The rapid rise of social, mobile, and cloud computing has dramatically changed the way consumers interact with brands, and the way marketers engage with their audiences. To stay in sync with your consumers, regardless of the channel they choose, you must be able to move with agility and have the freedom to test and try new ideas quickly. These capabilities make it possible to keep pace with shifting consumer sentiment, buying patterns, and demand. However, the legacy model of deploying cumbersome platforms and provisioning servers is no longer practical in a world where customer trends and market opportunities evolve at such a high speed.

An agile, modular, cloud-based platform for marketing optimization

The Autonomy Marketing Cloud helps marketers thrive in today’s dynamic environment by providing an agile, modular, and cloud-based offering for understanding, attracting, engaging and converting customers in real time. Enterprises can instantly tap into one component or the entire set of offerings, depending on business needs and market demands. You also benefit from the highly scalable, secure, and enterprise-class capabilities of HP Autonomy’s marketing optimization solutions and the HP Cloud. Additionally, HP Autonomy’s marketing optimization offerings, HP Cloud and HP Enterprise Services, deliver proven technology and expertise that you can trust to maximize your results.

Optimize your marketing resources across all channels

Key advantages

•Speed – Go from idea to action by understanding and acting on market trends in real time.

•Agility – Tap into one component or the entire set of offerings, depending on business needs and market demands.

•Secure, scalable, enterprise class – HP Autonomy’s marketing optimization offerings, HP Cloud and HP Enterprise Services, deliver proven technology and expertise that you can trust to maximize your results.

•The strength of HP – The Autonomy Marketing Cloud combines key strengths such as Autonomy Software, HP Cloud infrastructure, HP Enterprise Services, and HP Consumer Devices to equip marketers with the tools they need to reach customers in engaging and effective ways.

Data sheet

The HP Autonomy Marketing CloudA comprehensive marketing optimization solution

TeamSite Cloud

WebExperienceManagement

WebOptimization

RichMediaManagement

MarketingAnalytics

AugmentedReality

Optimost MediaBin Cloud

HP Converged Cloud

Explore Cloud Aurasma

Share with colleagues

Sign up for updates hp.com/go/getupdated

Data sheet | The HP Autonomy Marketing Cloud

Take your marketing optimization capabilities to the cloud

The Autonomy Marketing Cloud provides a unique platform that allows marketers to understand, attract, engage, and convert customers in real time. For added flexibility, solutions in the Autonomy Marketing Cloud can be deployed in a standalone, modular fashion, as well as via the HP Cloud. This offering is a part of the HP Converged Cloud portfolio, which provides the foundation of technologies and services to enable organizations to confidently build, operate, and consume IT services across hybrid environments.

The Autonomy Marketing Cloud is comprised of the following cloud offerings:

•Web Experience Management – Perform advanced web content management, personalization, and publishing via Autonomy TeamSite Cloud. The newly released version of Autonomy TeamSite enables advanced digital marketing applications, and supports a variety of form factors and browsers, including tablets and mobile devices.

•Marketing Optimization – Deliver sophisticated multivariate testing, segmentation, and targeting through Autonomy Optimost. A new version of Autonomy Optimost is now available with enhanced reporting functionality and additional self-service capabilities.

•Marketing Analytics – Perform extensive customer insight analytics using Autonomy Explore Cloud. Powered by Autonomy IDOL, our solution allows you to gain a real-time understanding of customer sentiment and interactions across all touch points, including contact center, social media, and web.

•Rich Media Management – Enable intelligent digital asset management and deep indexing of rich content, such as video and images, via Autonomy MediaBin Cloud. The solution leverages the HP Cloud to provide you with a cost-effective platform for managing multimedia marketing assets.

•Augmented Reality – More than 20,000 customers are using Aurasma to deliver immersive mobile experiences. Businesses in every industry are leveraging Aurasma to deliver innovative campaigns that generate higher click-throughs, conversions, and revenue.

About HP Autonomy

HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, etc. Autonomy’s powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a powerful tool for companies seeking to get the most out of their data. Autonomy’s product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. Autonomy also offers information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management.

Please visit autonomy.com to find out more.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

20130924_CI_DS_HP_Aut_Marketing_Cloud

Are you facing any of these challenges?

• New marketing landscape requires agile and flexible deployment

• Fragmented brand experiences across multi-channels

• Struggling to stand out in a crowded marketplace

• Customer information managed in silos and dated insights

Here’s how the Autonomy Marketing Cloud can help:

• Faster time-to-market and lower cost for marketing campaigns

• Stronger customer engagement and brand management

• Real-time insights across channels and touch points

• Increased yield, customer conversion, and satisfaction

“Marketers today seek nimble technologies that allow them to test ideas, introduce new campaigns, and engage the market with agility and relevance,” said Piyush Patel, Global CMS Lead, Sapient. “The Autonomy Marketing Cloud is specifically designed to help address these challenges, and we look forward to working with HP Autonomy and our joint clients to help organizations leverage these offerings to generate superior business results.”