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A guide to help incoming lieutenant governors make their newsletters!
Citation preview
Throughout the term as lieutenant governor (LTG), it is
known that a minimum of ten newsletters must be made
in order to achieve full points for prestigious Robert F.
Lucas achievement award. Although it is important to try
and am for such an award, it is also important to keep the
quality and quantity at the same standards and this guide is
here to help!
According to Wikipedia, a newsletter is a regularly distrib-
uted publication generally about one main topic that is of
interest to its subscribers. The definition is correct. A
newsletter is something that an editor, lieutenant governor,
or international trustee makes to help promote Key Club.
So what audiences should lieutenant governors target?
Lieutenant governors are the liaison from the divisional
level. They should relay club level activities to the division
and district and vice versa. Being part of the district board,
lieutenant governors should also have knowledge of Key
Club-related activism internationally as well and notify
their corresponding clubs and divisions about what’s going
on. Below is a list of people to keep in mind as they read
lieutenant governor newsletters:
Club members and their club officers
Members of the corresponding divisions as well as
members form other divisions
Other lieutenant governors on the board as well as
the board executives
Future lieutenant governors (for reference of past
events)
Other branches of the Kiwanis family including Ki-
wanians
Members and administration of the local community
Making newsletters
can be overwhelm-
ing. Questions like
what to put in it
might arise. The an-
swer is simple; basi-
cally anything that is
Key Club-related can
be used in a newslet-
ter. For example,
some things a news-
letter could contain
include:
These are just some
ideas that could be
used throughout a
newsletter. Apart
from those, there can
also be some others
so be creative. Make
a section called
something like “Meet
the Neighbors” to
introduce neighbor-
ing divisions or even
start a whole page
full of photos! The
possibilities are end-
less.
It is always important
to keep in mind that
proper grammar,
syntax , spelling and
diction should be
used throughout the
newsletter.
NJKEYCLUB.ORG
Don’t own a high quality
photo? Don’t ruin the qual-
ity by stretching it! Use a
mosaic of photos on the
cover so that the quality
stays the same and the
cover is still appealing.
Using a mosaic also tells
the reader what topics the
newsletter might talk about
even before opening it!
If any part of the newslet-
ter should be extra creative
or extra enticing, it should
be the cover. The cover is
the first thing a reader sees
so it’s important that crea-
tivity and effort be put into
it. Also, another important
thing is to not get to over-
whelmed by the cover. The
content also matters!
It might be tiring to try and think
up some layouts. Although lay-
outs should be different for
every page, reusing layouts for
some pages is okay! Designer’s
block get in the way of creating
vibrant newsletters every time so
don’t be afraid of using the same
layout twice!
Getting information to write about is no problem for many lieutenant governors. However putting it into an attractive and enticing layout is usually the problem. The problem is usually finding a creative way to display the data and at the same time using a cool
color palette that goes with the newsletter. Fear no more, below are a few tips and ideas to follow to make the process a lot easier than it is. When stuck, always look online for inspiration for design solutions as well as new ideas!
Don’t know how to use the
Brand Guide specified col-
ors? Use the eyedropper
tool! Simply just click on an
auto shape, go to the paint
bucket tool on the top ,
and then select sample fill
color. Then simply click on
the color that the auto
shape should be and voila,
the shape is the color!
It might be tiring to try and think
up some layouts. Although lay-
outs should be different for
every page, reusing layouts for
some pages is okay! Designer’s
block get in the way of creating
vibrant newsletters every time so
don’t be afraid of using the same
layout twice!
Getting information to write about is no problem for many lieutenant governors. However putting it into an attractive and enticing layout is usually the problem. The problem is usually finding a creative way to display the data and at the same time using a cool
color palette that goes with the newsletter. Fear no more, below are a few tips and ideas to follow to make the process a lot easier than it is. When stuck, always look online for inspiration for design solutions as well as new ideas!
With everything form the previous pages kept in mind,
there are just a few more things to keep in mind when
creating a newsletter.
First and foremost, do not procrastinate. Many lieutenant
governors get lazy and don’t do their newsletters until the
absolute latest minute. Some due them the week before
DCON. This is not a good habit. It is more effective and
less stressful to spread the newsletter making process
throughout the months than throughout the last days be-
fore they are due. Plan ahead and expect them to take a lot
longer than they should.
Second, bring a camera everywhere. Whether it be a really
nice camera or just a phone camera, it can be helpful to
everyone to take as many pictures as possible at events.
Also, check out some photography tips and tutorials on
YouTube.com to take amazing and breathtaking pictures!
Third, do not attempt to write the whole newsletter. Al-
though it is possible, it will take a lot longer than delegat-
ing articles to several others. It also makes them want to
read the newsletter since they are involved! However,
make sure that assigned articles are planned out and as-
signed ahead of time, make sure they are collected on time,
edit them before adding them to the newsletter, and make
sure to give the author or authors credit!
Finally, follow the Brand Guide as close as possible. There
may be times in which they are violated slightly but that is
okay as long as most of it follows the guide. Remember to
use the specified fonts, colors, logo rules, word mark rules,
etc.
Although newsletter may be annoying and tedious, it’s
always important to keep in mind that they can be fun and
that their purpose to inform. As long as they are done
over a long period of time, they should be a breeze.