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Commission Brief Title Project Name The Hereford Deadline for Proposals 5pm - Monday 1 st March 2010 Fee £3,000 Artist fee (to include all expenses) plus production budget to be agreed. Purpose The purpose of this brief is to secure the creation of a high quality and innovative exhibition - of new photographic work and archival material - to celebrate the history, regional cultural significance and international presence of ‘The Hereford’ breed of cattle. To achieve this, HPF are seeking to appoint a photographer to develop a proposal and undertake this research-led commission by the end of June 2010. The exhibition will be part of the core programme for the 2010 Hereford Photography Festival, from Friday 22 nd October - Saturday 27 th November 2010. Tour opportunities, both nationally and internationally are being explored. Brief This project has the potential across a variety of photographic disciplines including documentary, landscape and portraiture. The Hereford is significant for its contribution to the region’s economy and cultural identity, being recognised as a premier brand of beef cattle and carrying the name of Hereford around the world. It is anticipated that this project will link with HPF’s socially-engaged project currently being undertaken with Hereford Cattle Association.

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Commission Brief

TitleProject Name The HerefordDeadline for Proposals 5pm - Monday 1st March 2010Fee £3,000 Artist fee (to include all expenses)

plus production budget to be agreed.

Purpose

The purpose of this brief is to secure the creation of a high quality and innovative exhibition - of new photographic work and archival material - to celebrate the history, regional cultural significance and international presence of ‘The Hereford’ breed of cattle.

To achieve this, HPF are seeking to appoint a photographer to develop a proposal and undertake this research-led commission by the end of June 2010.

The exhibition will be part of the core programme for the 2010 Hereford Photography Festival, from Friday 22nd October - Saturday 27th November 2010. Tour opportunities, both nationally and internationally are being explored.

Brief

This project has the potential across a variety of photographic disciplines including documentary, landscape and portraiture. The Hereford is significant for its contribution to the region’s economy and cultural identity, being recognised as a premier brand of beef cattle and carrying the name of Hereford around the world. It is anticipated that this project will link with HPF’s socially-engaged project currently being undertaken with Hereford Cattle Association.

HPF are interested in receiving proposals that engage with any aspect of the breeds history and representation, including for example:

Farming methods Animal husbandry Showing/Breeding Food Environment & Sustainability Family History Global Export & International Presence Representations of the breed

It is anticipated that the Photographer would work closely with HPF throughout the commission to develop and agree ideas for the presentation, execution and design of

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exhibition. The exhibition has the potential to have a high-impact presence during the Festival period and would lend itself well to exterior and interior presentation in a variety of locations.

HPF would welcome applications either from individuals or from arts and research partnerships.

Application details

Please send up to 10 images (prints, on CD/DVD or low res if emailed), CV, a project proposal of no more than 500 words, 2 referees contact details and a covering letter highlighting relevant experience and your interest in this commission, to:

Caitlin GriffithsArtistic DirectorHereford Photography FestivalFirst FloorSullivan House72 – 80 Widemarsh StreetHerefordHR4 9HG

Or email [email protected], with The Hereford Commission in the title.

Applications to arrive no later than 5pm on Monday 1 st March 2010 . Please enclose and SAE for the return of any materials.

Shortlisted applicants will be notified by 31st March 2010.