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The Gospel Herald United States Global Online Chinese Christian Daily News
The Gospel Herald is the most comprehensive source of news for Chinese
Christians in the world, with national and international coverage of current
events affecting and involving Chinese Christian leaders, church bodies,
ministries, mission agencies, schools, businesses, the general Christian public, and
much more. The Gospel Herald is your window into today’s Chinese Christian
world.
www.gospelherald.com
“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)
NY Office: 154-02, 41st
Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]
Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition
Online Media Kit
Campaign Overview
Advertising with The Gospel Herald United States Edition (www.gospelherald.com) and
(http://chinese.gospelherald.com) allows you to reach over 1 MM visitors per month.
Our visitors are Internet-savvy, devout, and have higher household incomes. They are
loyal to The Gospel Herald and actively support our advertisers and sponsors. As the
largest Chinese Christian news site in the United States, The Gospel Herald United
States is the Christian Internet marketing tool.
A banner campaign on The Gospel Herald presents a unique opportunity to achieve
high sales volume from banner advertising. The click-through rates are high, averaging
around 3%. Display your banner on some of the most valuable Web pages, such as the
Home Page, Article Page, or the Section Pages.
Advertising on The Gospel Herald
The Gospel Herald United States edition offers the most extensive news reports for the
Chinese Christian community, which consists of close to 1.5 million people among the
4.3 million Chinese living in North America. Moreover, millions more Christians of
Chinese birth or descent live in other countries outside of mainland China. As
Christianity in China has been spreading quickly, our platform has become their
designated website for Chinese Christian news and resources.
The majority of our readers access the information from our news website through
search engines and social network sites such as Google, Yahoo, Bing, Facebook,
Twitter, Sina Weibo, Baidu, Kimo, and many more. Since the founding of Gospel Herald
United States edition in 2004, The Gospel Herald has expanded to Canada, Hong
Kong, Taiwan. We have become the No. 1 online news source for the Chinese Christian
communities from around the world.
Profile Overview
Gospelherald.com attracts a large audience of affluent and influential leaders, business
owners and tech savvy readers. Reach this audience through the many marketing
opportunities offered by The Gospel Herald.
“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)
NY Office: 154-02, 41st
Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]
Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition
Demographic Breakdown
“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)
NY Office: 154-02, 41st
Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]
Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition
Campaigns
Home Page
Place your message on the Home Page of The Gospel Herald. Through Home Page placements, you have the ability
to control some of the most valuable advertising space on Gospelherald.com, while building message and product
awareness. With the Home Page Rectangle Top or the Masthead Banner Ad, you can maximize the impact of your
marketing and advertising messages to the entire Gospel Herald audience.
Article Page
Placement on the Article Page ensures you will reach the broadest audience on The Gospel Herald. Your ad will be
viewed on more than 100,000 articles. Each article is searchable on various search engines, including Yahoo and
Google, Sinanet, Baidu, Kimo, etc. Your advertisement will be viewable while users actively consume articles of
interest.
Section Page
Placement in the Section Page allows for targeting to a particular group of audience among thousands of visitors who
visit our website daily. Through narrowing the exposure to a section page that your target audience finds most
relevant, your chances of getting a higher ROI increases significantly. We encourage you to consider such option for
targeting purposes.
Weekly e-Newsletter
Over 15,000 church and ministry leaders and co-workers from the Chinese Christian communities around the world
subscribe to The Gospel Herald’s weekly e-newsletter. Banner ads placements in the newsletter are excellent
channels to reach the influencers in your target constituencies, who would have the highest probability of spreading
the word about your products and services.
19%
50%
4%
2%
5%
15%
5%
Global Reach/Users
Taiwan
Hong Kong
Malaysia
Singapore
China
United States
Canada
“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)
NY Office: 154-02, 41st
Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]
Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition
*CPM = Cost per thousand impressions.
Placement / Ad Type & Sizes
(Pixels)
Base
*CPM
Impressions
Per Month
File
Size
Animation Cost per
Month
Home Page
Masthead Banner (468x60) $15 100,000 Imp 35k Up to 30 Seconds $1,500
Medium Rectangle Top (300x250) $10 100,000 Imp 35k Up to 30 Seconds $1,000
Full Banner (300x65) $8 100,000 Imp 35k Up to 30 Seconds $800
Medium Rectangle Bottom
(300x250)
$10 100,000 Imp 40k Up to 30 Seconds $1,000
Section Pages (Applies to All Section and Its Sub-Section Pages)
Leaderboard (728x90) $8 100,000 Imp 35k Up to 30 Seconds $800
Full Banner (468x60) $6 100,000 Imp 35k Up to 30 Seconds $600
Wide-Skyscraper (160x600) $7 100,000 Imp 40k Up to 30 Seconds $700
Article Page
Leaderboard Top (728x90) $10 100,000 Imp 40k Up to 30 Seconds $1,000
Leaderboard Bottom (728x90) $7 100,000 Imp 40k Up to 30 Seconds $700
Half Banner (300x65) $5 100,000 Imp 40k Up to 30 Seconds $500
Medium Rectangle Top (300x250) $8 100,000 Imp 40k Up to 30 Seconds $800
Medium Rectangle Bottom
(300x250)
$8 100,000 Imp 35k Up to 30 Seconds $800
Full Banner Bottom (468x60) $5 100,000 Imp 35k Up to 30 Seconds $500
Video Ad
Pre-roll Ad (file format – FLV, SWF (Flash 7 or 8) Actionscript
2.0)
1.5 MB 15-30 secs
(video length)
$3,000
Online Classified Directory: ($25/box) $25-$100/month
Weekly e-Newsletter
“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)
NY Office: 154-02, 41st
Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]
Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition
Top Full Banner (468x60) File format – JPEG, GIF $600/week
Wide-Skyscraper (160x600) File format – JPEG, GIF $600/week
Full Banner (468x60) File format – JPEG, GIF $450/week
“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)
NY Office: 154-02, 41st
Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]
Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition
HOME PAGE
Medium
Rectangle
(300x250)
$1,000/Month
Masthead
Banner (468x60)
$1,500/Month
Medium
Rectangle
(300x250)
$1,000/Month
Full Banner
(300x65 pixels)
$800/month
“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)
NY Office: 154-02, 41st
Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]
Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition
ARTICLE PAGE (TOP)
Medium
Rectangle
(300x250 pixels)
$800/Month
Leaderboard Top
(728x90)
$1,000/Month
Half Banner
300x65 Pixels
$500/month
“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)
NY Office: 154-02, 41st
Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]
Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition
ARTICLE PAGE (BOTTOM)
Medium Rectangle
(300x250 Pixels)
$800/Month
Article Page Full Banner
(468x60 Pixels)
$500/Month
“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)
NY Office: 154-02, 41st
Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]
Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition
SECTION PAGES (11 SECTIONS); International, Church, Ministry, Missions, Education, Culture, Society, Life,
Technology, Editorial, Faith, China
Full Banner
(468x60 Pixels)
$600/Month
468x60
Wide Skyscraper
(160x600 Pixels)
$700/Month
Leaderboard
(728x90 Pixels)
$800/Month
468x60
“Blessed are the Peacemakers, for they shall be called the sons of God.” (Matt. 5:9)
NY Office: 154-02, 41st
Ave, Flushing, NY, 11354 NY Phone: 718-415-3395 SF Bay Office: 2483 Old Middlefield Way, Suite 202-204, Mountain View, CA 94043 SF Phone: 650-336-7086 Website: www.gospelherald.com Email: [email protected]
Australia • Canada • China • Hong Kong • Malaysia • Taiwan • United States • International English Edition
WEEKLY E-NEWSLETTER
Full Banner (468x60)
$550/week
Leaderboard
(728x90)
$600/Week
Full Banner (468x60)
$450/week
Full Banner
(468x60)
$600/week