The Goat, Shirley

INVESTMENT PLANProposed name change to The Apple Tree

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The Goat, Shirley1-3 Broom Road, Croydon, CR0 8NG

Why invest? Densely populated area and vast target market – The Goat offers a huge potential customer base with 7,000 adults living within half a mile, 17,000 adults living within one mile and being adjacent to The Forest Academy primary school, attracting parents, visitors and staff from a wider catchment.

Lack of competition – The Goat has very limited competition in the immediate area, with no other pub within half a mile. This provides a great opportunity to become the hub of the community and serve the abundance of adults who live nearby.

Transformational refurbishment planned – The proposed refurbishment will transform this business from a drinks-led, high-energy pub into a relaxed family-friendly pub with good food and welcoming surroundings. It will be designed specifically to appeal to a new target market of families, while the new commercial kitchen will enable a food-focused offer.

Target customers

The pub will primarily target those families living within half a mile to one mile with higher levels of disposable income. The Goat, once newly refurbished, will appeal specifically to:

• Families looking for a welcoming, local venue to relax in with good food during the day and evening.

• Females with young families, looking for a coffee and catch up with friends before or after the school run.

• Staff and visitors from the nearby schools and hospitals looking for a welcoming venue to enjoy a drink or bite to eat after work.

Offer Post-refurbishment, The Goat will be positioned as a premium quality venue, offering:

• Beautifully presented food using quality ingredients, including classic pub favourites such as fish & chips and Sunday roast.

• Coffee and a selection of cakes for families to enjoy throughout the day.

• A great selection of premium beers, ales, ciders and wines.

• A venue that appeals to young professionals in the area who are looking to socialise with like-minded locals and for a safe and relaxed social hub for the community.

The Goat, Shirley

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ABOUT THE OPPORTUNITY

FLOOR PLAN & FINISHES

EXTERNAL REFURBISHMENT

Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.ukAPPLY FOR THIS PUB

FIND OUT MOREABOUT THE OPPORTUNITY

FLOOR PLAN & FINISHES

EXTERNAL REFURBISHMENT

Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.uk 3

to reveal details of the proposed refurbishment.Click on the

Exterior Mood Board

Interior Mood Board

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The Goat, Shirley

APPLY FOR THIS PUBTIBBATTS.ABEL / LONDON E15 2JS & BIRMINGHAM B18 6NN JOB NO. 1913info@tibbatts.com / 020 8519 4294 & 0121 747 1111

TIBBATTS.ABEL / THE GOAT

The Apple TreePROPOSED GROUND FLOOR PLANINTERNAL ESTIMATED DRINKING AREA: 159sqmPROPOSED INTERNAL COVERS: 84PROPOSED EXTERNAL COVERS: N/A

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FIND OUT MOREABOUT THE OPPORTUNITY

FLOOR PLAN & FINISHES

EXTERNAL REFURBISHMENT

Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.uk 4

to reveal details of the external refurbishment.Click on the i

The Goat, Shirley

APPLY FOR THIS PUB

FIND OUT MOREABOUT THE OPPORTUNITY

FLOOR PLAN & FINISHES

EXTERNAL REFURBISHMENT

Email your enquiry NOW, call us on 08085 94 95 96 or visit www.starpubs.co.uk 5

This is a fantastic opportunity to take on a pub business that’s ready for refurbishment and growth.

This project will look to re-position the pub as a food-focused, family friendly venue. We would like to see you bring your own ideas and flair to make the most of this great opportunity.

Interested? Call us today.

Call on 08085 94 95 96

Or follow the simple online application process at www.starpubs.co.uk

The Goat, Shirley

APPLY FOR THIS PUB

The Goat, Shirley

Schedule for The Goat

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Kitchen A brand new commercial kitchen will be installed on the first floor, enabling the development of a high quality food offering to transform the pub. The new kitchen will include:• A designated cooking area with a new extraction and

ventilation system. • A new wash up area to streamline working efficiency. • A new food preparation and storage area. • New appliances. • A hoist to connect the first floor kitchen with the

ground floor trade area, allowing for efficient service. Bar Servery • The bar servery will be completely overhauled.• The bar front will be sanded and painted in a new,

contemporary colour scheme.• The bar top will be sanded and sealed.• A new back bar fitting will be installed to allow

display of premium spirits and a coffee station will be installed on the left hand side with a new coffee machine and food service point, clearly signaling the new and improved food offer to new customers.

• New decorative lighting will be installed over the bar counter for additional ambience.

Bar and Dining Area A complete redecoration will be carried out using a new contemporary colour scheme with rustic timber finishes for added warmth and character. Works will include: • A mixture of new flooring finishes will be fitted to

define different zones e.g. new floor tiles in the bar area and area leading to the garden, new carpet in the snug area, and the existing timber flooring will be sanded and stained to create a whitewash timber effect in some areas.

• New fixed upholstered and deep-button leather seating added in the bar, snug and dining areas.

• New timber furniture added throughout using mid-to-dark leathers and patterned fabrics.

• A new feature wall in the dining area consisting of plants will bring the outside inside and provide an interesting focal point to the pub.

• New bric-a-brac and feature lighting will complete the new look, in keeping with the overall design.

• New timber fully glazed bi-fold doors will provide full visibility into the newly transformed pub, showcasing the refurbishment to potential customers and enticing them in. They will also provide a great source of natural light into the pub, and on warm days the doors can be folded open to allow full access from the dining area to the garden area outside.

ToiletsBoth the ladies and gents toilets will be redecorated throughout, in line with the pub’s new look and feel. Works will include: • Redecoration of all paintable surfaces in a bright and

fresh colour scheme.• Recladding and redecorating the vanity units for a

refreshed look. • New bric-a-brac to complete the new look.Licensee AccommodationThis will be in line with our ‘Ready to Trade’ promise so you can focus on creating an exceptional venue from the outset. Cellar General repairs will be carried out and a SmartDispense system installed to reduce waste and improve quality. ExternalOverall the pub will benefit from a complete external overhaul, signaling the pub’s new and improved offer. Works will include:• Complete redecoration in a new colour scheme. • New cladding will be added to the façade to soften

the appearance, painted in cool pastel colours.• New entrance porch with new lighting.• New timber fully glazed bi-fold doors leading from

the dining area to the garden and creating an open and inviting façade.

• New areas of colorfully painted seating. • Removal of the existing railings, floodlights and

posts to soften the overall look. • New timber planter boxes painted in bright, fresh

colours with decorative foliage and box hedging. Signage Overall the pub will benefit from a complete signage refresh with a new lighting scheme, creating a welcoming entrance and appealing to passers-by. Works will include:• New signage to reflect the pub’s name change to

‘The Apple Tree’.• Adding new lantern lighting to illuminate the pub’s

entrance whilst improving its evening kerb appeal. • Painting a welcome message directly to the pub’s

fascia to communicate the warm and friendly vibe.• Applying new window decals and installing new

menu cases to display the new and improved offer.