THE HRTHE HRAPPRENTICEAPPRENTICE RICHMONDRICHMOND

Branding Our Story: To Members

Beginning State

Conference Call with Team-45 min Reviewed 2007 strategic plan Brainstormed ideas around each of the tactics and

execution of the 5 tacticsToday Reframed key performance measures to start with

Measuring Metrics Collaborated with the Branding Team to ensure

consistency in message and reduce duplication of effort

Strategy: Educate Our Members On Our Story

1. Create & Tell PAST, PRESENT, FUTURE Story2. Update Website Weekly to Usefullness

3. Create 1/4ly Message from President4. Develop FAQs and Provide Resources5. Summarize content of Monthly meetings

to provide value to Members

Key Components of Our Plan

Website Brochure Newspaper Presence Relationships with HR Professors Speakers Bureau

Our Story: Metrics

Meeting Attendance # Members # Companies w/ RHRMA Members # Calendar Entries # Web Updates Completed Weekly # Web Hits

Key Components of Our Plan: WebsiteTell our story!! Content

-History/Benefits of joining RHRMA-Feature article of prior month’s meeting-Calendar includes meetings of other Prof Orgs-Member Profile-HR Tools and Topics—convenient access -Links to SHRM, DOL, etc.-VA specific HR topics-Legal Column—employment law issues

-Member Message Board--FAQ and topics of interest-Volunteer Opportunities

Key Components of Our Plan: Website

Tell our story!! Methods

-Expand Communications Committee (Internal PR) -Paid Web Master (pt)-Testimonials from members on Benefits, Volunteering, etc.-Video Interviews

Key Components of Our Plan

Brochure-Joint effort with Branding group-Color, with photos

-Brief History-Committees & Volunteer Ops-Sponsored Events and Community

Contributions-Testimonials from Members on Benefits-Linkage to SHRM

Key Components of Our Plan

3. Newspaper Presence

-”Ask HR”: Regular column on Q & A from readers employee/employer relationships-submit to local newspapers-buy space- byline is for the RHRMA Chapter, with chapter story, contact info, meeting info, website

Key Components of Our Plan4. Relationships with HR Professors

-Get our story out to HR professors at UR, VCU, VU, other-Provide speakers/expertise on HR subjects-Use existing chapter members with connections to Universities-Coordinate with Student Chapter Liason

Key Components of Our Plan

5. Speakers Bureau—provide “script” of Our Story-Past presidents-Member volunteers-Board members-Director of Communications/Communications

Committee

Infrastructure, Processes & Procedures to Ensure Success

Our Story Team will contact the people/committees and ask for their help in 2008

Get approval from Board to include responsibilities in the job description on Committee chairs/committees

Recommend budget approval to Board to cover 2009 and 2021 budget

Explore in-kind sponsorships in lieu of budget $$

Deadlines & Accountabilities for 2008What Who DateBudget Approval/Additions of Duties

Board Fall 08

Develop journalism internship w/ UR-VCU

Our Story Team Summer 08

Create dedicated Internal PR section of Communications Committee

Board Fall 08

Research/ Begin Recruiting Web Master

Communications Committee

Fall 08

Dialog with Student Chapter Liason ab HR Professors

Our Story Team Summer 08

Deadlines & Accountabilities for 2009What Who DateRecruit members to write articles

Communications Committee

Jan 09

Manage journalism intern to write interviews

“ Jan-April 09

Hire Web master Board/Communications Committee

Jan 09

Develop Legal Column & contributors

Communications Committee

Feb 09

Develop Message Board/Va topics

Web master and Comm Comm

March 09

What Who DateInfrastructure for Speakers Bureau

Community Relations Committee

Jan 2010

Explore options for “Partner Membership”

Board/Community Relations

Feb-April 2010

Deadlines & Accountabilities for 2010

Overall Vision

Our Dynamic Story +

Our Dynamic Chapter =

Great Potential for Future!

THE HRTHE HRAPPRENTICEAPPRENTICE RICHMONDRICHMOND

Richmond Human Resource Management Association50 Years Serving Greater Richmond

Questions?