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The Green Event Platform
The Untold Benefits of Going GreenPoken Has been Boosting your Corporate Events, Trade Shows, & Conferences since 2011
Meet Your Speaker
Stéphane Doutriaux
Founder & CEO, Poken
Launched in 2008
Team combines
• seasoned meeting planners, experts in the event & trade-show industry
• mobile & web developers, experts in NFC and iBeacon technology
Poken has established itself as a thought leader in the event space, building a unique set of tools that provide engagement, lead-generation, and that help eliminate paper waste with a digital, mobile solution.
Poken’s unique Web and mobile tools are regularly used by companies like IBM, Deloitte, Coca-Cola, HP, and partners in the event space, such as Amex and MaxVantage. Poken’s success stems from building brand experience “with a touch”, helping customers drive ROI from touch-based services.
Today’s Agenda
• Go Green: Collecting Documents Digitally
• The Untold Benefits of Going Green
• Using Poken’s Event Management System
to Streamline your Event Preparation
1. Poken is about networking
2. Poken is About Collecting Information
WTO, Geneva, 2012
Poken is
My Digital Business Card My digital Briefcase
&
1. In the event web portal 2. As a daily email
My Digital Business Card My digital Briefcase
&
I’ve collected all this great stuff, where do I view it?
International Liver Congress, Amsterdam, April 2013
Data Driving Behavior Going Green
Novartis Excellence, Montreux, October 2013
• Facilitating networking• “Breaking the ice”
Indaba, South Africa, May 2013
• Feedback, Metrics• Engagement data to mine
The history of G&D
• Driving attendees to walk onto booths and interact with staff
• Measuring engagement, tracking who attends a demo
1
Today’s Agenda
Collecting Documents Digitally
The Additional Benefits of Going Green
2
3
Statistics from INDABA trade show – South Africa, 05/2013
POKEN’s “Touch to Collect” concept is a paradigm shift for the Trade Show Industry
Lead Generation and Event Metrics Take on a Whole New Level
Who did Exhibitors or Buyers meet?
Track the real interest of Buyers
How many documents have been collected?
What Exhibitors, Products, Services are of most interest to Buyers?
Track Intent, and Action (touch to collect = intent ; Online access = action)
Poken Caters to three main Stakeholders
All Key Event Stakeholders Benefit
Event Organizers• Successfully Execute an Event• Report Value of the Event (ROI) • Improve KPIs
Event Exhibitors or Sponsors• Increase Brand Awareness• Drive Sales• Lead-Generation
Event Attendees• Gain & Share Knowledge• Network• Optimizing Time
Over 1’600 Trade Shows and Events Have Used Poken
Scan this to get access to case studies:
Poken has gained solid experience providing:
• Networking through unique, patented devices• A paradigm shift for exhibitor lead generation• Equipping events to run in a paperless fashion• Automated and incentive-based Hosted Buyer
tracking• Etc.
International Liver Congress, London, April 2014
• 11’000 doctors• 60 exhibitors• Incentives for engaging
Exhibitor Examples: Displaying Product Information Made Easy
HONEYWELL EXAMPLE - SURVEY WALLS IN THEIR BOOTH
3 survey walls placed around the booth where visitors were encouraged to collect digital documents, and answer survey questions
EMBEDDED “WHITE LABEL” EXPERIENCE EXAMPLE: IBC
• Check out http://www.ibcce.org/
• The “touch & connect” platform is Poken, white labeled and embedded into IBC’s trade show tools
Poken is a full-featured event management platform
• Touch-to-collect flyers, catalogs• Check-In and Course Credits• Attendance Tracking• Mobile Apps• Email Tickets• Badge Printing• Gamification
• Meeting Scheduling• Match-making• Lead Generation• Hosted Buyer Tracking• Social Media Dashboard• Data to mine• Full-Service on-site Support
www.poken.com [email protected]
Poken (Europe)Rue du Petit Chêne 22
CH-1003 Lausanne
Switzerland
Phone: +41 21 311 0678
Email: [email protected]
Poken Inc228 Hamilton Ave, 3rd Floor
Palo Alto, CA
94301, USA
Phone: (888) 612-8352
Email: [email protected] www.poken.com
Contact us
Stéphane Doutriaux, Founder & CEO
Watch some useful videos at www.poken.com/videos
www.poken.com/contact
