THE GOOSE THAT LAYS GOLDEN EGGS

© 2010 Delta Business Solutions Inc.All Rights Reserved


THE GOOSE THAT LAYS GOLDEN EGGS

Customer-Driven Alliance


Creating A Distinct Market Advantage


The Cheese Moves All The Time



Opportunity!!!


In a period of rapid change, the only ones who survive are those who

innovate and create change.--Peter Drucker


Travel Agencies


Video


Synergy

Businesses that ally with each other bring more value to their customers than either

one alone could bring.


25 years of change in property claims


Draft Authority


Computer Estimation


Carrier Repair Programs Growth

1980 2004

Property Adjusters 60,000 28,000

$ Volume in Claims

1.2 Billion 5.4 Billion

Work Load 300 CPY 2000CPY



Substantial Carrier Advantages


Home Owners


CUSTOMERMORTGAGECOMPANY

NEED

HO3POLICY

Insurance

Industry

State

Farm

Travelers

ChubbSafeco

Agen

t

Agent

Agent

The Problem!

You Don’t Even Need An Agent


Media Advertising

All insurance ad spending: $3.5 billionGeico & Progressive’s share: $1.9 billion


Auto Insurance Drivers?

Save Money

Better Coverage

Better Customer Experience


Media AdvertisingAn Agent That Cares

A Claims Process ThatWill Take Care Of You


Mrs. Jones


Agent Alliance

• Enhanced Claims Service:– Questionable claims– Deductible controls

• Savings Beyond Policy $:– Prevention– Preparedness– Small claims assistance

• Defined Customer Experience:– Critical help– Critical contact– Claims controls


3 Big Targets

1. Powerfully create loyalty between clients and agents

2. Establish a basis to build personal interaction that follows the market trends in internet and video

3. Create a purpose for referrals


Loyalty

Expectations Reality EXPERIENCE


Market Trends


Buzz


Build the Alliance

Documents

THE GOOSE THAT LAYS GOLDEN EGGS