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Wal-Mart Stores, Inc. is anAmerican public corporationthat runs a chain of large
discount department stores.
In 2010 it was the world's largestpublic corporation by revenue
with stores in 17 countries,annual revenue for 2009 at US$408.21 billion and approx.2,100,000 employees
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1950 : Walton opens first five-and-dime
1962 : Walton opens first Wal-Mart in Rogers,Ark.
1970 : Wal-Mart has IPO
1979 : Annual sales top $1 billion 1985 : Wal-Mart has about 880 stores and
$8.5 billion in revenue, smaller thancompetitors Kmart and Sears
1990 : Wal-Mart surpasses Kmart in size
1991 : Wal-Mart opens first internationalstore in Mexico City
1992 : Wal-Mart surpasses Sears in size
1994 : Wal-Mart surpasses in size Kmart and
Sears combined
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1995 : Has 1,995 discount stores, 239 Supercenters,433 SAM'S CLUBS and 276 international stores withsales at $93.6 billion
1999 : Collaborates with AOL to provide low costinternet to increase reach among internetconsumers through its website, especially ruralAmerica.
2005 :Has more than 6,200 facilities around theworld, employing more than 1.6 million associatesand $312.4 billion in sales
2006 : Close Operations in Germany
2007 : Starts Operations in India
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Built on three basic beliefs established by Walton
1) Respect for The Individual
2) Service to Customers
3) Strive for Excellence
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Importance to employees in accomplishing
Organizational Goals
Employees being called Associates , thuscreating equality and encouraging Team Work
Open Door Policy
Importance to Diversity Initiatives
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Aggressive Hospitality
Stores employed Greeters to welcome
customers and hand them Shopping Carts.
Sundown Rule Dont put off until tomorrow whatyou can do today
10 Foot Rule : Pledge where once within 10feet of a customer associates shall look them inthe eye, greet them and ask if they can help.
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Always on look-out fornew ideas which could betranslated into greater value of its customers
Tried to obtain goods at lowest possible priceand provide best possible service.
Worked with suppliers to pack and distributegoods in most economical way withoutcompromising quality, so as to offer them at acheaper price to the customer
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Pricing philosophy stressed more importance onVolumes rather than Margins.
All advertisements focused on low pricesat stores.
Three types of pricing policies were followed :
o EDLP : Every day low priceson every product
o
Rollback : Prices reduced even further at certaintimes identified with mascot of yellow smiley
o Special Buy : A product sold at very low price forcertain periodorone product free with anotheror
More quantity for same price
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Teamwork : Individuals dont win, teams do
Grass Roots Process
Servant Leadership : Effective leaders do not lead frombehind their desks
Wal-Mart Cheer : Done by employees every morningand on special meetings
Slogan : Save Money, Live Betterand Always LessPrices
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Hierarchy Culture Market Culture
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Culture is essentially customer centric and service
oriented
Focus primarily on rationalization process ancontinuously improving existing services and deliverysystems
Maintaining Control and stability is Important asefficiency timeliness and smooth functioning arevital factors. Thus their growth strategy is centered
around Control line.
Emphasis on keep doing the same thing better
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Wal-Mart enjoyed a cult-likestatusand employees were referred as
Walmartians
Profit Sharing Plan
No Overtime
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First in Line Program
Associate in Critical Need Trust
Cultural Diversity
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Use of illegal workers
Sweatshop Support
In 1988 most goods stocked in Wal-Mart stores was fromsweatshops in ChinaBuys US$ 10 billion worth merchandise from sweatshops in chinaevery year. Child Labor also used extensively in such shops
Anti Union Stand
In 1970, Sam Walton resisted a unionization push by the Retail
Clerks International Union in two small Missouri towns by hiring aprofessional union buster to educate workers on the negativeaspects of unions
In 2002, Texas 11 meat cutters in Wal-Mart store joined the union,to which Wal-Mart responded by closing all meat cutting depts.And buying pre-packaged meat
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D
iscrimination towards women : Pay difference between men and women Not enough women being promoted to managerial positions
Betty Dukes files a sexual discrimination suit against Wal-Mart in2000 on being denied training for higher salaried position, laterturned into class action suit by 1.6 million women in 2004
National Organization of Women labels Wal-Mart asMerchant of Shame
CulturalD
ueD
iligence and failure inGermany
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Reasons Size of Company
Neglect of Wal-Mart
culture on the partof Store managers
Meteoric Growth
Mix of Cultures inMergers andAcquisitions
The Way Forward Pay based on
evaluation ratings
Importance toCultural duediligence
Efforts to instill newcultural values like
environmentfriendliness
Improve image inMedia
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o Greenberg, J, & Baron ,R.
Behavior in Organizations (9th
Edition) NewDelhi, India : PHI.
o Wal-Mart (n.d) In Wikipedia. Retrieved August 6, 2010, fromhttp://en.wikipedia.org/wiki/Wal-Mart
o Criticism of Wal-Mart (n.d) In Wikipedia.Retrieved August 6, 2010, fromhttp://en.wikipedia.org/wiki/Criticism_of_Wal-Mart
o History of
Wal-Mart (n.d) In Wikipedia
.
Retrieved August 6, 2010, fromhttp://en.wikipedia.org/wiki/History_of_Wal-Mart
o Culture (n.d) In Wallmartstores. Retrieved August 6, 2010, fromhttp://walmartstores.com/AboutUs/295.aspx
o Sam Walton Quotes (n.d) In Brainyquote. Retrieved August 6, 2010from http://www.brainyquote.com/quotes/authors/s/sam_walton.html
o Walmart Harvesting the Wind in Texas (April 20, 2010) in Youtube.Retrieved August 6, 2010 fromhttp://www.youtube.com/watch?v=nQawapwYMhA
o Back to School (August 9, 2010) in Youtube. Rerieved August 9, 2010from http://www.youtube.com/watch?v=lVjOOQDRMj8
o Lunchtime Legends (July 7,2010) in Youtube. Retrieved August 6,2010 from http://www.youtube.com/watch?v=zdiVn5kxjG0
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