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Hills Echo The Media Kit 2020

The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

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Page 1: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

Hills EchoThe

Media Kit 2020

Page 2: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

1 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

TheCommunity's

Champion

Our Mission

We produce trusted content for local residents of north west Brisbane

across our print and digital platforms . Content that is local, intelligent,

inspiring and important. We enable local community groups, clubs and

businesses an opportunity to showcase their monthly news, views and

stories.

Our Purpose

As we are independently owned, The Hills Echo reflects the views of the

local community in an unbiased and non-political manner with the

objective of aiding local business in reaching their target market

Page 3: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

A brand reputation that’s 28 yearsstrong.

Our community newspaper has longevity, after all we have been in the

marketplace for over 28 years! We have grown with the community

and have a huge following who trust our newspaper and the content

we provide. By aligning your brand with ours, instills that sense of trust

within the products or services you may offer.

Our print run has grown considerably over the years in order to reach

the increased population that live in our region. With that in mind, our

newspaper reaches more people and is retained by more households in

the immediate area than any other advertising medium. If your

business is targeting the local community, advertising in The Hills Echo

is the perfect option as there is no wasted circulation outside of your

targeted area.

Why TheHills Echo?

2 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

Page 4: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

3 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

14,000 copies per month

12,500 direct letterbox delivery.

1,500 newspaper stands and distribution within a variety of local

businesses.

We contract a professional direct letterbox distributioncompany to deliver our newspapers to the following

suburbs:

EVERTON HILLS

ARANA HILLS

FERNY HILLS

FERNY GROVE

UPPER KEDRON

KEPERRA

GROVELY

OXFORD PARK

SAMFORD

Exact outlets for delivery pick up can be found onwww.hillsecho.com/distribution

Circulation

Page 5: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

4 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

For most small businesses, the majority of theirclients are from the local area. So why pay foradvertising that goes to areas outside your localmarket?

The Hills Echo offers advertising options acrossdigital and print platforms.

AdvertisingDesigned to allow small business theopportunity to advertise directly into theirtarget area at a price that is affordable.

Page 6: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

5 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

PrintWith a sizeable print run and efficientdistribution model, our print publicationinfiltrates the local community like noother advertising medium.

Artwork Specifications:

COLOUR - CMYKRESOLUTION -300 dpiFILE FORMAT - Jpeg, pdf, png

Sizes:

Full Page:175mm wide by 250mm high

Half Page:175mm wide by 123mm high

Quarter Page:85mm wide by 123mm high

Eighth Page:85mm wide by 60mm high

Quarter Page

Half Page

Eighth Page

Full Page

Booking &Artwork Deadline

Generally the last Monday of each month

Exact dates can be found on www/hillsecho.com/

deadlines

Page 7: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

6 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

FULL COLOUR PRINT PRICING (inc GST)

SIZE DISCOUNT PRICE NORMAL PRICE

FULL PAGE $490.00 per ad $525.00 per ad

HALF PAGE $265.00 per ad $290.00 per ad

QUARTER PAGE $175.00 per ad $185.00 per ad

EIGHT PAGE $115.00 per ad $130 per ad

We have the ability to design your advertisement for eachedition. A proof is supplied prior to publication.

Page 8: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

7 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

Digital We can now increase our reach into thecommunity through our digital platforms.

DIGITAL PRICING:

With a sophisticated website, engaging E-Newsletter andpopular social media channels, The Hills Echo digitalplatforms are as popular as ever.

Thousands of locals navigate to our website every month toutilize the local business directory, events calendar and tokeep up to date with what is happening in our communitythrough our Newsfeed blog.

With advertising options available across all digitalplatforms, it is the ideal way to get you business noticed.

Square Advertisement

www.hillsecho.com

$150 inc GST/month*

Banner Advertisement

www.hillsecho.com

Header - $150 inc GST/month*Footer - $100 inc GST/month*

Online Article - (Up to 750 words and 3 images)

www.hillsecho.com

$75 inc GST

E-newsletter Advertisement $75 inc GST*

*Pricing is based on a 3 month booking

Page 9: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

8 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

Display AdsDisplay adverts are viewable on alldevices and stay with the viewer as theyclick through each page.

BannerAdvertisement

Specifica�ons:Sizing: 690px wide by 150px High

Resolution: 72dpi

SquareAdvertisement

Specifica�ons:Sizing: 300px wide by 250px high

Resolution: 72dpiIncludes:

Direct click through to your website .

Page 10: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

9 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

E-Newsletter

Advertising

An editorial styled advertisement in

our monthly e-newsletter.

Includes an image and introduction

from an article of your choice and

click through link.

Online ArticlesSEO friendly article published onwww.hillsecho.com.The article remains online for 6 months

and is promoted via our Facebook andInstagram pages.

Example:

www.hillsecho.com/a-new- park-for-the-community-opens-at- ellendale/

Specifica�ons:Up to 750 wordsUp to 3 imagesAny click through link to be supplied by client

Content Ads Reach your audience and be heard acrossour many marketing platforms.

Page 11: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

10 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

Print & Digital PackagesA local marketing plan that combines print and digital techniques is a

powerful thing.

GOLD SILVER BRONZEFULL PAGE PRINT AD 1/2 PAGE PRINT AD 1/4 PAGE PRINT ADSquare Digital Ad Square Digital Ad Square Digital AdOnline Article Online ArticleENews ad linking to Online Article

$590 (Valued at $785) $350 (Valued at $485) $250 (Valued at 325)

People across all generations hop between print, desktop, and mobile to

get their news, discover local brands, and make buying decisions.

Traditional and digital methods complement each other beautifully.

By strategically pairing them, local businesses maximize their exposure.

They are able to reach a larger— yet still highly relevant—local audience.

With this in mind, The Hills Echo have now formulated 3 cost effective

packages that incorporate print and digital advertising assets at a hugely

discounted rate across our newspaper and website (www.hillsecho.com).

Prices are on a per month basis with a minimum booking of 3 months.Specifications and descriptions can be found over the page.

Page 12: The HillsEcho · 12,500 direct letterbox delivery. 1,500 newspaper stands and distribution within a variety of local businesses. We contract a professional direct letterbox distribution

Hills EchoThe

Contact Us Connect with our community andcontact us today.

0447 963 577

@[email protected]

11 - THE HILLS ECHO MEDIA KIT 2020 HILLSECHO.COM

The Hills Echo is operated by a professional team, fullyexperienced in all aspects of publishing, sales and service.

www.facebook.com/thehillsecho www.instagram.com/thehillsecho