The global reach ofimages.abovethetreeline.com/ea/BXBC/pdfs/Press_Spring...Pub Date: 5/5/15 Ship Date: 4/14/15 $12.95/$15.00 Can./£7.99 UK Trade Paperback 130 pages Business & Economics

SPRING

’15

FIND US AND FOLLOW US ON TWITTER, FACEBOOK, LINKEDIN, YOUTUBE, AND GOOGLE+

The Power of the Harvard Business Review BrandThe global reach of Harvard Business Review extends the audience for Harvard Business Review Press books—a position unique to most book publishers. Here is a snapshot of the subscribers and fans we reach on a regular basis. They follow our content… and they buy our books!

HARVARD BUSINESS REVIEW PRINT AND IPAD EDITIONS

[ AS OF SEPTEMBER 2014 ]

• Global paid readership: 281,210

• Global English language edition is distributed in 50+ countries

• Over 1 million app downloads

• The HBR iPad app is among the top grossing apps in the business category

HBR.ORG

• 4.1 million unique visitors each month to HBR.org

• Fourteen newsletters with an average reach of 100,000 subscribers

SOCIAL MEDIA

More than 4M fans and followers across Twitter, Facebook, LinkedIn, YouTube, and Google+

• Twitter (@HarvardBiz): 1.6M+ • Facebook: 1.4M+ • LinkedIn: 1.4M+ • Google+: 424,000 • YouTube: 91K+

H OW W E L E V E R AG E O U R P L AT F O R M S TO P R O M OT E O U R B O O K S

› Posts and tweets for all titles at publication

› Special promotions to our HBR LinkedIn group members

› Book trailers, author talks, and other videos featured on our HBR YouTube channel

› Monthly full-page color advertisements in Harvard Business Review

› Online advertising across HBR.org and e-newsletters

› Many authors contribute regularly to our popular HBR Blog Network

› Books are promoted on the HBR.org home page and via Book of the Month promotions

› Find us and follow us on Twitter, Facebook, LinkedIn, YouTube, and Google+

HARVARD BUSINESS REVIEW PRESS

Harvard Business Review Press 9781422185094 Pub Date: 3/17/15 Ship Date: 2/24/15 $28.00/$31.00 Can./£18.99 UK Hardcover

224 pages Business & Economics / Entrepreneurship BUS025000

Changing Your Company from the Inside Out A Guide for Social Intrapreneurs Gerald F. Davis, Christopher J. White

Changing Your Company from the Inside Out offers you the tools you need to champion initiatives that are meaningful to you, socially responsible, and align with your company's mission and strategy. Drawing on the lessons of dynamic social movementsfrom the Civil Rights Movement to the Arab Springand the realworld successes of corporate intrapreneurs, Davis and White present concrete strategies and tactics for effecting meaningful change in companies. This is an indispensable and practical guide for anyone seeking to create a sustainable venture within an existing enterprise.

Summary

Gerald Davis is Wilbur K. Pierpont Collegiate Professor of Management at the University of Michigan's Ross School of Business. Christopher White leads the Center for Positive Organizations at the University of Michigan. Together, Davis and White developed and teach Michigan's popular MBA class on Social Intrapreneurship.

Author Bio


272 pages Business & Economics / Leadership BUS071000

Return on Character The Real Reason Leaders and Their Companies Win Fred Kiel

In 2001, Jim Collins published research findings that identified the "blend of personal humility and professional will" Summary

that enabled the Level 5 Leader to drive an otherwise unremarkable organization to greatness. Now, in Return on Character, Fred Kiel offers us the findings of a new study that tell us how to grow and develop that kind of extraordinary leadership. This groundbreaking book is based on Kiel's seven years of rigorous research into the "black box" that contains the little understood connection between character, leadership excellence, and organizational results. Return on Character definitively reports a consistent, observable relationship between high character leaders and better business results. Crucially, the book also proves that anyone can build characterwhether you're a current leader or an aspiring oneit's a habit that is developed and nurtured. So whether you're leading a large organization, a small business, or any group trying to reach an important goal, this book is a guide to help you drive success.

Fred Kiel, PhD, the cofounder of KRW International is also the coauthor of the influential book Moral Intelligence and the speaker in the popular TEDx talk "Psychopaths in the Csuite." He brings over 30 years of experience with Fortune 500 CEOs and senior executives on building organizational effectiveness through leadership excellence, and aligning organization with mission.

Author Bio

Harvard Business Review Press Spring 2015 Catalog November 2014 Page 1


Harvard Business Review Press 9781625274120 Pub Date: 4/14/15 Ship Date: 3/24/15 $22.00/$25.50 Can./£14.99 UK Trade Paperback

224 pages Business & Economics / Motivational BUS046000

No One Understands You and What to Do About It Heidi Grant Halvorson

Have you ever had the feeling that you're just not getting through to the person you're talking with, or coming across the way you intend to? You're not alone. Our usual approach is to just talk louder, to try harder to get our message through. This is almost always the wrong approach. Why? Because other people almost never see us the way we see ourselves. Fortunately, these distortions in perception are systematic, understandable, and surmountable. Heidi Grant Halvorson, bestselling author of Nine Things Successful People Do Differently and Focus, now shows you how to communicate effectivelydespite these unintentional (yet widespread) distortions of perception. By better understanding how communication and perception really work, you'll learn to send the right signals at the right time, no matter who you're communicating with.

Summary

Heidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is the Associate Director of the Motivation Science Center at the Columbia Business School and author of four bestselling books, including Nine Things Successful People Do Differently.

Author Bio


208 pages Business & Economics / Management BUS041000

HBR's 10 Must Reads on Emotional Intelligence (with featured article "What Makes a Leader?" by Daniel Goleman)

In his defining work on emotional intelligence, Dan Goleman has found that it is twice as important as other competencies in determining outstanding leadership. If you read nothing else on emotional intelligence, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you monitor and manage your emotionsand boost your success. This book will inspire you to: • Better understand your emotions, strengths, weaknesses, needs, values, and goals • Make smart, empathetic people decisions • Manage relationships and find common ground with others • Find ways to control and channel moods and emotional impulses • React to tough situations with resilience • Develop emotional agility

Summary

Author BioAbout Harvard Business Review Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.




208 pages Business & Economics / Management BUS041000

HBR's 10 Must Reads 2015 The Definitive Management Ideas of the Year from Harvard Business Review

We've combed through the ideas, insights, and best practices from the past year to help you get up to speed fast on the relevant ideas driving business today. Revisit these topics now to make sure you're incorporating the smartest, most uptodate ideas in your organization, or keep as a reference so you can access these memorable pieces when you need them most. The collection includes pieces on leadership, strategy, and innovation, as well as articles to help you managing yourself and others. A year's worth of management wisdom, all in one place.

Summary

Author BioAbout Harvard Business Review Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.



Innovative Teams (20Minute Manager Series)

Don't leave creativity up to the "creatives" in your organization. Fostering creativity within your team can help your organization solve problems, create innovative products, break out into a new market, and even communicate and collaborate more effectively. Innovative Teams shows you how to: • Create the right environment for inventive thinking • Build a diverse team • Generate a wide array of new ideas • Manage disagreements • Make sure your ideas actually get implemented About HBR's 20Minute Manager Series: Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executivesfrom the most trusted source in business. Also available as an ebook.

Summary

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Author Bio





Performance Reviews (20Minute Manager Series)

Conducting a performance review can be a stressful task for any manager. But these formal conversations are an important way to communicate how a direct report is performing relative to his or her goals. Performance Reviews provides practical advice on how to: • Evaluate an employee's performance • Establish the right tone for the discussion • Address a performance problem • Set challenging yet realistic goals About HBR's 20Minute Manager Series: Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executivesfrom the most trusted source in business. Also available as an ebook.

Summary

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Author Bio


204 pages Business & Economics / ECommerce BUS090000

Disrupting Digital Business Create an Authentic Experience in the PeertoPeer Economy R "Ray" Wang

Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approachat once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of th...

Summary

R "Ray" Wang is the Principal Analyst and CEO at Constellation Research and author of a popular blog on business strategy and technology. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, and Johns Hopkins Hospital. He is a prominent and dynamic keynote speaker and research analyst. His Silicon Valley research firm advises Global 2000 companies on the future, business strategy, and disruptive technology adoption.

Author Bio




204 pages Business & Economics / Government & Business BUS079000

Concrete Economics How Government Reshapes the Economy through Entrepreneurs Stephen S. Cohen, J. Bradford DeLong

Concrete Economics shows exactly how the US government has shaped and directed the economy since the inception of the country. This book does not rehash the wellknown arguments that to thrive, an entrepreneurial economy needs a social and policy environment characterized by a broad range of freedoms. Nor does it buy into the myth of the absolutely free market. Instead, Cohen and DeLong focus on the forgotten role played by the US government in initiating and enabling a redesign of the US economy. The government not only sets the ground rules for entrepreneurial activity but directs the surges of energy that mark a vibrant economy. This is not an argument based on abstract truths, complex correlations, or arcane discoveries, but rather on the facts of how the US economy succeeded so brilliantly. And that provides a blueprint for how the government, established companies, and new ventures can partner to yet again successfully reshape the economy.

Summary

Stephen S. Cohen is Professor Emeritus of City and Regional Planning at the University of California at Berkeley, where he is also codirector, and cofounder of the Berkeley Roundtable on the International Economy (BRIE). J. Bradford DeLong is a professor of economics at the University of California at Berkeley. He served as Deputy Assistant Secretary of the US Department of the Treasury in the Clinton administration.

Author Bio


256 pages Business & Economics / Workplace Culture BUS097000

The Open Organization Igniting Passion and Performance Jim Whitehurst

This is a story of reinvention. Jim Whitehurst, celebrated president and CEO of one of the world's most revolutionary software companies, tells firsthand his journey from traditional manager (Delta Air Lines, Boston Consulting Group) and "chief" problem solver to CEO of one of the most open organizational environments he'd ever encountered. This challenging transition, and what Whitehurst learned in the interim, has paved the way for a new way of managingone this modern leader sees as the only way companies will successfully function in the future. Whitehurst says beyond embracing the technology that has so far disrupted entire industries, companies must now adapt their management and organizational design to better fit the Information Age. His mantra? "Adapt or die." Indeed, the successful company Whitehurst leadsthe open source giant Red Hathas become the organizational poster child for how to reboot, redesign, and reinvent an organization for a decentralized, digital age. Based on open source principles of transparency, participation, and collaboration, "open management" cha...

Summary

Jim Whitehurst is the president and CEO of Red Hat, the largest open source software company in the world. Before joining Red Hat, he held various positions at Delta Air Lines, most recently as chief operating officer, responsible for operations, sales and customer service, network and revenue management, marketing and corporate strategy. Prior to joining Delta, Whitehurst served as a partner at The Boston Consulting Group (BCG) and held various leadership roles in its Chicago, Hong Kong, Shanghai, and Atlanta offices.

Author Bio




272 pages Business & Economics / Strategic Planning BUS063000

Your Strategy Needs a Strategy How to Choose and Execute the Right Approach Martin Reeves, Knut Haanaes, Janmejaya Sinha

What approach does your company use to develop and execute its strategy? We are confronted with a plethora of different approaches which purport to answer this questionfrom the classic Michael Porter approach to Kim and Mauborgne's blue ocean strategy to Steve Jobs' "build it and they will come" philosophy. From Global BCG strategy experts Martin Reeves, Knut Haanæs, Janmejaya Sinha (and based on the bestselling article in Harvard Business Review), Your Strategy Needs a Strategy offers a practical guide to help you to match your approach to strategy to your environment and execute it effectively. Organizing approaches into five strategic archetypesBe Big, Be Fast, Be First, Be the Orchestrator, Be Viablethe authors explain the conditions under which each is appropriate, when and how to execute each one, and how to avoid common strategy traps. They richly illustrate the idea with interviews with CEOs from different industries from around the globe. For anyone leading a business or charged with developing a winning strategy this book is for you.

Summary

Martin Reeves is a senior partner in the New York of The Boston Consulting Group (BCG). He is a BCG Fellow and Director of the BCG Strategy Institute. Knut Haanaes is a senior partner in the Geneva office of BCG and the global leader of BCG's Strategy Practice. Janmejaya Sinha is a senior partner in the Mumbai office of BCG, chairman of BCG Asia and a member of BCG's executive committee.

Author Bio


144 pages Business & Economics / Strategic Planning BUS063000

HBR Guide to Building Your Business Case Raymond Sheen, Amy Gallo

You've got a great idea that will increase revenue or productivitybut how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that.

Summary

Raymond Sheen, PMP, is the president of Product & Process Innovation, a consulting firm specializing in project management, product development, and process improvement. He teaches seminars on developing and reviewing business cases at Worcester Polytechnic Institute, Clemson University, and the China Institute for Innovation. Sheen has managed projects for both government and private organizations. He prepared and reviewed hundreds of business cases when he worked at General Electricboth as a member of corporate staff and as an engineering executive within GE's Industrial Systems business. He holds engineering degrees from the U.S. Air Force Academy and the Massachusetts Institute of Technology. He and his family reside in South Carolina. Amy Gallo is a contributing editor at Harvard Business Review. She writes the monthly Best Practices column on HBR.org, which provides straightforward, actionable advice for managers at all levels. Before working as a writer and editor, she was a consultant at Katzenbach Partners, a strategy and organization consulting firm based in New York.

Author Bio


VISIT US ONLINE: H B R .O R G / B O O K S

Harvard Business Review Press

P U B L I C I T YJulie Devoll, Assistant Director of Publicity +1-617-783-7471 • [email protected]

N AT I O N A L SA L E SKeith Pfeffer, Associate Publisher +1-617-783-7841 • [email protected]

D I R E C T & B U L K SA L E SLindsey Dietrich, Sales Associate +1-617-783-7571 • [email protected]

I N T E R N AT I O N A L R I G H T SJon Shipley, Licensing Manager +44 (0) 7964 921 175 • [email protected]

I N T E R N AT I O N A L SA L E S A N D M A R K E T I N GSally Ashworth, Senior Marketing and Publicity Manager +44 (0)7964 921 120 • [email protected]

Order Information

Harvard Business Review Press books are distributed to the trade by the following distributors:

U N I T E D S TAT E SPerseus Distribution210 American DriveJackson, TN 38301Tel: +1 (800)-343-4499Monday–Friday, 7:30 AM–4:00 PM CSTFax: +1 (800)[email protected]

C A N A DAGeneral Inquiries and Ordering Information:Publishers Group Canada76 Stafford St., Unit 300Toronto, ON M6J 2S1Tel: +1 (416)-934-9900Fax: +1 (416)-934-1410

Customer Service:Tel: +1 (800)-663-5714Fax: +1 (800)-565-3770

U K , I R E L A N D & E U R O P EGeneral Inquiries:Perseus Books Group UK69-70 Temple Chambers3-7 Temple AvenueLondon, EC4Y 0HP, UKTel: +44 (0) 20 7353 7771Fax: +44 (0) 20 7353 [email protected]

Ordering Information:Grantham Book ServicesTrent RoadGrantham, NG31 7XQ, UKTel: +44 (0) 1476 541 080Fax: +44 (0) 1476 541 [email protected] (UK)[email protected] (Export)

AU S T R A L I A & N E W Z E A L A N DNewSouth BooksOrders and Distribution15-23 Helles AvenueMoorebank, NSW 2170Tel: +61 (2) 8778 9999Fax: +61 (2) 8778 [email protected]

S O U T H A F R I C ABook PromotionsJonathan Ball PublishersOffice B4, The District41 Sir Lowry RoadWoodstock, Cape TownSouth Africa 7925Tel: +27 (0) 21 469 8932Fax: +27 (0) 86 270 [email protected]

A S I A N SA L E S R E P R E S E N TAT I O N

China, Hong Kong & TaiwanWei Zhao2-1-503 UHN International2 Xi Ba He Dong LiChaoyang DistrictBeijing 100028 ChinaTel: +86 13683018054Fax: +86 011 86 10 5130 [email protected]

Japan & KoreaGilles Fauveau2-3-25, 9F KudanminamiChiyoda-Ku102-0074 Tokyo, JapanTel: +81 3 32640144Fax: +81 3 [email protected]

The PhilippinesJaime Gregorio408 Cornell Street, South Pointe TownhomesL.P. Leviste Village, BarangayMervilleParanaque City, 1700The PhilippinesTel: +63 632-822-1108Fax: +63 [email protected]

Thailand, Indonesia, Vietnam, Cambodia & LaosJune Poonpanich476/3 Soi Ladprao 47Wangtonglang,Bangkok 10310Tel: 08-96603397, [email protected]

I N D I A N S U B C O N T I N E N T Raj Rupam BoraHarvard Business School PublishingIndia Pvt. Ltd.4676/21, First FloorAnsari Road, DaryaganjNew Delhi – 110070IndiaTel: [email protected]

M I D D L E E A S T Sales Inquiries: [email protected]: [email protected]

L AT I N A M E R I C A , C A R I B B E A N , M I D D L E E A S T, N O RT H A F R I C A & OV E R S E A S M I L I TA RY Edison Garcia International Sales Manager Perseus International 250 West 57th Street, 15th Floor New York, NY 10107 Ph: 212-340-8170 Enquiries: [email protected] Orders: [email protected]

I N D I V I D UA L SPlease send orders, remittances, and inquiries to [email protected].

Documents

The global reach ofimages.abovethetreeline.com/ea/BXBC/pdfs/Press_Spring...Pub Date: 5/5/15 Ship Date: 4/14/15 $12.95/$15.00 Can./£7.99 UK Trade Paperback 130 pages Business & Economics