The Great Communicator 2008

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GIS: Effectively Communicating Visually

Text of The Great Communicator 2008

  • 1. The Great Communicator HowGISEnables theConvergence of Disparate Disciplines and Creates Synergy
    • Michael Cerkas, M.S.
  • [email_address]

GIS Geographic Information Systems 2. The Great Communicator HowGISEnables theConvergence of Disparate Disciplines and Creates Synergy

  • Introduction
  • Language of GIS
  • Functional Nature of GIS
  • The Great Communicator
  • Future Redefined
  • Summary and Closing

GIS Geographic Information Systems 3. GIS Origins The Great Communicator

  • Geospatial thinking has existed since prehistoric times
  • Prehistoric man created maps of representations ofimportant events, places, items and times
  • Pictures are primitive non-digital data systems

Did Cavemen Start the Fire? 4. GIS Origins The Great Communicator

  • Geography
  • Adjacency
  • Containment
  • Distance
  • Proximity
  • Birds.Eye.View

Cholera Map of London,1854 , Dr. John Snow Battle of Bull Run in Virginia,1861 5. GIS Origins The Great Communicator GIS Multi Disciplinary Sociology History Geography Cartography Geometry Computer Science 6. GIS Origins The Great Communicator GIS Multi Disciplinary Computer Science Geometry Cartography Geography Sociology History SYNERGY Of GIS 7. GIS Origins The Great Communicator GIS Multi Domain TheLandscape

        • Environmental
      • Utilities
    • Business
      • Sports
        • Military
          • Retail
          • Consumer
          • Education
          • Entertainment

Can you spellUbiquitous ? 8. GIS Origins The Great Communicator GIS Multi Dimensional

  • TemporalScenarios
  • AttributeData
  • GraphicalAnalysis
  • PatternRecognition
  • LayerAnalysis
  • Digital ElevationModeling
  • Data RelationshipVisualization

Is aVISUALBeast! 9. GIS Origins The Great Communicator GIS Multi Dimensional So what stimulates more activity inyourbrain? Text? Or Pictures and Text? 10. GIS Origins The Great Communicator GIS Visual Tool This is your data This is your data onGIS Any questions? 11. Dept of Labor Grant The Great Communicator Important EmergingHigh Growth Industries * Biotechnology * Geospatial Technology * Nanotechnology Source:http://www.doleta.gov/BRG/JobTrainInitiative/ 2005-2006 12. The Great Communicator HowGISEnables theConvergence of Disparate Disciplines and Creates Synergy

  • Introduction
  • Language of GIS
  • Functional Nature of GIS
  • The Great Communicator
  • Future Redefined
  • Summary and Closing

13. Language of GIS The Great Communicator Fundamental Purpose=Communication Think Fast

  • We use all our Senses
  • Weamazinglyprocess text and pictures at roughly thesame rate
  • 83% of learning occurs via our sight
  • Association
  • Color
  • Size
  • Proportion
  • SHAPE
  • Patterns
  • Objects

Main Points: AssociationImproves Retention & Recall 14. Language of GIS The Great Communicator AssociationImproves Retention & RecallBlanche Jefferson Teaching Art to Children(1959) Graphics, images and drawings add anemotionalaspect to communicating and learning that makes the experience morepersonal. People have a tendency to better remember things that are morepersonal 15. Language of GIS The Great Communicator AssociationinvolvesREALobjects

  • Telephone
  • Mail
  • Currency Exchange
  • First Aid
  • Lost & Found

Symbols or Pictures aid Retention and Comprehension via their increased mentalstickiness 16. Language of GIS The Great Communicator AssociationinvolvesREALobjects GraphicDescription TextualDescription A curved line with every point equal distance from the center (11 words total; short comprehension time) (0 words, immediate comprehension) 17. Language of GIS The Great Communicator Visual Literacy Definition: The ability to interpret, use, appreciate and create images and video using both conventional and 21 stCentury media in ways that advance thinking, decision-making, communication and learning. According to NCREL (North Central Regional Educational Laboratory) GISis absolutely one of the mostvisible21 stCentury mediums _____________ 18. Language of GIS The Great Communicator Visual Literacy

  • VisualThinking

2.VisualLearning 3.VisualCommunication 19. Language of GIS The Great Communicator Visual Literacy Dr. Lynell Burmark calls it Spatial/Visual Intelligence: (Learn to See, See to Learn, 2002) (The ability to think in pictures)

  • Can accelerate Comprehension60,000times
  • Increase Recall & Retention up to40%
  • Boost transfer of learning up to80%

Research confirms: Combining visual images with text increases retention and enhances comprehension. 20. Language of GIS but entirelyLEGAL! ) The Great Communicator Visual Literacy Geospatial Technology: Its like that onesecret family recipe

  • Layer in your coreGIS
  • Combine mass quantities ofData
  • Mix in severalApplications
  • Fold inPhotogrammetry
  • Add theInternet
  • Blend inGPS
  • Stir inWireless Communication

(Its like Communications on Steroids 21. The Great Communicator HowGISEnables theConvergence of Disparate Disciplines and Creates Synergy

  • Introduction
  • Language of GIS
  • Functional Nature of GIS
  • The Great Communicator
  • Future Redefined
  • Summary and Closing

22. Functional Nature of GIS The Great Communicator GIS Tools Internet

  • Inherent Capability
  • Spatial ProcessModeling
  • Data Analysis
  • Layer Analysis
  • Decision Support
  • Data Integration
  • Simulation
  • Visual Analysis
  • Scalability
  • Extensibility

Hardware Data 23. Functional Nature of GIS The Great Communicator Geospatial Information TechnologyProcess Change and Improvement Economic Outcome (Benefit) The IT Process Productivity Relationship * Thomas H Davenport Process Innovation: Reengineering Work Through Information Technology GIS createsSynergyby:

  • Concurrent view and analysis of data
  • Visualization of data relationships, patternsand interaction
  • What-If? Scenario capability
  • Scalability

(1992) 24. The Great Communicator HowGISEnables theConvergence of Disparate Disciplines and Creates Synergy

  • Introduction
  • Language of GIS
  • Functional Nature of GIS
  • The Great Communicator
  • Future Redefined
  • Summary and Closing

25. The Great Communicator History has provided us notableGreat Communicators 26. The Great Communicator So, what really makes a Great Communicator? Acknowledge your PotentialUnderstand/Leverage the technology Characteristics of Great Communicators and Enablers IndividualsTechnology 27. The Great Communicator Acknowledge your PotentialUnderstand/Leverage the technology Organize CommunicationInclude multiple data sources Characteristics of Great Communicators and Enablers IndividualsTechnology 28. The Great Communicator Acknowledge your PotentialUnderstand/Leverage the technology Organize CommunicationInclude multiple data sources Understand your audienceFocus on processes & outcomes IndividualsTechnology Characteristics of Great Communicators and Enablers 29. The Great Communicator Acknowledge your PotentialUnderstand/Leverage the technology Organize CommunicationInclude multiple data sources Understand your audienceFocus on processes & outcomes Effectively deliver the messageIncorporate Intuitive Visuals IndividualsTechnology Characteristics of Great Communicators and Enablers 30. The Great Communicator Acknowledge your PotentialUnderstand/Leverage the technology Organize CommunicationInclude multiple data sources Understand your audienceFocus on processes & outcomes Effectively deliver the messageIncorporate Intuitive Visuals Establish Trusting RelationshipsUse credible & relevant data IndividualsTechnology Characteristics of Great Communicators and Enablers 31. The Great Communicator Acknowledge your PotentialUnderstand/Leverage the technology Organize CommunicationInclude multiple data sources Understand your audienceFocus on processes & outcomes Effectively