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The History of Internet Memes. A meme is an idea, behavior, or style that spreads from person to person within a culture. An Internet meme is a concept that spreads from person to person via the Internet. What is a Meme?. http://www.youtube.com/watch?feature=player_embedded&v=qItugh- fFgg. - PowerPoint PPT Presentation
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The History of Internet Memes
What is a Meme?
• A meme is an idea, behavior, or style that spreads from person to person within a culture.
• An Internet meme is a concept that spreads from person to person via the Internet.
http://www.youtube.com/watch?feature=player_embedded&v=qItugh-fFgg
Internet Memes Can Be…
• Video Clips• Images• Websites• Phrases• Parodies• Jokes
https://www.youtube.com/watch?v=kfVsfOSbJY0
Early Internet Memes
The Dancing Baby (1996)• Released as a product sample
source file with software called Character Studio
• Made it’s way into the mainstream via websites and television (Ally McBeal)
Early Internet Memes
Hampster Dance• Features rows of dancing
hampter GIFs • Became popular in the
late 90s via email, blogs and pranks
Popular Memes
“Thriller”
http://www.youtube.com/watch?v=hMnk7lh9M3o
Popular Memes
Rick Rolling• a bait-and-switch practice that involves providing a web
link supposedly relevant to the topic at hand, but actually re-directs the viewer to Rick Astley’s 1987 hit single “Never Gonna Give You Up.”
• http://www.youtube.com/watch?v=dQw4w9WgXcQ
Popular Memes
• Star Wars Kid• http://www.youtube.com/watch?v=HPPj6viIBmU
Uses of Internet Memes
• Advertisers often use Internet memes as a form of viral marketing or guerrilla marketing to create buzz for a product or service.
Internet Meme Marketing
Nope! Chuck Testa• “Official Ojai Valley
Taxidermy TV Commerical”
• http://www.youtube.com/watch?feature=player_embedded&v=LJP1DphOWPs
• http://www.viddler.com/v/80d38c81
