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The Henry Ford Public Relations Department
AP-Prathima RameshJanuary 6. 2006
www.hfmgv.org/
Why I did my Practicum in PR
Exposure to the media Opportunity to improve writing Build professional relationships Familiar environment
My Responsibilities
Produce Clip Report Quarterly Report
Write Press Releases Write Calendar Listings Promote Events and Exhibits Working on Product
What I learned from Practicum
The purpose of Public Relations How to write a Press Release & Calendar
Listing How to use Bacon’s Monitoring Service The importance of media coverage How to produce a Press Kit Basic office etiquette and responsibilities
My Product
Press Kit for the Academy
Describes the history, accomplishments, and educational courses at the Academy
Biography of Ms. Christmas & Mr. Enright Details the yearly progress of HFA Extra-curricular activities
www.teamfordfirst.org www.concordia.com
My Product
Target Audience Those interested in attending HFA Media interested in HFA
Why I chose Product Needed by PR Department Creative and Unique
Research Question
How do corporations influence the media?
Which and how corporations influence the media, and how this control in turn persuades the public.
The influence of global corporations on the entire media and the influence of The Henry Ford on local media.
http://office.microsoft.com/clipart/
Why I Chose Research Question
Observed media/corporate relationship during Practicum
Imperative to my future career Build on previous knowledge
Answer
By building strong relationships Monopolizing industry Presenting limited information Promoting other industries
Practicum Research
PR constantly pursues media attention
Establish a close and intimate relationshipDaily communication
Stronger relationship=Positive coverageBuild relationship by remaining
open and self-initiated(Ramesh)
Practicum Research
Corporations control using self-interested news releases 90% of daily news (Yudkin, 14)
Press Kits Press Releases
Control Interviews
(Ramesh)
Media Monopoly
Ten parent companies control media (Shah)
Media outlets grow as control shrinks 49 corporations in top 100 economies
(“Democratic Discourse…”)
Government has become more lenient in media control
“Institutional diversity that ensures unique perspectives-different types of media, with different cultural and journalistic traditions” (“Democratic Discourse…”)
http://office.microsoft.com/clipart/
Censorship
Influence content of coverage Results in diluted, biased and less
diverse journalism News stories reflect conservative
views of owners
“The average American does not have see his or her
reality reflected on the television screen.” (Sanders, 1-2)
http://office.microsoft.com/clipart/
Censorship and Why
Negative parent company articles are biased or omitted.
Disney and sweatshop labor (Shah)
Convinces public of reliability and capability Stock Market Fluctuation (www.investopedia.com)
Enron stock prices (Smith & Emshwiller)
www.hfmgv.org/
Vertical Integration
Extension of power over multiple venues
Cross-promoting & Cross-Selling Business strategy used to “enhance
market power” (Shah, 5)
1/3 of products sold have ties to parent company (Mitchell)
Summary
Corporations control the media by… Building strong relationships Monopoly of Industry Limit information Vertical Integration
Creating Awareness
Limits quality and diversity of news Public reform needed Needed for personal growth
The Senior Mastery Process
Importance of career investigation How past aspirations shaped goals My strengths and weakness How to apply skills to the real world
www.dor.mo.gov
The Senior Mastery Process
Discovered that I need to be challenged
Want to make a difference Need to be in the “action”
Future Plans
Attend out of state college Gain Masters degree Investigative Reporter Work for accredited newspaper Travel
http://office.microsoft.com/clipart/
Bibliography
“Declare Independence from corporate rule.” 9. November.2005. <http://www.mediamouse.org/pdf/july4_pamphlet.pdf>
“Democratic Discourse in the Digital Information age: Legal Principles and Economic Challenges at the Millennium.” CFA. 30 November 2005. <http://www.consumerunion.org/telecom/0102mediaexec.htm>
Herskouits, Beth. “Chemical industry aims to boost image.” PR Week. 26. September. 2005. 1.
Husseini, Sam. “Felons on the Air: Does GE’s Ownership of NBC Violate the Law.” FAIR. November/December 1994. 13 November 2005. <http://www.fair.org/index.php?page=1254>
Marconi, Joe. Image Marketing, using public perceptions to attain business objectives. Chicago: NTC Business Book, 1997.
Mitchell. Amy. “Formal comments on media ownership.” 16 January 2003. 11 November 2005. <www.journalism.org/resources/research/reports/ownership/columbiacomments.asp>
Bibliography
Ramesh, Prathima. Personal Interview, 26 September 2005.
Sanders, Bernie. “Corporations have chokehold on U.S. media.” 24 June 2002. 13 November 2004. <http://www.theconversation.org/chokehold.html>
Shah, Anup. “Corporations Influence in the Media.” 15 April 2004. 8 November 2005. <http://www.globalissues.org/HumanRights/Media/Corporations/Owners.asp?p=1>
Smith, Rebecca and John. R. Emshwiller. 24 Days, How two Wall Street journal reporters uncovered the lies that destroyed faith in corporate America. New York: HarperCollins Publishers. 2003.
“Who controls the media?” 13 November 2005. <http://www.nowfoundation.org/issues/communications/to /mediacontrol.htm>
“Why do stock prices change following news reports?” 7 November 2005. <http://www.investopedia.com/ask/answers/155.asp>
Yudkin, Marcia. 6 Steps to Free Publicity. Franklin Lanes: The Career Press Inc., 2003.