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The Haldex WayThe Haldex Way
Monica BellgrangDirector Production Technology and Systems
Adj Prof at Mälardalen University
Innovative Vehicle Technology
MissionMission
H ld ff i t d i ti hi l t h l l ti iHaldex offers proprietary and innovative vehicle technology solutions in certain fast growing niches within the global vehicle industry, that improve:
Safety The Environment Vehicle DynamicsSafety The Environment Vehicle Dynamics
Innovative Vehicle Technology 2Bellgran Haldex Way Oct 2009
Customers and ProductsCustomers and Products
Heavy vehicles
Industrial vehicles Engines Cars
Brake-systems
Hydraulicsystems
AWDsystemsy y y
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Examples of products
Global customer baseGlobal customer base
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Haldex in 2008
- Net sales 8.4 BSEK (~ $1,000 m)- Production in North America, South America, Europe and AsiaProduction in North America, South America, Europe and Asia
38% 53% Corporate Head QuartersSt kh l38%
6%
Stockholm
3%
- Production Facility
Innovative Vehicle Technology 5Bellgran Haldex Way Oct 2009
- Sales Office
AgendaAgenda
- Today’s industrial setting- Lean production and Toyota’s success- Haldex applying Lean
What is required to “take lead”?- What is required to take lead ?- How to integrate product and production system- What do we need to do today – and tomorrow?a do e eed o do oday a d o o o
The Challenge:
To go beyond Leanto reach a world class production level
Innovative Vehicle Technology 6Bellgran Haldex Way Oct 2009
Market Requirements and Contextual Conditionsq
Global competition drives outsourcing closer to the company’s core businesscloser to the company’s core businessConsolidation, large & few companiesGlobal footprint Short product life cyclesMass customization, flexible customer centered productionpCost focusIncreased international ownership reduces local/regional industrial effortreduces local/regional industrial effortContinuous fight for investments
National & regional preconditions for industrial growth are at focus: Taxes, cost level, infrastructure, competence,
h lit t
Innovative Vehicle Technology 7Bellgran Haldex Way Oct 2009
research quality etc
Conditions for Swedish Industryy
Increasing the content of knowledge in our products and production systems to stay global competitive
Decreasing raw material content
Increasing content of knowledge
Product content – Towards functional products
stay global competitive requires industrial R&D and govermental financed research
content
• The product is a function solving the customer’s problem• The supplying company has unique knowledge• Low requirements of customer product knowledge
R&D b l t l it l• R&D absolutely vital
R&DProduction system content
Increasing content of knowledge Standard
R&D
Increasing content of knowledge solutions
Innovative Vehicle Technology 8Bellgran Haldex Way Oct 2009
Outsourcing Closer to the CoreOutsourcing – Closer to the Core
F b iFocus on core businessOutsourcing as a means for rationalization
Reception, security etc
2005: changes in attitude towards outsourcing
IS/IT, maintenance etc
Parts manufacturing
Sub and final assemblyWHAT RISKS ARE THERE BY OUTSOURCING CLOSE CORE?
IndustrializationProduct development
Sub- and final assembly
CORE?
Innovative Vehicle Technology 9Bellgran Haldex Way Oct 2009
Increasing Demands on Operation’s Performanceg p- Response to a dynamic industrial context
Cost
DependabilitySpeed
Market Requirements
Operation’sPerformanceOperation’sPerformance
FlexibilityQuality
Requirements
Innovative Vehicle Technology 10Bellgran Haldex Way Oct 2009
FlexibilityQualityRef: Slack et al (2000)
Measuring Operation’s Performanceg p
KEY PERFORMANCE INDEX:KEY PERFORMANCE INDEX:KPI’s
S - SecurityQ - QualityQ QualityD/L – DeliveryE - EconomyE EconomyH – Human Resources
Innovative Vehicle Technology 11Bellgran Haldex Way Oct 2009
What do Manufacturing companies doWhat do Manufacturing companies do in order to achieve operational
excellence and stay competitive?
Innovative Vehicle Technology 12Bellgran Haldex Way Oct 2009
”The cars that Toyota builds are not substantially different from those made
by other automobile manufacturers.by other automobile manufacturers. What is different is the efficiency of the
Toyota organizationToyota organization.
Ref: Satoshi Hino, Inside the Mind of Toyota (2006)
Innovative Vehicle Technology 13Bellgran Haldex Way Oct 2009
Why is Toyota the MostWhy is Toyota the Most Profitable Company
?in the World?
Innovative Vehicle Technology 14Bellgran Haldex Way Oct 2009
T t P th G d ThiToyota Preserves the Good Things…
What we would like to know:
How can Toyota consistently t l ti lt
Some answers:
Parts are meaningful only in the t t f h l C igenerate superlative results
decade after decade?
Do they have an embedded mecanism for permanence?
context of a whole. Companies need to adapt the system in its entirety.
The infrastructure of Toyota is p
Why haven’t other companies succeeded in the same way, despite their implementation of the TPS/Lean principles?
ythe answer to the success, i.e. what is invisible
Succession of leaders, preserving their leadershipthe TPS/Lean principles? preserving their leadership principles.
Documentation of standards, creating a foundation for
Ref: Satoshi Hino, Inside the Mind of Toyota (2006)
gcontinuous improvements.
Innovative Vehicle Technology 15Bellgran Haldex Way Oct 2009
e Sa os o, s de e d o oyo a ( 006)
Th T t C M d lThe Toyota Company Model
Product Power Brand Power
SuperstructureResultant product quality, services and brand power
System Production Functions
Brand Power
On-site work such as product planning, Design & development, manufacturing and sales
System Production Functions
System Management Functions
Infrastructure
Managerial function such as quality, cost, finance and information
Paradigms
Infrastructure
Shared attitudes concerning management, work and people
Genes & DNAUnique company ”genes” transmitted by ”DNA”
Innovative Vehicle Technology 16Bellgran Haldex Way Oct 2009
Ref: Satoshi Hino, Inside the Mind of Toyota (2006)
The Importance of Standards and DocumentationThe Importance of Standards and Documentation
Rather than focusing on individuals with extraordinary technical skills, g yKiichiro Toyoda emphasized creating teams whose average skill level was high. His primary tool for accomplishing this was the formulation of standard operations.
Standards = genes, Documentation = DNA (medium for genes)
Managerial perspectives shift as times change and documented proceduresManagerial perspectives shift as times change, and documented procedures are needed to keep those perspectives from disappearing
Documented procedures means standard ways of working (best method p y g (known at a specific time)
Creating a culture of documentation (a system for enduring growth that does not depend on individuals)
Fundamental condition for sustaining stable growth!
Innovative Vehicle Technology 17Bellgran Haldex Way Oct 2009
Ref: Satoshi Hino, Inside the Mind of Toyota (2006)
Preserved Toyota Principles of Former Toyota LeadersLeaders
”Fabrication is the foundation on which civilization is created”. Eiji Toyoda
”Always stay ahead of the times through research and creativity”. y y g ySakichi Toyoda, the founder (Big company disease means the loss of creativity)
”Don’t talk about true value without conducting exhaustive market trials”Don t talk about true value without conducting exhaustive market trials . Sakichi Toyoda
”Study what customers want and reflect that in your products”. Kiichiro Toyoda Sakichi’s son and founder of the Toyota Motor CompanyToyoda, Sakichi’s son and founder of the Toyota Motor Company
”Improve the product by auditing the production system, as well as the product itself”. Kiichiro Toyoda
”As soon as processes are stable, reduce inventories between process steps. This will bring new problems to the surface”. Taiichi Ohno
Innovative Vehicle Technology 18Bellgran Haldex Way Oct 2009
Ref: Satoshi Hino, Inside the Mind of Toyota (2006)
Toyota’s Evalutionary Capability – it’s all about ManagementManagement…
Sakichi and Kiichiro Toyoda shared certain characteristics; extraordinary drive, an uncommon pioneering spirit and stubborn perseverance. However, so does most company founders. What is the difference? Why do the spirit continues from one generation to another?generation to another?
Wisdom are added to the successors instead of exchanged.
Elements of Toyota’s evolutionary capability: y y y
A pattern of thinking that links every trial to competitive strength
The tenacity to bring ideas to fruition even in spite of initial setbacks
A gritty willingness to use whatever means necessary to win
The successful maintenance of systems of formal rules
Succession practices that ensure policy continuitySuccession practices that ensure policy continuity
Mechanisms for emphasizing the continuity of Toyota management thinking among employees
Innovative Vehicle Technology 19Bellgran Haldex Way Oct 2009
Ref: Satoshi Hino, Inside the Mind of Toyota (2006)
E l f i i l within The Toyota WayExamples of principles within The Toyota Way
The right process: Continuous process flow to bring problems to the surfacep g pPull to avoid overproductionLevel out workloadCulture of stopping to fix problems right the first timeCulture of stopping to fix problems, right the first timeStandardized tasks foundation for kaizenVisual control, do not hide problemsReliable and thoroughly tested technology that serves your people and processes
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HaldexWay – our way to implement Lean thinking
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Vision and ValuesVision and Values
Vi iVisionOur vision is that Haldex will be the global automotive industry’s first choice as a long-term business partner
ValuesCustomer first
Haldex employees base their decisions and actions on the customer’s best interests, well awareHaldex employees base their decisions and actions on the customer s best interests, well aware that the added value that we create for the customer also creates added value for Haldex, its employees and its owners
Respect for the individual Haldex’s sucess depends on individuals taking personal responsibility and working togetherHaldex s sucess depends on individuals taking personal responsibility and working together effectively. We promote this value by showing one another respect through open communication, by encouraging initiative, cooperation, support, professional growth and advancement, by providing performance-based compensation and by taking active responsibility
Elimination of wasteElimination of wasteHaldex’s operations entail a responsibility to manage all resources and eliminate waste in the most efficient and profitable way possible. Only in this way can we create added value for all of our interest groups, customers, shareholders, employees and society.
Innovative Vehicle Technology 22Bellgran Haldex Way Oct 2009
Haldex WayHaldex Way
Continuous ImprovementM
e
tion
oduc
tion
Priority
Teamwork
Rig
ht fr
om
Con
sum
pttro
lled
ProPriority
• Safety/Environment• Quality• Delivery
Building Blocks - StructureNormal Situation – Standardized working Methods
R CC
ontDelivery
• Cost
g
Core Values - FoundationsCustomer First Respect for the Individual Elimination of Waste
Innovative Vehicle Technology 23Bellgran Haldex Way Oct 2009
Doing it the Halde WaDoing it the Haldex Way
Haldex Way is our management and process improvement system aiming at:
• Increasing productivity
• Operational excellence throughout the entire value chain
• World class production, supported by Leadership Excellence
• A culture of continuous improvements
• Built on the concepts of Lean Manufacturing• Built on the concepts of Lean Manufacturing
Haldex Way is driven by management and supported by Haldex WayHaldex Way is driven by management and supported by Haldex Way structures, tools and resources.
Innovative Vehicle Technology 24Bellgran Haldex Way Oct 2009
Haldex WayHaldex Way - a certification structure drives improvementPlatinum
KPI’s on Gold
SilverKPI’s on gold level
platinum level
KPI’s on silver level
KPI’s on bronze level
Bronze
Copper bronze levelKPI’s oncopper level
Copper
• Haldex Way is built on a certification structure from “Copper” to “Platinum”.• Requirements set on targeted KPI’s ( e g delivery performance and inventory)Requirements set on targeted KPI s ( e.g. delivery performance and inventory) • Requirements set on deployed tools and procedures e.g. Six Sigma, Value
Stream Mapping, to be certified to various levels. During 2007 our first units on “Silver” level
Innovative Vehicle Technology 25Bellgran Haldex Way Oct 2009
• During 2007 our first units on Silver level.
Tier ChallengesTier Challenges
Challengesg• The tier challenges are a set of requirements that must be met at the local level
to objectively demonstrate the implementation of the Haldex Way.• Each challenge is meant to be objective.• The series of challenges are a road map to the Haldex Way journeyThe series of challenges are a road map to the Haldex Way journey.• The tier challenge measures education, tool usage and results.
The Tier levelst• Copper introduces the structure and 1st use of lean tools.
• Bronze introduces more tools and looks for results.• Silver advanced tools are in use and significant results are evident.• Gold the BU or division is being managed as a value streamGold the BU or division is being managed as a value stream.• Platinum world class and beyond.
The Gold Tier will shift from a site focus to the enterprise level.Thi Ti ill f h i l i h h i f ill i hiThis Tier will focus on the entire value stream with the primary focus still within Haldex.Important enabling functions are seemingly left out of the site based Tier Challenges such as sales, finance, R&D...Over 60 enabling process have been id tifi d
Innovative Vehicle Technology 26Bellgran Haldex Way Oct 2009
identified.
The Gap AnalysisThe Gap Analysis
D h B dDash BoardQuestion format following the Core ValuesVisualAuto scoring”Paretoed”Summary ofSummary of results with action item list..\delete\Copy of tools for history presentation\Admin gap xltpresentation\Admin gap.xlt
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The tool boThe tool box
6 Sigma6 Sigma
CrossFunctional
Team
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History of Haldex Way
RespectFor the
IndividualCustomer
First
EliminationOf
Waste
2000 2002 2003 2004 2005 2006 2007 2008 2009 2010
The Haldex Way Implementation Timeline
2000 2002 2003 2004 2005 2006 2007 2008 2009 20101ST ISSUE OF
The Haldex Way
Booklet
Gap AnalysisAdopted
Site GapAnalysis begins
Change AgentTeam Chosen
Admin. GapDeveloped &
Adopted
Tier ModelDeveloped &1st ISSUE Adopted
Tier ChallengeDeveloped &
Adopted
“Copper Challenge”By Site BeginsSite KPI’s
Developed
“COPPER”Challenge Cont’
“Bronze Challenge”Begins
“Bronze”Challenge Cont’
“Silver Challenge”
Begins
“Silver”Challenge Cont’
“Gold Challenge”Begins
“Gold”Challenge
Cont’“Platinum Challenge”
Begins
“Platinum”Challenge
Cont’Site VisitsPlanning
AND beyond
pAnd Beyond
Innovative Vehicle Technology 29Bellgran Haldex Way Oct 2009June
June 13, 2005
Getting The Halde Wa Started 2000Getting The Haldex Way Started 2000
I l d f tIslands of momentum• In 2000 Haldex published and distributed the 1st edition of the Haldex
Way booklet.• This in itself created little change in behavior.• 5% (estimated) of plants were attempting to move forward with the
Haldex Way in 2001y
In 2001 a Masters level student was given the task to create a tool that could measure the progress of the Haldex Waycould measure the progress of the Haldex Way.
• Determined the activity level and the gap between local practices and world class practices.
Innovative Vehicle Technology 30Bellgran Haldex Way Oct 2009
Deplo ment of Change Agent Team 2002Deployment of Change Agent Team 2002
Change Agent Team (ChAT) creation• 4 person team from 3 countries and 3 different divisions.4 person team from 3 countries and 3 different divisions.• 1st meeting in Stockholm January 2002
Th t d t l t k t h f ilit ld idThe team and tool was taken to each facility worldwide• Showed commitment from Haldex• Allowed the gathering of best practice
The initial efforts and deployment was at the cell or natural work teams on the varying shop floorson the varying shop floors.
Innovative Vehicle Technology 31Bellgran Haldex Way Oct 2009
It took offIt took off ….
True implementation beganCohesive ChAT teamAccurate and in-depth view of Haldex with respect to the deployment of the Haldex WayHaldex Way.World wide recognition of the dedication to implementing the Haldex Way.The idea that this was a flavor of the month and would go away began to diminish.
fFocus remained on shop floor and site Global management meeting
Hosted by the ChATTypical participants are plant managersTypical participants are plant managers.CommunicateAsk for action and commitmentAddress concernsShShare successesAnnual meetingMember of Executive Committee attends to show support and deliver message.
Innovative Vehicle Technology 32Bellgran Haldex Way Oct 2009
g
ReflectionsReflections
Ch ll d i th jChallenges during the journeyTime, resources, organisationMindset CommunicationStandards ImplementationImplementation
Goals and means Management and process improvement systemWhat is unique? Relation to the production strategy
Innovative Vehicle Technology 33Bellgran Haldex Way Oct 2009
Challenge
Production Knowledge on Lean is GlobalProduction Knowledge on Lean is Global
• The X production system.• We are mainstreaming
production. Where is the competitive edge?
• Lean is operations-driven.
Issues: • More production development p p
focus needed in Lean production
• Developing structures and p gtools - or new production technology?
• Kaizen and Kaikaku
Innovative Vehicle Technology 34Bellgran Haldex Way Oct 2009
The Next Production System Paradigm?
3 The X Production System 3 The X Production System Taking the Lead
World Class
Taking the Lead
World Class
The third paradigm
?CompetitivenessCompetitiveness
H l iH l i
BionicBionicAgileAgile
?
2 The Toyota Production System2 The Toyota Production System
The second paradigmHolonicHolonic Uddevalla Uddevalla
Kiirchi och Eijo Toyoda
2 The Toyota Production System2 The Toyota Production System
Toyota Motor Corp.
11The first paradigm
1 The Ford Production System1 The Ford Production System
Innovative Vehicle Technology 35Bellgran Haldex Way Oct 2009
S di h d ti titiSwedish production – our competitive means
What challenges do we face right now?
●Lean implementation challenges
What do Sweden compete with?
Overall: Political stability, infrastructure, weather stabile region,
●Lean transformation – but with the Swedish accent (see e.g. MERA/SwePS)
●Identify and utilize our national and company specific strengths
infrastructure, weather stabile region, high average educational level…
Industrial structures – accumulated knowledge and experience
S i l l f h i●A NEW OUTSOURCING WAVE?
●Need for flexible working schedules and appointments (blue/white colors)
Strong national value of chain across industries (customers – suppliers in Sweden)
Non-hierachical organizations●Need for Union and HR involvement
●Create an innovative climate to facilitate stretched goals
●Sense of crisis and sense of urgency
Advanced production systems
Independent employees, high co-operation abilities
●Sense of crisis and sense of urgency relative the global competition perspective
Flexibility
Customer-adapted products
Ref: IVA (2006) – process industry
Innovative Vehicle Technology 36Bellgran Haldex Way Oct 2009
e ( 006) p ocess dus y
The Swedish Production SystemThe Swedish Production System
Innovative Vehicle Technology 37Bellgran Haldex Way Oct 2009
- TOYOTA ALWAYS TALK ABOUT SENSE OF CRISIS DRIVING THE MOTIVATION FOR DEVELOPMENT AND CONTINUOUS IMPROVEMENT.
- DO WE HAVE A SENSE OF CRISIS IN SWEDEN?
DOES THE LEVEL OF CRISIS (AND URGENCY) VARY- DOES THE LEVEL OF CRISIS (AND URGENCY) VARY AMONG COMPANIES?
Crisis = Danger + Opportunity
Innovative Vehicle Technology 38Bellgran Haldex Way Oct 2009
Ref: Satoshi Hino, Inside the Mind of Toyota (2006)
Focus on production development i d t t f ll !Focus on production development i d t t f ll !in order to compete successfully!in order to compete successfully!
Innovative Vehicle Technology 39Bellgran Haldex Way Oct 2009
The Built-in Conflict Between Development and O tiOperations
The Production SystemThe Production System
Development Operations ConflictTactTact
Many problems and much
Development Output: Operations Output:
waste in production are created in earlier phases
Output: Modified or new production systemPriority No.2
Output: ProductsShows the result of the development phaseAlways Priority No.1
Innovative Vehicle Technology 40Bellgran Haldex Way Oct 2009
Challenge
Competing on time to volumeCompeting on time to volume
TTT TTM TTCTTV TTT = Time To Technology (time for conceptual development)
TTM = Time To Market (time for introducing new product
Build the factory…generations or variants)
TTV = Time To Volume (time for ramp-up to
Industrialization…full volume)
TTC= Time to Customer (order processing time)
Run the factory……Time to Cash
Innovative Vehicle Technology 41Bellgran Haldex Way Oct 2009
Challenge
Efficient Industrialization for short TTVEfficient Industrialization for short TTV
Towards short TTV:
- Early involvement
- Modular solutionsModular solutions
- Off-line set-ups
- Simplicity
R b t l ti
TimePre-production Ramp-up Production
TimePre-production Ramp-up Production
- Robust solutions
- On-the-shelf solutions
U d t d j t
Goal: to reduce time for running in and To reduce running-in problems
Start of production
Pre production Ramp up Production
Production goal
Product - and
Start of production
Pre production Ramp up Production
Production goal
Product - and
- Updated project gate models with production-related activities (inputs-
t t )g p
Running-in of productionRateProduction problem
Running-in of productionRateProduction problem outputs)
Innovative Vehicle Technology 42Bellgran Haldex Way Oct 2009Ref. Bellgran and Säfsten (2005) modified from Johansson and Karlsson, 1998
Lean product development systemLean product development system
People:5. Develop a chief engineer system to integrate
development from start to finish. Tools & technology
Lean P d t
6. Organize to balance functional expertise and cross-functional integration.
7. Develop towering technical comptence in all engineers.
8. Fully integrate suppliers into the product development system
11. Adapt technology to fit your people and process.
12. Align your organization through simple, visual communication.
13. Use powerful tools for standardization and i ti l l iProduct
DevelopmentSystem
development system.9. Build in learning and continuous
improvement.10.Build a culture to support excellence and
relentless improvement.
organizational learning.
ProcessProcess:• Establish customer-defined value to separate
value-added from waste.• Front load the product development process• Front-load the product development process
to explore thoroughly alternative solutions while there is maximum design space.
• Create a leveled product development process flow.
• Utilize rigorous standardization to reduce
Innovative Vehicle Technology 43Bellgran Haldex Way Oct 2009
Utilize rigorous standardization to reduce variation, and create flexibility and predictable outcomes.
Ref. Morgan & Liker (2006): The Toyota product development system reprinted with changes from Liker (2004)
Regard the Production System in the S W h P dSame Way as the Product
Systems engineering should include alsoSystems engineering should include also requirement’s specification and verification of the production system - Not only of the product!Specification of requirements of the productionSpecification of requirements of the production system are often neglected or underestimated
Requirements Specification
Requirements Verification
Requirements Specification Requirements
Product ProductionSystem
Verification
System
Innovative Vehicle Technology 44Bellgran Haldex Way Oct 2009
Product designers knowledge of h d ithe production system
D fi j tIncreased complexityProductDefine project
complexity Product complexity
complexityProduct
new MOSTCOMPLEX
drives production system complexityReducing complexity, modified
e.g.: Platforms
ModularizationStandardization
existing
ProductionStandardization
Communality Ref: Henrik Almgren (1999)
newexisting modifiedProduction system
Increase Product designers knowledge of the production
t
How proactive is actually the production technology function?Shared responsibility
Innovative Vehicle Technology 45Bellgran Haldex Way Oct 2009
systemOn-the-shelf solutions
Shared responsibility…
The Industrialization Process – the Key to Successful I t d ti d d ti f N P d tIntroduction and production of New Products
Common
Industrialization- Introduce new products in production
FOCUS ON PRODUCT’S STATUS IN THE INDUSTRIALIZATION PROCESSProduct PreparationMaterial Tools, fixtures
Commonposition today:
p pPrototypesPre-series
Investments
DESIGN OF THE PRODUCTION SYSTEM IN PARALLELWITH THE PREPARATION FOR PARTS INTRODUCTION
Required positiontomorrow: Product Preparationtomorrow:
Industrialization- Introduce new products in production
Product PreparationMaterial Tools, fixturesPrototypesPre-series
Production system change/design to make Industrialization possible
Machines & equipmentFlow, LayoutSupply systemWorkplace designW k i t
Anotherpackaging
Innovative Vehicle Technology 46Bellgran Haldex Way Oct 2009
Work environment, org.Investments
Challenge
Developing Production EngineeringDeveloping Production Engineering
Production
• Production management –impact on production R&DFi fi htiProduction • Fire-fighting
• Outsourcing risk
ORGANISATIONALIssues: • To upgrade the Production
Production Development
Production Engineering Balancing short-term
and long-term production improvements
ORGANISATIONAL DYNAMICS
• To upgrade the Production Engineering function
• Organizational considerations – reporting structureproduction improvements reporting structure
• To put resources on Advance Engineering (R&D) Portfolio in production development
Innovative Vehicle Technology 47Bellgran Haldex Way Oct 2009
production development
The Production Engineering FunctionThe Production Engineering Function
The 4 tasks:
Industrialization of New products1 4
Investments: • Replacement• Capacity• Product related
Support & improvementsIn Existing production2
Product related
Development of new Production systems3
Owner of the production principles
Innovative Vehicle Technology 48Bellgran Haldex Way Oct 2009
production principles
General requirements on Production EngineeringGeneral requirements on Production Engineering
A proactive approach towards other company functions
Competence and capacity to be able to own and develop the production p p y p pprinciples of each manufacturing company – to be the driver of the production system transformation
Increase the status of the production engineering support functionIncrease the status of the production engineering support function
Make more attractive settings for personal development. Recruit THE BEST!
I l & it h d ti i t i h j t iInvolve & recruit researchers and participate in research projects in areas where we have our company – and production engineering core business
Innovative Vehicle Technology 49Bellgran Haldex Way Oct 2009
FORD An Incredible Production Story
Ford had employed 10 – 20 talented f
WOLLERINGFLANDERS MARTIN
FORD – An Incredible Production Story
mechanics for production engineering (who still didn’t have developed established ways to do things)
MARTINSORENSEN
Importance of Individuals
Ford allowed extensive experimentation at the production site.
Ford encouraged the group to performFord encouraged the group to perform production experiments and test new methods for measurement, fixture design tools manufacturing industrydesign, tools manufacturing, industry design, quality control and materials planning.
The production engineers used the best from different production approaches and
dd d l ti
Innovative Vehicle Technology 50Bellgran Haldex Way Oct 2009
added new solutions.
Challenge
Production DevelopmentProduction Development
• Life cycle approach on• Life-cycle approach on the production system helps production Production
Production Improvements
development focusPlanning
Start-upProduction System
Lif C l• We need the same
attention on development of production systems as
Realization
Start-upLife Cycle
of production systems as on development of products more efficient
Design
Recycling pprocesses and tools requiredRef. Wiktorsson (2000)
Innovative Vehicle Technology 51Bellgran Haldex Way Oct 2009
Challenge - Towards integrated product development
Choosing perspectivePERSPECTIVEPERSPECTIVE
Choosing perspective
Developing a production
Product designProduct design
system along with the product
Involvement of functions in the development project?
Front-loaded project budget Production S t
Production S tFront loaded project budget
Strategic suppliers involved when designing the product
SystemdesignSystemdesign
when designing the product and production system?
Innovative Vehicle Technology 52Bellgran Haldex Way Oct 2009
Vision for Haldex
Lean and Green Production SystemsLean and Green Production Systems
• Reduce environmental load. Carbon footprint. ISO 14001.
• Benchmark: Toyota opens green cutting-edge factory in Ban Poh 2007 - a selected model plant in Asia for Toyota’s ”Sustainable plant initiative”
Issues:• Design and operation of green
production systems• Supply chain responsibilitySupply chain responsibility• Longer or shorter life cycles?• Complete sustainability focus
Innovative Vehicle Technology 53Bellgran Haldex Way Oct 2009
Wh t titi f t d h t k ith tWhat competition factors do we have to work with to
make production to a competitive means?
When is the production system contributing to
- winning order?ki business?- making new business?
Innovative Vehicle Technology 54Bellgran Haldex Way Oct 2009
Is production strategy on the table?Is production strategy on the table?
”Production strategy is ”the missing link in the corporate strategy” (Skinner 1969)strategy (Skinner, 1969)
The importance of production
20122012
p pcontrols strategic decisions
Mi d t f b d d
20112011
20122013 …
20122013 …20092009
Mindset of board and management = sets the strategic thinking
20102010
20112011affects actions
Innovative Vehicle Technology 55Bellgran Haldex Way Oct 2009
Cont’d Summary: Goal for production development:
High contribution to competitivenessHigh contribution to competitiveness
Goal: F t iti
Stage 4. Externally supportive• The company sees the operations Stage 4. Externally supportive• The company sees the operations
PRODUCTION: PRODUCTION:
Future position
Redefine theIndustry’s
expectations
Give aproductionadvantage Stage 3. Internally supportive
• Operations reached first division in theStage 3. Internally supportive• Operations reached first division in the
function as providing foundation for future competitive success
• Strategy making, creative, proactive
function as providing foundation for future competitive success
• Strategy making, creative, proactive
Be as good
Be clearly the best in
the industry
Adopt
Link strategywith production
Stage 2. External neutralityStart benchmarking similar companies
Stage 2. External neutralityStart benchmarking similar companies
Operations reached first division in the market
• Clearly aspire to be the best• Provides a credible operations strategy
Operations reached first division in the market
• Clearly aspire to be the best• Provides a credible operations strategy
Stop holding theorganization back
ascompetitors
Correct the worst problems
Adoptbest
practice
Stage 1. Internal neutralityStage 1. Internal neutrality
• Start benchmarking similar companies• Operations not holding company back• Adopting best ideas and norms of
performance from rest of industry
• Start benchmarking similar companies• Operations not holding company back• Adopting best ideas and norms of
performance from rest of industry
organization backworst problems
Stage 1 Stage 2 Stage 3 Stage 4
Ability Ability Ability
• Poor level of contribution• Internal detailed control• ’Necessary evil’. Want to be ignored• Not enough resources
• Poor level of contribution• Internal detailed control• ’Necessary evil’. Want to be ignored• Not enough resources
Innovative Vehicle Technology 56Bellgran Haldex Way Oct 2009
to implement
to be appropriate
to drivestrategy
Ref. Slack et al (2001)
Everything is really aboutEverything is really about individuals and the creation of attractive environment for theattractive environment for the “right” individuals
…so also in the production field!
Mindset and ambition level controls the results
Innovative Vehicle Technology 57Bellgran Haldex Way Oct 2009
End of presentation. Thank you.
Innovative VehicleVehicle
Technology
Innovative Vehicle Technology