grate

NEW

NEW

2015 - HIGHLIGHTS AND SETTING THE STAGE —2015 was a busy year for Ideal Standard as the pace of the roll out of its retail strategy increased, with further development in the Interiors Collection and investment in a showroom support programme including the launch of IdealCLUB. IdealCLUB is a ground-breaking online engagement platform and incentive scheme for Ideal Standard’s Interiors showroom partners. All of these key steps are instrumental in the re-establishment of Ideal Standard as market leader in the independent showroom channel.

2015 also saw the culmination of years of research and innovation with the launch of Aquablade®, a revolutionary new flushing technology considered to be the most significant development in toilet design for over 70 years. Initially successfully launched on the Tonic II range in the Interiors Collection, the unique patented technology has recently been incorporated into the WC bowls of the best-selling ranges of Concept and Dea. And the good news is that new ranges due to be launched in the future will also feature this revolutionary flushing technology.

WINNING WAYS—The year, which saw Ideal Standard’s Dea suite winning 4 top design awards including Bathroom Product Innovation Of The Year, was topped off with a further innovation award - this time for Aquablade® – as it won the Gold Award for Innovation in Sustainability at the Designer Kitchen & Bathroom Awards 2015.

12.

IDEAL STANDARD LOOKING AHEADTO 2016…..

COMPANY INSIGHT | Ideal Standard

NOT FORGETTING ARMITAGE SHANKS—2015 started in style with the introduction of Splash - a colourful and design led collection of washroom products for Schools, plus extensions to the


TONIC II WITH AQUABLADE®

MIKE SMELT, CERAMICS CATEGORY PRODUCT MANAGER COLLECTING THE AWARD FOR IDEAL STANDARD

Sandringham 21 range with the Smooth 21 WCs and raised height pans. The year was capped off with the introduction of a new collection of urinals, featuring new waterless technology - a further example of the company’s commitment to innovative product development.

TESI - MODERN BY NATURE—Tesi’s soft geometric lines, accessible high quality and versatility offer endless and timeless solutions to bring the perfect bathroom to life.

The range includes a selection of pedestal basins in widths of 50, 55 and 60cm, along with a 45cm handrinse basin - all with full or semi-pedestals - and a 55cm semi-countertop basin.

Close-coupled, BTW and wall hung WCs feature Aquablade® technology and can be combined with 6/4 litre or 4/2.6 litre cisterns, and with standard or slow close wrapover or slim seats.

The collection also includes both back-to-wall and wall hung bidets.

Baths are available in 160 and 170 x 70cm sizes, in both Idealform and Idealform Plus materials, with a water saving option also available. Completing the offering is a range of fittings, the clean geometric lines of which combine round and angular shapes providing the perfect match for numerous other suites as well as Tesi.

COMPANY INSIGHT | Ideal Standard


TESI

IDEAL STANDARD 2014 KBB STAND

NEW FOR 2016…2016 is the year for Ideal Standard’s Essential collection of volume selling suites. With major investment being made in the collection, 2016 will see the launch of two stunning new suites - Tesi and Concept Air.

Tesi will be the first suite to be launched and will be available during February, with Concept Air being available during April. Both are to be showcased at KBB.

CONCEPT AIR – COMING SOON

The new exciting Concept Air collection will launch at KBB. Offering a total bathroom solution, Air provides a modern fresh design, incorporating thin ceramic walls for a light sleek look. The range is a natural progression for the hugely successful Concept collection, updating it for the future and adhering to the trend for lighter designs in the market.

KBB—

After a successful return to KBB in 2014, Ideal Standard are excited to announce that they will be returning to the show in 2016. A 250 sq m stand will showcase Tesi and be the launch platform for Concept Air, in what will be the biggest Ideal Standard product

launch since Concept in 2009.

See the products for yourselves and benefit from the special show deals and display offers.

Make a date, come and see Ideal Standard on stand E60 at KBB Birmingham, 6th - 9th March 2016 and share the excitement.

www.idealstandard.co.uk Tel: 01482 346461

SHOWROOM EXCELLENCE | The latest display promotions

38.

The start of a new year is an exciting time for new product introductions and with KBB just around the corner the next few months will see a host of exciting new ranges from our branded partners. As the UK’s leading provider of bathroom displays, we always try to keep our finger on the pulse to help you stay ahead of your competitors by providing you with the most up to date information when it comes to the best and newest displays for your showroom.

By having the most up to date display offers and information available, we aim to make it as straightforward as possible for you to remodel your showroom as and when necessary.

For more information, please contact Lyndsey Bailey, our Display Coordinator.

0800 634 2600www.idealbathrooms.com

SHOWROOMEXCELLENCE—

LYNDSEY’S PICK OF THE BEST DISPLAYSLyndsey Bailey Display Coordinator - Your display contact

APRIL PRODUCTS—Following the launch of the Prestige Frameless Slider, April Products have now introduced some new additions to the range including a smoked glass effect and also black profiles and handle on the clear glass. With all the features that you would expect from an April Enclosure these stylish options will be complemented beautifully by the new Waifer slate effect tray which is available in either black or white finishes.

Display terms are RRP less 70%

TAVISTOCK —Fresh from Tavistock in 2016 is the launch of a brand new range of furniture, Forum. Forum has been created with strong lines, colour coordinated handle and an ultra-thin edged basin; available in 2 gloss painted finishes, white and light grey.

Display terms are RRP less 80%

BETTE —The BETTEfloor shower tray would be a dramatic focal point in any showroom. This sophisticated flush-to-floor tray from luxury brand BETTE is not only stunning to look at and covers the entire shower area but it is also renowned for offering total hygiene in the showering area and is made from quality steel/enamel giving an easy clean surface – a fabulous selling point!

Display terms are RRP less 70%**Displays must be approved by BETTE before they can be delivered


HELPING HANDS—


RUNNING HOT—

RACE TO MAURITIUSBigger and better for 2016. Our new “Race to Mauritius” follows the success of 2015’s “Race to

Dubai”. Are you registered? The sooner you do, the sooner

you could be planning a fantastic holiday to a must-do

destination in the sun.

2016A new year and one which

holds promise for continuing market improvement. Let’s hope, with your efforts, the

spring season starts the year off well.

KITCHENS, BEDROOMS & BATHROOMS

SHOWThis takes place at the

NEC March 6th-9th and is the industry’s shop window and meeting place. Our supplier

partners tell us they will have plenty of new products to

excite visitors – well worth a visit.

RUNNING COLD

—THE ECONOMY

This remains a little uncertain at the sharp end of retail

even though forecasts continue to be optimistic

about the wider economy. Will there be an increase in interest rates making bank

financing more costly?


Throughout the SGBD Group, and equally throughout Ideal Bathrooms, charity raising events are an important employee activity. During the year, staff from all sections have again organised and taken part in a wide variety of fund raising events with proceeds going to the SGBD Group’s chosen charity MacMillan Cancer Support.

Events ranging from raffles and charity golf days to wine/beer sales, cake bakes and coffee mornings, all contributed towards an impressive total of £6,571.70, of which the annual Milton Keynes office and Christmas Party raffles raised just under £3,000 alone.

“We applaud the efforts of all those who give their time and hard work to raise funds towards much needed income for such worthwhile charities” says Ideal Bathrooms' Managing Director John Bagshaw.

39.

COMPLETE THE RACE IN 3 EASY STEPS:

Register at mauritius.idealbathrooms.com between 1st January – 20th March 2016.

You’ll be given a 12-month personal target, then simply track your progress and watch yourself race towards the finish line.

Hit your sales target before 24th December 2016, then dig out your passport – you’re going to Mauritius!

REGISTER NOW AT: mauritius.idealbathrooms.com

(Registration closes 20th March 2016)

Track your progress on your personal race map

ANY QUESTIONS? CALL US ON 01908 278 518 OR SPEAK TO YOUR AREA SALES MANAGER.

YOUR RACE TO MAURITIUS STARTS HERE

Documents

The Ideal Bathroom Magazine 18