The Golden Circle

The Golden CircleWhatEvery organization on the planet knows WHAT they do. These are products they sell or the

servicesthey offer.

The Golden CircleWhatEvery organization on the planet knows WHAT they do. These are products they sell or the

servicesthey offer.

HowSome organizationsknow HOW they do it. Theseare the things that makethem special or set themapart from their competition.

The Golden CircleWhatEvery organization on the planet knows WHAT they do. These are products they sell or the

servicesthey offer.

HowSome organizationsknow HOW they do it. Theseare the things that makethem special or set themapart from their competition.

WhyVery few organizations know

WHY they do what they do. WHY is

not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists.

The Golden Circle

The Golden Circle

The Golden Circle + Human Brain

The Golden Circle + The Cone

To learn more about the concepts of

the Golden Circle:

Learn your Why at StartWithWhy.com/WhyU

Read Simon’s blog at StartWithWhy.com/Blog

Follow Simon on Twitter @simonsinek

Watch Simon’s TEDx talk at TED.com

Start With Why

Another resource that may help

Thank you for sharing the concept of Why and the Golden Circle with these slides. Ideas only make a

difference when others are inspired to act on them.

In order to help you present these (and other) concepts in a way that inspires others, we’ve created the

Speak to Inspire Action guide. In it, Simon provides 11 tips on how to present ideas in a way that can

inspire others.

Copy and paste the link below into your web browser to learn more about the Speak to Inspire

Action Guide.

http://gum.co/oqYm

Stay inspired!