Upload
byrd
View
42
Download
0
Embed Size (px)
DESCRIPTION
The Hawks. The drinking behavior of Radford University students December 16, 2004. Research Team Members. Kim Montgomery, Marketing, Fairfax Station, May 2005 David Parker, Marketing/Management, Roanoke, May 2005 Danielle Tyler, Management, Columbia SC, May 2005 - PowerPoint PPT Presentation
Citation preview
The HawksThe Hawks
The drinking behavior of Radford The drinking behavior of Radford University studentsUniversity students
December 16, 2004December 16, 2004
Research Team MembersResearch Team Members
Kim Montgomery, Marketing, Fairfax Kim Montgomery, Marketing, Fairfax Station, May 2005Station, May 2005
David Parker, Marketing/Management, David Parker, Marketing/Management, Roanoke, May 2005Roanoke, May 2005
Danielle Tyler, Management, Columbia Danielle Tyler, Management, Columbia SC, May 2005SC, May 2005
Ben Bolling, Marketing, Radford, May Ben Bolling, Marketing, Radford, May 20052005
Data Collection MethodologyData Collection Methodology
*Online Surveys-WebSurveyor*Online Surveys-WebSurveyor
*Systematic Sampling*Systematic Sampling
-Radford University Students’ Emails-Radford University Students’ Emails
-Radford University Telephone Directory-Radford University Telephone Directory
*Data Collection Period*Data Collection Period
-October 21 – November 29-October 21 – November 29
*Overall Response Rate- 37.6% (140/372)*Overall Response Rate- 37.6% (140/372)
*Demographics of Respondents*Demographics of Respondents
-21.4% Freshmen; 13.6% Sophomores; 27.1% -21.4% Freshmen; 13.6% Sophomores; 27.1% Juniors; 31.4% Seniors; 6.4% GraduateJuniors; 31.4% Seniors; 6.4% Graduate
ResultsResults
Students who consume alcoholic beverages
Do you consume alcoholic beverages? (n= 140)
ResultsResults
How many times students go out in a weekHow many times students go out in a week
Mean ResponseMean Response 95% Confidence 95% Confidence Interval for the Interval for the
Mean ResponseMean Response
Number of Number of Responses Responses
# of times # of times students go out students go out each weekeach week
1.881.881.69, 2.081.69, 2.08 138138
** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers
ResultsResults
Drinks Consumed in a weekDrinks Consumed in a week
** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers
Mean Response Mean Response 95% Confidence 95% Confidence Interval for the Interval for the
Mean ResponseMean Response
Number of Number of ResponsesResponses
Drinks Drinks consumed/weekconsumed/week
9.264 9.264 7.618, 10.911 7.618, 10.911 140 140
ResultsResults
Study Time in a Week (# of Hours)Study Time in a Week (# of Hours)
Mean Response Mean Response 95% Confidence 95% Confidence Interval for the Interval for the Mean Response Mean Response
Number of Number of Responses Responses
# of hours of # of hours of study/weekstudy/week
9.893 9.893 8.617, 11.169 8.617, 11.169 140 140
** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers
ResultsResults
Course LoadCourse Load
Mean Response Mean Response 95% Confidence 95% Confidence Interval for the Interval for the Mean Response Mean Response
Numbers of Numbers of Responses Responses
Perceptions about Perceptions about course loadcourse load
3.41 3.41 3.28, 3.55 3.28, 3.55 140 140
** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers
1= Very Easy2=Easy3=Neither Easy nor Hard4=Hard5=Very Hard