The Globe: A look inside the world of Global Spectrum Facility Management

8/8/2019 The Globe: A look inside the world of Global Spectrum Facility Management

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Around the GlobeSingapore Sports

Hub Deal CompletedP. 3

Iowa Events CenterMakes Record Profts

P. 6

Figure SkatingFinals At Labatt

P. 11

Wynkoop GMAt Chaifetz Arena

P. 16

Sandler CenterSets Event Record

P. 22

Global Spectrum Flagship Now Wells Fargo CenteGlobal SpectrumSets RecordsAt Curry CountyFair In Clovis, NM

In its first year of managing andcoordinating the Curry CountyFair in Clovis, NM, Global Spec-trum set new records for ticketsales and attendance as thou-sands of people from central toeastern New Mexico flocked to thesix-day fair from August 16-21.

More than 26,000 tickets weresold, an increase from 20,000last year, which resulted in grossrevenues of $255,976, nearly$60,000 more than last yearwhen the county governmentoperated the fair.

Kevin Jolley, Global SpectrumsGeneral Manager at the CurryCounty Event Center in Clovis,

which is locat-ed adjacent tothe fairgrounds,said he wasthrilled with theresults of thecompanys first-year efforts tomanage the fair.

Our entire full and part-timestaff at the Events Center workedextremely hard to increase the

number of events, activities, andservices for people attending theClovis County Fair, Jolley said.Once the county gave us thego-ahead, we began planning 10months in advance of the event.We used our Global Spectrumcontacts to bring in first-class

(Continued on page 2(Continued on page 7)

The Kansas City Wizards of Major League Soccer(MLS) have selected Global Spectrum to manageand operate their new home in Kansas City, MO, an

18,000-seat stadium, slated to open next summer.

Global Spectrum will provide innovative

management, marketing, and operations

at the new stadium, which features 33

luxury suites, two premium clubs, and a

60,000-sq. ft. entertainment plaza. Global

Spectrum also handles similar responsibilities

for MLS Philadelphia Union at PPL Park in Chester, PA,

MLBs National League Champion Philadelphia Phillies

at Citizens Bank Park in Philadelphia, PA, and the

NFLs Arizona Cardinals at University of Phoenix

Stadium in Glendale, AZ, among many others.

Global Spectrum will also book non-soccer eve

into the stadium. The company works with numero

concert promoters and traveling show produc

throughout North America and can utilize the

resources to create new and exciti

opportunities for the Kansas City Region.

Global Spectrum has an outstandi

reputation for managing similar facilit

throughout North America, said Ro

Heineman, Managing Principal and Preside

of OnGoal, owners of the Wizards. As we prepa

to open our new MLS home, we felt it was in o

best interest to hire the best firm to mana

and operate our stadium. We look forward

working closely with Global Spectrum in maki

Newly renamed Wells Fargo Center in Philadelphia, PA, after recent name change. (Story on Page 6)

Kansas City Wizards SelectGlobal Spectrum For New MLS Stadium

Fall 2010

Issue 51

Kevin Jolley


2/13

NDUSTRY PERSPECTIVES

THE GLOBE

CORPORATE N

T

3601 S. Broad Street

Philadelphia, PA 19148

Phone: 215.389.9530

global-spectrum.com

Design:

Editorial: Ike Richman & Larry Rubin

By Mark DiMaurizioVice President, Technology Solutions

Comcast-Spectacor

Ihave a secret that many people in the public

assembly facility industry would find not only

interesting, but also beneficial. My company,

Comcast-Spectacor, knows my secret because

weve been capitalizing on its benefits and

broad applications. And, in my opinion, its only

going to get better.

Heres the secret let me whisper it into your ear

technology has become a revenue generator.

Did you hear me? For years, this simple fact may

have been discussed, but, for whatever reason,

no one paid it much attention. Thats not the

case any more.

Let me explain.

Unlike many companies that focus their

attention on sports, entertainment, and facility

management, Comcast-Spectacor is light

years ahead in the utilization of eCommerce

and technology. Having worked at a league

headquarters in New York City, I can assure you

that competency is sporadic for professional

teams when it comes to technology usage and

resources.

Comcast-Spectacor has some significant

advantages to allow the company to accelerate

efforts into revenue generation through

technology. One, is that our parent company,

Comcast, operates on the cutting edge of

technology. Another is that Comcast-Spectacor

owns numerous diverse entities in sports,

entertainment, and management, which

provides expertise and input in various niches

across the vertical industry chain.

I am proud to say that we make good business

decisions that make good sense for the

company. In order for Comcast-Spectacor to

allocate resources toward technology, there has

to be a positive ROI. In simple terms, it needs

to move the needle on our businesses. And Im

not speaking of implicit measures; Im speaking

of explicit, tangible, revenue generation. Letslook at examples of how technology is used

across the Comcast-Spectacor universe to help

ensure that were a consistent world-class

organization in all of our businesses.

The first thing I believe as a differentiator

is that we have a separate department for

sales and marketing technologies (profit

centers). This allows us better integration with

the business and quicker reaction time by

aligning technology initiatives with sales and

marketing. That usually means CRM, marketing

automation, and focused interactive marketing.

Another differentiator is knowledge sharing.

Because our businesses cut across related

industries, we not only have a good knowledge

base and formal knowledge sharing touch

points, but some of our businesses have an

advantage by being able to leverage resources

and systems that they would not be able to

otherwise obtain.

For example, our CRM system, Salesforce.com,

allows us to leverage our purchasing power and

internal experts to our other businesses at a

significant discount. In the area of marketing

automation, we have experts in our company

who live it daily. I truly believe that we have

a healthy understanding of the relationship

between our current customers and futurecustomers. In order to sustain a successful

business, we need to retain customers, and

generate/nurture future customers. The

technology that we utilize helps us achieve that

goal. Just as a sales person who upon meeting

a prospect in person can detect their body

language, we have technology that detects

digital body language. We help ensure that

sales people and marketers are as efficient

as possible by utilizing web tracking in order

to read their digital body language. We have

decreased sales cycles and increased conversion

rates. Increasing the prospect database, as well

as nurturing them, ensures that technology is a

game changer.

There is the business side to applying

technology that is equally important. Im proud

to say that the principles of the core Comcast-

Spectacor business apply here, as well. We

take a pragmatic approach to technology. Just

because all the cool guys are doing it is not

enough reason to adapt it. Of course, we do

dip our feet into the pool, but again, were a

business, so the allocation of resources to the

technology needs to make business sense.

Social media, interactive media buys, and viral

web sites are some examples where technology

and business ROI are constantly evaluated.

Those initiatives that are not effective aredropped, while those that make a difference are

fostered and shared.

Now you know my secret. At Comcast-

Spectacor, technology has become a revenue

generator. Were able to leverage, resource,

evaluate, foster, share, and report across all

of our properties the technologies that make a

difference in our businesses. I believe that with

our professional sports teams (Flyers, 76ers)

were at the leading edge of sales and marketing

technologies, but to be able to leverage it

across our other businesses, from Paciolan to

New Era Ticketing to Global Spectrum, gives us

an edge.

New Technology UtilizedAs Revenue Generator

The Singapore Sports Hub Consortium, a group ofseveral international companies that includes GlobalSpectrum, was thrilled when, after more than two years, a

contract was signed to pave the way for the construction

of the $1.33 billion Singapore Sports Hub in Singapore. As

part of the public-private partnership, Global Spectrum and

PICO, their partners in Asia, will m anage the facilities in the

multi-purpose sports and entertainment complex.

The Singapore Sports Council estimated an April 2014

opening for the new stadium, which will cater to both sports

and non-sport events. The centerpiece of the project is the

55,000-seat stadium with a retractable roof, with other

highlights including a 6,000-seat indoor aquatic center, a

41,000-sq. ft. commercial space, a beach volleyball court,

a rock climbing wall, a sports library, a sports museum,

and restaurants.This was a long process, but it was well worth the wait,

said Mich Sauers, Comcast-Spectacor Senior Vice President

of Business Development.

The new stadium will feature a cooling system that will

keep fans in the individual seats comfortable. The 20,000 seats

closest to the bottom of t he arena can also be brought forward

over the running track right up to the edge of the field during

soccer matches, to bring fans closer to the action. The movable

tier seating system can also be configured for cricket and rugby

matches in the stadium.

Global Spectrums connection to the Sports Hub could mean NBA

basketball or NHL hockey could be on display in Singapore in the future.

Were keen on exploring an exhibition game for the 76ers, either

with a local side or another NBA team, John Page, Global Spectrums

COO said. Bringing them to Singapore is also an option, and our

relationships with the NBA and NHL will be of help. Were also looking

at the Singapore Indoor Stadium, and wed like

World Wrestling Entertainment event there, as wel

The consortium tasked to design, build, finance

the hub is led by engineering and construction f

Singapore, and includes designers Arup Sport and

and events company World Sport Group.

Global Spectrum will work with World Sport Group to e

round calendar of events for the hub that will appeal

non-sports enthusiasts.

We want to make sports entertainment part of the ev

culture. Whether its family shows, music concerts, or

truck event, we want to bring whatever makes sense

Page added.

Mich Sauers (front row, right), Comcast-Spectacors Senior Vice PresideDevelopment is part of signing of contract for new Singapore Sports Hub.

Singapore Sports Hub Deal Signed, SealedConstruction To Begin

Several executives from Comcast-Spectacor entsignaling opening of Trade Show at Internatioof Assembly Managers (IAAM) convention anHouston. Comcast-Spectacor sponsored IAAMat trade show.

Mich Sauers (center), Comcast-Spectacors Senior Vice President for Business Development,receives Legacy Award from International Association of Assembly Managers (IAAM) atindustry organizations annual convention and expo in Houston. With Sauers are DeanDennis (right), Global Spectrum Vice President for Business Development and ClientRelations, and Michael Taormina, former Chair of IAAM Foundation.


3/13

FanOne MarketingDrives Nets SeasonTicket Holder RenewalsFanOne Marketing developed and deployed a highly

targeted email and personalized URL (PURL) campaign

for New Jersey Nets Basketball in an effort to

increase their season ticket holder renewals.

The campaign was highly successful,resulting with a 51 percent open rate, an

eight percent increase in renewals from

last year, and a 52:1 ROI. As a result of this

campaign, Nets Basketball inked an 18-month deal with

FanOne Marketing for full-service database marketing

technology and strategic consulting.

As the Nets prepare for the 2010

11 NBA season, their first at the

Prudential Center in Newark, NJ,

they now have plenty of new content to incorporate into

their marketing and renewal process.

Fargodome PicNew Era As NeTicketing CompThe Fargodome Au

municipal authority that

Global Spectrum-manag

in Fargo, ND, has o

New Era Tickets as its

company for events at

seat venue.

Under the terms

of the new

agreement, the

Fargodome stand

its revenue. The fa

commission for su

a source of revenu

Era proposal allow

set the fees, according t

General Manager of the F

Ovations LEEDing By ExampleAt Portlands Rose Garden ArenaOvations Food Services has helped the Portland Trail Blazers

earn LEED Gold status for the teams sustainability efforts at

the Rose Garden Arena in Portland, OR.

Ovations earned recognition by having

a sustainable purchasing policy,

using almost exclusively compostable

disposables, sourcing almost 40 percent of food and beverage

locally, purchasing ENERGY STAR appliances and electronics,

using environmentally safe cleaners, and diverting almost 70

percent of waste to recycling, composting, and biodiesel.

Each member of the Ovations team at the Rose Garden Arena

plays a part in making it a sustainably operated facility, and

without these efforts achievements like attaining a LEEDGold certification would not be possible.

Ovations Food Services Now ServingAt Palm Beach County Convention Center

In an effort to further enhance the customer experience at the Global Spectrum-

managed Palm Beach County Convention Center, Palm Beach County named

Ovations Food Services as the new food and beverage operations services

provider for the 350,000-sq. ft. venue in West Palm Beach, FL.

It is our sincere commitment to provide the ultimate customer experience every time a visitor

comes through the doors of the Palm Beach County Convention Center, said Dave Anderson,

General Manager of the Palm Beach County Convention Center. Ovations Food Services has an

outstanding reputation for their superior quality service and experience.

Paciolan and StubHub agreed to a multi-year partnership to integrate Paciolansowerful ticketing solution into the StubHub

cket resale platform. With this partnership,

ollege athletics programs using Paciolans

cketing software can opt in to the program

nd electronically integrate with StubHub.

ectronic integration enables tickets to

e purchased and then emailed instantly

o buyers using the schools print-at-home

delivery. Sellers are

able to list their tickets

seamlessly through

the university athletics

website without the worryof having to ship or FedEx

the tickets after the sale.

orida State University and Purdue

niversity, two of Paciolans existing 98

ollege athletics partners, will be the

first programs to leverage the StubHub

and Paciolan combined offering for the

current NCAA college football season.

Additional schools will be coming on board

in time for basketball season.

The partnership strengthens Paciolans

current ticket resale platform by offering

a new option for teams to choose an

open market resale model with StubHub

providing access to millions of

consumers.

We are thrilled to partner with

StubHub to offer an innovative

ticket resale option to collegeathletics organizations and their

season ticket holders, said

Dave Butler, Chief Executive

Officer of Paciolan. The

StubHub integration also offers

athletics programs greater

reach to attract new buyers to purchase

premium tickets, fill empty seats, and

increase game-day revenues.

The partnership also provides schools

with the ability to build a database of new

prospects tied to the secondary market.

Season-ticket holder retention is another

added benefit for participating universities.

Through the partnership, they gain

the additional confidence to

renew for the following season

knowing that there is a convenient,

university-supported method to

resell their unused tickets.

Paciolan, StubHub Launch Ticket Partnership

Phone: 215.389.9530comcast-spectacor.com

Phone: 215.389.9558global-spectrum.com

Phone: 813.948.6900ovationsfoodservices.com

Phone: 610.408.9460neweratickets.com

Phone: 215.281.7529frontrow-marketing.com

Phone: 949.823.1636paciolan.com

St. Josephs UniversityPartners With New EraFor Basketball TicketsSaint Josephs University in

Philadelphia, PA, has entered into a

partnership with New Era Tickets to

handle Internet and telephone ticket

sales for Hawk mens

and womens basketball

games beginning with

the 2010-11 season.

New Era will offer

tremendous support and

convenience and allow

us to provide enhanced

customer service for our

loyal fan base, said Don

DiJulia, Saint Joes Director

of Athletics.

Paciolan ContinuesTo Build MomentumIt has been a little more than six months

since Comcast-Spectacor acquired Paciolan,

and the feedback from clients and the

industry has been tremendous.

To date, Paciolan has

renewed 21 clients,

representing all major

market segments, to long-

term contract extensions.

These long-term renewals

showcase the confidence in the company

and demonstrate that Paciolan is in the

strongest position it has been in 30 years.

Profitable, growing, and well

capitalized, thanks to its parent

company Comcast-Spectacor

Focused on technology with the

next generation of product solutions

Wide-reaching through

consumer marketing programs

and partnerships

Today Paciolan is:

Ovations Rep2010 Inc. 500Of Fastest-GrPrivate CompOvations Food Servi

again made the Inc. 5

fastest-growing, priva

in America.

Inc. 5000 is a prest

of Americas fast

companies, ranked

growth from 2006 th

Ovations has moved

of 2,852 on Inc. 500

on the companys

growth rate. Alon

prestigious ranking,

also been ranked

seventh in top

10 companies as

job creators, and

16th in top 100

companies by

employee count. This

time Ovations has b

on Inc. 5000s list w

of 2,923 in 2008.

Russ Chandler JoinsComcast-SpectacorAs Exec. VP, Finance

Comcast-Spectacor, parent company

of Global Spectrum, named Russ

Chandler as the companys new

Executive Vice President and Chief

Financial Officer.

Chandler joins Comcast-Spectacor

after an 18-year career at Comcast

Cable where he most recently served as

Senior Vice President of Programming.

For the past nine years, Chandler oversaw development

activities for all of the Comcast-owned and managed

networks, including Versus, The Golf Channel, and E!

Entertainment.

Russ brings a tremendous amount of experience

in dealing with numerous sports properties and

entertainment entities to us at Comcast-Spectacor,

said Peter Luukko, Comcast-Spectacor President and

Global Spectrum Chairman. We will rely heavily on

Russ as we continue to grow Comcast-Spectacor into a

total entertainment provider.In addition to assuming his new responsibilities,

Chandler will also join Comcast-Spectacors Office of

the Chair. As the firms executive management group,

the Office of the Chair also consists of Chairman Ed

Snider, Vice Chairman Fred Shabel, President Peter

Luukko, Executive Vice President and General Counsel

Phil Weinberg, and Sandy Lipstein, Emeritus.

During his more than 18 years at Comcast, Chandler

participated in the launches of several new networks,

including PBS Kids Sprout, TV One, and Comcast

SportsNet Chicago.

Russ Chandler


4/13

THE GLOBE

Matt Homan (left), General Manager of the Iowa Events Center, Des Moines, IA,presents Polk County Board of Supervisors with check for $536,563 that repre-sents Iowa Events Centers prot for scal year 2009-10.

hree borrowed basketball courts from Sun National Bank Center, Trenton, NJ,ens Falls Civic Center, Glens Falls, NY, and Mullins Center, Amherst, MA, allowsassMutual Center, Springeld, MA, to host AAU Basketball Tournament.

Polk County (IA) Supervisors Chairman,Contract Administrator for theIowa Events Center in Des Moines, IA

When I first took office on the Polk County

Board of Supervisors, the decision already

had been made to build Wells Fargo Arena

and Hy-Vee Hall, which along with Veterans

Memorial Auditorium and the Polk CountyConvention Complex make up the Iowa Events

responsibility for the board at that time w as to ma

facilities ran as efficiently as possible with the lea

county taxpayers.

Ill be the first to admit that I was very concern

would be looking at fairly large operational subsid

years. After all, the annual subsidy for only Vetera

Auditorium and the Polk County Convention Com

tionally had been in excess of $800,000.

After researching experiences of similar facilities

country, it became evident that we needed a p

management firm for our buildings. Following ini

tion with three companies, one rose to the top.

Global Spectrum was our selection. Since engagin

pany to operate/manage the I

Center facilities, Polk County ha

provide any subsidy for the entire

This is unheard of in the conve

industry. Polk County received

$84,355 in 2007, $355,180 in 2008 and $77,114

On July 21, Global Spectrum notified Polk County

receive a profit of $536,563 this year. This is the la

since the Iowa Events Center began operations i

brings full circle the impact the Iowa Events Cente

on our community.

The success of the Iowa Events Center reaches be

town Des Moines.

It has provided additional economic impact on ou

bringing money to area restaurants and hotels.

and exhibit events such as the AQS National Q

Expo, 2010 National Pheasant Fest, 26th annual

Games, Iowas Premier Wine and Food Expo, and

bring people from throughout the country to se

County has to offer. With great concerts, Wells Farg

continue to be the place to go for a quality concert

It has to be considered a success anytime you c

public facilities such as these without an annual s

partnership between Polk County and Global Spe

has been a win-win for Polk County taxpayers.

FACILITY N

T

client SPEAKwith Tom Hockensmit

Tom

NCAA Wrestling Finals At Two GlobalSpectrum Venues in 2011, 2013

The NCAA announced it will hold its prestigious Wrestling

Championships in 2011 and 2013 at two Global

Spectrum-managed arenas the Wells Fargo Center in

Philadelphia and the Wells Fargo Arena

in Des Moines, IA, respectively.

Polk County officials in Iowa are extremely excited

about the recent awarding by the NCAA because

Iowa has been a hotbed of scholastic wrestling

competition from grade schools to universities for many years.

It will be the first time in 10 years that the NCAA

Championship will be returning to Iowa.

Jamie Pollard, Iowa State University Athletic

Director, said the NCAAs selection of Des Moines

and the Wells Fargo Arena represents a major

accomplishment for the area. It will be the eighth

time that Iowa State has hosted the national event.

Iowa State wrestling fans, our Cyclone wrestling student-athletes,and fans of the sport throughout our state are the biggest winners

in the successful bid, he said.

Matt Homan, Global Spectrum Regional Vice President and General

Manager of the Wells Fargo Arena, said the NCAA wrestling event

will be exciting and will generate a significant economic benefit for

the Des Moines area.

This is a major championship event that we are getting. We are

honored with the NCAAs decision and appreciate all of the work

our partners have done to make this a reality, he said.

Global Spectrum, UNICEFPartnership Goes On-LineThe first ever partnership between UNICEF and an organization

to raise funds not in direct response to an emergency, began

between the United Nations organization and Global Spectrum

as the Global Spectrum employee page now appears on the

Internet. The website for company employees to donate is www.

unicefusa.org/global.

Mary Ann Saleski, Senior Vice President,

Comcast-Spectacor Foundation, created the

initiative for this pilot project, along with the

Global Spectrum Charities Committees .

We urge all Global Spectrum employees to

visit the website and be generous in making

a donation to UNICEF, Saleski said. A giftmade before an emergency occurs means

that UNICEF can direct resources to where the need is greatest,

and work proactively to lessen the impact of future disasters on

the worlds children.

Jennifer Carpenter, U.S. Fund for UNICEF, congratulated Saleski

and the Comcast-Spectacor Foundation for initiating the new

program.

You have our sincere thanks for your role in bringing together

our two organizations for the benefit of the worlds children.

We are grateful to Global Spectrum for the compassion and

generosity of its employees, and we are inspired by the good we

can do together, said Carpenter.

Global Spectrum Flagship NowWells Fargo Centerhe Wachovia Center, flagship arena of Global Spectrum,

as changed its name to reflect the banks name change.

he 21,000-seat Wachovia Center in Philadelphia has

hanged its name to the Wells Fargo Center.

he Wells Fargo Center is one of the premier entertainment and sports

enues in the country, home of the NHLs Eastern Conference Champion

hiladelphia Flyers, as well as the NBAs Philadelphia 76ers.

obal Spectrum also manages the Wells Fargo Arena in Des Moines,

hich is part of the Iowa Events Center complex.

As the owner and operator of the arena, Comcast-Spectacor is honoring

e contract as it was agreed upon with the bank that the successor shall

eep the naming rights of the facility, said Peter Luukko, President of

omcast-Spectacor and Chairman of Global Spectrum.

IEC Introduces Comprehensive BlogThe Iowa Events Center recently added another component to their

social networking plan by developing a blog. The blog was created to

give fans an inside look at the facilities and events throughout the year.

From behind-the-scenes interviews to past event set lists, the goal is to

provide entertainment for fans and highlight shows at the four facilities.

To see more, go to www .eventscenterallaccess.wordpress.com.

FACILITY NEWS

Iowa Events Center Marks Record Year

The Iowa Events Center in Des Moines, IA, notcheda record year for profits in fiscal year 2009-10, as489 events contributed to a profit to Polk County for

$536,563.

This remarkable accomplishment is a result of the diligent work done

on behalf of Global Spectrum to responsibly manage revenues and

expenses throughout the year. While the number of events held at

the IEC was higher than projected, eight percent against budget also

reduced indirect expenses.

General Manager Matt Homan was pleased to present the Polk County

Board of Supervisors with the great news at a July 21 budget hearing

where a check presentation was made.

(Continued from page 1)

Curry County Fair Sets Recordentertainment acts, which eventually produced near sellouts for twoindoor and two outdoor concerts.

Jolley said Global Spectrum was more aggressive in its marketingapproach this year than had been used in previous years. We utilizednewspapers, radio, and television to create awareness and stimulateattendance with potential attendees from Clovis to Albuquerque. Thespots and ads were all done in-house, with Jan Riley, a part-time EventCoordinator, providing a great deal of creative assistance, he said.

Global Spectrum also reached out to area groups and businesses thathadnt been involved in the fair in previous years to involve them incustomer services and exhibition opportunities.

Jolley said the contributions of the Operations Department, Foodand Beverage, Finance and Administrative personnel resulted inone of the smoothest and most efficiently run Clovis County Fair

operations ever.

Global Spectrum Courtsulll Tournaments Needs

our basketball courts from as many Global

pectrum-managed venues provided the stage

r one massive tournament in Springfield, MA,

e Mecca city of basketball, for the Annual AAU

asketball Tournament at the MassMutual Center.

he three-week event attracted young people,

arents, and coaches from all over the world to

pringfield. It also brought in NCAA Division I, II,

nd III coaches and scouts.

o host the event, the MassMutual Center needed four basketball courts

accommodate the number of teams playing in the tournament. An

ert went out to other Global Spectr um buildings for basketball courts

order to supplement the MassMutuals single court. MassMutual

enter was able to secure courts from the Sun National Bank Center in

enton, NJ, Glens Falls Civic Center in Glens Falls, NY, and the Mullins

enter in Amherst, MA.

his is truly a perfect example of Global Spectrum facilities working

gether all for one, one for all.


5/13

N THE COMMUNITYIowa Events CenteTeam Takes FirstIn Extreme RaceA team representing the Iowa

took first prize in the Des Moine

Race in August.

Hosted by the Des Moine

Chamber, the race, a s

CBS-TV hit Amazing Ra

participants to work t

team to solve clues a

various tasks througho

Carrie Jackson, Tim

Alissa Cunningham of Gl

and Bob Newell of O

Services defeated the

and were crowned cham

home the top prize. Tkicked off at Wells Far

various Iowa Events

members volunteered

the race a success.

Fargodome AiFargo Pupils

For the third year

Fargodome, Fargo,

the host site for the

United Way of Cas

Supply Drive.

The School Supply Drive provid

supplies to students from Cass

(MN) counties in need. More th

of students that receive back

free or reduced lunch. Meetin

used for two weeks to pack back

backpack distribution on Augu

There were 4,400 backpacks

boys and girls from the Fa

community. This years donat

13 percent over 2009, when mo

backpacks were distributed.

Sandler Center Thanks Hundreds Of VolunteersThe Sandler Center for the Performing Arts, Virginia Beach, VA,

knows that one of its greatest assets is the commitment and

support it receives from its community volunteers.

The sheer number of hours these

individuals have given to thefacility is immeasurable. Global

Spectrum hosted an authentic

Mexican fiesta in honor of more

than 300 volunteers to thank

them for their dedication on

June 24.

Volunteers enjoyed authentic

Mexican cuisine, a private

showing of professional salsa

dancers, a free dance lesson, a

canvas Sandler Center tote bag,

games, prizes, and more.

n only its second year, the annual Winterfest of

Wheels at the Sioux Falls Convention Center,

oux Falls, SD, raised $10,000 for Cure Kids

ancer, a figure that doubles the $5,000 raised

its first year.

We are extremely pleased with the

artnership we have forged with Global

pectrum in order to host this great

vent. It is important to have an organization

at manages the Sioux Falls Convention Center

nderstand the industry and work with us on

owing attendance and vendor participation for

ars to come, said Karen Leisinger, of WOW

oductions, organizers of the show. Showcasing

ese premier vehicles to the public, while helping

ure Kids Cancer, is something we are proud to

bring to Sioux Falls and the surrounding region.

In 2010, the show grew to over 6,000 people in

attendance and 130 unique and premier vehicles.

Special show highlights included an expanded

Ditch Your Man room for the ladies,

guest appearances by Miss Car Craft

and Mrs. South Dakota International,

rarely seen collector cars, Saturday

seminars, and a model car contest, in addition to

daily door prizes and cash drawings.

We are thankful that we have the opportunity to

work with Winterfest of Wheels and host an event

that ultimately gives back to our community in

such an important way, said Scott Kavanaugh,

Global Spectrums General Manager.

Hundreds of Sandler Center community volunteers enjoythank you party.

Backpacks are prepared for distribugirls at Fargodome in Fargo, ND.

At Winterfest of Wheels at Sioux Falls Con-vention Center are (from left) Kelsey Heer,a cancer survivor; Jim Christensen of WOWProductions; Karen Leisinger, WOW; DaveLeisinger, WOW; and Kim Haiar, Cure KidsCancer. Show raised $10,000 for Cure KidsCancer.

At Global Spectrum-sponsored Senior Dance at the MiamiBeach Convention Center are (from left) Je Rugg, GlobalSpectrums Marketing Manager at Miami Beach ConventionCenter; City Manager Jorge Gonzalez; CommissionerMichael Gongora; Commissioner Jonah Wolfson; MayorMatti Herrera Bower, and Commissioner Deede Weithorn.

verland Park Convention Center (OPCC) presentsholarships to Johnson County Community College (JCCC)linary students. Taking part are (from left) Brett C.tchell, General Manager, OPCC; students Jennifer Klem,

ayla Kritski, and Ona Ashely; Tracy Roberts, Director ofles and Marketing at OPCC; and Troy McKenna, DirectorFood and Beverage at OPCC.

Winterfest of Wheels DoublesDonation At Sioux Falls Center

IN THE COMMUNIEC VolunteersAt Dam To DamOver 20 people representing the Iowa E vents

Center volunteered their time during the larg-

est 20-kilometer race in the nation, Dam to

Dam, in Des Moines, IA, on June 5. As a host

of the water station at mile marker four, the

IEC volunteers cheered on the runners and

offered support to those participat-

ing in the race.

Dam to Dam is Iowas Distance Clas-

sic and ranks as one of the best long

distance races in the United States.

Palm Beach AssistsIn Rebuilding HomeEmployees at the Palm Beach County Convention

Center, West Palm Beach, FL, volunteered with

Rebuilding Together to help a local resident

rebuild her home from June 21-24.

The home belongs to Annie

Gibson, 69, who is the

caretaker of her 87-year-old

mother. Employees painted

the kitchen and house exterior, installed

doors, and changed all window screens.

It was a rewarding experience that will be

installed in the venues yearly community

initiative.

OPCC Selects CharityRecipient Of The YearThe American Heart Association (AHA) was

named Overland Park Convention Centers

(OPCC) 2010 Charity Recipient of the Year.

In 2010, the organization held three major

fundraising events at the OPCC, including

their Heart Ball, Go Red for Women Luncheon,

and Festival of Wine & Food. Money raised

by AHA at these events went toward their

mission of building healthier lives, free of

cardiovascular diseases and stroke.

Knowing that cardiovascular diseases and

stroke are the #1 cause of death in the United

States, employees at the OPCC supported

AHAs mission, wearing red to work on Wear

Red Day, and making financial contributions.

The AHA was named OPCCs Charity

Recipient of the Year because cardiovascular

diseases and stroke affect so many people in

our community, said Global Spectrums Brett

C. Mitchell, General Manager at the OPCC. We

hope our efforts this year have helped raise

awareness and funding for their remarkable

organization.

Global Spectrum sta at Iowa Events Center, Des Moines, IA, dis-tribute water during rain-soaked Dam to Dam 20k run throughPolk County in June.

One of 21 rst-time donors gives blood at UnitedBlood Services Blood Drive at Fargodome in Fargo, ND.

Free Senior EventsAt Miami BeachConvention CenterGlobal Spectrum has partnered

with the City of Miami Beach Parks

and Recreation team to host com-

plimentary quarterly events for the

senior community.

These complimentary

events give Miami

Beachs senior residents

the opportunity to

mingle and meet new

friends, as well as enjoy an evening

of food, fun, and dancing.

Blood DriveAt FargodomeThe Fargodome, Fargo, ND, hosted its

second annual blood drive (June 24). Along

with providing space for the blood drive,

the Fargodome donated tickets to upcoming

events, had food and beverages donated

from Famous Daves and Pepsi, and arranged

local radio stations to provide coverage of

the event.

Global Spectrum Aids Miamieach Education Fundobal Spectrum hosted over 13,000 attendees

th the American Institute of Architects at the

iami Beach Convention Center in June and

ollaborated to donate hundreds of new bags

nd flip flops to local area teachers through The

ducation Fund.

eveloping a partnership in early 2009, Global

pectrum communicates this

pportunity to each individual show

ganizer to ensure that any and all

nused items are put to good use.

he Center for Educational Materials is a program of

he Education Fund, a nonprofit organization that

orks side by side with the private sector to direct

sources where they are needed most in Miami-

ade County Public Schools, the fourth-largest and

ne of the poorest school districts in the country.

THE GLOBE

Presenting award and donation are (from left) OPCCsKelly OHagan, Marketing Manager; Brett C. Mitchell,General Manager; Tracy Roberts, Director of Salesand Marketing; Nicole Stuke of the American HeartAssociation; Brooke Taylor, Event Manager; JenniferEverett of the American Heart Association; AmyWorden, Sales Manager; and Troy McKenna, Director

of Food and Beverage.

T


6/13


7/13

FACILITY N

THE

FACILITY NEWS

A record-crowd of over 5,000 attend DayArena, Orlando, FL, rst ever DayGlow earena setting.

Sir Paul McCartney (second from left) gets royal treatment backstage at newly renamed Wells Fargly Wachovia Center) in Philadelphia, PA, on second of two consecutive back-to-back sell-outs (A(from left) Live Nations Jim Sutclie and Geo Gordon and Global Spectrums Joe Sheridan and D

The Global Spectrum Marketing Conferencethis year brought over 85 marketers fromobal Spectrum-managed facilities in the

nited States, Canada, and the United Arab

mirates to Des Moines, IA, in June.

om engaging roundtables designed to

otivate the group to generate additional

venue for their facilities to motivational

peakers, the participants were able to hone

eir marketing skills and take new ideas back

their buildings.

hroughout the week, conference-goers were

ble to see all that Des Moines has to offer,

om participating in an Amazing Race-styleam exercise downtown, to experiencing

me of the popular nightlife spots. Teams

the Amazing Race were challenged to pitch

news story to a local television station.

Other tasks, included proposing new group

sales strategies to Wells Fargo Arena tenants,

creating ideas to generate revenue for local

companies, and pitching a new identity for the

city of Des Moines.

The group stayed true to the farm roots of

the state by practicing their best hog calling,

complete with coaching from a recent Iowa

State Fair winner, and participating in pedal

tractor races at a rural barn one evening.

Each Global Spectrum marketer left the

conference motivated for the coming

year with new ideas and tools for their

creative toolbox.

The Iowa Events Center thanks Bob Schwartz,

Global Spectrum Vice President of Marketing;

Peter Luukko, Comcast-Spectacor President

and Global Spectrum Chairman; and John Page,

Global Spectrum COO, for the opportunity to

host these highly provocative meetings.

UCF Arena Hosts Busy Holiday WeekendA busy Labor Day weekend, which included two sold-out shows, took place at the UCF

Arena on the campus of the University of Central Florida in Orlando.

On Friday (September 3), the UCF Arena was the first arena to ever host DayGlow 3D,

The World Largest Paint Party. The event sold 5,000 tickets, making it the most highly

attended event in the history of DayGlow and a sell out for the UCF Arena. Event goers

danced through the night while being c overed in neon, water-based paint that glowed

under the black lights placed throughout the arena.

On Saturday, the arena operations staff quickly changed over t he

arena for the first ever Game Day Chill Zone. The Chill Zone is an

event created by Global Spectrum staff that allows the UCF Arena

to become a part of the game day atmosphere for UCF home

football games. Global Spectrum staff partnered with local retail

stores and media partners to create and promote the Chill Zone, which features over 10

flat screen TVs and a two-story movie screen broadcasting games throughout college

football; video game setups with all the latest

games and technology; and concessions

offering the most popular tailgate food and

beverages. The free Chill Zone brought in astrong crowd for the first event and will be

open for all home UCF Football Games.

Another quick changeover after Chill Zone

allowed for the UCF Arena staff to open

doors on Sunday for a sold-out Paramore

show. With guests Kadawatha, New Found

Glory, and Tegan and Sara, Paramore took

the stage in front of a crowd of over 7,800

and brought an exciting end to a very busy

weekend at the arena.

Pro Hockey ReturnsTo Augusta Arena

After a two-year hiatus,

hockey returns this seaso

Brown Arena in Augusta,

Augusta RiverHawks of

Professional Hockey Leag

to the ice.

The team has taken on the tas

with the community and local

establishing a great rapport with

There is much excitement in the com

hockey returning to Augusta. The

has several theme and sponsored n

and hopes to continue to add even m

Ticket Sales RecordsAt Augusta ComplexLady Antebellum, a band

with two of its three

members originating

from Augusta, GA, set

a record (June 18) of

seven minutes for a ticket

sellout for its November 15

performance at the Augusta

Entertainment Complex.

Lady Antebellum broke the existing

record of 24 minutes set exactly

six months earlier by Carrie

Underwood. Greater RichmondConvention CenterBests Annual BudgetIn a difficult economy, the

Greater Richmond Convention

Center in Richmond, VA,

reported stellar financial results

for their fiscal year ending

June 30. Through revenue

enhancement and expense

reduction, their efforts showed

an improvement over budget of $884,684.

The Global Spectrum-managed facility

hosted 512 events, attracting 296,718attendees through its doors during the year.

Like a lot of people in these tough times,

we have been asked to do more with less,

and with a lot of perseverance, we did

just that and in a big way, said Michael

Meyers, General Manager for the Greater

Richmond Convention Center.

This is the eighth consecutive year that the

Greater Richmond Convention Center has

exceeded budget.

2 THE GLOBE Global Spectrum Marketing professionalsduring old fashioned Iowa hog roast.

Annual Meeting For Global SpectrumMarketing Experts

Greg Bennett opens 2010 Global SpectrumMarketing Conference with presentationon Consultative Closing and SuccessfulSales Mindset.

Marketers do their best to pitch TempletonRye Founder and President Scott Bush onsponsoring an upcoming event.

Lily from Green Yoga House helps GlobalSpectrum marketers discover new waysto relieve stress.

nners of rst annual Schwartzy Awards, given at 2010obal Spectrum Marketing Conference: Front Row (fromft) Stan Macko (UCF Arena), Carlie Hajduch (Iowa Eventsnter), Mike Killion (Santa Ana Star Center), Marissamalonis (MassMutual Center), Kris Packer (Fargodome),b Schwartz (Global Spectrum Vice President of Marketing).cond Row (from left) Alicia Cintron (Constant Center),egan McClure (Budweiser Events Center), Joe Capitanelli. Charles Convention Center), Deborah Kime (Johnbatt Centre).


8/13


9/13

PEOPLE & PLACES PEOPLE AND PLA

THE

Carl Driscoll has been promoted to Operations Coordinator at the Colonial Columbia, SC At the BankUnited Center in Coral Gables, FL, on the campus oof Miami, Billy Fuchsman joins as Box Office Supervisor, and John James D

aboard as Operations Supervisor Emily Begley, has joined the Duke Energy ConCincinnati, OH, as Marketing Manager In news from Comcast-Spectacors HumDepartment, Nicole Cammarota has been promoted to Director of Human Resoon Global Spectrum and Front Row Marketing Services), and Lauren McNally has

to Benefits Manager At the Sun National Bank Center in Trenton, NJ, Todd

formerly of the Colonial Life Arena, Columbia, SC, has been named Event MaChaifetz Arena on the campus of Saint Louis University, St. Louis, MO, Kellie WAssistant Box Office Manager, and Alex Fowler joins as Event Coordinator Ti

named Premium Seating Manager for Front Row Marketing Services at the Iowa EDes Moines, IA Emily Dunaway was named Marketing Manager for the AugustComplex in Augusta, GA, and will continue as Marketing Manager at the USC Aik

Center on the campus of USC Aiken Also in Augusta, Lauren Comegys joins Coordinator, and Harvey Tarver joins as Operations Manager At the Ted Consta

Center on the campus of Old Dominion University in Norfolk, VA, Julie PotterManager, Jack Ligon joins as Event Manager, Sara Webster joins as Marketing C

Mikayla Eyer joins as A/V Production Coordinator... Ryan Byrnes has been promoManager at the St. Charles Convention Center, St. Charles, MO At the RoanokRoanoke, VA, Amy Webb has been promoted to Box Office Manager, Frances C

promoted to Housekeeping Manager, and joining the staff are Neil Wastie and Stin Operations, Garrett Nolan as Assistant Manager in the Box Office, and AdaKaylin Foor as Interns in the Marketing Department At the Wells Fargo Center i

Jason Toner joins from WFCU Centre in Windsor, ON, as Marketing Manager;joins from Colonial Life Arena, Columbia, SC, as Assistant Marketing Manager;Mar

formerly an Intern, joins as Assistant Marketing Manager; Nikki Varoutsos, joinManager for the Philadelphia Wings lacrosse team; and Charlotte Zappile has beHospitality Director Rob Fedewa joins USC Aiken Convocation Center, Aiken

and Operations Manager At the Santa Ana Star Center in Rio Rancho, NM, Kenn joins as Group Sales Manager, and Rose Marie Gallegos joins as the Staff AccoMullins Center, Pamela Kooshkalis joins as Event Manager, Leighann ForsterCoordinator/Administrative Assistant, and Megan Mercadante to Box Office MaColonial Life Arena, Columbia, SC, Katie Mikos joins as Marketing Coordinator, Ka

joins as Box Office Coordinator, and Macky Dailey joins as Group Sales Coordina

BIRTHS Jason Evans, Group Sales Coordinatorat the Iowa Events Center in Des Moines,IA, and his fiance, Deborah Powers, wel-comed a baby boy, Jackson Edward Evans, on

August 24 Mark DiMaurizio, Vice Presidentof New Technology for Comcast-Spectacor,

and his wife, Kim, had their second child,Audrey Jean DiMaurizio, born on September3 Keith Humphries, 3601 Creative Group/Global Spectrum Graphic Designer, and hiswife, Kathleen, had their first child, Gavin Rhys

Humphries, born on July 29.

Fontaine, Conlon,CMP CertiedBoth Jennylyn Fontaine, of

the MassMutual Center, and

Kelly Conlon, of the Greater

Richmond Convention

Center, have earned the

distinction of Certified Meeting Professional

(CMP). Obtaining the CMP

designation is one of the

highest forms of recognition

in the meeting profession.

The CMP from the

Convention Industry Council

distinguishes holders as

career professionals who

have demonstrated a high

level of experience, skill, and

knowledge. The certification must be applied

after three years of full-time employment in

the meeting planning field.

Worden CompletesLeadership ProgramGlobal Spectrums Amy

Worden, Sales Manager

at the Overland Park

Convention Center, Overland

Park, KS, has graduated

from Leadership Overland

Park, a prestigious six-

month program designed

to identify, train, and

motivate community leaders.

6 THE GLOBE

Carl Driscoll Billy Fuchsman Todd Stoudenmire Kel lie WeberJohnJamesDolphin

Emily Dunaway Lauren Comegys Jack Ligon Mikalayla EyerHarvey Tarver

Amy Webb Frances Collins RoseMarieGallegos Katie MikosKennedyBollmeyer

im Grafstrom To GeneralManager At IUPs KCAC

James Grafstrom, Jr., has

been named General

Manager of the soon-to-

open Ed Fry Arena in the

Kovalchick Convention

and Athletic Complex on

the campus of Indiana

University of Pennsylvania.

Grafstrom, an eight-year

Global Spectrum employee,

relocates to Indiana from the

Liacouras Center at Temple

University where he most

cently was Assistant General Manager.

ms extensive experience at the Liacouras

enter at Temple University will be a

emendous asset to the Ed Fry Arena andIndiana University, said John Page, Global

pectrum Chief Operating Officer. The

nergies and relationships he created in

hiladelphia will certainly help him do similar

ccessful things in Indiana. We look forward

great opportunities at the Ed Fry Arena for

e students, the alumni, the staff and the

rrounding region.

rafstrom spent six years on Temples campus

so serving the company as Operations

anager and Director of Operations while at

e Liacouras Center. He began his career at

obal Spectrums flagship arena, the Wells

argo Center, in Philadelphia, PA, when

e joined the operations department after

aduating Temple University in 2002.

Clarke To General ManagerFor Penticton VenuesDean Clarke, who has more

than 15 years of experi-

ence at various Canadian

public assembly facilities,

has joined Global Spectrum

as General Manager of four

Global Spectrum-managed

venues in Penticton, BC.

Clarke, who formerly was

General Manager of Pros-

pera Place in Kelowna, BC, will oversee

the four city-owned Penticton venues: the

60,000-sq. ft. Penticton Trade and Conven-

tion Centre; the South Okanagan Events Cen-

tre, a 5,000-seat multi-purpose arena and

home to the Penticton Vees; Memorial Are-

na; and the Okanagan Hockey School Train-ing Centre, home to the Okanagan Hockey

School and Penticton Lakers.

He joins Global Spectrum after more than a

decade with RG Properties. After attending

Carleton University, Clarke began his career

as Operations Supervisor at the Corel Centre

in Ottawa in 1995 before moving to Maple

Leaf Gardens and the Air Canada Centre in

Toronto as Manager of Facility Services. He

then moved to the Okanagan region in 1999

to assume the role of Director of Operations

of Kelownas Prospera Place, as well as the

7,000-seat Save on Foods Memorial Centre

located in Victoria, BC. He attended the Inter-

national Association of Assembly Managers

(IAAM) Public Assembly Facility Management

School at Oglebay.

Jim Wynkoop PromotedTo GM At Chaifetz Arena

Jim Wynkoop, a 16-year veteran of the public

assembly facility management industry, has

been promoted by Global Spectrum to Gener-

al Manager of the Chaifetz Arena on the cam-

pus of Saint Louis University in St. Louis, MO.

Wynkoop, who joined Global Spectrum eight

years ago, was most recently Director of

Facilities for the company at the BankUnited

Center on the campus of the

University of Miami in Coral

Gables, FL.

We believe Jims experience

and professional relation-

ships will take Chaifetz Are-

na to even greater heights,

said Janice Crawford, Assis-

tant Vice President for Busi-ness Services at Saint Louis

University.

Prior to the BankUnited Cen-

ter, Wynkoop was General

Manager of the then Global

Spectrum-managed Whittemore Center Are-

na on the campus of the University of New

Hampshire in Durham, NH (2004-07). He was

also the Assistant General Manager of the

Global Spectrum-managed Colonial Life Are-

na on the campus of the University of South

Carolina in Columbia, SC (2002-04).

Prior to joining Global Spectrum in 2002,

Wynkoop was General Manager of the Polar

Ice Entertainment, Inc, in Peoria, AZ, and Ce-

dar Rapids, IA (1999-2002). He also spent six

seasons as the Director of Operations and

Event Services Manager for the Nassau Vet-

erans Memorial Coliseum in Uniondale, NY

(1993-99).

He received a B.A. degree in communications

from Philadelphias Temple University in Ra-

dio, Television, and Film. He has served as a

USA Hockey referee since 1997.

Dean Clarkem Grafstrom

Jim Wynkoop

Kelly Conlon

Jennylyn Fontaine

Amy Worden

he University of Phoenix Stadium experienced

e wrath of Arizonas monsoon season

uly 29) when a reported microburst storm

uched down in Glendales Entertainment

istrict. But the show must go on and it did!

is estimated that the storms winds

ached over 75 miles per hour, with

riving rain and hail, damaging multipleructures and toppling light poles and

ees in the area. Although the stadium

ustained some significant damage,

cluding a 1,500-sq. ft. hole in the retractable

ortion of the roof, the Global Spectrum staff,

conjunction with Hunt Construction, was

ble to recover the facility in just six days for

n event starting on August 4.

hrough the combined efforts of stadium

ersonnel, and third party contractors, the

aricopa County Home Show was able to take

ace as scheduled and attract over 25,000

atrons to the facility.

The Global Spectrum staff went above and

beyond to host a great home show under

difficult circumstances. Our company and

vendors stood to lose a substantial amount

of money, had the show cancelled, and the

shows ultimate success would not

have been possible without the hard

work and commitment demonstratedby the Global Spectrum staff, said

Rene Smith, President/Owner of the

Maricopa County Home show.

I am extremely proud of how quickly we were

able to address the repairs to the roof and

to deliver to our clients and patrons the type

of first class experience they expect here.

Given the extent of the damage, and timeline

we had to work with, it was a remarkable

feat to host a major event six days after

this extremely powerful weather event,

said Peter C. Sullivan, General Manager and

Global Spectrum Regional Vice President at

University of Phoenix Stadium.

tadiums Schedule Unaffected By Weather Damage

Workmen repair damage to retractable roof at Uni-versity of Phoenix Stadium, Glendale, AZ. Damagewas caused by microburst, a small, very intensedowndraft that descends to the ground resulting ina strong wind divergence, on July 29, 2010.


10/13

James Madison University NamesFront Row To Manage AthleticDepartments Sponsorships, Media Rights

Philadelphia Soul, Front Row MarketingServices Back In Same Huddle For 2011

n its continuing efforts to enhance the sup-

port for student-athletes, James Madison

niversity (JMU) Athletics in Harrisonburg,

A, has made a move to increase its spon-

orships program through a partnershipth Front Row Marketing Servic-

. Front Row will work to increase

e exposure and reach of JMU

rough this new partnership.

We are excited to have Front Row

arketing Services, one of the

ountrys leading sponsorship

rms, working to secure successful

ponsorship and media rights opportunities

r JMU, said Geoff Polglase, Deputy Athlet-

s Director. Working with Front Row will

dd resources to the department that will

nhance our student-athletes and coaches

forts on the field, in the classroom, and

the community. Along with those im-

ovements internally, the partnership will

crease the exposure and strengthen the

anding of JMU Athletics within the region,

ate, and nation.

Front Row Marketing Services will

assist JMU in recognizing potential

sponsorship opportunities for its en-

tire athletics department, including

current and future facilities. Successhas been a tradition at JMU,

and at the conclusion of the

2009 football season, JMUs

Bridgeforth Stadium began

a two-year expansion proj-

ect. The expansion calls for

an addition of 10,000 seats

improving sight lines for all

seats, additional development to the

media and press center, and the ad-

dition of suites and club level seats.

The campaign for Bridgeforth Sta-

dium will be completed in the fall of 2011.

We are excited to be working with James

Madison University to contribute to the

growing success of JMU Athletics. With the

completion of the Bridgeforth Stadium ex-

pansion, the exposure and sponsorship suc-

cess will only add to the continued eminence

of JMU Athletics, said Bryan Furey, Regional

Vice President for Front Row Marketing Ser-

vices. One of our specialties is mobilizing

a local sales force and hitting the ground

running, which we have already begun to do

in Harrisonburg. We look forward to a long,

successful partnership with JMU and its sur-

rounding community.

T

he Philadelphia Soul and Front Row Marketing Services (FRMS)

announced that they are teaming up, once again, to bring back

e Arena Football League Championship Title. With this

artnership, Front Row Marketing Services, which handled the

ponsorship sales for the Soul from 2004-08, will continue in

at capacity as the Soul prepare to return in 2011.

We are happy to have Front Row Marketing Services back with

e team, said Craig Spencer, Soul co-majority owner. FRMS

as a valuable asset for the Soul in our previous five seasons,

nd we look forward to continued successes together.

onsistently placing in the top two in sales in the AFL, FRMS will pick up

here they left off selling inventory such as dashboards, turf squares,

anners, promotions, naming rights, and team entitlements. FRMS will

ovide corporate marketing and sales of the commercial rights assets

r the ArenaBowl XXII Champions, including sponsorship and signage.

Front Row Marketing Services has an understanding and passion for

our product that we wouldnt find anywhere else, said Ron Jaworski,

Soul co-majority owner. They bring tremendous value to

the franchise, and we are exited to have them as part of the

Soul family.

The 2011 regular season runs April through July leading into

the playoffs and ArenaBowl in August. The Soul, which returns

to play home games at the Wells Fargo Center (formerly the

Wachovia Center), capped its previous five seasons with an

ArenaBowl XXII Championship in 2008, defeating the San

Jose SaberCats, 59-56.

We are thrilled to reunite with the Philadelphia Soul franchise and

their passionate and devoted owners, said Adrian Staiti, Senior Vice

President of Business Operations. The Philadelphia Soul will kick off

their return with success both on and off the field.

Dick Sherwood - President

[email protected]

(215) 218-7529

Adrian Staiti - Senior VP Business Operations

[email protected]

(215) 389-9824

Eric Smallwood - VP Project Ma

esmallwood@frontrow-marke

(810) 984-2608

New HiresKeith Bradshaw is the new Direc-tor of Corporate Partnerships for

James Madison University in Harri-

sonburg, VA.

Scott Despins is the new PremiumSeating Sales Manager at the WFCU

Centre in Windsor, ON.

Brian Esposito is the new Directorof Corporate Partnerships for the

Arena Football Leagues Philadelphia

Soul.

Colby Fackler is the new SeniorDirector of Corporate Sales at

the Abbotsford Entertainment and

Sports Centre in Abbotsford, BC.

Tim Savona is the new PremiumSeating Manager at the Iowa Events

Center in Des Moines, IA.

Front Row Heats Up Arizona WithIts Annual Meetings in ScottsdaleFront Row Marketing Services held its annual corporate m eetings this past

July at the W Hotel in Scottsdale, AZ. The meetings were not only an edu-

cational sales tool for all the employees, but also a chance to celebrate the

tremendous growth of the company and an opportunity to meet the many

new faces.

Through feedback of previous years meetings, we were really able to craft

and build this trip to maximize our time and results, said Adrian Staiti, Se-

nior Vice President, Business Operations of Front Row Marketing Services.

Each month we all get on our team conference call, and there are always

emails between the team, but this provides everyone the opportunity for

some face time and an even more direct learning experience. Our sales

people are our greatest asset, and this was a way to strengthen that asset

through speakers, discussions, and breakout sessions. Additionally, these

meetings are to serve as a thank you for all of their hard work that r esults

in Front Rows continued growth and success.

Also on the agenda were State of the Union addresses from Comcast-

Spectacor and Global Spectrum. The event wrapped up with an outing to

the Global Spectrum-managed University of Phoenix Stadium in Glendale

where Front Row team members punt, passed, and kicked with football

games and activities on the home turf of the NFLs Arizona Cardinals.

Colby FacklerBrian Esposito Tim SavonaScott DespinsKeith Bradshaw

Front Row Marketing Services on the University of Phoenix Stadium eld.

8 THE GLOBE frontrow-marketing.com

Bridgeforth Stadium at James Madison University.

HOW TO REACH KEY PERSONNEL

FACILITY NEWS

Pueblo Convention Center 68 Events In Two-Month PeThe Pueblo Convention Center in Pueblo, CO

at an intense pace in May and June with eve

downtown center in 54 of 61 days during the

Dean Dennis, Global Spectrums Vice Preside

Development and Client Relations and Gen

of the Pueblo Convention Center, said

statewide and regional conventions were pa

month deluge at the Center, helping bring i

conventioneers to the Pueblo community and

$34,909 in lodging and sales tax.

In addition to the multi-day events, the P

hosted local meetings, banquets, and va

events, bringing the staggering number of e

the Center during the two-month to 68.

Hiking Iraq Vet

Visits Pueblo CenterIraq War veteran Troy

Yocum stopped at the

Pueblo Convention

Centers Home of

Heroes Memorial

Plaza (July 30) on

his 7,000-mile hike

across America in an

effort to raise money

and awareness for the

families of deployed

soldiers. Troy Yocum (at podiuCounty Commissioner Pueblo Convention Ce

Employees of The Ranch, Global Spectrum, andServices team up in May to re-stock, clean, aat Habitat for Humanity ReStore in Loveland, combined for over 150 work hours to the ReStore p


11/13


12/13

FACILITY NEWS FAMILY OF FACILI A r e n a s

Abbotsford Entertainment & Sports Centre Abbotsford, BC, CanadaAiken Convocation Center, University ofSouth Carolina Aiken, SCBankUnited Center, University of Miami Coral Gables, FLBudweiser Events Center at the RanchLoveland, COCentral Pavilion Arena Robstown, TXChaifetz Arena, Saint Louis University St. Louis, MOColonial Life Arena, University of SouthCarolina Columbia, SCComcast Arena at Everett Everett, WAConstant Convocation Center,Old Dominion University Norfolk, VACurry County Events Center Clovis, NMEd Fry Arena, Indiana University ofPennsylvania Indiana, PAEnCana Events Centre Dawson Creek, BC, CanadaGeneral Motors Centre Oshawa, ON, CanadaGlens Falls Civic Center Glens Falls, NYJames Brown Arena Augusta, GAJames L. Knight International CenterMiami, FLJohn Labatt Centre London, ON, CanadaLiacouras Center, Temple University Philadelphia, PAMassMutual Center Springeld, MAMullins Center, University ofMassachusetts Amherst, MAPenticton Memorial Arena Penticton, BC, CanadaRoanoke Civic Center Coliseum Roanoke, VARyan Center, University of Rhode IslandKingston, RISanta Ana Star Center Rio Rancho, NMSears Centre Arena Hoffman Estates, ILSingapore Sports Hub MPIASingapore (Southeast Asia)South Okanagan Events Centre Penticton, BC, CanadaSun National Bank Center Trenton, NJTsongas Center at UMass Lowell,Univ. of Massachusetts Lowell Lowell, MAUCF Arena, University of Central Florida Orlando, FLVeterans Memorial AuditoriumDes Moines, IAWells Fargo Arena Des Moines, IAWells Fargo Center Philadelphia, PAWFCU Centre Windsor, ON, CanadaWolstein Center, Cleveland StateUniversity Cleveland, OH

C o n v e n t i o n &E x p o s i t i o n C e n t e r s

Century Center South Bend, INCherokee Strip Conference Center Enid, OKClovis Civic Center Clovis, NMConference Center Niagara Falls Niagara Falls, NYDuke Energy Convention Center Cincinnati, OHEdward D. Hansen Conference CenterEverett, WAFirst National Bank Exhibition BuildingLoveland, COGerald H. Gordon Conference Pavilion,Cleveland State University Cleveland, OHGreater Richmond Convention Center Richmond, VAHy-Vee Hall Des Moines, IALas Cruces Center Las Cruces, NMMassMutual Center Springeld, MAMiami Convention Center Miami, FLMiami Beach Convention Center Miami Beach, FLNorth West Georgia Trade andConvention Center Dalton, GAOrtiz International Center Corpus Christi, TX

C o n v e n t i o n &E x p o s i t i o n C

( c o n t i n u e d )

Overland Park ConventioOverland Park, KSPalm Beach County ConvWest Palm Beach, FLPenticton Trade & ConvenPenticton, BC, CanadaPolk County Convention CDes Moines, IAPueblo Convention CenteRichard M. Borchard ExhRobstown, TXRoanoke Special Events CRoanoke, VASioux Falls Convention CeSioux Falls, SDSt. Charles Convention CeSt. Charles, MOUniversity of Phoenix StaExhibit Hall Glendale, AZ

S t a d i u m s

Abu Dahbi International TAbu Dhabi, UAEAutoZone Park MemphisCitizens Bank Park PhilFairground Field RobstoFargodome Fargo, NDKansas City Wizards SoccKansas City, MOForeman Field, Old DomiNorfolk, VAPPL Park Chester, PASingapore National StadiSingapore (Southeast Asia)Singapore Indoor StadiumSingapore (Southeast Asia)University of Phoenix StaGlendale, AZWilliam-Brice Stadium, UCarolina** Columbia, SCZayed Sports City Stadium** Non-football events

I c e F a c i l i t i e s

Abu Dahbi Ice Rink AbuBradford R. Boss Arena, URhode Island Kingston, Comcast Community Ice General Motors CentreCommunity Ice Rink OsMullins Ice Rink, UniversMassachusetts AmherstOHS Training Center Pe

P e r f o r m i n g AC e n t e r s / T h e

Colony Theatre Miami BLincoln Theatre Miami B

Roanoke Performing ArtsRoanoke, VASandler Center for the PeVirginia Beach, VAThe Venue at UCF, UniverFlorida Orlando, FLWilliam B. Bell Auditorium

S p e c i a l i z e d V

Curry County FairgroundKhalifa International BowAbu Dhabi, UAEMountain Winery (AmpithOld Falls Street at the ConNiagara Falls Niagara FaRichard M. Borchard FairRobstown, TXZayed Sports City TraininAbu Dhabi, UAE

Tim Murphy (third fromright), Global Spectrum

RegionalVice

President, welcomes cast of American Idols Live toWells Fargo

Center inPhiladelphia, PA.

RobinTate(farleft) of Tate Entert

ainmentGroup, MikeKillion(secon

d from

left), Assistant General Manager,

Santa AnaStar Center; andGunna

r Fox (far

right), Global SpectrumsGeneral

Managerat SantaAnaStar Cent

er, pres-

ent JeffDunhamwithNBA D-Lea

gues New Mexico Thunderbirds J

erseyfor

Peanut after hissold-outperform

anceinRioRancho,NM(July 28).

Staff at the BankUnited Center gets curious w ith Curious Georgebefore he takes the stage. (From left) Billy Fuchsman, Betty Segui, RonAndrews, Allison Dobin, Elisa Dieme-Erlich, General Manager Patrick L.McGrew, Kevin Retchless, Alejandro Aguilar, and Socrates Giourgas.

THE GLOBAL SCRAPBOOk

2 THE GLOBE

Tim Strunk (left) and Luke Wack-erhagen set Group Sales Recordsfor Colonial Life Arena in Colum-bia, SC.

Colonial Life Arena Group Sales 2009-10 highlights: Achieved highest grossing year ever in both dollars and tickets

sold in history of Colonial Life Arena for Group Sales Department

Hit 200 percent of overall department yearly sales budget

Increased Womens Basketball ticket sales by 35 percent from last season

Increased Mens Basketball overall revenue from last season

Had largest single group sale in history of Colonial Life Arena Dance

Department Halftime Act for Mens Basketball

Doubled gross dollars sold for Monster Jam from last season, setting

highest dollar amount ever sold for this show at Colonial Life Arena

Had both the #2 and #4 highest grossing group shows in the arenas history

#2 Radio City Christmas Spectacular

#4 Tyler Perry: Madeas Big Happy Family

Sold 20 percent off all tickets sold for circus through groups

Donated 1,037 sold tickets to c harity organizations for multiple events

through group sales initiatives

Group Sales RecordAt Colonial Life ArenaGeneral Manager Tom Paquette applauded

the Colonial Life Arenas Group Sales gurus,

Tim Strunk and Luke Wackerhagen, for setting

Group Sales records at the Columbia, SC,

arena during the past season.

The Group Sales Department

consistently outperformed

budgets and goals set for the

majority of the arena events,

Paquette said. We have high

standards for performance at Global Spectrum

and this accomplishment by Tim and Luke is

an example of outstanding performance and

solid salesmanship.

ndler Center attendees were part of record season.

Colonial Lifes Abey CokerNamed AAF Governor

bey Coker, Director of Sales and Marketing for the

olonial Life Arena in Columbia, SC, was named South

arolina State Governor for the

merican Advertising Federation.

oker will oversee four clubs in

outh Carolina and help fulfill

e clubs missions of advancing

dvertising interested through

fective government relations,

rofessional development, public

ducation, advertising education,

dvertising standards, public

ervice, and recognition of

xcellence.

andler Center Sets Season Recordhe 2009-10 season at the Sandler

enter for the Performing Arts,

rginia Beach, VA, finished with

n unprecedented 404 events.

he Center presented a total of

27 separate concerts and performances, each given by

renowned international touring artist or acclaimed local

ts organization.

Abey Coker

Kansas City Wizardselects Global

ur new stadium the premier facility in the MLS and a

ust-play venue in the Kansas City Region.

We are very excited to be working with Robb Heineman

nd the entire Wizards organization, said John Page,

hief Operating Officer of Global Spectrum. This is a

rrific opportunity for Global Spectrum to create new

pportunities for the Kansas City Region by managing the

izards new stadium.

ontinued from page 1)

Sandler Center Free Concerts Double AttendanceThe Sandler Center for the Performing Arts in Virginia Beach, VA, hosted

its second season of Why Not Wednesdays?, a free summer concert series

presented on its outdoor plaza, from May 12 through September 8, with

significant results.

Over 12,000 people attended theseries doubling the attendance of

last years inaugural series.

Global Spectrum and the Sandler

Center Foundation teamed up with

the City of Virginia Beach Farmers

Market to add a unique summer

flare to the series. Hampton Roads

residents were able to kick back

and catch some great music,

and stock up on fresh seasonal

fruits and vegetables, locally-

caught seafood, beautiful summer

flowers, and other homegrown

items from the areas best farmers

market vendors.

Free concert at Sandler Center for the PerformingArts is part of Why Not Wednesdays? SummerConcert Series.


13/13

FACILITY NEWS

3601 S. Broad Street

Philadelphia, PA 19148

global-spectrum.com

A Loo Inside theWorld of Global Spectrum

Industry Perspectives New Technology Utilized

As Revenue Generator

by Mar DiMaurizio

Senior Management:

Chairman, Peter A. LuukkoCOO, John Page

Sr. VP, Business Development, Frank E. Russo, JSr. VP, Convention Centers, Thomas Mobley

VP, Finance, Kenneth WajdaVP, Business Development & Client Relations

Dean Dennis, Todd GlickmanRegional VP: Dave Anderson, Shura Garnett,

Doug Higgons, Matt Hollander, Matt Homan, RiHontz, Tim Murphy, Brian Ohl, Mike Scanlon,

Barry Strafacci, Peter Sullivan

global-spectrum.com

Ofce of the Chair:

Chairman, Ed SniderVice Chairman, Fred Shabel

President/COO, Peter A. LuukkoExec. VP/Gen. Counsel, Phil Weinberg

Exec. VP/CFO, Russ ChandlerOfce of the Chair, Emeritus, Sandy Lipstein

-------------------------

Comcast-Spectacor Senior VP,Business Development, Michel Sauers

comcast-spectacor.com Copyright 2010, Comcast-Spectacor all rights reserved

Printed on recycle paper.

Soccer Comes Alive In Chester, PA

Philadelphia Union play inaugural Major League Soccer game in Global Spectrum-managed PPL Park inChester, PA, near Philadelphia.

Documents

The Globe: A look inside the world of Global Spectrum Facility Management