The Holidays Can Make Or - Attorney Lead Generation and Attorney Local Search Marketing › wp-content › uploads › pdf › ... · 2019-06-26 · A mix of quick hit marketing wins:

The Holidays Can Make Or

Break Your Year

19.4% of Retail Sales Are During the Holidays

4Local, Social and Mobile Marketing Solutions

In Some Verticals It’s 40% !!

Holidays (30 days) The other 330 days Holidays (30 days) The other 330 days

Revenue Per Day Annual Revenue


Luckily You Are Not Too Late…

If You Act Now

“Nothing makes a

person more

productive than the

last minute.”

- Unknown


Marketing is More Effective Than

Advertising

Advertising

Marketing


Local Marketing Is Effective


In this case, “Short Term” is helpful

Marketing vs. Advertising Long Term Short Term

Cost-Effective Expensive

Grows in Value Over Time Proportional to What You Pay

Engages Customers Interrupts Customers

Awareness and Loyalty Only Awareness


The Best Approach With Limited Time Is …

A mix of quick hit marketing wins: Online local directories, email marketing, word of

mouth and social media

&

a little advertising: Ads within newspapers and phonebooks,

PPC campaigns and local radio advertisements


Start With Search: During the Holidays

Local Search Explodes With Activity

• New tourists visiting

• People buying goods and dining out in an

unfamiliar city

• People looking for places to eat, drink or be

merry


50% of Local Searches Are On Directories and Mobile Apps

0.0% 10.0% 20.0% 30.0% 40.0% 50.0%

15.1%

37%

43%

Missing / Wrong Address Missing / Wrong Name Customers Who WouldLook for Another Merchant

Wrong Address

Wrong Name

Go To a

Competitor

Directory Profiles Missing Basic Brand Information

Quick Hit Marketing Win #1: Clean Up

Your Presence Online


Run a Free Report

at http://www.NeedMoreSales.com

See If Your Business Is

Listed

Go Now Before You Lose

More Business

http://www.needmoresales.com


Quick Hit Marketing Win #2: Claim

Your Google+ Local Page

Google+ Local is on 83% of local searches


It’s Your Brand – Make It Sing On Google +

• Good

categories for

search

• Photos

• Description

• Updates

• Reviews

• Events


The Google+ Local Claiming Process

• If you are lucky…

You will get a verification phone

call during claiming Instant

Verification

• Otherwise

They will mail you a postcard

with your pin 2-3 weeks


Google+ Local is So Important …


What About?

Adwords may work for some businesses, but for

most it is too expensive and drives too little value:

• You are competing with bigger organizations

for search terms

• There is not enough volume to optimize well

• Your website doesn’t convert well enough

• Your mobile experience doesn’t convert

Only 2% of Local Businesses Think Pay Per Click is

Effective!!!


Quick Hit Marketing Win #3:

Improve Your Social Reputation

• What to do right now?Respond to every negative

review

Respond to every positive

review and thank them

Build a plan for encouraging

positive reviews in-store

• Why do this today?




Use Social Inbox To Monitor Social

Media + Reviews


The Social Inbox Is Awesome And

Saves You Time!

• LocalVox’s Social Inbox was named one of 25

awesome social media tools you should be

using (socialmediatoday.com – 11/3/13)


Quick Hit Marketing Win #4: Publish Your

Events and Sales Everywhere Local

Email is still the most effective marketing channel,

generating $38 for every $1 spent

News

Social

Media

Review

Sites*

Email

Events

News

Deals


With an Integrated Marketing Platform,

Publishing Your Posts Everywhere Is

As Easy As Pressing a Button


Quick Hit Marketing Win #5:

Facebook Advertising

• Target by

demographic

• By location

• A small spend

goes a long way

to get followers

(spend $50-200)


• Mobilecast is 100% opt-in,

privacy-friendly ads that run on

mobile apps

• People opt in to hear from brands

and organizations they like

without leaving the app they’re on

• You only pay for verified signups -

never for wasted clicks or

impressions

Now you can attract your most likely customers as they walk, drive or ride past your local business. MobileCast delivers targeted offers to their mobile phones, iPads and other devices in their mobile apps

Quick Hit Marketing Win #6: Mobile

Deal Targeting


Get Your Marketing in Order

• Convert 1-timecustomers intolifelongrelationshipsSocial media

Email

Review sites

• Leverage your busyseason to create2014 success!


And Now That You Are Going to Be So

Busy During the Holidays …


Holiday Marketing Recap

Incorporate a mix of marketing & advertising

Claim your Google + profile

Use multiple mediums and outlets to spread

your message


Integrated

Local

Marketing

• Google+Local

• Local Directories

• Organic Search

• Website Optimization

• Deal Publishing

• Syndication

• Performance

Tracking

• Mobile Websites

• Mobile Deal

Targeting

• Mobile Search

• Social Media Listening

• Facebook, Twitter &

LinkedIn posting

• Review Monitoring

• Content Publishing

• Publisher syndication

• Engagement Tracking

• Website SEO

• Link Building

• Content Updates

• Newsletter Publishing

• Social CRM

• List Building


Your Marketing

Before the Holidays

Your Marketing in

the New Year


Local SearchDrs.com

Documents

The Holidays Can Make Or - Attorney Lead Generation and Attorney Local Search Marketing › wp-content › uploads › pdf › ... · 2019-06-26 · A mix of quick hit marketing wins: